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Classification of Motives

Classification of Motives

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Published by Akhil Tyagi

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Published by: Akhil Tyagi on May 05, 2011
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03/10/2015

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CLASSIFICATION OF MOTIVES

UNDER THE GUIDANCE OF
MR. SHIV KUMAR BELLI SIR

PRESENTED BY: ABHITOSH KUMAR(02) ANUBHAV JAIN(06) NOOPUR SINGH(18) RUPESH KUMAR SINGH(22)

MOTIVATION«
Derived from a Latin word movere which means to move. Stephen P Robbins - ³the willingness to exert high levels of effort towards organizational goal, conditioned by the efforts ability to satisfy some individual needs.´

. which causes the individual to behave in a certain manner in order to achieve a particular goal or incentive.Motivation can be defined as a condition that is initiated by a physiological or psychological deficiency or need of an individual.

It is a temporal or dynamic state of a person which is not concerned with his or her personality It is a driving force which initiates and directs human behavior Kind of internal energy which drives a person to do something in order to achieve something .

Motives can be good or bad. . sane or insane. strong or weak. simple or complex. open or ulterior.

COMPONENTS OF MOTIVATION Direction relates to what an individual chooses to do when presented with a number of alternatives. Intensity refers to the strength of response once the alternative is chosen Persistence refers to the staying power of behavior or how long a person will continue to devote effort. .

Physiological/ psychological deficiency (NEED) Achieve a particular goal (INCENTIVE) Individual behaves in a certain manner (DRIVE) . drives and incentives.THE MOTIVATION PROCESS Motivation consists of three interacting and interdependent elements ± needs.

NEEDS A physiological or psychological imbalance leads to the creation of a need. DRIVES Both physiological and psychological drives push an individual towards achieving a certain goal or accomplishing a certain task. . INCENTIVES Anything that can mitigate a need and decrease the intensity of a drive is called an incentive.

CLASSIFICATION OF MOTIVES PRIMARY MOTIVES GENERAL MOTIVES SECONDARY MOTIVES .

PRIMARY MOTIVES: Not learned physiological based .

manipulation and activity motives .Curiosity.Affection motives .GENERAL MOTIVES: Neither purely primary or secondary Not learned and not physiologically based Stimulate tension within a person .

Status motive .Power motive .Affiliation motive .SECONDARY MOTIVES: Are learned and acquired over time.Security motive .Achievement motive . .

The most common primary motives are hunger. sex. and it is physiologically based. avoidance of pain and maternal concern. sleep. . thirst.I) PRIMARY MOTIVES A motive is termed as a primary motive when it satisfies both the criteria ± it is not learned.

motive to remain active and to display affection are examples of general motives. The motives of curiosity.II) GENERAL MOTIVES A motive is considered to be a general motive if it is not learned. but is also not based on physiological needs. manipulation. General motives stimulate tension within the individual. .

1)The curiosity.g. manipulation and activity motives The motives of curiosity. . as they often result in innovations and better ways of doing things. manipulation and activity are very beneficial for a person. 2) The affection motive-for e. love sometimes resembles primary motive and sometimes secondary motive.

nAch and nAff. . Important secondary motives are power. These are commonly referred as nPow.III) SECONDARY MOTIVES A secondary motive is a motive that has been learned or acquired over time. achievement and affiliation.

a close associate of Sigmund Freud. A person tries to compensate for the feelings of inferiority and also tries to fulfil his innate need for power. . placed more importance on the future and a person¶s drive to gain power and prove himself superior to others.1) The power motive Alfred Adler. which is then reflected in his lifestyle.

According to him. a Harvard psychologist. the achievement motive is a person¶s desire to perform excellently or to handle complex or competitive situations successfully.2) The achievement motive David C. has conducted extensive research on different aspects of achievement. . McClelland.

have a strong desire to belong to and be accepted by other employees or the whole group.3) The affiliation motive Employees. . especially those at the lower levels of the organizational hierarchy. People with a high need for affiliation exhibit a high degree of concern for social relationships. Managers with strong needs for affiliation tend to create congenial work environments where people enjoy working together.

. The security motive helps individuals safeguard themselves from various unfavourable developments and avoid situations that would prevent them form reaching their goals.4) The security motive People try to avoid insecurity rather than attempt to achieve security.

5) The status motive Status is defined as the rank a person holds relative to others within a group. When people are grouped together. Status refers to position or ranking of individuals in a group or organization. which may be high or low. Status is influenced by the prevailing cultural values and the importance of different roles in society. organization or society. . a status hierarchy emerges.

AND PERFORM GREAT.´A GREAT MAN IS ONE WHO CAN MAKE A SMALL MAN FEEL GREAT.µ .

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