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Q.

1 THE SKILLS USING BY EMPLOYEES OF LOW LEVEL MANAGEMENT TO SCHEDULE THE JOB OF THEIR SUBORDINATES AND TO MONITOR DAILY PROGRESS OF

EMPLOYEES. TECHNICAL HUMAN CONCEPTUAL

Q. 2 EXTENDING AN EXISTING BRAND NAME TO NEW FORMS, COLOR, SIZES OR FLAVOR OF EXISTING PRODUCT CATEGORIES MULTI BRAND BRAND

EXTENSION LINE EXTENSION

Q. 3 MANY COMPANIES PREFER TO FOLLOW RATHER THAN CHALLENGE ARE: MARKET CHALLENGER MARKET NICHER MARKET LEADER

Q. 4 EFFICIENCY IS: GETTING THE MOST OUTPUT FROM THE LEAST AMOUNTS OF INPUTS, REFERRED TO AS DOING THINGS RIGHT. COMPLETING

ACTIVITIES SO THAT ORGANIZATIONAL GOALS ARE ATTAINED; REFERRED TO AS DOING THE RIGHT THINGS. BOTH OF ABOVE

Q. 5 PROMOTIONAL PRODUCTS GIVEN AS A GIFT TO CUSTOMERS WITH A NAME IMPRINTED WITH AN ADVERTISER’S NAME ARE EXAMPLES OF:

PATRONAGE REWARD ADVERTISING SPECIALTY(OK) CONTEST

Q. 6 IN PULL STRATEGY THE PRODUCER DIRECTS ITS MARKETING ACTIVITIES TOWARDS_______________ TO INDUCE THEM TO BUY THE PRODUCT.

DISTRIBUTORS FINAL CONSUMERS (OK) RETAILERS

Q. 7 WHAT CONCEPT LEADS TO MARKET MYOPIA PRODUCTION CONCEPT (OK) PRODUCT CONCEPT SELLING CONCEPT

Q. 8 DEMOGRAPHIC CONDITIONS ARE BUSINESS ENVIRONMENT TECHNOLOGY POPULATION CHARACTERISTICS

Q. 8 DEMOGRAPHIC CONDITIONS ARE

BUSINESS ENVIRONMENT

TECHNOLOGY

POPULATION CHARACTERISTICS (OK)

THE VIEW OF BUSINESS ETHICS THAT EMPHASIZED MANAGERS TO ENSURE INDIVIDUAL PRIVACY, FREEDOM OF SPEECH, ASSEMBLY AND DUE
Q. 9
PROCESS OF LAW

RIGHTS VIEW OF ETHICS (OK)

CLASSICAL IDEAS OF MANAGERIAL ETHICS

JUSTICE VIEW OF ETHICS

Q. 10 BRAND EXTENSION IS USING A SUCCESSFUL BRAND NAME TO LAUNCH A ______ OR MODIFIED PRODUCT IN A NEW CATEGORY.

OLD VERSION

NEW (OK)

LICENSED

. 11 SOCIAL ENVIRONMENT OF A BUSINESS CONSIST OF

COMPETITOR AND BOARD OF DIRECTORS

CUSTOMERS AND VALUES (OK(

ATTITUDE, CUSTOM AND DESIRES

Q. 12 A PRODUCT POSITIONING IS THE WAY THE PRODUCT IS DEFINED BY _____________.

CUSTOMERS (OK)

PRODUCERS

COMPETITORS

CUSTOMER PRODUCTS WITH UNIQUE CHARACTERISTICS OR BRAND IDENTIFICATION FOR WHICH A SIGNIFICANT GROUP OF BUYERS IS
Q. 13
WILLING TO MAKE A SPECIAL PURCHASE EFFORT.
SHOPPING PRODUCTS

UNSOUGHT PRODUCTS

SPECIALTY PRODUCTS (OK)

. 14 AN EXAMPLE OF AN INTERNAL FORCE FOR CHANGE IS:

WORKFORCE. (OK)

ECONOMIC CHANGES.

MARKETPLACE.

Q. 15 WE PROMOTE FROM WITHIN , IT IS THE MANIFESTATION OF

RULE

POLICY (OK)

PROCESS (OK)

. 16 STANDING PLANS ARE

NOVEL

POLICIES, RULES AND PROCEDURES (OK)

SPECIFIC BUT FLEXIBLE

Q. 17 MOST OF THE INTERNATIONAL ADVERTISERS "THINK GLOBALLY BUT ACT ........"

NATIONALLY

LOCALLY (OK)

GLOBALLY

Q. 18 SMALL ORGANIZATIONS MAINLY DEPEND UPON INFORMAL PLANNING FOR BUSINESS, IT IS

UNWRITTEN AND SHARED WITH ALL EMPLOYEES

WRITTEN

UNWRITTEN AND NOT SHARED WITH EMPLOYEES (OK)

Q. 19 AN ORGANIZATION CAN COMMUNICATE ITS CULTURE THROUGH:

ORGANIZATIONAL STORIES

CORPORATE RITUALS (OK)

BOTH OF THE ABOVE.

Q. 20 WHEN WE SEGMENT THE MARKET ON THE BASES OF LOYALTY STATUS,IT IS INCLUDED IN:

PSYCHOGRAPHIC SEGMENTATION (OK)

DEMOGRAPHIC SEGMENTATION

BEHAVIORAL SEGMENTATION

IT IS THE LEVEL OF MANAGEMENT THAT IS RESPONSIBLE TO ANALYZE THE COMPLEX SITUATION IN THE ENVIRONMENT TO SET LONG TERM
Q. 21
OBJECTIVES

MIDDLE

NON-MANAGERIAL

TOP (OK)

Q.
A COMPANY'S CULTURE CAN BE SAID TO BE STRONG AND COHESIVE WHEN
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THE COMPANY MAKES A CONSCIOUS AND ONGOING EFFORT TO PURGE THOSE EMPLOYEES WHO DENY THE COMPANY'S VALUES, PRINCIPLES, AND
CULTURAL BELIEFS.

THE COMPANY CONDUCTS ITS BUSINESS ACCORDING TO A CLEAR AND EXPLICIT SET OF PRINCIPLES AND VALUES, MANAGEMENT DEVOTES
CONSIDERABLE TIME TO COMMUNICATING THESE PRINCIPLES AND VALUES TO ORGANIZATIONAL MEMBERS AND EXPLAINING HOW THEY RELATE TO THE
COMPANY'S BUSINESS ENVIRONMENT, AND THE PRINCIPLES AND VALUES ARE WIDELY SHARED BY COMPANY PERSONNEL. (OK)

EMPLOYEE TURNOVER RATES ARE LOW, MOST ALL EMPLOYEES ARE FAMILIAR WITH THE COMPANY'S VALUES AND WAYS OF OPERATING, AND THE
ORGANIZATION STRUCTURE HAS UNDERGONE NO MAJOR CHANGES FOR A NUMBER OF YEARS.

PROCTER AND GAMBLE CAN COMMAND UNUSUAL COOPERATION FROM RESELLERS REGARDING
Q. 23
DISPLAYS, SHELF SPACE, AND PRICE POLICIES ,SUCH BEHAVIOR IS DESCRIBED IN :

CORPORATE VMS

ADMINISTERED VMS (OK)

HORIZONTAL MARKETING SYSTEM

WHICH OF FOLLOWING MANAGEMENT RESEARCHERS BELONGED TO THE MANAGEMENT


Q. 24
SCHOOL OF THOUGHT “GENERAL ADMINISTRATIVE THEORISTS”

HENRI FAYOL

MAX WEBER

BOTH OF ABOVE (OK)

IT REFERS TO ROLES THAT INVOLVE MOTIVATING THE SUBORDINATES AND OTHER DUTIES THAT
Q. 25
ARE CEREMONIAL AND SYMBOLIC IN NATURE

INTERPERSONAL (OK)

INFORMATIONAL

DECISIONAL

Q. 26 IN MATRIX STRUCTURE THERE IS A _________ CHAIN OF COMMAND.

DUAL (OK)

SINGLE

NO

A MARKET COVERAGE STRATEGY IN WHICH A FIRM DECIDES TO IGNORE MARKET SEGMENTS


Q. 27
DIFFERENCES AND GO AFTER WHOLE MARKET WITH ONE OFFER, IS CALLED:

DIFFERENTIATED MARKETING (OK)

MASS MARKETING

CONCENTRATED MARKETING

WHERE FORMALIZATION IS LOW, JOB BEHAVIORS ARE RELATIVELY UNSTRUCTURED AND


Q. 28
EMPLOYEES HAVE GREAT DEAL OF _________________ IN HOW THEY DO THEIR WORK.

RESTRICTION
FREEDOM (OK)

LETHARGY

LEADERSHIP THEORIES THAT BELIEVED THAT PEOPLE COULD BE TRAINED TO BECOME LEADERS
Q. 29
ARE:

TRAIT THEORY

CONTINGENCY THEORY

BEHAVIORAL THEORY (OK)

Q. 30 FREDRICK W. TAYLOR IS FAMOUS FOR HIS STUDIES ON:

HAND AND BODY MOTIONS AND ELIMINATION OF WASTEFUL MOTIONS TO INCREASE


EFFICIENCY.

THE USE OF SCIENTIFIC METHODS TO DETERMINE THE “ONE BEST WAY ” FOR A JOB TO BE
DONE

NONE OF ABOVE (OK)

BUILDING GOOD RELATIONSHIPS WITH COMPANY'S VARIOUS PUBLICS AND BUILDING GOOD
Q. 31
CORPORATE IMAGE IS INCLUDED IN:

SALES PROMOTION

ADVERTISING

PUBLIC RELATION (OK)

____________ OF MEDIA MEASURES HOW MANY TIMES THE AVERAGE PERSON IN THE TARGET
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MARKET IS EXPOSED TO THE MESSAGE.

FREQUENCY (OK)

REACH

IMPACT

THE WAY THE PRODUCT OCCUPIES PLACE IN THE MIND OF CONSUMER RELATIVE TO
Q. 33
COMPETING PRODUCTS

POSITIONING (OK)

TARGET MARKET

SEGMENTED MARKET

Q. 34 ESPRIT DE CORPS MEANS


BRAIN STORMING

TAKE INITIATIVE TO IMPROVE PERFORMANCE

TEAM SPIRIT (OK)

Q. 35 VISION OF A BUSINESS IS

NUMBER OF PRODUCTS OFFERED TO CUSTOMERS

POLICY, RULES AND PRINCIPLE

PLACE WHERE TOP MANAGEMENT WANT TO SEE THE BUSINESS IN FUTURE (OK)

AN APPROACH THAT SAYS THAT THE ORGANIZATIONS ARE DIFFERENT, FACE DIFFERENT
Q. 36
SITUATIONS, AND REQUIRE DIFFERENT WAYS OF MANAGING IS CALLED:

SYSTEMS APPROACH

ORGANIZATIONS BEHAVIOR APPROACH

CONTINGENCY/SITUATIONAL APPROACH (OK)

Q. 37 ONE LIMITATION OR DISADVANTAGE OF NEWSPAPER ADVERTISING IS :

CREATIVE LIMITATION

SHORT LIFE

LOW IMPACT

PRODUCT MIX _______ REFERS TO THE NUMBER OF DIFFERENT PRODUCT LINES THE COMPANY
Q. 38
CARRIES.

LENGTH

WIDTH (OK)

DEPTH

Q. 39 WHICH OF THE FOLLOWING IS NOT A CHARACTERISTIC OF ORGANIC ORGANISATIONS:

CROSS-FUNCTIONAL TEAMS.

DECENTRALISATION.

A CLEAR CHAIN OF COMMAND. (OK)

Q. 40 ...............IS THE PROCESS OF ESTIMATING THE TOTAL FINANCIAL VALUE OF A BRAND

BRAND VALUATION (OK)

BRAND SELECTION

BRAND EQUITY