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7Ps Od Mumbai Dabbawalas

7Ps Od Mumbai Dabbawalas

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Published by: nsdbuster on May 10, 2011
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(Nutan Mumbai Tiffin Box Suppliers Association)


The product Element here is basically a service they provide to the office goers by delivering their Tiffin box or more commonly called as ‘Dabba’ in the city of Mumbai. Dabbawala T-shirt. and sometimes for the box it is carried in. Video CD on Dabbawala. There are other ancillary physical products such as Tiffin Box. . is a person in the Indian city of Mumbai whose job is to carry and deliver freshly made food from home in lunch boxes to office workers. Dabbawala Mug. Gandhi Cap. These products are sold by the trust to earn more money and to work for the welfare of their members.Product Element A Dabbawala (one who carries the Box). Tiffin is an old-fashioned English word for a light lunch.

joking around and singing. Generally they choose to occupy the last compartment of the train. Then the collection process starts between 1:15 to 2:00. . At this place they put all the dabbas collected from different places of houses. They load the wooden crates filled with tiffins onto the luggage or goods compartment in the train.Place And Time Place The Mumbai dabbawallas journey start from Andheri station. Fort. In particular areas with high density of customers such as Nariman point. Cst a special crate is dedicated to the area. Finally they again reach to there origin place (Andheri station) where the final sorting and dispatching takes places according to their origin area. Since it is more of pleasant journey compared to earlier part of the day. Now the group members start segregating the dabbas according to destination between 2:00 to 2:30. This crate carries 150 tiffins and is driven by 3-4 dabbawallas. Time The journey of Mumbai dabbawallas start in morning at 9:34-10:30. After that they unloading all the dabbas on the Church Gate Station which is there destination place. They travel in the local train and choose the last compartment. After that between 11:20 to 12:30 they unload all the dabbas and re. After that return journey start at all destination stations. Then they segregate the dabbas at destination stations. They pick up all the dabbas where they had delivered an hour ago. They re-arrange the tiffins as per the destination area and destination building. Between 2:48 to 3:30 the return journey by train takes place after routine of dispatching and collecting. Here begins the collection process where they have to collect tiffins from different offices where they have delivered an hour ago. they ligheten up their moment with merry making.arrange according to their destination area and destination building. Finally the stage between 3:30 to 4:00 where the final sorting and dispatch of dabbas takes place as per their origin area. They collect the dabbas from different places between 10:34 to 11:20.

• World record in best time management. • Name in “GUINESS BOOK of World Records”. • World record in best time management with Six Sigma rating. If you receive dabba it is very possible that you will get IPO application along with it. Though they are used by other business units as promotional tool for their business units • Orders through SMS and online is accepted by the organisation and they have come up with a site named mydabbawala. • Film industry is using them to promote their films.com • As reliance power is making best use of them. • Maharashtra government has roped them in to spread of AIDS awareness. • Participated in “Deal Ya No Deal Contest” by Sony Entertainment Television .Promotion and Education • Dabbawala’s are in Tiffin distribution field since last 125 years hence they don’t need any promotional tool for their business. • Registered with Ripley's “believe it or not”. Example at time of movie tashan release they were used and the response to it was very good.

The Dabbawalas Turnover is Approx Rs 50cr.Maintenance of wooden boxes is Rs100 per person .200/Dabbawala Mug is Rs. Tiffin Luggage Basket pass is Rs 180 per person.300/Dabbawala T-shirt Rs 400/- . Maintenance Cost is Rs 35000 per year.Price and Other User Outlays Price The Cost of Service per person is Rs250/month it is Standard price for all (Weight. An organizational fee is Rs 15 per head and Puja held per station Rs50 per head.Total Earning of 20 people is Rs125000. Earning per person varies from Rs5000 to 6000/month. Distance and Space).200/Gandhi cap is Rs 50/Video CD is Rs. Maintenance Cost of cycles is Rs300 that is for 2cycles per month . They get Diwali bonus one month’s from customers.If any Police robbery of Tiffin is Rs500 yearly. Other physical products • • • • • Dabba ( Tiffin box) is Rs.

The person who serves Tiffin to the customer is well known about the physical environment of that area and because of that Dabbawalas are able to serve in every season so this helps a lot to Dabbawalas in achieving Six Sigma. and rains lash the Mumbai from June to September. Even they have to provide service in high rains. It generates a big part of income generated in India. Have to travel by walking. Have to travel 60-70 kms in a route. Mumbai is facing high problem during the rainy season. But still Dabbawala are working their work continuously. So we can say that they have to do hard work to survive in the Physical Environment: • • • • • • Providing service in highly populated city. They are mainly facing the problem of floods from last three to four years. carts and even by Local trains. The climate of Mumbai is humid between March and October. Have to face the lot of crowd for the fulfilment of service. Have to travel from one place to another in hot summers.PHYSICAL ENVIRONMENT Mumbai is the financial hub of the country. cycle. It is the most populous city in India and the second most populous in the world. . with approximately 20 million inhabitants.

they choose to occupy the last compartment of the train. 10:34-11:20 am • This time period is actually the journey time.PROCESS Process This is the process that is being followed by the dabbawalas to carry on their job efficiently and with precision. Return Journey 2:00 – 2:30 pm • The group members meet for the segregation as per the destination suburb. In particular areas with high density of customers. Generally. 2:48 – 3:30 pm • The return journey by train where the group finally meets up after the day’s routine of dispatching and collecting from various destination offices . This crate carries 150 tiffins and is driven by 3-4 dabbawalas! 1:15 – 2:00 pm • Here on begins the collection process where the dabbawalas have to pick up the tiffins from the offices where they had delivered almost an hour ago. The dabbawalas load the wooden crates filled with tiffins onto the luggage or goods compartment in the train. a special crate is dedicated to the area.

the dabbawalas lighten up the moment with merry making. joking around and singing singing.• Usually. so we . since it is more of a pleasant journey compared to the earlier part of the day. 3:30 – 4:00 pm • This is the stage where the final sorting and dispatch takes place. The group meets up at origin station and they finally sort out the tiffins as per the origin area PEOPLE Dabbawala’s are serving people from last 125 years and the individuals who are associated with dabbawala’s in serving people are 8th grade pass.

It shows that the people associated with this company are down to earth and this is the reason why there is not even a single strike during 125 years of their work. but there is no hierarchy and president of the company also works as dabbawala. 635 of them are senior employees.can say that dabbawala’s are helping affluent class by serving them and also the needy class by making them serve. travels with them. so we can say that all dabbawala’s are from same region so there is least chance of conflict between them. In Mumbai the dabbawala must be Marathi and if he got older than he can refer his relative in his place. and share with them. The very interesting facts which we would like to mention over here is there are 5000 dabbawala’s and each and every dabbawala is shareholder of the system. .


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