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Livecycle Es2 5 Guidelines FINAL

Livecycle Es2 5 Guidelines FINAL

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09/19/2011

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Adobe® LiveCycle® Enterprise Suite 2.

5
Brand & editorial guidelines 11 July 2010

Adobe Confidential

Table of contents

LiveCycle Enterprise Suite 2.5 (ES2.5) Overview Product name & trademarks: The suite Product name & trademarks: The modules Descriptive terms—Software & module Solution Accelerators LiveCycle Naming Progression LiveCycle versioning: Marketing vs. technical descriptors LiveCycle versioning: Marketing vs. technical descriptors (as of Sept. 2010) LiveCycle versioning: Marketing vs. technical descriptors—Examples Speaking to the IT audience LiveCycle Enterprise Suite 2.5 tagline General branding: branded terms General branding: non-branded terms General branding: localization and editorial conventions Non-LiveCycle server products History

1 2 3 4 5 7 8 9 10 11 12 13 14 15 16 17

Design guidelines Adobe LiveCycle Enterprise Suite 2.5 graphic elements Logotypes Color Product identity: cropping & logo usage Product identity: incorrect usage Boxshot & mnemonic Flash Platform signature Adobe logo: Red tag logo Adobe logo: Standard Attribution statements & company name Examples: Datasheet Examples: Webpage Examples: Tradeshow graphics Examples: Novelty items For more information

19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34

LiveCycle Enterprise Suite 2.5 (ES2.5) Overview

Adobe® LiveCycle® Enterprise Suite 2.5 (ES2.5) software can help you extend the value of existing back-end systems by enabling developers to build and deploy applications quickly and easily, and by empowering business users to manage application environments based on their specific needs. With LiveCycle ES2.5, you can make it easier for people to interact with information through intuitive user experiences, improved efficiencies through business process automation, and enhanced customer service through personalized communications management. It will achieve this by focusing on providing solutions for three critical business areas: • • • intuitive user experiences, business process automation, and communications management.

With LiveCycle ES2.5 software, you can build and deploy easy-to-use, personalized, and interactive applications that connect to existing business applications and automated processes. People interact with these rich Internet applications (RIAs) using the freely available and ubiquitous Adobe Flash® Player and Adobe AIR® clients, making it easier to achieve high adoption rates. Additionally, LiveCycle ES2.5 software can help enhance customer satisfaction, increase operational efficiencies, and reduce costs by targeting communications more effectively and automating the generation of personalized documents. These solutions are powered by impressive new capabilities that can be tied to two major new themes for LiveCycle ES2.5: streamlined development and user empowerment.

1

Adobe LiveCycle Enterprise Suite 2.5 Guidelines | Adobe Confidential | 11 July 2010

LiveCycle ES2 LiveCycle ES LiveCycle 2 Adobe LiveCycle Enterprise Suite 2.5) software Subsequent references can be either: Adobe LiveCycle ES2. it’s always ES2.5 . When referring to the suite as a whole: Logotype treatment & headlines: Use provided logotypes or the full name with legal marks: Adobe® LiveCycle® Enterprise Suite 2.5 (Enterprise Suite) .There should never be a space between “ES” and “2.5 Guidelines | Adobe Confidential | 11 July 2010 .5 or Adobe® LiveCycle® ES2. LiveCycle ES2.5 LiveCycle ES2.Note that this is the opposite of the correct use shown above.5 .5. always use the correct product names and legal marks.5 (ES2.ONLY when character space is limited 1st reference in body text/document: Adobe® LiveCycle® Enterprise Suite 2.5 Incorrect: LiveCycle ES 2.Product name & trademarks: The suite To protect our product trademarks.5”.

1st reference in body text: Use the full name with legal marks as shown in the list to the left.” the modules will remain at “ES2” as shown below. *Please note that “modules” is not lead capped in any of these instances. The next page provides more information on the use of the descriptive terms “software” and “module. Subsequent references in body text may do any of the following: • Drop the legal marks .5.e. Data Services.Product name & trademarks: The modules While the suite will begin using the version “ES2. etc.e.5”) Additional technologies/services/etc: BlazeDS Adobe® Enterprise Café Adobe® LiveCycle® Managed Services Adobe® LiveCycle® Mobile ES2 When referring to multiple modules*: • • Introduce the modules with the brand: Adobe® LiveCycle® modules Follow with a list of the modules without “LiveCycle.i.i.5 [insert module name] (do not change the version on the modules to “2. Workspace Incorrect: Adobe LiveCycle [insert module name] Enterprise Suite 2 (do not spell out “Enterprise Suite” as part of the module name) Adobe LiveCycle ES2.” i.i. LiveCycle Workspace ES2 • Drop “LiveCycle ES2” . Adobe LiveCycle Workspace ES2 • Drop “Adobe” .” The complete list of LiveCycle modules* is: Adobe® LiveCycle® Business Activity Monitoring ES2 Extended Adobe® LiveCycle® Business Activity Monitoring ES2 Standard Adobe® LiveCycle® Collaboration Service Adobe® LiveCycle® ES2 Connector for EMC® Documentum® Adobe® LiveCycle® ES2 Connector for IBM® Content Manager Adobe® LiveCycle® ES2 Connector for IBM® FileNet Adobe® LiveCycle® ES2 Connector for Microsoft® SharePoint® Adobe® LiveCycle® ES2 Connectors for ECM Adobe® LiveCycle® Content Services ES2 Adobe® LiveCycle® Data Services ES2 Adobe® LiveCycle® Data Services ES2 Enterprise Edition Adobe® LiveCycle® Designer ES2 Adobe® LiveCycle® Digital Signatures ES2 Adobe® LiveCycle® Forms ES2 Adobe® LiveCycle® Foundation Adobe® LiveCycle® Launchpad ES2 Adobe® LiveCycle® Mosaic ES2 Adobe® LiveCycle® Output ES2 Adobe® LiveCycle® PDF Generator ES2 Adobe® LiveCycle® PDF Generator 3D ES2 Adobe® LiveCycle® Process Management ES2 Adobe® LiveCycle® Production Print ES2 Adobe® LiveCycle® Reader® Extensions ES2 Adobe® LiveCycle® Rights Management ES2 Adobe® LiveCycle® Rights Management ES2 Extension for Microsoft® Office Adobe® LiveCycle® Workbench ES2 Adobe® LiveCycle® Workspace ES2 When referring to a single module*: Logotype treatment & headlines: Use provided logotypes or the full name with legal marks as shown in the list to the left.5 Guidelines | Adobe Confidential | 11 July 2010 . Forms. Bundles: Adobe® LiveCycle® ES2 Business Transformation Edition Adobe® LiveCycle® ES2 Enterprise Forms Edition Adobe® LiveCycle® ES2 Rights-Managed Content Services for Microsoft® Office Edition 3 Adobe LiveCycle Enterprise Suite 2.e.e.

5) should be used in combination with the term “software” to establish the category that LiveCycle ES pertains to.5 (ES2.5 includes services for document control and security. in order to make the communication more succinct: “Adobe LiveCycle ES2.” Exception: If necessary. Editorial example: “Document security is delivered by the Adobe LiveCycle Rights Management ES2 module. 4 Adobe LiveCycle Enterprise Suite 2.” In references to a specific product upgrade for example.” Please note that “software” and “modules” are not lead capped in any of these instances.5 (ES2.5 Guidelines | Adobe Confidential | 11 July 2010 .5) software is built on a common server architecture based on Java 2 Enterprise Edition…” Second or subsequent mention: Adobe LiveCycle ES2. as shown in the example below: “Adobe LiveCycle Enterprise Suite 2.Descriptive terms—Software & module “Software” First prominent mention: Adobe LiveCycle Enterprise Suite 2. Adobe LiveCycle ES2.5 can be followed by the term “product.5 solution. the preferred descriptor term is “module.” Module connotes a high level of integration across the LiveCycle ES2. “product” may be the most accurate term to use.5 can be used on its own as a collective noun. “Module” When describing units of software.

The solution template is customizable and can be used as either an example of a solution or as the basis for rapidly building a customized proof of concept. 5 Adobe LiveCycle Enterprise Suite 2. Solution template: An example implementation of a solution for the business problem addressed by the Solution Accelerator.5. For example: adding new use cases to the base Correspondence Management to create Correspondence Management for Retail Banking. Solution guide: Explores a business problem in detail and maps out a comprehensive implementation strategy. Getting started guide: An introduction to the Solution Accelerator. Building blocks: Provides the technology assets that contribute to creation of the solution defined in the Solution Accelerator.5 Guidelines | Adobe Confidential | 11 July 2010 . This licensed and supported technology includes technical documentation that explains how assets can be customized for developing applications for production. Solution Accelerator Getting started guide Solution guide Solution template } } Solution template can iterate outside of technical release cycle. Solution Accelerators are designed to be used by Adobe SI partners and/or Adobe Professional Services to accelerate development and improve our customer’s time to value. Solution templates are not supported or licensed but are bundled with the solution building blocks and modules in a Solution Accelerator edition. Building blocks LiveCycle modules Building blocks and LiveCycle ES2.Solution Accelerators Solution Accelerators are documented best practices and technical building blocks built to work with LiveCycle ES2. built using one or more building blocks. including installation and configuration instructions.5 are developed to similar quality standards and follow same support models.

and secure. Correspondence Management Solution Accelerator 2. Solution Accelerator names: 1.5 Guidelines | Adobe Confidential | 11 July 2010 .Solution Accelerators. you can automate all kinds of correspondence—from welcome packages and confirmations to proposals and claim letters—while ensuring communications are accurate. compliant. Managed Review & Approval Solution Accelerator 4. 6 Adobe LiveCycle Enterprise Suite 2. Case Management Solution Accelerator 7. Collaborative Selling Solution Accelerator 5. Field Force Automation Solution Accelerator Availability at LiveCycle ES2.5 release (October 2010) future releases Correspondence Management Interactive Statements Managed Review & Approval Collaborative Selling Self & Assisted Service Case Management Field Force Automation Onboarding/Enrollment Using the “Solution Accelerator” term in text With Adobe LiveCycle ES2.5 and the Correspondence Management Solution Accelerator. Self & Assisted Service Solution Accelerator 6. Interactive Statements Solution Accelerator 3. cont.

LiveCycle Naming Progression ADOBE LIVECYCLE ENTERPRISE SUITE 2 (ES2) Adobe LiveCycle Business Activity Monitoring ES2 Standard Adobe LiveCycle Business Activity Monitoring ES2 Extended Adobe LiveCycle ES2 Business Transformation Edition Adobe LiveCycle Café Adobe LiveCycle Collaboration Service Adobe LiveCycle ES2 Connectors for ECM Adobe LiveCycle ES2 Connector for EMC® Documentum® Adobe LiveCycle ES2 Connector for IBM® Content Manager Adobe LiveCycle ES2 Connector for IBM® FileNet Adobe LiveCycle ES2 Connector for Microsoft® SharePoint® Adobe LiveCycle Content Services ES2 Adobe LiveCycle Data Services ES2 (previously Flex™ Data Services) Adobe LiveCycle Data Services ES2 Enterprise Edition BlazeDS (Open Source version of LiveCycle Data Services) Adobe LiveCycle Designer ES2 Adobe LiveCycle Digital Signatures ES2 Adobe LiveCycle ES2 Enterprise Forms Edition Adobe LiveCycle Forms ES2 Adobe LiveCycle Foundation Adobe LiveCycle Launchpad Adobe LiveCycle Managed Services Adobe LiveCycle Mobile Adobe LiveCycle Mosaic ES2 Adobe LiveCycle Output ES2 Adobe LiveCycle PDF Generator ES2 Adobe LiveCycle PDF Generator 3D ES2 Adobe LiveCycle Process Management ES2 Adobe LiveCycle Production Print ES2 Adobe LiveCycle Reader Extensions ES2 Adobe LiveCycle ES2 Rights-Managed Content Services for Microsoft Office Edition ADOBE LIVECYCLE ENTERPRISE SUITE 2.5 (ES2.5) Adobe LiveCycle Business Activity Monitoring ES2 Standard Adobe LiveCycle Business Activity Monitoring ES2 Extended Adobe LiveCycle ES2 Business Transformation Edition Adobe Enterprise Café Adobe LiveCycle Collaboration Service Adobe LiveCycle ES2 Connectors for ECM Adobe LiveCycle ES2 Connector for EMC® Documentum® Adobe LiveCycle ES2 Connector for IBM® Content Manager Adobe LiveCycle ES2 Connector for IBM® FileNet Adobe LiveCycle ES2 Connector for Microsoft® SharePoint® Adobe LiveCycle Content Services ES2 Adobe LiveCycle Data Services ES2 Adobe LiveCycle Data Services ES2 Enterprise Edition BlazeDS (Open Source version of LiveCycle Data Services) Adobe LiveCycle Designer ES2 Adobe LiveCycle Digital Signatures ES2 Adobe LiveCycle ES2 Enterprise Forms Edition Adobe LiveCycle Forms ES2 Adobe LiveCycle Foundation Adobe LiveCycle Launchpad ES2 Adobe LiveCycle Managed Services Adobe LiveCycle Mobile ES2 Adobe LiveCycle Mosaic ES2 Adobe LiveCycle Output ES2 Adobe LiveCycle PDF Generator ES2 Adobe LiveCycle PDF Generator 3D ES2 Adobe LiveCycle Process Management ES2 Adobe LiveCycle Production Print ES2 Adobe LiveCycle Reader Extensions ES2 Adobe LiveCycle ES2 Rights-Managed Content Services for Microsoft® Office Edition ADOBE LIVECYCLE ENTERPRISE SUITE 3 (ES3) Adobe LiveCycle Business Activity Monitoring ES3 Standard Adobe LiveCycle Business Activity Monitoring ES3 Extended Adobe LiveCycle ES3 Business Transformation Edition Adobe Enterprise Café Adobe LiveCycle Collaboration Service Adobe LiveCycle ES3 Connectors for ECM Adobe LiveCycle ES3 Connector for EMC® Documentum® Adobe LiveCycle ES3 Connector for IBM® Content Manager Adobe LiveCycle ES3 Connector for IBM® FileNet Adobe LiveCycle ES3 Connector for Microsoft® SharePoint® Adobe LiveCycle Content Services ES3 Adobe LiveCycle Data Services ES3 Adobe LiveCycle Data Services ES3 Enterprise Edition BlazeDS (Open Source version of LiveCycle Data Services) Adobe LiveCycle Designer ES3 Adobe LiveCycle Digital Signatures ES3 Adobe LiveCycle ES3 Enterprise Forms Edition Adobe LiveCycle Forms ES3 Adobe LiveCycle Foundation Adobe LiveCycle Launchpad ES3 Adobe LiveCycle Managed Services Adobe LiveCycle Mobile ES3 Adobe LiveCycle Mosaic ES3 Adobe LiveCycle Output ES3 Adobe LiveCycle PDF Generator ES3 Adobe LiveCycle Process Management ES3 Adobe LiveCycle Production Print ES3 Adobe LiveCycle Reader Extensions ES3 Adobe LiveCycle ES3 Rights-Managed Content Services for Microsoft Office Edition Adobe LiveCycle Rights Management ES2 Adobe LiveCycle Rights Management ES2 Extension for Microsoft® Office Adobe LiveCycle Rights Management ES2 Adobe LiveCycle Rights Management ES2 Extension for Microsoft® Office Adobe LiveCycle Rights Management ES3 Adobe LiveCycle Rights Management ES3 Extension for Microsoft® Office Adobe LiveCycle Workbench ES2 Adobe LiveCycle Workspace ES2 Adobe LiveCycle Workbench ES2 Adobe LiveCycle Workspace ES2 Adobe LiveCycle Workbench ES3 Adobe LiveCycle Workspace ES3 7 Adobe LiveCycle Enterprise Suite 2.5 Guidelines July 2010 Adobe LiveCycle Workspace ES2 Mobile | Adobe Confidential | 11 merged with Adobe LiveCycle Mobile .

0. the suite will carry the “2.x) For marketing use. The next page has a complete list of marketing vs. the term should be LiveCycle module.5 Guidelines | Adobe Confidential | 11 July 2010 . The only exception to this is when required to satisfy customer requirements (for example: contracts. even though there may be others before the next full release. such as splash screens. or meet specific legal obligations.e. Whole version numbers When modules are at a full release. 8 Adobe LiveCycle Enterprise Suite 2. No other dot releases will be shown in marketing. always use the whole number—9 not 9. technical descriptors Individual modules will continue to use the “ES2” version number for all marketing purposes. and will retain their specific version number for technical instances. and documentation where technical versioning is currently used. LiveCycle Mosaic 9. Please note that the term solution component will no longer be used when describing a “product” such as LiveCycle Forms ES2. provide customer support. In-product assets or technical support communications may show the individual module’s dot release versioning (i. in marketing it would be LiveCycle Mosaic ES2. but in technical uses it might be LiveCycle Mosaic 9.5” dot release version. technical documentation). technical version numbers. help screens. See page 10 for examples. Dot releases (. For example. Please see pages 2 and 3 for guidance on using the naming correctly. examples are on page 10.5).LiveCycle versioning: Marketing vs.

Use in public communications (website. technical descriptors (as of Sept.LiveCycle versioning: Marketing vs.5 Adobe® LiveCycle® Mosaic 9. 2010) MARKETING BRANDING .5 Adobe LiveCycle Business Activity Monitoring ES2 Standard Adobe LiveCycle Business Activity Monitoring ES2 Extended Adobe LiveCycle ES2 Business Transformation Edition Adobe Enterprise Café Adobe LiveCycle Collaboration Service Adobe LiveCycle ES2 Connectors for ECM Adobe LiveCycle ES2 Connector for EMC® Documentum® Adobe LiveCycle ES2 Connector for IBM® Content Manager Adobe LiveCycle ES2 Connector for IBM® FileNet Adobe LiveCycle ES2 Connector for Microsoft® SharePoint® Adobe LiveCycle Content Services ES2 Adobe LiveCycle Data Services ES2 Adobe LiveCycle Data Services ES2 Enterprise Edition BlazeDS Adobe LiveCycle Designer ES2 Adobe LiveCycle Digital Signatures ES2 Adobe LiveCycle ES2 Enterprise Forms Edition Adobe LiveCycle Forms ES2 Adobe LiveCycle Foundation Adobe LiveCycle Launchpad ES2 Adobe LiveCycle Managed Services Adobe LiveCycle Mobile ES2 Adobe LiveCycle Mosaic ES2 Adobe LiveCycle Output ES2 Adobe LiveCycle PDF Generator ES2 Adobe LiveCycle PDF Generator 3D ES2 Adobe LiveCycle Process Management ES2 Adobe LiveCycle Production Print ES2 Adobe LiveCycle Reader Extensions ES2 Adobe LiveCycle ES2 Rights-Managed Content Services for Microsoft Office Edition Adobe LiveCycle Rights Management ES2 Adobe LiveCycle Rights Management ES2 Extension for Microsoft® Office Adobe LiveCycle Workbench ES2 9 Adobe LiveCycle Workspace 2.5 Adobe® LiveCycle® Business Activity Monitoring ES2 Standard [insert BAM versioning here] Adobe® LiveCycle® Business Activity Monitoring ES2 Extended [insert BAM versioning here] NA Adobe® Enterprise Café Adobe® LiveCycle® Collaboration Service Adobe® LiveCycle® 9 Connectors for ECM Adobe® LiveCycle® 9 Connector for EMC® Documentum® Adobe® LiveCycle® 9 Connector for IBM® Content Manager Adobe® LiveCycle® 9 Connector for IBM® FileNet Adobe® LiveCycle® 9.5 Guidelines | Adobe Confidential | 11 July 2010 Adobe LiveCycle Enterprise Suite ES2 TECHNICAL DESCRIPTORS .5 Adobe® LiveCycle® Workspace 9 .1 Adobe® LiveCycle® Data Services 3.1 Enterprise Edition BlazeDS Adobe® LiveCycle® Designer 9 Adobe® LiveCycle® Digital Signatures 9 NA Adobe® LiveCycle® Forms 9 Adobe® LiveCycle® Foundation Adobe® LiveCycle® LaunchPad 9 Adobe® LiveCycle® Managed Services Adobe® LiveCycle® Mobile 9.5 Connector for Microsoft® SharePoint® Adobe® LiveCycle® Content Services 9 Adobe® LiveCycle® Data Services 3. etc) Adobe® LiveCycle® Enterprise Suite 2. mktg collateral.5 Adobe® LiveCycle® Output 9 Adobe® LiveCycle® PDF Generator 9 Adobe® LiveCycle® PDF Generator 3D 9 Adobe® LiveCycle® Process Management 9 Adobe® LiveCycle® Production Print 9 Adobe® LiveCycle® Reader® Extensions 9 NA Adobe® LiveCycle® Rights Management 9 Adobe® LiveCycle® Rights Management 9 Extension for Microsoft® Office Adobe® LiveCycle® Workbench 9.Use in documentation or splashscreens (downloads) Adobe® LiveCycle® Enterprise Suite 2.

5 Guidelines | Adobe Confidential | 11 July 2010 .LiveCycle versioning: Marketing vs.5 2010 2010 10 Adobe LiveCycle Enterprise Suite 2. followed by technical version number: . technical descriptors—Examples Examples (mockups) of splash/log-in screens showing version number used for marketing purposes.

Enterprise RIA: Collaboration Service Data Services Mosaic Business process management: Business Activity Monitoring Process Management Content Services Forms automation: Reader Extensions Forms Document and information security: Rights Management Digital Signatures Communications management: Output PDF Generator PDF Generator 3D Production Print 11 Adobe LiveCycle Enterprise Suite 2.5 Guidelines | Adobe Confidential | 11 July 2010 . we should focus on the three business solutions outlined in the introduction: intuitive user experiences. business process automation. and communications management. However.Speaking to the IT audience When speaking to the Line of Business. so we can articulate what modules are available in particular IT areas. we still employ groupings.com. when discussing the LiveCycle Enterprise Suite with a technical audience at the module level. These should be used when presenting to a technical audience or matriculating technical audiences through Adobe.

12 Adobe LiveCycle Enterprise Suite 2. Please note that the tagline that was used for LiveCycle ES (Engaging beyond the Enterprise™) will no longer be used.LiveCycle Enterprise Suite 2.5 tagline There is currently no tagline in development.5 Guidelines | Adobe Confidential | 11 July 2010 .

US and General International Related Adobe Branded Terms • • • • Adobe® Reader®: Adobe’s brand of universal client Adobe® PDF: Adobe’s PDF technology solution Adobe® Acrobat®: Adobe’s desktop solution for the enterprise Adobe® LiveCycle® Enterprise Suite 2. should not be translated.5 (ES2. There are occasionally unique situations where a term is branded but because of legal reasons.5): Adobe’s brand for its line of enterprise server and design tool software. They are terms with which we want to create unique and proprietary associations (products and/or services) with Adobe. and the prefix applied to individual server product names (eg: Adobe LiveCycle Forms ES2) and individual design tool names (eg: Adobe LiveCycle Designer ES2) Adobe® Professional Services: Consulting and solution delivery for Intelligent Document Platform Adobe® Enterprise Support: Maintenance and support Brand names.5 Guidelines | Adobe Confidential | 11 July 2010 . • • 13 Adobe LiveCycle Enterprise Suite 2. consistent with Adobe’s global branding policy. All non-branded terms can be translated into local languages as needed.General branding: branded terms What do we mean by branded? Branded terms are terms that we legally protect through the use of registered trademarks. or a proprietary solution we have developed that is unique to our product and service offering. cannot be protected by the use of registered trademark. Terms are branded because they either represent proprietary technology that Adobe has patented.

there are no legal attributions (™ or ® symbols) to appear alongside these terms. The following are non-branded terms: • universal client: Reference to Adobe Reader or a web browser NOTE: exceptions to the rules for capitalizing non-branded terms are as follows: • Product components: Examples of components that ship with LiveCycle ES products include the following: • • • • • Adobe JMX Monitor Adobe PDF Distiller Adobe User Management Adobe Assembler Adobe Administrator The above are capitalized but they are non-branded terms. the terms are industry-accepted. etc. also a LiveCycle module.5 Guidelines | Adobe Confidential | 11 July 2010 . Also.General branding: non-branded terms Non-branded terms are terms that we do not seek to protect legally by trademarks. We anticipate usage of some of these terms outside Adobe by partners. The exception to this rule is Adobe LiveCycle Configuration Manager. 14 Adobe LiveCycle Enterprise Suite 2. competitors. and too descriptive to be potentially available to own as proprietary trademarks. The first letters of words in non-branded terms are not capitalized unless the terms are featured on a diagram or in a display title. but one that carries the LiveCycle ES2 brand. Additionally.

5 Guidelines | Adobe Confidential | 11 July 2010 . should not be translated. Branding editorial conventions • • • The first letters of words in terms are capitalized irrespective of where they appear in communications.5) See pages 2 and 3 for details on the correct use of the product name in first and subsequent mentions.5 (ES2.General branding: localization and editorial conventions Localization guidelines • • Brand names. All non-branded terms can be translated into local languages as needed. A legal attribution paragraph must be included at the end of a document to attribute all of the trademarks referred in the document Adobe® LiveCycle® Enterprise Suite 2. consistent with Adobe’s global branding policy. Legal attributions in the form of the symbols: ™ or ® appear immediately after the brand name in its first and/or most significant mention. 15 Adobe LiveCycle Enterprise Suite 2.

Non-LiveCycle server products The following server products do not run on the J2EE architecture. therefore not branded under the LiveCycle ES2 name.5 Guidelines | Adobe Confidential | 11 July 2010 .com Adobe Distiller Server Adobe Web Output Pak 16 Adobe LiveCycle Enterprise Suite 2. (Please note this list is for illustrative purposes only.) • • • • • • • • • • • • • Adobe Assembler BlazeDS Adobe Central Output Server Adobe Central Pro Output Server Adobe Document Server Adobe Form Client Adobe Graphics Server Adobe Output Designer Adobe Output Manager Adobe Output Pak for Oracle Adobe Output Pak for MySAP. it is not meant to be a current list of brands.

The only drawback to PDF-based intelligent documents is that they maintain the document/paper metaphor. They can be deployed to users that have various client platforms.History As a brief history. They can be made extremely secure.) PDF forms can be saved locally and completed offline. LiveCycle Enterprise Suite first introduced the concept of the “intelligent document” back in 2004 by leveraging PDF and XML to advance data capture processes above paper and HTML. The data can be routed dynamically to backend systems like HTML forms. PDF forms can look like the familiar paper version of a legacy form but be dynamic—changing format depending on user input. but the actual form (data and presentation) can also be maintained for archives. 17 Adobe LiveCycle Enterprise Suite 2.5 Guidelines | Adobe Confidential | 11 July 2010 . while some process interactions require more cinematic and media-rich interfaces in order to effectively guide users through a transaction or process. (This is also important for regulatory compliance for ACORD and other regulated forms. Some of the benefits delivered to customers using PDF forms have been: • • • • • • Forms look the way the author intends—printing is easy and users can store records of the transaction.

” resulting in overloaded call centers. organizations experience: • • • • • user abandonment of a process when users give up due to confusion and frustration—reverting to costly paper-based processing. frameworks. and servers that overcame these limitations and optimized experiences for users. LiveCycle began to address the issues associated with process automation that appropriately engaged users within processes. 18 Adobe LiveCycle Enterprise Suite 2. deflections and workarounds within a process as users prefer “just picking up the phone. When applications are not designed with a user’s needs in mind. The next generation of LiveCycle.History. and poor customer service and customer attrition. and offered new application development tools.” which added needed functionality when capturing information from customers— and doing it in a more engaging manner. cont.5 Guidelines | Adobe Confidential | 11 July 2010 . LiveCycle Enterprise Suite 2. missed sales opportunities. process delays through incomplete information and error handling. then introduced the concept of “customer engagement applications.

Design guidelines .

5 Guidelines | Adobe Confidential | 11 July 2010 .5 continues to use the LiveCycle ES2 assets.5 graphic elements Adobe LiveCycle Enterprise Suite 2. we’re using one as an example. These elements should be used consistently across all marketing materials for these products. under Products and Services > LiveCycle > ES2.Adobe LiveCycle Enterprise Suite 2. It has four fundamental elements: a product logotype. the product identity. a box shot and a mnemonic. Please note that each LiveCycle module has a logotype posted to the Marketing Hub. Logotype Download these elements from the Marketing Hub. Product identity Box shot Mnemonic 20 Adobe LiveCycle Enterprise Suite 2. For the purposes of the guidelines.

Do not create your own logotype. 21 Adobe LiveCycle Enterprise Suite 2.Logotypes For marketing purposes. It will not be updated in product. Download the logotypes from the Marketing Hub. under Products and Services > LiveCycle > ES2 > Logotypes. we’re using one as an example. The module logotypes will continue to use “2”. Logotypes may be used in two color variations . For the purposes of the guidelines.which may be used interchangeably based on the placement. the suite logotype has been updated to use “2.all black or all white .5”. Please note that each LiveCycle module has a logotype posted to the Marketing Hub.5 Guidelines | Adobe Confidential | 11 July 2010 .

Color Adobe Livecycle Enterprise Suite 2.5 color palette COLOR LiveCycle Blue Gray Black PANTONE DIC 2588 Cool Gray 7 Process Black CMYK C 76 C0 C 73 M 9 M 0 M 67 Y 3 Y 0 Y 65 K 0 K 50 K 78 RGB R 15 R 153 R 31 G 156 G 153 G 31 B 215 B 153 B 31 WEB # 0f9cd8 999999 1f1f1f 22 Adobe LiveCycle Enterprise Suite 2. Consistent application of color—along with appropriate imagery and clear typography—aids in product identification. derives from this hue. All imagery.5 Guidelines | Adobe Confidential | 11 July 2010 . LiveCycle Enterprise Suite 2.5 has been assigned a blue hue. inside and outside the product.

Product identity: cropping & logo usage The LiveCycle Enterprise Suite 2. under Products and Services > LiveCycle > ES2 > Identity.5 product identity is inspired by the idea of different enterprise entities exchanging information as it flows throughout an organization. The product identity is designed for maximum headline type readability in the upper left corner. Do not attempt to change.5 Guidelines | Adobe Confidential | 11 July 2010 . Please make sure any cropped graphic has sufficient resolution at actual size when it is in layout. Visual “quiet space” in the lower right corner is intended to accommodate the Adobe logo. Square Cropping Round Cropping 23 Adobe LiveCycle Enterprise Suite 2. Print generally requires 300 dpi and web 72 dpi. flip or alter the identity in any way. Primary cropping Extreme Horizontal Cropping Extreme Vertical Cropping Download the imagery from the Marketing Hub.

5 Guidelines | Adobe Confidential | 11 July 2010 . Don’t collage the imagery. Don’t distort the imagery. Don’t re-crop the imagery so that it loses the spirit of the original. Don’t re-color the imagery. Don’t add a color over the “ white space” of the imagery. Don’t add texture to the imagery.Product identity: incorrect usage It is important to maintain consistency in the usage of the imagery in order to communicate a unified brand message. Livecycle ES Don’t reverse type out of critical color areas so type is difficult to read. 24 Adobe LiveCycle Enterprise Suite 2. Below are examples of incorrect usage of the product identity. Don’t change the orientation of the imagery. Don’t contrast the imagery. Don’t ghost back the image.

5x X .5x .5x . The mnemonic should be used when the imagery or boxshot is not appropriate due to size or space limitations (i. a full-color without the drop shadow for use in PPT and other applications where the drop shadow does not reproduce well. Mnemonics Each mnemonic is available in the primary full-color version.5x X . design.75” Mnemonic Don’ts Do not embed the mnemonic within any main content or body text areas. which includes a drop shadow. or letter configuration.e.25” . Download the boxshot & mnemonic from the Marketing Hub. under Products and Services > LiveCycle > ES2 > Boxshot or Mnemonic respectively. Clear space .Boxshot & mnemonic The boxshot is used to represent the product in marketing materials. Mnemonic Do’s LiveCycle ES2 LiveCycle ES2.5 Guidelines | Adobe Confidential | 11 July 2010 .5x Minimum size .5x .5x .5 (same as ES2) LiveCycle Collaboration Service LiveCycle Data Services LiveCycle Launchpad LiveCycle Mosaic BlazeDS The mnemonic should always be visually tied to the product name. and a spot color version. to be used ONLY in novelty items such as hats and shirts where a 4-color process and gradient can not be used. .5x Do not create your own mnemonic to represent a new program or identity work with the brand and XD teams. 25 Adobe LiveCycle Enterprise Suite 2. When scaling the mnemonics in Illustrator. Do not change the color. on giveaways or when you need visual representation of a list of products in limited space). make sure the “Scale strokes & effects” option is checked.

Do not alter the signature in any way (do not recolor. under Products and Services > Flash Platform > logo.5” 26 Adobe LiveCycle Enterprise Suite 2. It should be used when you need a visual represenation of the platform. Do not create your own signature. re-arrange mnemonics or placement of the logotype.5 Guidelines | Adobe Confidential | 11 July 2010 . etc) Minimum size . Download the signature from the Marketing Hub.Flash Platform signature The Flash Platform signature is for Adobe use only.

or alter the size.5 Guidelines | Adobe Confidential | 11 July 2010 X Don’t recolor the logo or tag Don’t apply any effects . Its use must allow the the top or bottom to bleed off the edge of the layout like a tag. three sizes are provided for most uses . Top placement Bottom placement Red tag logo at the top of the page Red tag logo at the bottom of the page Find more information about using the Adobe logo in the Corporate Brand Guidelines. proportions.50 pixels high for web banners and email headers. For instance. or space between the Adobe logo and the red field. change the font. color.25x . but the standard logo would be used for the back cover. Don’t run the tag horizontally Don’t crop or extend the tag 50 px 7/8” 72 px 50 px 7/8” 72 px Minimum clear space . These sizes should be considered the minimum size for print/online uses. Never attempt to set the logo yourself. Don’ts Do not alter the logo in any way.5 x 11” format • A4 format • A3 format • 11 x 17” format • PowerPoint presentation For formats larger than 11x17” or A3. not as a signature to close a communication. 7/8” high for printed materials. The red tag logo should only occur once per piece. rotate. Do not animate. It should be used as an introduction of the Adobe brand on a communication. For printed communication. or separate the elements. illustration. skew. layered on top of photography. on a multi-page piece the tag would go on the cover. add .Adobe logo: Red tag logo The red tag logo is reserved for Adobe use only.25x Bottom placement Adobe LiveCycle Enterprise Suite 2. scale the red tag logo proportionally to the piece. and 72 pixels high for web pages. apply effects.125” to the top or bottom of the red field to cover bleed. or color fields in the layout.25x X .25x 50 pixel logo used for: • email newsletter • web banner 72 pixel logo used for: • web page 7/8” logo used for: • 5 x 7” postcard • 6 x 9” booklet • 8. Size & clear space To standardize the use of the tag.25x . Don’t remove “Adobe” Don’t move the logo within the tag .25x Top placement 27 .

The “A” inside the logo should always be transparent. change the font. Do not animate. Do not separate the elements. The registration mark should be black or white to match “Adobe”. such as on pens. illustration. not red. Don’t put color behind the “A” Don’t apply any effects 1-color Don’t move “Adobe” Don’t make a pattern or texture Adobe Authorized Service Rep 28 Adobe LiveCycle Enterprise Suite 2.e. or photographic backgrounds. or alter the size or proportions.5 Guidelines | Adobe Confidential | 11 July 2010 . rotate. sponsorships. Never attempt to set the logo yourself. skew. as long as the legibility and the integrity of the logo is not diminished. back of datasheet or brochure). 2-color Clear Space & minimum size Clear space . etc).375”) Find more information about using the Adobe logo in the Corporate Brand Guidelines. Color The primary use for the Adobe logo is the 2-color version—black and Pantone 485.Adobe logo: Standard The standard logo should be used for three main purposes: 1) to close a piece (i. a golf ball.5x .525 mm (0.e. co-marketing. it may be used in all black. or apply effects to the logo. Don’t Do not alter the logo in any way. letting the background color show through. The logo can appear on color. 2) where there isn’t a top or bottom edge from which to hang the tag (i.5x X . middle of a document or web page). color. or 3) by 3rd-parties.5x Minimum size 9. to retain legibility. pen. Don’t recolor any part of the logo Don’t remove the “Adobe” .5x The horizontal logo The horizontal logo should ONLY be used in very small spaces. or reversed out to white. When color or printing prohibits this. under license only (partner communications.

All rights reserved. such as a copyright notice. at the bottom of a web page or. but the company name in text does not. if in printed material. Company name When using the company name. AIR. Inc. please visit the Adobe Legal website. The format for Adobe’s copyright notice is as follows: © [Year of Publication] Adobe Systems Incorporated. The format for the attribution statement should be: List of Adobe marks used. please follow these guidelines: Correct: Adobe Adobe Systems Adobe Systems Incorporated Incorrect: Adobe Systems.5 Guidelines | Adobe Confidential | 11 July 2010 For more information on copyright notices and attribution statements. For example: Adobe.” if used. at the end of the document or on the copyright page of a book or manual. be sure to give proper attribution.) . Third-party trademark attribution If you are referencing any third-party trademarks. beginning with “Adobe” and “the Adobe logo. and Reader are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. More details on third-party attribution can be found on the Adobe legal website. Acrobat. followed by any other marks in alphabetical order] are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. or a module that includes a third-party trademark in the name. the Adobe logo. 29 Adobe LiveCycle Enterprise Suite 2. LiveCycle. which may appear in small—but still legible—print when using any Adobe trademarks in any published materials. Adobe AIR. The attribution statement typically is included with other legal lines. Adobe Incorporated Adobe® Systems Incorporated (The logo gets a registration mark.Attribution statements & company name Please include a copyright notice and an attribution statement.

or welcome kits • Generate documents dynamically by merging data from multiple back-end systems with predesigned templates • Standardize on award-winning Adobe LiveCycle Designer ES2 software to create and manage document templates • Increase throughput and job flexibility with postprocessing support for document collection.Examples: Datasheet Please note that datasheets will not be updated from LiveCycle ES2 to LiveCycle ES2. Yesterday’s print centers have the potential to transform themselves into centralized document service hubs ready to support the growing and diverse multichannel content needs of the enterprise. Adobe LiveCycle ES2 Datasheet Adobe® LiveCycle® Production Print ES2 Create the perfect mix of personalized print and electronic communications Organizations have invested heavily in personalized document generation over the years with transactional documents such as statements. And yet. including: • Controlling production costs Product summary Adobe LiveCycle Enterprise Suite 2 (ES2) is a software suite that extends the value of existing back-end systems by engaging users with collaborative rich Internet applications (RIAs) and guided forms. and strengthening information and document security. you can: • Create personalized transactional documents such as statements. contracts. Ideally suited to perform high-volume print and electronic jobs via multiple delivery channels. Production Print ES2 provides allows you to replace or augment your legacy applications with innovative tools that streamline processes and save money. that spans interactive. With Adobe LiveCycle Production Print ES2. you can not only achieve consistent multichannel communications. invoices. but also redefine the meaning of personalized communications with best-of-breed electronic business process solutions. With LiveCycle Production Print ES2. And because it shares the same award-winning template design software as the rest of the Adobe LiveCycle Enterprise Suite 2 (ES2) family.5 Guidelines | Adobe Confidential | 11 July 2010 . companies are under pressure to address several immediate and longer term output concerns. managing correspondence. and high-volume document applications • Deliver protected multichannel output according to user profiles and preferences • Provide an enterprise production platform with the power and flexibility to replace outdated processes or integrate with enterprise resource planning (ERP) and customer relationship management systems (CRM) systems • Integrate with other Adobe LiveCycle ES2 modules to build end-to-end business processes 30 Adobe LiveCycle Enterprise Suite 2. and splitting • Output documents in a range of print or electronic formats to help deliver multichannel communications with ease • Working with aging and inflexible output systems • Delivering consistent communications across multiple channels • Addressing the increased need for protected electronic content delivery • Supporting enterprise architecture standards • Supporting corporate initiatives to streamline business processes from end to end • Developing and managing efficient electronic delivery channels The Adobe LiveCycle Production Print ES2 module is uniquely designed to address all of these concerns. you can: • Decrease time and costs associated with high-volume print operations • Reduce mailing costs by collecting and merging jobs for more efficient processing • Standardize on a single document design tool. on-demand. Adobe LiveCycle Designer ES2. letters. and packing slips as the mainstay of print operations. Unfortunately. these systems were never designed to address today’s complex multichannel communication requirements. sorting. contracts. streamlining internal processes.5. packing slips. These systems can—and must offer much more.

Adobe LiveCycle Enterprise Suite 2. The final page will follow the naming guidance on page 2.5 31 Adobe LiveCycle Enterprise Suite 2.Examples: Webpage The example below is a mockup only.5 Guidelines | Adobe Confidential | 11 July 2010 .

in the demo station area. the red tag logo may appear more than once in the booth. but it should only be used once per “area” within the booth. When using a logotype on tradeshow graphics.Examples: Tradeshow graphics When creating booth graphics. only one panel has the red tag logo. For example.5 Guidelines | Adobe Confidential | 11 July 2010 . DEMO STATION THEATER 32 Adobe LiveCycle Enterprise Suite 2. it is recommended to not use any versioning.

5 Guidelines | Adobe Confidential | 11 July 2010 . Novelty elements Manufacturing as well as design considerations should determine when to use solid colors and mnemonics in lieu of primary imagery. as a wearable. The Adobe logo and product logotype may be recolored to create a tone-ontone effect on novelty items. A mnemonic can be used as a set of typographic characters outside of its colored rectangular stamp if manufacturing considerations require. When using a logotype on novelty items.Examples: Novelty items Promotional products should make use of solid colors. It is more likely to be worn if it has broader compatibility with a wide range of clothing styles. On items requiring silkscreening or stitching it may be wise to avoid primary graphics. Also. product name lockups and the Adobe corporate logo. Wearables recommendations Manufacturing concerns can impact quality reproduction of the primary imagery on clothing and hats. mnemonics. fabrics and colors. AD OB E® L IVE C YC L E® ES ADOBE® LIVECYCLE® ES 33 Adobe LiveCycle Enterprise Suite 2. a more discreet approach is preferable. it is recommended to not use any versioning.

Flash. All other trademarks are the property of their respective owners. Acrobat. . please e-mail: askbrand@adobe. Flex.adobe.For more information All of the assets detailed in this document are available for download from the Marketing Hub: http://www. and Reader are registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.html All use of Adobe assets must be sent for approval to: brandapproval@adobe. Adobe AIR. Distiller. LiveCycle.com/brandcenter/marketing_hub/entry.com For brand questions.com For product/marketing questions.5 Guidelines | Adobe Confidential | 11 July 2010 ©2010 Adobe Systems Incorporated. Adobe. AIR. ssloan@adobe.com 34 Adobe LiveCycle Enterprise Suite 2. the Adobe logo. All rights reserved. please e-mail: Sydney Sloan.

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