P. 1
GuruGrounds - GuruGrounds.com – How to Start and Market an Online Business

GuruGrounds - GuruGrounds.com – How to Start and Market an Online Business

|Views: 194|Likes:
Published by bored2read

More info:

Published by: bored2read on May 10, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/12/2014

pdf

text

original

ThisisgoingtobethemostcomplexaspectofPPCadvertising.Bid-

ding on keywords of which there are two levels.

Ad-group Level:must set a maximum bid, the largest amount you

are willing to pay for a single click, but you may not pay that

amount (but be ready if you have to).

Keyword Level:maximum CPC you are willing to pay per word.

Costperclick(CPC)isbasedonthesearchenginescalculations.We

aresorrytosaybutwecan’tprovideyouwiththeexactcalculationsper-

formedasthosearekepthiddenandsecretonlytotheirowncompanies

(Google, MSN, Yahoo!).

Wecantellyouthatthereareknownfactorsthatplayintothis,such

as:

•Relevancy of the keyword to your ad

•Relevancy of the search term to your keyword

•Destination URL (where the ad takes the searcher)

•Daily Budget

•Keyword Bid Amount

•Amount of Competition

•Relevancy of competitors words to yours

Onethingtokeepinmindisifpossible,setthemaximumamountfor

anadgroupasastart.Thenlowerasyoureceiveresults.Thiswillgive

youmoreresultsandallowsyoutoadjustbetterthangoingfrombottom

up.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->