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GuruGrounds - GuruGrounds.com – How to Start and Market an Online Business

GuruGrounds - GuruGrounds.com – How to Start and Market an Online Business

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Published by: bored2read on May 10, 2011
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05/12/2014

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AlsoknownasKPIs,theyarethemetricsthatindicatehowwellyour

business is doing.

KPI’scanbemeasuredinmanywaysbutforthemostpartthey’re

measured in terms of conversion goals.

There are success KPIs and warning KPIs.

SuccessKPIsaremetricsthatiftheyincreaseindicatethatyourbusi-

ness is doing well and they can include such things as:

•Conversion rates for sales

•Conversion rates of leads

•Number of email newsletter signups

•Number of sales

•Number of leads

•Revenue

•ROI (return of investment).

WarningKPIsaremetricsthatiftheyincreasearesignsthatyour

business may not doing well and they’ll include such factors as:

•Bounce rate

•Cost per sale

•Cost per lead

•Complaints

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