Team Meeting

May 3rd - 2011

1. Community Service Announcement

2. Pocket Listing and Buyer Needs

3. Next Team Meeting - Tuesday, May 17th• See you here,

4. Amazing and Oh-So-Helpful - www.GaryGreeneTraining.com

5. Lunch and Learn with CSS - Wed. May 4th, 11:30am

6. Lunch and Learn Negotiating Strategies for Performance Pricing and Pricing Adjustments - Marilyn Eiland - Wed. May lph, 11:47am.

7. Market Reports - April Listings: 2010::: 918 /2011::: 1045 {+13.83%} DOM::: 93

April Written Sales: 2010::: 269/2011::: 232 Projected. {-13.75%} Last year Mav = 188 >'1 A In,years oast/_MaY-hm~-July,are the biggest sales months. Sprint for 90 days.

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8. Trulia Trends are UP - which means sale's will also rise.

9. How to stop the Curse-Of-Experience from killing your RE Business 10. Kudos©

It Takes Contacts To Write Contracts!

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3, Ken Brand <ken@kenbrand.com>

April Production

1 message

Mark Woodroof <mark@garygreene.com> Mon, May 2,2011 at 5:38 PM

To: Office Managers <OfficeManagers@garygreene.com>

Cc: Marilyn Eiland <Marilyn@garygreene.com>, John Stoever

<John .Stoever@garygreene.com> , Toni N el son <toni nelson@garygreene.com>

Here's the first look at April for listings taken and written production. These numbers are as 5:30 PM Monday May 2nd. Thursday May 5th will be the last day to input April listings and sales.

Listings taken .... 5 Top Offices

Champions 115

Bay Area 81

Memorial 58

Fort Bend 52

Company Actual 628

Written Volume ... Top 5 Offices

Fort Bend

$21,606,483

Bay Area

$20,839,969 ~albil~-~~f81f11l, 1~ $17,214,012 $14,754,004

Champions Memorial

Company Actual

$151,665,147

Written Units .... 5 Top Offices

Bay Area 102

Champions 83

Fort Bend 78

Memorial 59

Research 54

Company Actual 638

Mark Woodroof, Partner Prudential Gary Greene, Realtors 10575 Katy Freeway Ste 100 Houston, Tx 77024

Tel 713.465.6644

Fax 713.465.9823

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What is the Curse-Of-Experience?

The skies were tall, blue and sun glasses bright Lounging in circled chairs sat 3 supremely smart real estate types, and me. One woman and three dudes. We were in Austin, sitting in The GoodLife Team's backyard. We met to share ideas and shoot the breeze about our beloved real estate industry. (FYI, while we four played, Kristinna, Gary. Jack and the rest of The GoodLife Team were working with and serving others" thanks for letting us hang out.)

The conversation drifted into el.ead territory and the horrid reality of piss-poor conversation rates, unserved consumers, lost opportunities and income. Eric, a young (compared to me), accomplished and brilliant entrepreneur, shared his thoughts on a strategy proeess service he was contemplating. He was aiming to turn what many real estate agents consider Fools Gold and frustration, into 22K Gold. I was listening hard. In our company and in my office, the lost opportunities we were talking

about were opportunities we squandered struggled with too.

After Eric outlined how his service might work, he arrived atthe part where he shared what his Gel" Generatinq-Servlce might cost a real estate broker to swing it into action. Like I shared earlier Eric's brilliant, so naturally components of his proposed approach were counter-conventional in nature. Eric asked what we thought Linsey and Rob responded, then I chimed in.

Most of it sounded pretty good, but the fee structure he was imagining would neverwork. Brokers would never go for such a thing. I know, I've been doing this for 30+ years, we've never done itthat way. The conversation continued.

There was some back and forth troubleshooting, um-hums, whys, why nots and what have yous. Next, Eric smiled and asked a question. I'll never forget the moment. His smile was genuine, relaxed and hinted amusement.

Eric, "Do you know why you think the fee structure wont work Ken?"

I thought, "Yeah, I know why it work. Because nobody will go for it. I've been around since there were MLS books, one page contracts with pink, blue and yellow carbon copies and pay phones. I've survived 20% mortgage rates and three real estate depressions busts. I'm an experienced Pro - a 32 year Vet. I know what I know." But that's not what I said.

I said, "No, why?"

Eric, "You don't think it will work because you've been in the business for 30 years."

My eyes widened. My pupils dilated. I remember leaning back and tilting my head. I could feel the sun beaming down on my ever growing bald spot (but that's another story?), and I knew. He was deadbang right. In this case, my experience was not a benefit. In an instant I realized that my reliance on experience, when mixed with lazy thinking, was not a asset or a blessing, it was a hateful liability!

That's what the Curse-Or-Experience is. It's when we rush to concl usions based on previous experiences. It's when we approach opportunities and challenges with a half-open or closed mine. It's when we think we know it all and we forget that everything is ever-changing.

If we allow it, our experience can become a curse and a liability, instead of a blessing and an asset.

The Curse-Or-Experience murders our opportunities when we become comfortable and overconfident. When we're comfortable and over-confident, we don't what to mess with what we think we know works. When we're comfortable and over-confident, instead of thinking ahead, learning and leading, we protect our status-quo. Before you know it, we're falling behind and earning less. Further and further behind, earning less and less. Ugg. The Curse-at-Experience is real and to be avoided at all costs.

I've learned my lesson. These days, here's what I do ...

When I approach a challenge, I try to remember to consciously pause and ask myself to suspend my experience and wide-open my mind and imagination.

Yeah, how to keep the Curse-Or-Experience from murderi ng your real estate business can be that simple.

As a friend, I thought I'd share myexperience with you. I don't know if on occasion you suffer from this curse as I do? But, if on occasion you do too, hopefully we can all avoid future missteps and course correct our current behavior.

Thanks for reading. If I can be helpful, call or text me - Ken Brand 832-797-1779 Cheers to a good year.

PS. I want to thank Eric Stegemann for reminding me of the importance of keeping my eyes, ears, mind and imagination - wide open. Thanks man.)

©2011 Ken Brand - BrandCandid.com I Prudential Gary Greene, Realtors - 9000 Forest Crossing, The Woodlands,

It Takes Contact To !V1akc Contracts Daily Checkli t I Date

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Become Chosen and Recommended

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