This action might not be possible to undo. Are you sure you want to continue?
Pick product category & select a brand, & develop a brand strategy for its introduction & growing it to leadership in 5 years. Don’t pick the market leader in the category Use Keller’s model & go thru’ the 6 building blocks. Take at least one competing brand for comparison. You can take the help of McDonald’s worked out example for brand audit. Your analysis is to be supported by marketing research carried out by you. Last date for submission of project 25th November 2009 Group members would be the same as those for SM & BP