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SUBMITTED BY: NITESH KUMAR SINGH PGDM ROLL NO.5872 SECTION:-B SESSION:-2009-11
SUBMITTED TO:DR.R.P SINGH DIRECTOR OF GNIM
2. INTRODUCTION 3. QUALITY 4. PRODUCT MANUFACTURED 5. PROCESS 6. MACHINE 7. SWOT ANALYSIS OF PARLE 8. EXPERINCE OF INDUSTRY VISIT 9. QUESTION &ANSWER SESSION 10. CONCLUSION
I hereby put our sincere thanks to one and all. Special thanks go to HR EXICUTIVE & other staff of PARLE PLANT. Who took out time from his busy schedule to discuss the intricacies of this Parle plant with us and for his valuable guidance and support. NITESH KUMAR SINGH STUDENT OF GNIM
IN 1929 a small company by the name of Parle products emerged in British dominated India. A small factory was setup in the suburbs of Mumbai to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuit as well. Parle products has been India largest manufacture of biscuit and confectionary .the company is makers of world largest selling biscuit PARLE-G and host of other very popular brands like KRAKJACK,MONACO etc. SINCE 1971 with a 40% a share of the total biscuit market and 15% share of the total confectionary market in India. Apart from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajsthan Parle product has 7 manufacturing units and 51 units on contract .and Parle –G biscuit share 70% on glucose biscuit of India.
Mainly in Bahadurgarh Parle
plant manufactured biscuit include PARLE-G,MONACO,KRAKJACK and chips.
PUNCHLINE OF PARLE
• SWAD BHARE SHAKTI BHARE (OLD) • PARLE-G,G MEANS GINIUS (NEW)
The Parle name symbolize quality nutrition and great taste .hygiene is precursor to every process at Parle from husking the wheat and melting the sugar to delivering final products to the supermarket and store shelves nationwide,Care is taken every step to ensure the best product to long lasting freshness. Every batch of biscuit and confectionery are thoroughly checked by expert staff. Using the most modern quality equipment hence ensuring the same perfect quality across the nation and abroad.
Filled with the goodness of milk and wheat, Parle G is a source of strength for both body and mind. Treat yourself to a packet of Parle-G to experience what has nurtured and strengthened the minds of millions of genius Indians for over 65 years. It’s the Largest selling Biscuit Brand in the world.
Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup*, Leavening Agents [ 503 ( ii ), 500 ( ii ) ], Salt, Milk Solids, Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners [ 223 ]. Contains Added Flavors (Artificial).* (d -
Glucose, Laevulose) Pack Sizes available: 16.5G, 38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G KRAKJACK:A little sweet and a little salty crafted in such a delicate and delicious balance, you can never get enough of it. Have it anytime you like with anything you like. Ingredient list: Wheat Flour, Sugar, Edible Vegetable Oil, Partially Hydrogenated Edible Vegetable Oils, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 ( i ) ], Invert Syrup, Salt, Yeast, Emulsifiers [ 322 or 471 & E 481 ( i ) ], Acid Regulators [ 270, 296 ], Milk Solids, Dough Conditioners [ 223 ] and Improver [ Amylases & other Enzymes]. Contains Added Flavours (Artificial). Pack Sizes available: 75G, 170G, 240G MAGIX -: Imagine a biscuit with the goodness of a health biscuit and fun of rich cocoa and crunchy cashews. Magix is an eclectic mix of taste and health. Brimming with 7 vital vitamins and 2 minerals, there’s no way that moms can refuse to let you have something that is crunchy, healthy and tasty. MONACO-: Share the company of great taste anytime, anywhere with Monaco. A light crispy biscuit sprinkled with salt, Monaco adds a namkeen twist to life’s ordinary moments.
Wheat Flour, Edible Vegetable Oil, Partially Hydrogenated Edible
Vegetable Oils, Sugar, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 ( i ) ], Invert Syrup, Salt, Yeast, Acid Regulators [ 270, 296 ], Emulsifiers [ 322 or 471 & 481( i ) ], Dough Conditioners [ 223 ] and Improver [ Amylases & other Enzymes ]. Contains Added flavour (artificial).
Pack Sizes available:
75 G, 120 G, 240 G -: Orange: Tickle your senses with Parle Orange Kream – The tangy orange cream between two scrumptious biscuits makes for a real treat. Age no bar! Ingredient list: Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup, Milk Solids, Salt, Leavening Agents [ 503 ( Ii ), 500 ( Ii ) ], Emulsifiers [ 322 or 471 & 481 ( i ) ] and Dough Conditioners [ 223 ]. Contains Permitted Synthetic Food Colour [ 110 ] and Added Flavours ( artificial ). HIDE AND SEEK-: The ingredients that go into making this prized cookie are a well-guarded secret. What is the effect it has on those who eat it. A cookie with a reputation for romance. Indulge in the sinful taste of Milano and everything that follows it. Pack Sizes available:
25 G, 62 G, 100 G, 200 G
Grab Your Sweets:
KISMI TOFFEE -:
It’s everything that the Kismi Toffee Bar is, only smaller. Wrapped in the distinct flavour of elaichi (cardamom) this toffee is sure to send your sweet tooth on a joyride. Ingredients : Sugar, Liquid Glucose, Partially Hydrogenated Edible Vegetable Oils, Milk Solids, Starch, Salt and Emulsifier ( 322 ) Contains added flavour (artificial) -: Fruits are more fun with Mazelo. As the name suggests, Mazelo is filled with exciting fruit flavor, which comes out with every roll of your tongue. Ingredients: Sugar, Liquid Glucose, Acidulant (E270)
Give the orange to a friend and the mango to a stranger. Or try the lemon for a neighbour and the strawberry for a teacher. Give the black currant to the school bus driver and the pineapple to anyone else you please. With so many flavours in each pack of Poppins, you will have only one thing to say to everyone you meet; "Doon Kya".
Sugar, Liquid Glucose, Acidulants [ 296 ] & Starch. Contains Permitted Synthetic Food Colours [ E 110, E 102, E 133, E 122, E 124, E 127 ] and Added Flavours [Artificial].
Snacks:MUSST BITES-: Available in
mouthwatering Garden Spices, sweet and sour Tangy Tomato, tantalizing Chatpata Chat and heavenly garden spices, you are going to have a hard time deciding which one you want for yourself. And remember what we told you. If it’s not your pack, don’t even think of reaching for it or you might be in for a “bite” of a surprise. Ingredient list: Wheat Flour, Edible Vegetable Oil, Cheese, Partially Hydrogenated Edible Vegetable Oils, Seasoning, Sugar, Salt, Gram Flour, Potato Flour, Yeast, Leavening Agents [ 503 ( ii ), 500 ( ii ), 341 ( i ) ], Invert Syrup, Spices & Condiments, Acid Regulators [ 270, 296 ], Emulsifiers [ 322 or 471 & 481( i ) ],Dough Conditioners ( 223 ), Improver [ Amylases & Other Enzymes ] and Antioxidants [ 319 & 320 ]. Contains added flavour (artificial).
Process of production
1st step: At first we were watching how the mixture of
biscuits is prepared. In this they were using some ingredients i.e. MAIDA, SALT, MILK, GHEE, SUGAR etc.
2nd step: After mixing the ingredients the mould them
into shape of biscuits with wording parle-g.
3rd step: In the third step we found that the biscuits are
send to the big Owens for baking use ten types of temperature 1st 220 then 350 and in last 220 c.
4th step: After baking the biscuit procedure of cooling is done.
5th step: In last step packagings of the biscuits is done and forward them
for big cartoons packaging.
Machinery used in the parle plant
Dough Maker Machine
The dough maker machine is used for mixing the flour with other additives to make the paste needed for biscuits making. Power: Capacity: Dimension: 1.5kw 20kg/load 0.8*0.6*1m
Paste Feeder Machine The paste feeder machine is used to send the paste to the hopper of overlapping machine and roller-printing machine.
Biscuit Molding Machine-: Flour paste will be pressed to biscuits shape after processing by this equipment. Baking oven-: Baking oven is one of the essential equipment of the production line. It is used for baking
The oil-spraying machine is widely used for spraying the oil on the surface of biscuits. The color, flavor and taste of biscuits are greatly improved after oil spraying so it's a necessary machine to produce top grade biscuits.
This cooling conveyor is used for cooling the biscuits after baking and molding the biscuits in a fixed shape.
SWOT ANALYSIS OF PARLE STRENGTH:• Parle brand • Diversified product range
• • • •
Extensive distribution network Low and mid price range Catering to mass Better understanding of consumer psyche
Dependence on grocery stores & retailer Dependence on Parle-G flagship
OPPRTUNITY:• • • • • Estimated annual growth Low per capita consumption Changing consumer preference Increasing demand for sugar free Diet biscuit
THERETS:• Hike in raw material price • Increasing distribution system cost • Local bakery products • Entry of various new entrants like ITC.BRITANIA ETC.
EXPERINCE OF FACTORY VISIT The student of GNIM 2009-11 batch sectionA&Bvisited Parle products factory Bahadurgarh in
Harayana,approx 2houre from GNIM.on 1st Apr 2010. As the bus reaching the factory, a delicious aroma greeted the student and they come to know that they are reaching there destination. as they reached the factory we were sent to the auditorium, where we all of us greeted warmly by the staff of Parle plant.followed by half an hour presentations and documentary about Parle .later we were taken for factory production process visit. where all student saw why Parle world largest biscuit manufacturing company. The student were saw Asia’s largest oven. The student also got opportunity to learn practically the 5’s, the Japanese best practice in operations and production:• • • • • Seirne-organisation Seiton-place fixing Seiso-neat and clean Seiketsu-standerdisation Shitsuke-discipline
JUST IN TIME:Inventory strategy that strives to improve a business return on investment by reducing in-process inventory and associated carrying cost.
JIT improve manufacturing unit quality and efficiency. KAIZEN:Continuous improvement by top level of management to lower level of management. The students were experienced all the seven stages from raw material to till packaging. After the visit the Parle staff offered biscuits and tea all of us. Than again we settled in auditorium there HR MANAGER face to face with all of us with some brilliant and intelligent in the Q&A session. lastly we thanks to Parle staff and memorandum of GNIM given by the student and they were given Parle-G biscuit as a memorandum of Parle family.
QUESTION AND ANSWER SESSION
Q.Why Parle-G leading seller biscuit in India? Ans: Parle-G biscuits is made by wheat floor and mixing other nutrients which are easily digestable ,and also cheap price and they found all the era of nation. so it is popular brand since long period in Indian market.
Q.whats aworkforce culture of parle?
Ans: work force culture of Parle is very systematic. in Parle plant permanent worker and contract worker both work. And time schedule of the work is 24 hour and shift divided in three equal parts 8 hour shift. And we follow the rule of Indian labour rule.
Q. how you motivate the employee of parle? Ans: we have very good relationship between Parle family means employee of Parle and management. when we know the problem of employee we give a suitable solution. For example if worker of Parle .got some family problem than our 2-3 staff goes their house with some gift for their children and they give the solution of problem. Also we give spiritual treatments at Barahamkumari and we also guideline for theirs children education etc.
Q. How you manage supply chain management? Ans: good question supply chain management is the back bone of our business. We manage it very carefully. We have contract with supplier and transporter under the very strict rule for supply the quality product with standard of Parle and at right time. Q. How you manage the cost of product in current scenario of commodity price always up and down? Ans: we contract with stokist of commodity and fix the rate for certain time period and if price hike than we only hike the price of other item excluding Parle-G Monaco and krackjak .we use technology which are help in cost cutting.
MY overall conclusions is that after the visit of Parle industry .we found that modernization and technology services have changed the whole scenario of production in modern India. On the others hand we fond that technology revolution cut the human labour force which are threat for the production industry. And last but not the least we have great experience with Parle visit in practical way which we learn theoretically at GNIM. THANK YOU NITESH KUMAR SINGH
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