QUESTIONNAIRE

A.1

Name Age Gender Profession Phone Number

: : : : :

___________________________ ___________________________ Male Female

___________________________ ___________________________

B.1

B.2 Public

You have a bank account in Bank Private Bank Both

B.3

Please tick(¥) the box you feel to be appropriate. For example, if the brand image of the bank is the most important factor as per you, then tick the last box i.e. MOST IMPORTANT. Least Imp. Less Imp. Neutral Imp. Most Imp.

i. ii. iii. iv. v. vi. vii. viii. ix. x. xi. xii. xiii. xiv. xv.

If it is a public or private bank. Brand image of the bank. No cheque book charges. No bill realization charges. No Interbank transfer charges. No Minimum balance maintenance charges. Online banking service charges. Provision of locker facility. Fraud news related to bank in the past makes it unattractive. SMS alerts are provided. Phone/ Mobile banking. Internet banking is provided. Availability of investment options. Quick customer service. Strong complaint redressal.

xxviii. Availability of parking facility.xvi. .Balance account facility. Provision of international banking. Provision of debit cards. Single window operations. xxiv. Availability of overdraw against current account. xx. Good infrastructure. xvii. xxvi. xxi. xviii. xxii. xix. xxvii. xxv. Provision for foreign exchange transactions. Easy loans are available. Proximity of branch. Provision of credit cards. Connection of the bank to public transport. More number of branches in vicinity. Zero. xxiii.

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