progressive teaching methods. Yoga systematically stretches and strengthens muscles throughout the body. 1. It is incumbent for the teacher to always act responsibly and with the student's interest in mind. Kerala and its goal is to build a large base of yoga students from the hundreds of office workers that are employed downtown. yet grounded in a deep knowledge of optimal body alignment in the poses. deep relaxation. No matter what we learn or from whom we learn the real and only teacher is within. The style of Hatha Yoga taught is the Anusara method. and integrates the body.000. It is our intention to keep the teaching of Anusara as close to the way we have been taught as possible. In addition. a non-competitive and encouraging atmosphere. Courses offered include Anusara-style Hatha Yoga plus workshops in related topics. Company Summary The Garden Way Yoga Centre offers Anusara-style Hatha Yoga plus workshops in related yoga topics. Body Mind Yoga Centre will be located in the commercial town Calicut. Anusara Yoga is a new style of yoga that is heart-oriented. BMYC will secure a Rs. professional instructors. progressive teaching methods. and a beautiful light-filled facility. Instructors encourage students to listen to their body. Increase customer base by 25% by the end of the second year of operation.1 Objectives The objectives of Body MInd Yoga Centre are the following: y y y Acquire 200 customers by the end of the first year of operation.100000 long-term loan. The BODYMIND Yoga Centre also has a boutique that will sell workshop clothing and yoga training aides. Tharun Sebastian. and a beautiful lightfilled facility. respect its wisdom. The intention of the instructors at Garden Way Yoga Centre (GWYC) is to assist students in the development of physical. Deep relaxation is taught in each class after completion of the postures. 2. a non-competitive and encouraging atmosphere. and spirit. Tharun will invest Rs. spiritually inspiring. and improves concentration. professional instructors. The BODY MIND Yoga Centre offers 8 eight-week sessions of classes per year.Executive Summary Yoga is an ancient discipline that explores. . whether a beginner or advanced a place to practice Anusara. Achieve sales in excess of Rs. The Yoga Centre features well-trained. The Yoga Centre features well-trained. quiets the nervous system.2 Mission The mission of Body Mind Yoga Centre is to give the student.2 Start-up Summary The start-up expenses for the Body Mind Yoga Centre are focused primarily on workshop setup and equipment.1 Company Ownership The Body Mind Yoga Centre is owned by Mr. This ancient system of self-care brings vitality. 2. mental. Mr. . 50. mind. health. increases circulation to internal organs and glands. and to progress at their own pace. 1. and peace of mind.60. develops. Body Mind Yoga Centre will operate as a sole proprietorship. and spiritual well-being: a truly priceless health advantage.000 from the boutique.

1.000 urban people that Body Mind Yoga Centre considers potential members.000 Total Requirements RS 160.000 Insurance 10000 Rent 10000 Expensed Equipment 20. The facility is quickly accessible to the over 50.000 Total Start-up Expenses Rs.3 Company Locations and Facilities The Garden Way Yoga Centre is located in downtown Calicut Beach.000 Total Assets Rs.000 Other Current Assets 0 Long-term Assets 50.60.000 Stationery 2000 Brochures 8. Calicut City. .000 Start-up Assets Cash Required 60000 Start-up Inventory 10. Kerala.Start-up Requirements Start-up Expenses Legal 10.20.000 2.

weights. instructional manuals.With five large workshop rooms.1 Market Segmentation The Body Mind Yoga Centre will focus on two customer groups: Middle Income Urban Professionals: This group is the core segment of potential students of BMYC. But there is no amble Yoga Centres that are professional. Yoga training aides: Video tapes. men and women's dressing rooms. Yoga 3/Advanced continues with refinements to poses studied in Yoga 2 and introduces full arm balance (handstand). . It is recommended that students complete both Yoga 1 and Yoga 1-2 before taking Yoga 2. The basic Anusara Yoga principles of alignment are presented. and endurance to challenge the fitness enthusiast. athletic bras and pants. Products y y y Workshop Clothing: Shirts. Workshop Equipment: Balancing balls. Permission of the instructor is required. This class is ideal for students with chronic symptoms such as muscle/joint pain. stiffness. BMYC is within easy walking distance from the Beach. Their demographic characteristics are the following: y y Ages: 26-40. simple back bending poses. but it is not suitable for those who have never studied yoga before. The emphasis of this course is on refining and building endurance in Yoga 1 and Yoga 2 standing poses. 70% female. The key to the success of BMYC will be attracting new people to yoga instruction. BMYC offers plenty of floor space for multiple classes being conducted simultaneously. It includes gentle stretches and breathing as well as simple movements designed to systematically increase the range of motion of every major joint and increase energy. the prefer yoga. and forearm balance. Products and Services The Body Mind Yoga Centre's services and products are as follows: Services y y y y y y Yoga 1/Beginner is an introductory class for students who are new to Yoga. As most aged more than 30 are not interested to go to Gym. Gentle Yoga is designed for those who prefer a class less vigorous than Yoga 1. shorts. or fatigue. and mats. This class is suitable for students who have practiced other styles of yoga. and the shoulder stand using the Anusara Yoga principles of alignment. and shoulders. belts. It will offer a balance of strength. back. Market Analysis Summary Calicut has a number of Health Clubs. parking is not a problem. Sex: 30% male. If a customer does decide to drive. Emphasis is given to the basic alignment of the standing poses. headstand. flexibility. It does not include the shoulder stand. In addition. Additional back bend poses are also included. 4. Yoga 2/Intermediate focuses on refining the standing poses and learning basic sitting postures. The course will begin with instruction on the alignment of the poses and move toward linking all the poses together in a continuous flow by the end of the session. Yoga 1-2/Continuing Beginner is a continuation class for Yoga 1. Fundamentals of Vinyasa Yoga will prepare students for a vigorous flow style of yoga (Vinyasa) that synchronizes breath with movement. This class focuses on poses to stretch and strengthen the legs. weakness. Regular yoga practice outside of class is strongly encouraged. the Center has parking space for up to 5-10 vehicles.

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fitness centres. Body Mind Yoga Centre will focus of presenting BMYC as the perfect place to learn yoga skills that will improve the student physically and reduce the daily stress of the work world.50. 5.1 Competitive Edge The competitive advantage of Body Mind Yoga Centre is location and the quality and ambiance of the facility. Private lessons. In addition it will sell healthy pre-bottled drinks and healthy energy food. posters. Here are no other health clubs which are facing the Beach here. This gives lot of relaxation and energy to the students. community centres. but are often held in church halls. 2. Instructions are sold in the following three ways: 1. BMYC will initiate a program that will give 25% session discount to members who successfully recruit new members to BMYC. The centre will also sell clothing.000 3. 5. then we¶ll include a café. books. After that point. Other "schools" in the area will be able to match the quality of instruction. If it is a success. The instructors are well trained and qualified and are full time professionals. Eight week courses. The Body Mind Yoga Centre will offer the free open workshop for beginners. The Body Mind Yoga Centre anticipates that sales will be slow for the first and second month of operation.000 1. Colleges. beauty salons. Strategy and Implementation Summary The Body Mind Yoga Centre will market through the numerous downtown fitness clubs. and do not have the relaxing ambiance that is so important to the discipline. Based opposite to the beach. In the beginning all food will be pre-packaged.000 .000 50.The key to competition within the yoga business is the quality of the instructor. Because it has the best most attractive facility in town teachers will want to teach here and clients will want to "get away" here. sales will increase as membership grows.000 3. Sales Forecast Sales Yoga Instruction Sales r Year 1 Year 2 Year 3 2.50.2 Sales Forecast The sales forecast outlines sales of instruction time.20. In addition. etc. Drop-in sessions.00. Our facility is a perfect compliment to our brand image. ocus Mall etc. it provides great relaxation and positive energy to the students here. 3.000 85. The following is the sales forecast for three years. DVDs and videos and other props for yoga. Schools. The main attraction here is that the centre is facing the beach.

with dates and managers in charge. and budgets for each.000 Tharun Department Totals 43.000 . What Milestones Milestone Start Date End Date Budget Manager Department Brochures 1/1/2011 31/1/2011 8.000 Tharun Department Marketing Campaign 1/3/2011 31/3/2011 5. The milestone schedule indicates our emphasis on planning for implementation.5.000 Tharun Marketing Centre Setup 1/2/2011 28/2/2011 30.3 Milestones The accompanying table lists important program milestones.

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