P. 1
Symbolic Consumption and Identity construction

Symbolic Consumption and Identity construction

|Views: 3,658|Likes:
A study of symbolic consumption and identity construction among danish adolescent girls. The thesis makes use of great models for working with symbolic consumption. In addition it provides a new model for working with this field.
A study of symbolic consumption and identity construction among danish adolescent girls. The thesis makes use of great models for working with symbolic consumption. In addition it provides a new model for working with this field.

More info:

Published by: Daniel Hein Mikkelsen on May 10, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/17/2013

pdf

text

original

Based on the increasing complexity of our consumer society and the implications for our
identity construction under these premises we find it interesting to investigate how con-
sumers navigate through this big and complex web of meanings and symbolism in the mod-
ern consumer culture? We have chosen to investigate this, in the perspective of adolescent
girls, as we see them as representing a particularly interesting segment which we accounted
for in previous section. This leads to the articulation of this thesis’ research question which is
stated below:

The aim of this thesis is twofold. Firstly, it is to identify and attain a thorough understanding
of how symbolic consumption is utilised in the identity construction. This will be examined
through adolescent girls’ self-narratives as these will enable us to get a profound under-
standing of the identity construction process. In order to attain as much insight as possible
we have chosen a holistic research approach consisting of both a visual and a verbal research
method in the shape of collages and interviews. Secondly, the aim is to uncover the charac-

teristics of adolescent girls’ consumer behaviour by identifying the common features in their

identity construction through symbolic consumption.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->