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Contents

1. INTRODUCTION......................................................................................................
1.1. Brief History........................................................................................................
1.2. Location of Offices & Factories............................................................................
Registered & Corporate offices...............................................................................
Factories.................................................................................................................
Regional Sales Offices............................................................................................
1.3. Number of Total employees................................................................................
1.4. Nature of the Business........................................................................................
1.5. Key Players or Corporate Governess...................................................................
2. MISSION & VISION STATEMENT...............................................................................
2.1. Mission Statement..............................................................................................
2.2. Vision Statement.................................................................................................
3. GOALS & OBJECTIVES.............................................................................................
4. EXTERNAL (PESTLE) & INTERNAL ASSESSMENT.....................................................
4.1. PESTLE Analysis..................................................................................................
4.1.1. Political & Legal Forces....................................................................................
 Taxation Law....................................................................................................
 Labor Laws.......................................................................................................
 Laws on hiring & promotions...........................................................................
 Environmental Protection Laws........................................................................
 Foreign trade Regulations................................................................................
 Attitudes towards foreign companies...............................................................
 Political instability............................................................................................
4.1.2. Economic Forces..............................................................................................
 Inflation Rate...................................................................................................
 Economic growth rate......................................................................................
4.1.3. Social Forces & Cultural...................................................................................
 Health Consciousness......................................................................................
 Demographic Trend..........................................................................................
 Environmental concerns..................................................................................
 Work life quality...............................................................................................
 Lifestyle Changes.............................................................................................
4.1.4. Technological forces.........................................................................................
 New Products...................................................................................................
 Product innovation...........................................................................................
 Productivity improvement through automation...............................................
 Total spending on R&D.....................................................................................
 New communication technology......................................................................
4.2. SWOT Analysis....................................................................................................
4.2.1. STRENGTHS.....................................................................................................
 Parent support.................................................................................................
 Company Image...............................................................................................
 High Quality Products......................................................................................
 Well-developed strategy..................................................................................
 Market Share....................................................................................................
 Good marketing skills and services..................................................................
 Brand strength.................................................................................................
 Research & Development Team.......................................................................
 Product innovation...........................................................................................
 HR department................................................................................................
4.2.2. WEAKNESSES...................................................................................................
 Less Proactive..................................................................................................
 Limited Distribution Channel............................................................................
 No outlets in Pakistan......................................................................................
 More concerned about profit............................................................................
4.2.3. OPPORTUNITES................................................................................................
 Support from Foreign Investors........................................................................
 Enhance Distribution Channel..........................................................................
 Changing Social Trend......................................................................................
 Health conscious..............................................................................................
 Market growth..................................................................................................
4.2.4. THREATS..........................................................................................................
 Government Regulation...................................................................................
 Increase in Competition among Competitor.....................................................
 No Entry Barrier...............................................................................................
 Inflation rate....................................................................................................
 Unfavorable Changes in Consumer Demand...................................................
 Loss of Market Share........................................................................................
4.3. Porter’s five forces Analysis................................................................................
4.3.1. Threat of New Entrants....................................................................................
4.3.2. Bargaining Power of Suppliers.........................................................................
4.3.3. Bargaining Power of Buyers.............................................................................
4.3.4. Threats from Substitutes..................................................................................
4.3.5. Competitive Rivalry..........................................................................................
5. Competitive Analysis or Competitors Analysis.........................................................
6. PROBLEM SECTION FOR NESTLE............................................................................
7. STRATEGIC SOLUTION TO PROBLEMS.....................................................................
8. FUTURE PREDICTION & IMPLEMENTATION PLAN.....................................................
9. CONCLUSION & RECOMMENDATIONS.....................................................................

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GROUP MEMBERS

Khalique Ahmad Ansari


Shehroze Ali
Muhammad Umer Dogar
Shehzad Shafique
Samraan Bukhari

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“ACKNOWLEDGEMENT”

“In the Name of Allah most Merciful and most


Beneficent ’’

We are very thankful to Almighty Allah who gave us the opportunity,


courage and insight to explore more knowledge to complete this whole and
for his blessings that have brightened in all parts of our lives and our parents
whose prayers always supported us in every task. In scripting this project, we
were guided by our experience, knowledge and interest in the subject
“Introduction to Ideas”. Beyond of all the material available we are
thankful to our respected resource person “Sir.Tariq Jasim’’ for giving us
such a deep knowledge about the subject, which made “Business Policy”
very interesting subject. That is possible due to his unique and natural style
of teaching we ever experienced during our academics and through his
motivational behavior we’re able to complete this difficult task.

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NESTLE PAKISTAN

INTRODUCTION

Nestle is the world's leading nutrition, health and wellness company today
and was founded in 1866 by Henri Nestlé. It has employed around 250,000
people and has factories or operations in almost every country in the world.
Nestle is the world's leading nutrition, health and wellness company today.
Being the world's leading bottled water company is based on a firm
economic model: strong brands, global presence, innovation capacity,
environmental stewardship and passionate people.

Brief History

Henri Nestlé, a pharmacist, developed a food for babies who were


unable to breastfeed. His first success was a premature infant who could not
tolerate his mother's milk or any of the usual substitutes which eventually
became the first Nestle’s customer. After Nestlé's new formula saved the
child's life and soon, Farine Lactée was being sold in much of Europe.

After the major invention in 1874, Jules Monnerat purchased Nestle and
collectively they launched the condensed milk. In 1905 Nestle merged with
Anglo-Swiss which was an condensed milk company. Soon after Nestle
established its roots all over Europe to cater the need of the customers of
Europe, as Nestle fame was on the top so Nestle thought to start the

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production function all over the world to increase the customer demand and
meet or capture more markets.

Decision to go multinational was a fruitful idea, so as now nestle has


operations in America, India, England, Brazil, Australia, Pakistan, Hungary,
France, Belgium, Italy, Spain and various other countries around the globe.
Nestle are now in all seven continents & having more than 522 factories in
83 countries.

Location of Offices & Factories

Registered & Corporate offices

Nestle Pakistan Ltd.

308 – Upper Mall, Lahore 54000,

Pakistan

Factories

Sheikupura

29th kilometer, Lahore-sheikupura Road,

Sheikupura Punjab.

Kabirwala

10th kilometer, Khanewal-kabirwala Road,

Khanewal Pakistan.

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Islamabad

Plot No. 32, sector (1-10/3),

Industrial Area, Islamabad

Karachi

Plot No. A-23, Northwestern,

Industrial Zone, Port Qasim,

Karachi

Regional Sales Offices

North Zone:

Islamabad, Jehlum & Peshawar

Central Zone:

Lahore, Gujrawala, Faisalabad & Multan

South Zone:

Karachi, Quetta & Hyderabad

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Number of Total employees

Nestle have more than 231,000 employees worldwide but however


have more than 2500 employees in Nestle Pakistan. Nestle’s Pakistan is the
best in its HR systems and which has approximately 2435 employees.

Nestle’s performance is the result of professionally integrated


management, investment & technology & mostly the commitment of our
workforce & employees, bonded together with trust & integrity.

Nature of the Business

Nestle Pakistan is the FMCG company which has major industry to cater
food & beverages. Which has sub industry of Diversified goods for food and
its major industry is FMCG industry.

Major Industry: Food & Beverages

Sub Industry: Diversified food

Key Players or Corporate Governess

Success of Nestle Pakistan is due to the key people running the


organization, the organization works in team structure so that they can
achieve the desired results. They form a team every year to achieve the
yearly milestones.

Top Management:

Syed Yawar Ali (Chairman)

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Ian J. Donald (Managing director)

Syed Babr Ali (Director)

Syed Hyder Ali (Director)

Management Committee:

Khurram Zia (Business Executive Manager “Ambient Dairy”)

Uzma Qaiser Butt (Head of Human Resource)

Khurram Javed Maqbool (Business Manager “Chilled Dairy”)

Zafar Hussain (Head of Sales)

Due to this highly committed management personnel Nestle Pakistan


achieved high standards of quality & wellness.

MISSION & VISION STATEMENT

Mission Statement

“Nestlé is dedicated to providing the best foods to people throughout


their day, throughout their lives, throughout the world. With our unique
experience of anticipating consumers’ needs and creating solutions, Nestlé
contributes to your well-being and enhances your quality of life.”

Vision Statement

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“The Nestlé global vision is to be the leading health, wellness, and
Nutrition Company in the world. Nestlé Pakistan subscribes fully to this
vision. In particular, we envision to:

Lead a dynamic motivated and professional workforce – proud of its


heritage and bullish about the future.

Deliver shareholder value through profitable long-term growth,


while continuing to play a significant and responsible role in the
social, economic and environmental sectors of the country.”

GOALS & OBJECTIVES

Goals & Objective of Nestle Pakistan is Simple & well designed with the
core strategy to meet the demand of the consumers & to fulfill the needs of
the customers. The goals & objectives are;

To be the best & quality brand in Pakistan

To meet the needs & requirements of the consumers

To capture the desired market share

To dwell in to the life of people & consumers

To be the number one nutritious company of Pakistan

To be the leading FMCG company around the world as well as in


Pakistan

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To be the socially responsible company & be helpful in bad times.

Nestle aims to be proactive innovation and renovation culture, which is


the key to Nestle’s success in the marketplace.

Nestle aims to have fully integrated systems with suppliers & retailers
so that every single market can be tapped & focused.

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EXTERNAL (PESTLE) & INTERNAL ASSESSMENT

PESTLE Analysis

PESTLE analysis is a powerful tools to visualize your external


surroundings, which enables you to understand the external factors such as
Political, Economical, Social, technological, Legal & environmental affecting

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your business. So for understanding Nestle’s position in the market & to
visualize the Nestle’s position among its competitor Pestle analysis is the
best technique to understand the external forces.

Political & Legal Forces

Taxation Law

If government imposes heavy taxes on the industry then it badly


effects the industry growth. The taxes impose is from government side and it
varies from industry to industry. FMCG’s have to pay heavy taxation, changes
in any taxation system can badly effect Nestle’s productivity & sales
(profits). Nestle’s some product has like butter and cream which has more
taxes.

Labor Laws

Labor is being privileged here having all the laws. Nestle company also
follow these law like government announce minimum salaries of an employ
Rs 6000. But if any labor laws changes it will affect the Nestlé’s management
all to gather because it’s difficult to get potential labor now a days. Nestle’s
main aim to or key potential factor is to keep their employees happy &
contended because as one said happy employees happy management & it
leads to prosperity.

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Laws on hiring & promotions

Hiring & promotion is followed by law. People with better capabilities


are privileged because they deserve it, for the betterment of the
organization. As well as a well educated& skilled experienced person is a
precious asset for the company suit should be hired on better term &
conditions and be promoted on the basis of it capabilities.

Environmental Protection Laws

They do concern for environment and contribute more and more for
the betterment of environment. Nestle’s considers a lot about CSR, Nestle is
worldwide a environmental company so as Nestle Pakistan, Nestle care for
poor & urban areas, in the start Nestle gave the concept about friendly
environment & to care for your environment.

Foreign trade Regulations

Foreign trade regulation does not affect the overall policy and the
working of the Nestle because they operate nationally not internationally.
However it affect when the condition get so worst. But as the last two years
whole the world is suffering from great depression so any economy of the
world.

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Political instability

The government stability also plays a great role for any industry. In
Pakistan government face lot of difficulty from the side of terrorism and also
its activity that badly effect environment of the country which is totally very
upset. Recently in Punjab instability of government creates lot of problem for
the industry like shortage of electricity that badly affects the industry
operational process. Nestle have not much affect this condition but in future
it may be face some difficulty for operating.

Economic Forces

Inflation Rate

Now in Pakistan inflation rate is almost 22.3%, so if any increase in


inflation rate then increase in prices of Nestle products which eventually
affects the Nestle Pakistan. So inflation rate affect mostly everyone in the
industry so as nestle but nestle by the great decision making able to retain
55% of market share in Milk & Nestle Pure life.

Economic growth rate

Economy growth rate accelerate is 7% and plus which eventually affect


the Nestle productivity & sales.

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Social Forces & Cultural

Health Consciousness

Today people are more health conscious so Nestle products by


identifying this need of the people they are also producing health conscious
products with more elements of pure & quality, which create the market for
Nestle & trend of its products in the market. However when launches it Milk
in 1988 back then it was not so much popular but now a day’s people are
more health conscious.

Environmental concerns

About the environmental concerns of Nestle products are the symbol of


good health & nutrition no matter which product is under consideration.
Nestle also consider a lot about the environmental factors because they are
very much socially responsible towards nature & humans.

Work life quality

Quality of work life is very safer & environment friendly company of the
world as every MNC is maintaining the same standards abroad with a slight
cultural changes.

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Technological forces

New Products

Nestle focusing concentric and conglomerate diversification because in


present era it is not possible for any organization to exist in market for long
run by providing just one product. So Nestle are diversifying according to
changing demand of customers and trends. Nestle wants to diversify its
portfolio with the change or need of market needs.

Product innovation

Product innovation is becoming more necessary for the organization


because of globalization people are becoming aware about the changes
being taken place around them so in order tackle the situation nestle is
focusing on product innovation by introducing new products with help of
technological factors.

Productivity improvement through automation

Automation doesn’t matter a lot but to some extent it contributes


towards productivity and improvement. Now by the help of technology Nestle

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maintain the efficient scale of production which normally called economies of
scale.

Total spending on R&D

Spending on R&D is long term investment for any organization. Nestle


has R&D department and Nestle total spending on R&D 70 millions. Because
with true technological changes this research & development cannot takes
place. So with the help of technological changes Nestle can enhance its
products & diversify its portfolio of products.

New communication technology

All the modern as well as traditional ways of communication are being


adopted by Nestle including own emails, letters, faxes and monthly visit in
different offices of Nestle for better communication among customers. Nestle
has also established own web site which can be visited any one for most
recent news innovation and activities being taken in the organization. With
the technological change adoption the whole organization can be increased.

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4.2. SWOT Analysis

4.2.1. STRENGTHS

 Parent support

Nestle Pakistan has a strong support from its parent company, which is
the world’s largest processed food and beverage company, with a presence
in almost every country. The company has access to the parent’s hugely
successful global folio of products and brands.

 Company Image

Nestle company has a great image in the mind of people. Nestle company
has worldwide reputation which helps them to retain the market even in bad
situations & unfavorable conditions.

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High Quality Products

Nestle produce a good quality products. Nestle cannot compromise on


quality because people are more quality conscious now a days, with the best
quality they can attain customer loyalty. Nestle being the worldwide
renowned brand creates qualitative product to retain that image.

Well-developed strategy

Nestle has recognizes there is a right time and place for their product;
therefore, their strategy makes room for adjustments, Nestle captured a
market with great sweep with the developed strategy.

Market Share

Nestle juices has a highest market share almost in every SBU’s line,
such as in Milk pack & Nestle pure life. High market share always depicts the
quality of the firm & its strong management decisions.

Good marketing skills and services

Nestle is now a days working on this concept because they want to


increase their market share. They are providing quality products to the
customers that include their service and product.

Brand strength

In Pakistan Nestle has some very strong brands like Nescafe, Maggie,
Cereals, Nestle water and these brands are almost generic to their product

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categories. So when a brand becomes generic then it creates the feel of
strong brand in the eyes of customers. Such as Google.com etc.

Research & Development Team

Research and development department keeps Nestle in continuous


knowledge about itself and competitors. It has a competitor advantage
because many local companies have no research & development
department.

Product innovation

The Company has been continuously introducing new products, thus


expanding its product offerings. With the extra ordinary technology adoption
nestle able to produce innovated products.

HR department

Nestle company has a strong HR department which depicts nestle’s


strong committed management of the company.

WEAKNESSES

Less Proactive

Nestle being a company is less proactive they create changes but


usually unless competitor doesn’t change they doesn’t adopt a change.

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Limited Distribution Channel

Nestle’s major & bad factor is the limited distribution channel because
they distributes their products to whole seller in their own factory vehicles.
As compare to their major competitor they have limited distribution channel
but they are maintaining to penetrate the market as far.

No outlets in Pakistan

They don’t have direct outlets to whole sellers to create less burden on
the factory distribution channels however their competitors give them a
major threat by this.

More concerned about profit

As being less proactive they are more concerned about profits, & their
market share the main objective of every company is to gain profits but as
compare to competitors it’s a drawback.

OPPORTUNITES

Support from Foreign Investors

Government support foreign investors to invest in Pakistan which


eventually is the opportunity for Nestle.

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Enhance Distribution Channel

Nestle should be working on the distribution network to enhance the


company’s network against its competitor.

Changing Social Trend

Consumers in urban areas now adopt Western lifestyles, especially the


younger generation which is hugely influenced by the Western media.
Younger consumers tend to follow Western life style. There was an increase
in demand for Nestle products over the review period.

Health conscious

Increasing health and hygiene awareness among Pakistanis has greatly


increased sales of nestle products. Both the government and the media have
started health awareness campaigns to make Pakistanis realizes that
consumption of Nestle’s hygienic products is as essential as eating food.
Fruit/ juices & eatable products are doing very well in both urban and rural
areas.

Market growth

Nestle market expands very fast. A new research proves that in future
(2012) every person use 85.5 liters juices per years & uses more hygienic
products because of the low hygienic conditions of the environment.

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THREATS

Government Regulation

They face problem if government employ taxes on them which force


them to raise the price of their product.

Increase in Competition among Competitor

Competition among competitors is major threat to Nestle which can be


controlled by the help to retaining more customers & making more loyal
ones.

No Entry Barrier

There are no many entry barriers so a large numbers of local


companies enter in various Nestle’s product market.

Inflation rate

Increase inflation rate very fast .In 2008 expected inflation rate 23.3%
so with the increasing inflation rate the prices will go down which creates the
market slump, so inflation is very true bad factor which can affect Nestle.

Unfavorable Changes in Consumer Demand

With the increase in the competitors there will be a increase in the


number of related products which eventually harm the Nestle’s market. Due
to which the consumers demand pattern fluctuate.

Loss of Market Share

When the market saturates the loss of the market share of Nestle’s
products is there major threat to Nestle.

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In a conclusion we can say that whether the company is international
or local both of the organizations have strengths & weaknesses which lead
them to avail opportunities & remove threats. So for nestle it important or
recommended that they should pay more attention to their weaknesses &
threats in order to compete for a long time & maintain the sustainable
competitive advantage. Nestle is doing so far in a good way they compete
with their competitor with full & strong response. They are proactive but less
reactive which is not good for the firms or organizations that are reactive.

Porter’s five forces Analysis

Michael Potter's five forces framework can be used to determine


whether the industry is attractive enough to sustain a small or medium size
enterprise. The five forces of Entry, Rivalry, Substitutes, Buyers and
Suppliers jointly determine the intensity of competition and profit potential
for a small and medium size firm in a given industry or market sector. In
analyzing each market force, the question is whether it is sufficiently strong
to reduce or eliminate industry profits. The focus at this stage is at the
industry level because industry dynamics and profits of necessity dictate
profits of other firms that enter the industry.

Threat of New Entrants

The threat of new entrance means when any other company that is not
operate in that product category but operate in the other product market
or the company that start it new venture see a opportunity in this field like

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juices and they decided to enter in this market. So the current company
that is operating in the market has a Low threat for the new entrance.
New entry can raise the threat of competition. But however the Nestle is
big organization being it competitor is not an easy task. There is some
barrier for stop the new entrance

Economies of Scale

Product Differentiation

Capital Requirements

Switching Costs

Access to Distribution Channels

Cost Disadvantages Independent of Scale

Government Policy

If all these things present in the market then no company want to enter in
that market because they know there is no any opportunity for it.

Bargaining Power of Suppliers

The company needs raw material, labors, component and other supplies.
These requirement leads to buyers-suppliers relationships between industry
and the suppliers. Suppliers, if powerful can exert an influence on the
producing industry, such as selling raw materials at high price to capture

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some of the industry profits. Suppliers have great bargaining power if the
company cannot produce its raw materials or other ingredients. Suppliers
have weak bargaining powers, if in the market many suppliers and demand
of raw material is low.

The bargaining power is low because Nestle doesn’t rely on any supplier
they produce there on raw material or import it from parent company, even
they have no reliance on the distributors they have their own factory trucks
to supply the material.

Bargaining Power of Buyers

Buyer power is the most important factor of porter’s fiver forces model,
because buyer are the consumers of the product, for nestle it’s a major
impact factor because the competition is intense & competitors have the
same products may differs in quality but providing the same needs. For that
particular reason we can say that Nestle have high bargaining power from
buyers. They can lose the customer if the prices & quality form the
competitor meet their products.

So if Nestle can control the factor of their competitors may be they


eliminate this buyer power all to gather. After all switching cost not as much
high to engage in using another brand however nestle with the time &
quality became a Generic brand in Pakistan.

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Threats from Substitutes

Substitute products refer to products in other industries. To the economist,


a threat of substitutes exists when a product demand is affected by the price
change of a substitute product. A products price elasticity is effected by
substitute product – as more substitute become available, demand becomes
more elastic since customer have more alternative . A close substitute
products constrains the ability of firms in an industry to raise prices.

Nestle have a major threat from it substitute products from other


competitor due to which there product can lost the market share, there are
many competitors so the threat from substitutes product are high.

Competitive Rivalry

The big factors determining the strength of rivalry is how actively and
aggressively are rivals employing the various weapons of competition in
jockeying for a stronger market position and seeking bigger sales. In the
market rival create a great threat. Many companies introduce same products
such as milk, water, cereals & many more items to hamper the nestle’s
impact in market and increase threat. Many local company enter in market,
there is also great threat for establish company. Nestle also face lot of HIGH
competitor rivalry.

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In a nutshell now we can conclude whether the company is MNC or local it
will face the tough competition from its competitors because competitive
edge is the most volatile thing in business world now-a-days companies are
reactive & they react to the change. We can conclude that the FMCG industry
is unfavorable for the new entrant to enter in the market. However existing
firms can control these five forces & attain the edge over their competitors
as nestle is following a sound strategy.

Competitive Analysis or Competitors Analysis

Nestle Pakistan have many competitors in market to cut their market &
capture the market they have. These competitors are;

Haleeb Ltd.

Engro food Ltd.

Shezan Ltd.

Others

They have to face many hurdles in order to be the best & deliver
because they cutthroat competition with all of the competitors.

“Do not Compete with your Rivals just make them Irrelevant”

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Haleeb Ltd

Strengths

1.The thickest milk

2.Taste

3.Nutritious

4.Hygienic

5.Packaging

Weaknesses

1.Focus Shifted form Main Product to other products

2.Lack of Research & Development

3.Weak distribution

4.Low spending on advertisement

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Engro Foods LTD

Strenghts

1.PR with farmers

2.Positive response form customers

3.Strong consumer &products research

4.Third generation plant

5.Haing a good reputation in the market by strong brand name

Weaknesses

1.Packaging

2.Milk collection & distribution costs

3.Narrow brand portfolio

4.Under utilization of the capacity

5.Not yet ISO certified

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PROBLEM SECTION FOR NESTLE

According to the analysis we did nestle only have few problem otherwise
company is doing their best in the industry so far. They have attained the
highest market share for their brands. The only problem they can face is
from “pressure groups” & “limited Distribution Channel”.

Pressure groups or religious groups are the major threats to the Nestle’s
management & their targets. So to control the threats from the pressure
groups good marketing strategy can be adopt to eliminate the threat. Nestle
should work on the distribution channel & expands the distribution channel
to control the market & untapped areas, which eventually give them an edge
to increase the market share of Nestle.

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STRATEGIC SOLUTION TO PROBLEMS

Nestle’s problem can be eliminated by strategically thinking &


implementing some strategies which can be effective in terms of both profit
& growth. Solutions to the problems which have been discussed before is
that ; for eliminating the pressure groups threat they should include a strong
religious person for advertising their products which can easily arose the
demand for the product & people have less question to ask. This will
eventually increase the market share & profit of the company through
extensive sales. Taking an example same strategic strategy was
implemented in Pepsi Co. for Lays.

Strategically speaking as nestle falls in aggressive strategy, so they


should go joint ventures with their distributors cut short their own tensions &
make others to their job as Pepsi co. have Riaz bottlers for their distribution
which eventually gave them an edge. So if they go forward integration then
they might be able to have more market share & demand for the product can
be increased & more market can be taped.

These are two extensive solutions for the problem faced by the
management of Nestle, & this should be taken in to account for the more
market share.

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FUTURE PREDICTION & IMPLEMENTATION PLAN

Nestle is planning to enhance its investments in Pakistan and by the year


2014, its total stakes would reach an aggregate of $374 million. The
company has chalked out long-term investment plan. Nestle is setting up a
most modern and latest milk plant with the cost of $ 70 million which will be
operative within next couple of months. Company would invest to the tune of
$209 million in five years period ending 2010. Nestle is investing $70 million
in milk production by increasing capacity of milk powder by 40,000 tons
annually; $44 million would be injected in Sheikhupura factory, $12 has been
allocated for expanding milk collection, and $31 million in bottled water
plants.

Nestle can enhance the production capacity to control the demand &
increase the more demand with help of pull strategy. Going on Globe
strategy can help them to increase the market share & profits for the
company.

CONCLUSION & RECOMMENDATIONS

Nestle is international organization, being an multinational is always great


because it is always backed up by the parent company but however Nestle
Pakistan is doing best in this region because of the static demand & less
portfolio. Nestle management is key success factor of the company they are

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highly committed & they do not compromise on their tasks. Quality &
sustainability is another factor that is giving nestle an edge against its
competitors & Nestle Pakistan is at top because of high demand & promising
quality they provide.

Recommendations are these, that NPL should diversify its product


portfolio & introduce ice cream & some other products which can cut the
competition of the major players in Pakistan. Dog items should be back up by
the cash generated by cash cows & renovate them. Nestle should increase
the distribution Network & diversified their portfolio.