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GuruGrounds - GuruGrounds.com – How to Start and Market an Online Business

GuruGrounds - GuruGrounds.com – How to Start and Market an Online Business

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Published by: bored2read on May 10, 2011
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05/12/2014

pdf

text

original

Essential

Information

Informationyour

customersexpect

you to know.

Usedtopersonalize

your emails.

Firstname,pre-

ferredemailad-

dress, zip code

Behavioral

Information

Thiswillshowyou

howaudiencewill

acttowardsyour

emails

Usedtocategorize

subscribersintocat-

egoriesfortargeted

messages

Prospects,coupon

users,repeatcus-

tomers,

VIP’s,

advocates

217

Personal

Information

Revealsimportant

infoaboutperson

youaresending

info to.

Usedtosendmore

relevant info.

Gender,marital

status,

family

info, preferences

Youcantrytogatherallthisinformationatthestartbutmorethan

likely this will not be the case, to do so you can do the following:

•Send short relevant email surveys.

•Ask for info in regular emails.

•Use forms or links to site where they can browse or make

purchases.

•Use other medias for marketing as trust develops.

Inanefforttogettoknowyoursubscribersalittlebetter,youwill

needtoprovidethemwithavarietyofquestions,eachwithitsownspe-

cific benefit so you can better understand your customers’ needs.

Youcanaskthemopenendedquestionswhichmaytakethemlonger

toanswer,whichwouldquicklydecreasetheirrateofansweringoryou

canaskthemquestionsandprovidethemwithanswersthatwouldgive

you a more targeted response.

To better explain this we have provided an example below:

Open-ended question:“Why do you use our service?”

Closed-ended/Categoric-specific question:Which answer best

describes your willingness to do business with us? Good Savings,

Excellent Customer Service, Knowledgeable Staff, Ease of

Understanding?

Somesubscribersmayonlyprovideinformationifthereispreferential

treatmentoraprizeforprovidingyouwithinformationthatothers

wouldn’tprovide.Inthesesituationsyoucan,ifableto,providethem

with:

•Priority

•Reserved tickets

•Early bird access

•First-to-know product information

•Member-only discounts

Youneedtoprovidethemwithanaddedbenefitastheyareproviding

moreinsightintothemselves.Thiswayeverybodywinseventhough

you may get additional winnings in the near future.

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