Dear sir/madam, I am a student of NIFT, conducting a survey on consumer preferences.

Please help us in this survey process by filling the questionnaire given below.
Your cooperation will be highly appreciated.
Name
_________________________________________________________________________________________
Age

____________ Occupation/Education ____________________________

Male

Female

Annual income
Below 2 lakhs

2-5 lakhs

5-8 lakhs

8-10 lakhs

more than 10 lakhs

How often do you shop at ATMOSPHERE?
once in a month

once in 3 months

once in 6 months

once a year

Do you prefer any other brands over ATMOSPHERE?
Yes
No
If yes pls. specify
___________________________________________________________
Do the price and the quality match?

Yes

No

What do you think should be the price range?
______________________________________________________
Rate the brand on the basis of the following attributes
EXCELLENT

VERY GOOD

GOOD

FAIR

POOR

Design
Material
Colour
Variety
Comfort
Pricing
What products do you buy from this store?
Upholstery

curtains

sheer

light upholstery/curtain

What do you like the most about this brand?
_______________________________________________________
_______________________________________________________________________________________________
How did you come to know about this brand?
Newspaper
hoardings
internet
other__________________________________________________
How are the services of the brand?
________________________________________________________________
Do you have any suggestions / complaints?
_______________________________________________________________________________________________
_______________________________________________________________________________________________

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