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G321 Evaluation Q3

G321 Evaluation Q3

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Published by Devon Lauren Dalton

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Published by: Devon Lauren Dalton on May 04, 2011
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G321: Evaluation – Q3

What kind of media institution might distribute your media product and why? Our first question was whether our film would appeal to a mass audience or niche audience. To aid our decision, we investigated well-known and successful films, released within the past 15 years or so, and concluded whether they were mainstream or individual by looking at the distributor and gross revenue. Superbad (2007) is an excellent example to use as it is classified in the same comedy genre and has a similar storyline to our film. It was distributed by Columbia Pictures and made a gross revenue of over £103 million. The film won several awards between 2007 and 2008 including MTV Movie Awards, Canadian Comedy Awards, Broadcast Film Critics Association Awards and Empire Awards. The film was largely successful across the USA and UK. Columbia Pictures have distributed several successful films within the comedy genre such as Stepbrothers (2008), Pineapple Express (2008), Funny People (2009) and The Other Guys (2010). This shows that Columbia Pictures is experienced and successful in distributing mainstream, comedy films. Role Models (2008) is another great example as it is also associated with the nerdy characters and storyline and is based within the comedy genre. The film was distributed by Universal Studios and made a gross revenue of £108 million. The film was a summer hit, and opened at No. 1 at the box office, grossing £13,237,908 on its opening weekend, and stayed at No. 1 the following weekend. Universal Studios have distributed a range of comedy films including American Pie (1999), Hot Fuzz (2007), The 40-Year-Old Virgin (2005) and Meet the Fockers (2004). Universal is also a successful, leading distribution company based in America. Two examples of reputable and mainstream institutions that would not be ideal for the distribution of our film would be Dreamworks Pictures and Disney Pictures as they are generally associated with certificate U, PG and 12A films. Dreamworks specializes in animated films and have distributed successful films such as Shrek (2001), Antz (1998) and The Cat in the Hat (2003) which only has small uses of digital animation. Noticeably, all of these mentioned films target kids under the age of 15 and would not reach our target audience, meaning that Dreamworks would not be the right distributor for our film. Disney Pictures would not be ideal either for the same reason as Dreamworks. Although Disney is a very successful and very reputable company that was founded by Walt Disney in 1923, it has created a reputation for being a family friendly business that entertains both children and adults alike through their

divisions and subsidiaries (such as Pixar Animations, Disney Pictures and Walt Disney Parks and Resorts). This again would not be ideal as neither Disney or our film would be reaching the target audience. Generally, we would like our film to target a mass audience, meaning we would distribute through an American based institution such as Columbia Pictures and Universal Studios. The reason we chose not to distribute through an independent distributor is because they tend to target niche audiences and produce low budget films. Warp Films is an example of an independent, UK based distribution company, which has funded films such as Donkey Punch (2008), This is England ’86 (2010) and Four Lions (2009). Although some of these films are well known in the UK, they do not reach a global scale like we would intend our film to. Our film would be released mainly for the purposes of entertainment and merchandising. Our film would be a fantastic opportunity for franchises as our film is within the comedy genre and would provide plenty of phrases, jokes and memorable lines that could be printed onto T-shirts/clothing, posters and bags. The Hangover (2009) have produced slogan T-shirts, hats, mugs and miscellaneous film-related items and continue to sell them in music and film stores, such as HMV, and through online retailers, such as Amazon. The Hangover broke an American record of being the highest grossing Rrated comedy of all time with a profit of over $270 million, proving to be a successful and epic film. As our film consists of a similar comedy style, we could be equally successful in merchandising. Products would include: • DVD/Blu-Ray • T-Shirts and clothing • Movie Soundtrack • Film Posters • Messenger bags These products were chosen as they are safe merchandise items that have a low selling risk. DVDs and Blu-Ray are a large percentage of post-production profit, as well as filmrepresentative items and memorabilia that can be used frequently or kept for a long period of time (such as clothing). As our film is a comedy, our soundtrack would consist of up-beat and rocky music. This would appeal to not only our target audience, but with the right combination of contemporary rock classics and softer, relaxed tracks, the soundtrack could appeal beyond the youthful generation to mature adults. A great example of a successful soundtrack that used a variety of music styles is the Twilight Soundtrack (2008), consisting of rocky artists such as Muse, Paramore and Linkin Park, as

well as soft, acoustic tracks from Robert Pattinson and Iron & Wine. The album debuted at #1 on the Billboard 200, having sold about 165,000 copies in its first week of release. This soundtrack is evident that our soundtrack could be equally as successful when keeping to a variety of music style and tracks. Chain stores and retailers that would sell our merchandise would be high street music and film stores, such as HMV and Zavvi, and leading online retailers, such as Amazon and Play. As technology advances, music and products are being bought online more frequently due to the consumer convenience. Although store sales are also an important contribution to profits, the attention would be focused on internet sales. This is because internet retailers are becoming more and more successful and is becoming a growing source of consumer goods. It also means that products are always accessible on a global scale. Overall, the choice of distributing our film as a mainstream production would correlate with the success of the film, as well as merchandise sales and gross revenue. Another great reason we chose to target a mass audience is because our storyline is fairly safe and is not to extreme or unusual, meaning that large mainstream institutions would definitely consider investing in our film for profit reasons.

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