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Be.a.successfull.consultant

Be.a.successfull.consultant

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Published by Yakambram Govindu

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Published by: Yakambram Govindu on May 03, 2011
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As with the other activities which you undertake as a consultant, it is helpful to define

objectives for each project, as a way of quantifying the result you wish to achieve.

Setting clear objectives for the project side of your business will help to ensure that you

provide the services your clients require, and that will continue to develop your business.

T|me out!

There couldbeavarietyofprojectobjectives under severalcategories:

customer satisfaction
productivityincrease
numberofrecommendationsimplemented
criticalmilestones
objectivesrelateddirectly tothe clientneeds.

The extent to which you can quantify objectives can vary from one type of consulting to

another.

Case studies:

Frank’sandJoe’s consulting assignments are easy to set objectives for: an increase in client

satisfaction and a successful product launch. For Julia’s and Marie’s business it is more

difficult to quantify direct tangible results from a training programme or implementing an

HR infrastructure because many other factors can come into play and affect the outcome.

Exercise 9.4 Writingyourprojectobjectives

Take a moment and review the types of objectives you could write for a client

project.

Now write a SMART objective for one such client project below.

220 / Be a Successful Consultant

Running Your Business: Doing the Work! / 221

Checklist

Have you:

Decided whether you will use a contract or not?

Decided whether one-off, short-term or long-term projects are the best for you and

your business?

Gathered samples of projects you completed at jobs as samples for clients?

Decided how you would like your work evaluated?

Met with other consultants who do similar work to see how they manage projects?

Scorecard

Beforeleavingthis chapter,askyourselfthe followingquestions:

Asyouconsider yourconsulting business,towhat extentwillyourbusiness comprise
one-o¡,short-termandlong-term projects?How willyou ensurethatyoucapitalize on

theadvantagesofeachtype ofconsultingworkandhow willyouavoidanypotential

disadvantages?

Asyoulookat eachspeci¢cproject,how willyouensurethatyouputthecorrectprocess
inplacetoensurethee¡ectiveness ofeachcontract? How willyouensureyourplanning

ise¡ective? Whatwillyoudotokeepthe clientinformed onprogress? How willyou

measurethe success ofthe project?

Whenyou review yourobjectives forconsultingprojects,howcleararetheyastothe
resultthatthey willachieve? Whocouldlookatthemandprovideyouwith feedbackto

ensuretheymeetthe SMARTcriteria? Arethere clearbene¢tstothe client fromthe

goals? Howeasyisittoquantify yourobjectives?

CHAPTER TEN

Moving IntoAction

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