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GuruGrounds - GuruGrounds.com – How to Start and Market an Online Business

GuruGrounds - GuruGrounds.com – How to Start and Market an Online Business

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Published by: bored2read on May 10, 2011
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05/12/2014

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Wehaveallheardaboutnewslettersandknowthattheyhavebeen

aroundforalongtime,andwhilemanymayarguethattheyareontheir

wayout,theyarethebesttooltokeepingintouchwithyouraudience.

Newslettersarenotonlyaneffectivewaytokeeppeoplecomingbackto

your site but you can also make a lot of money through newsletters.

Newsletterscanbeusedtosharetips,advice,coupons,promotions,

articles and many other things.

Ifyoufindagoodaffiliateprogramyoucanwriteareviewofitand

senditouttoyouremaillist.Lotsofmoneycanbemadethiswayifyour

136

readerstrustyou(peoplehavegottenreallygoodatdetectingadvert-

ising so don’t ever make anything you do look like an advertisement).

Youremailsshouldbeofvaluetothecustomer,alwaysaskyourself,

would I read it?

Byincludingasubscribebuttononthefrontpageofyourwebsiteyou

can hook the users into hopefully becoming customers down the road.

You’dthinkthatthereisn’tmuchtoemailnewsletterbutentirebooks

havebeendevotedtothesubject.Therearemanyguidelinesandrules

when sending out newsletters, be sure not to break any laws.

Ifyourbusinessissuchthatpeoplewantyourpersonnelexpertise,

youshouldpersonallywritethenewsletter,sincepeoplereallyjustwant

to know what you’re saying.

Ifyouareexceptionallybusyorjustterribleatwriting,youdon’thave

tobetheonlywriterofyournewsletter.Youcangetanyoneyoutrustto

write the emails

Youcansendoutyouremailsdaily,weeklyormonthly,justmake

surethecontentstaysfreshandthatyou’renotannoyingpeoplewith

your newsletter.

Agreatwaytoavoidreadersconsideringyourcontentasspamisto

expresshowoftenyou’llsendoutanemailbeforetheusersubscribes.

Peoplegetatonofspamemailsandtheydon’twantanythingofnon

value being in their inbox.

Also,youremailsshouldbesentoutconsistentlyatthesametimeall

thetime.Ifyou’resendingitoutweeklyormonthlyitshouldbesenton

the same day at the same time every time.

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