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Routine Business Letters

Routine Business Letters

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Published by Kartik Naik

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Published by: Kartik Naik on May 06, 2011
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01/09/2013

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ROUTINE BUSINESS LETTERS

By, Karthik C.Naik MBA - I Sem Roll No. 20

CONTENTS
Definition

and Importance of Good Business Letters

Characteristics

Using

the Direct Pattern for Routine Letters

WHAT IS A BUSINESS LETTER?
o

A business letter is a letter written in formal language Usually used when writing from one business organization to another or for correspondence between such organizations and their customer.

o

DIFFERENT TYPES OF BUSINESS LETTERS
Routine

Letters Letters

Persuasive

Goodwill

Letters

Good

News Letters Letters

Complaint

ROUTINE BUSINESS LETTERS & ITS IMPORTANCE
Routine Business Letters are those through which we conduct everyday business and convey goodwill to outsiders. o Routine letters to outsiders(customers) encourage product feedback, project a favorable company image and promote future business.
o

CHARACTERISTICS OF GOOD ROUTINE LETTERS
Clear

Content

Clear letters feature short sentences and paragraphs, transitional expressions, familiar words.
Correct

Form

Appropriate letter formats send silent but positive messages

USING THE DIRECT PATTERN FOR ROUTINE LETTERS
Routine letters can be organized into three parts: 1.Opening : a statement that announces the purpose immediately. . Everyday business messages ³frontload´ by presenting the main idea or purpose immediately

2.Body: details that explain the purpose for writing, perhaps using graphic devices if necessary to highlight important ideas. 3.Closing: a request for action or a courteous conclusion. In requests, we tell what action we want.

-----------------------------------------------------------------------------------------------------------------------------------1.Opening: Frontload with main idea. Tell immediately why you are writing

2.Body: Explain your request or response. Provide details. Consider using lists, headings or columns to improve readability 3.Closing: Provide courteous conclusion. -----------------------------------------------------

THANK YOU

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