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Cp Project

Cp Project

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PRO

“A Study on Effectiveness of

Preface
The infusions get a special consideration and important to the programs as it allow a student as expose to the real life. A person can’t learn by merely reading hundreds of book on it, he/she requires to practice his hand at they learn of it. Similarly management learning remains incomplete without a test of real business life. Thus theoretical is not enough for the management student, practical study hold an important place. Our knowledge remains incomplete without these practical aspects. We proudly present our work in the form of comprehensive project report on, “A STUDY ON EFFECTIVENESS OF FRANCHISE BUSINESS MODEL OF MC DONALD’S -AHMADABAD “ The initial objective of this report is to know the whole in and out process of mc Donald’s franchise as well the customer service also. It also creates awareness in management student at a grass root level about the difficulties and high challenges in the field of marketing and business world. It is needed a golden opportunity for us to present this report and indeed a matter of esteem honor itself.

Executive Summary .

Last but not the least. Parents and friends.ACKNOWLEDGEMENT "Interdependent has a higher value than Independence" It would really difficult for us to complete the project without kind co-operation of certain people. In other words there are so many external people who directly or indirectly help us in this project. However. we accept the sole responsibility for any possible errors of omission and would be extremely grateful to the readers of this project report if they bring such mistakes to our notice. AMIT PATEL and our Project Guide Mr. Sanjiv Chaudhari and Ms. First of all we are really thanking full to GUJARAT TECHNOLOGICAL UNIVERSITY and CHAUDHARY TACHNICAL INSTITUTE. . our cordial thanks to all faculty members of the college. I also thank full to our Our Director. Mr.Bhumika Raval. I am also thanking full of McDonald’s member who has granted me the permission to undertake the market research of “McDonald’s” guide me as well as provide marketing information at McDonald’s.

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Title page Preface Acknowledgement Executive summery 1 Introduction 1. No.3 Fast food industry in India 2 History 2.2 Service industry in India 1.1 Project at a glance 1.Table of content Sr.2 Company profile 2.3Scope of the project 3 Research methodology Research process and plan 4 Analysis of data Analysis of graph and chart with interpretation Testing of hypothesis 5 6 7 8 9 10 Finding and conclusion Suggestion and recommendation SWOT analysis Conclusion Bibliography Annexure 33-52 52-53 54-58 59-62 63--64 65 66 30-31 4-5 7-10 7 8 9-10 12-28 12 13-25 26-28 Particular Page no. Analysis of Data .1 History of McDonald’s 2.

So here 100% positive response from the responded. 2. children and friends and they prefer to spend their time in Mc Donald’s. We preferred to collect the information from the Mc Donald’s outlets. How frequently you eat in the McDonald’s? .0 Valid Percent 100.0 Interpretation: As per the bar graph shown above all of the responded has given positive response for the visit of McDonald’s.0 Percent 100. job holders. the students who visit the Mc Donald’s from our collage and surrounding of ours. The major reasons are that the all respondents are students.1 Do you visit Mc Donald’s? Visit of Mc Donald's Cumulative Frequency 200 Percent 100.

5 59. business meeting. 15.5 25.0 100.Frequency Of Visit Cumulative Frequency Valid Weekly Fortnightly Monthly Total 31 51 118 200 Percent 15. With whom you visit the Mc Donald’s? . The 25.5% respondent visit weekly in Mc Donald’s because most of them are students and job holder who came over there for outing purpose and for the meeting purpose also. birthday party and other purpose also 3.5% respondents visit fortnightly in Mc Donald’s because most of the respondents go with their children for outing. with their spouse or girl friend for dating purpose also.5 41.0 100.5 25.0 100.0 Valid Percent 15.5 59. And 59% respondents visit monthly for outing.0 Interpretation: As per the Bar graph shown above.0 Percent 15.

0 44.0 Percent 21.5% with their friends for outing or with their girlfriend for dating and 11.0 Valid Percent 21. 44.0 6.0 44. Who influence you to visit the Mc Donald’s? .5 11.5 11.0 17.0 Interpretation: As per the bar graph shown above there are 21% respondents visit Mc Donald’s with their family.0 6.5% with their colleagues for outing and business purpose. 17% with their spouse 6% with their children. 4.5 100.0 88.0 38.5 100.With Whom You Visit Cumulative Frequency V Family aSpouse l Children i Friend dColleagues Total 42 34 12 89 23 200 Percent 21.0 17.0 44.5 100.

32. Diwali.5% respondents influenced by advertisement because they see the advertisement of Mc Donald’s and influenced.5% influenced by special occasion like Birthday party.0 97. Christmas etc. New Year.5 25.5 100.5% respondents are influence by friends because generally youngsters prefer to hang out with friends in Mc Donald’s.0 Valid Percent 39.0 Percent 39. For what purpose you visit the Mc Donald’s? .0 Interpretation: As per the bar graph shown above there are 39.Influencer For Visit Cumulative Frequency Valid Friends Advertisement Special Occasion Other Total 79 51 65 5 200 Percent 39.5 32.5 100.5 2.5 25.5 100.5 32.5 65. 5. The 25.5 2.

0 48. fiancée or wife.5 8.5 10. What is the first thing that strikes in your mind about McDonald’s? .5 8.5 13.0 Percent 19.5% respondents are visit for birthday parties.5 30.5 10.5 100. 6. 48. Here we can see that most of the respondents visit Mc Donald’s for outing purpose.0 43.0 48. 13% respondents go for dating purpose with their girl friends.5% respondents go for outing purpose because most of respondents go with their friends and family to hang out.5% respondents are going for Business meeting because they are most probably the businessmen or job holder.0 91.5 100.Purpose of Visit Cumulative Frequency Valid Birthday Business Meeting Dating Outing Other Total 39 21 26 97 17 200 Percent 19.5 100.5 13.0 Interpretation: As the bar graph shown above 19.0 Valid Percent 19. 10.

5%.5 49. which is 36.0 19.0 14.19% respondents think about services provided by Mc Donald’s.5 30.5% respondent think about Burger because when they visit Mc Donald’s they generally prefer Burger.0 Percent 25. 14% respondents think about value for money when they visit.0 Interpretation: As the bar graph shown above 25.5 63.0 36.0 36. The ratio of visiting for fun purpose is highest. Which is your favorite product at McDonald’s? .0 14.5 100.0 Valid Percent 25.0 19.5 100. And most of the respondents visit Mc Donald’s for fun. 5% respondents think about golden arches. 7.5 5.5 100.5 5.First Things That Strikes Cumulative Frequency Valid Burger Golden Arches Services Value For Money Fun Total 51 10 38 28 73 200 Percent 25.

5 9.0 Interpretation: As par the bar chart shown above we find that Most of the respondents like Mc Alu Tikki 22% respondent prefer Mc Alu Tikki. 9.5% respondent like burger.0 Valid Percent 12.5 3.0 Percent 12.0 75.5 11.5 9. Is the product line in McDonald’s adequate? .0 9.0 100.5 62.0 9. 12.5 22.5 9.0 100.5 2.0 51.5 2.5 11.5 9.0 100.5 72.0 20.5 42. 20.5% like Mc veggies and 11% like French fries at Mc Donald’s 8.5% respondent like Maharaja Mc 20% respondent like Mc chicken.5 21.Favorite Product at Mc Donald's Cumulative Frequency Valid Maharaja Mc Mc Chicken Burger MC Veggie French Fries Mc Curry Pan Fileto Fish Other Mc Allu Tikki Total 25 18 41 19 22 19 7 5 44 200 Percent 12.5 3.0 20.5 22.5 78.

9.0 Valid Percent 72.5 20.0 Percent 72.5 20. How would you describe the variety of foods offered? .0 79.0 7.5 100.Adequacy Of Product line Cumulative Frequency Valid Yes NO Average Total 144 15 41 200 Percent 72.5 100. 7. And 20.5% respondent says that the product line at Mc Donald’s is average they do not want to change in product line.5% respondent want changes in product line of Mc Donald’s because they want that all the food they get at one roof.0 Interpretation: As the bar graph shown above 72% respondents says that the product line at Mc Donald’s are adequate means that the product at Mc Donald’s are likable by respondent and they do not want to increase product line like pizza and different kind of food.5 100.0 7.

5% respondents find that the variety of food offered at Mc Donald’s are good.0 Interpretation: As the bar graph shown above 49.0 Valid Percent 40.0 49.Variety Of Food Offered Cumulative Frequency Valid Excellent Good Fair Total 80 99 21 200 Percent 40.0 89.5% Respondent find that it is fair no changes needed by them they are happy with the variety of food by Mc Donald’s.0 49.5 10. 40% respondents find that the varieties of food are excellent.0 Percent 40. . And 10.5 100.5 100.5 10.5 100.

124 -.124 .000 .352 . .687 309.017 . (1tailed) Queue Restarrant Is Clean Cutlery Is Clean Staff Are Helpfull Staff Are Well presented Services Are Good Find Seat a.058 1.001 .000 .346 .188 .188 .352 .000 .410 .288 .346 .560 Find Seat -. Bartlett's Test of Sphericity Approx.000 .058 -.000 .211 .003 .493 .156 .001 -.004 .211 .000 .003 .000 .544 Well presented .003 1.000 .334 .000 .273 .004 .314 Cutlery Is Clean -.001 .000 .000 .000 .288 Staff Are Helpfull -.000 .041 .028 .334 .190 KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy.000 1.238 . Determinant = .483 .207 .003 Is Clean .205 . Correlation Matrix Staff Are Restarrant Queue Correlation Queue Restarrant Is Clean Cutlery Is Clean Staff Are Helpfull Staff Are Well presented Services Are Good Find Seat Sig.000 .000 .942 21 .386 .408 .156 .000 .001 .410 1.017 .000 .000 .493 .041 .238 . Chi-Square df Sig.000 .190 .000 .549 .028 .11.483 .386 1.560 .000 .207 .000 .000 .072 .072 .408 .544 1.549 1.000 .000 -.000 . Please give your opinion for following criteria.000 .000 Services Are Good -.273 .314 .000 .

432 1.750 22.000 Extraction Sums of Squared Loadings % of Total 2.627 Cumulative % 37.866 56.545 Variance 34.381 8.450 .326 .488 6.866 18.866 18.065 Cumulative % 34.815 70.651 1.072 80.373 100.815 2. .866 56.594 .928 .949 Cumulative % 37.815 Rotation Sums of Squared Loadings % of Total 2.454 88.651 1.326 Variance 37.324 4 5 6 7 Extraction Method: Principal Component Analysis.Total Variance Explained Componen t Total 1 2 3 dimension0 Initial Eigenvalues % of Variance 37.949 13.727 .431 4.942 95.750 56.258 10.

578 -.763 Interpretation: In the factor analysis there are 7 variables V1-Queue V2.516 .Rotated Component Matrix Component 1 Queue Restaurant Is Clean Cutlery Is Clean Staff Are Helpful Staff Are Well presented Services Are Good Find Seat Extraction Method: Principal Component Analysis.359 .242 .112 2 -.682 .624 .163 .701 .Restaurant is clean V3.198 -.768 .Cutlery Is Clean .111 . . Rotation Method: Varimax with Kaiser Normalization. Rotation converged in 3 iterations. a.762 .

Service. V4 (Staff Are Helpful).0231 Difference Upper 4.983 88. Service.Staff Are Well presented V6.000 . Cleanliness Value provided by Mc Donald’s.14000 4.11500 Lower 3.V4.5000 and the significant level is 0.342 df 199 199 199 Sig. Cleanliness and Value provided by Mc Donald’s.687 which is higher than 0. Are you satisfied with the following criteria? H0: Customers are not satisfied with the Quality.000 which is less then 0.Find Seat As the factor analysis tables shown above we can interpret that The KMO and Bartlett's Test value is 0.05 so here WE can proceed for factor analysis. According to the Eigenvalues analysis those factor get value higher then and equal to 1 those variable consider as factor so according to scree plot there are two factors can be considered. and H1: Customers are satisfied with the Quality. (2-tailed) . In rotated components matrix there are V2 (Restaurant is clean).554 97.1057 4.0483 4.021 199 .2317 96.04000 4. 12.1225 4.000 4.19000 4. V3 (Cutlery Is Clean).000 . Here V6 (Services Are Good) and V7 (Find Seat) are club together so we labeled this factor as overall service factor.Staff Are Helpful V5.9575 4. One-Sample Test Test Value = 0 95% Confidence Interval of the Mean z Satisfied With Quality Satisfied With Service Satisfied With Cleanliness Satisfied With Value 89.2069 .000 Difference 4.Services Are Good V7.2743 4. V5 (Staff Are Well presented) are come together so we labeled these factor as hygienisity and staff services.

05 Interpretation: Here shown above according to Z test the significant level of all the criteria are less then 0. Service. Cleanliness and Value provided by the Mc Donald's.-0.05 so the null hypothesis is not accepted so we accept the alternative hypothesis that the customers are satisfied with the Quality.05 0. .

H1: consumers overall experience is good about Mc Donald’s.05 0.1797 Upper 4. H0: consumers overall experience is not good about Mc Donald’s. Express your overall experience about Mc Donald’s.268 df 199 Sig.3603 -0. One-Sample Test Test Value = 0 95% Confidence Interval of the Difference z Overall Experience 93.05 Interpretation: Here shown above according to Z test the significant level is less then 0.27000 Lower 4. (2-tailed) .13.05 so here we not accept the null hypothesis and accept the alternative hypothesis so here the customer’s overall experience is good at Mc Donald’s. .000 Mean Difference 4.

372 . 5 cells (41. Sig.7%) have expected count less than 5. . (2-sided) .16.389 .005 200 a.Chi-Square Tests Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 6.481 a df 6 6 1 Asymp.312 .943 6. The minimum expected count is .

RESEARCH METHODOLOGY DESIGN OF THE STUDY Research Methodology Research Process: Problem Identification ↓ Convert research problem into management problem ↓ Research design formulation ↓ Data Collection ↓ Data analysis ↓ Research Findings .

RESEARCH PROSSES: I. Research Plan Research Design: Data Sources: Research Instrument: Exploratory Research a) b) Primary data c) Questionnaire. Interview Administrer Questionnaire d) Sampling Plan: Sampling unit: Sample size: Sampling Procedure: Customers ( Near by McDonald’s Outlets ) Managers of Mc Donald’s ii) iii) i) 200 Convenience Sampling e) Contact Methods: Personal Interview f) Qualitative Research: None . Problem Definition a. the whole Franchise Model. Objective: . Sub-objective: . Procedures of Mc Donald’s. c.Through these research we can know the in and out process. b.To know the effectiveness of Franchise Business Model of Mc Donald’s in Ahmedabad.

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