Introduction

A multinational company Xact Marketing Consulting and Management working in Pakistan (which gives Resources, Training and Consulting Services) offers its services all over the Middle East and Gulf Countries in areas of Resources (including articles, important links, client login and newsletters), Training (including marketing strategy, internet technologies and sales), and Consulting Services (including marketing strategy, internet and communication). Being a HR manager of that company I have been asked to send a Consultant to UAE, who will provide consulting services in Communication which covers two most important aspects that are product marketing and public relations to STE (Specialized Technical Equipment) Company. For this purpose I have to analyze what personality traits he must have.

Personality traits of Consultant
The Consultant, who has to go to UAE for providing consultation services with respect to product marketing and public relations, must have following personality traits;

1. The Myers-Briggs Type Indicator: Extroverted:
He must have extroverted personality, which is characterized by positive emotions, urgency, and the tendency to seek out stimulation and the company of others. The trait is marked by pronounced engagement with the external world. Extraverts enjoy being with people, and are often perceived as full of energy. They tend to be enthusiastic, actionoriented individuals who are likely to say "Yes!" or "Let's go!" to opportunities for excitement. In groups they like to talk, assert themselves, and draw attention to themselves. So all these characteristics are required by a consultant to be innovative for product marketing and friendly, social able and self-assured to make people good in public relations.

Sensing:
He must be practical and prefer routine and order as consultant in product marketing, and public relations need sensing ability. It will give help in better product marketing and tell how to maintain good public relations.

He will like to organize and run activities. realistic. cooperative. As this type of personality is organizer. Conscientiousness: . The Big Five Personality Modal: Extraversion: This trait will really help to a consultant for capturing comfort level of others with relationships. Judging: Judging trait will be helpful for control and will be preferred their world to be ordered and structured as a consultant. Emotional Stability: Moreover he must have emotional stability. and analytical and decisive.Thinking: He must have thinking trait as product marketing requires reasons and logics to do something new for marketing the products and for the protection of good public relations. Summing up ESTJ type of personality is achieved. and trusting behavior and mostly it will avoid conflicts so there will be greater satisfaction and trust over the consultant as well as the organization. 2. as this ability leads to withstand stress and uncertain conditions and it is greatly required in maintaining public relationships. Agreeableness: This personality trait of the consultant will truly help for the public relations as it refers towards good natured. It will really help building good public relations. logical.

. As consultant having pro active personality are more likely than other to be seen as leaders and more likely to act as change agent within an organization. These will surely help in product marketing as well as building good public relations. Openness to experience: The consultant should be attracted towards openness to experience. Other Personality Traits: Core self-evaluation: With respect to core self-evaluation he must have positive feelings about him that he can do best in positive manners he can come up with product marketing in a very attractive and valuable way. He will be highly sensitive to external cues and can behave differently in different situations. As imagination. Self monitoring: He must be a self monitoring person who can easily adjust to the environment and external and situational factors. 3. that is an essential element for the product marketing.Conscientiousness trait leads toward goals orientation and goals achievement so it will really help in the product marketing. As well as he can really do help to maintain good public relations. sensitivity and curiosity leads toward innovation and public relations. Pro active personality: Along all above mentioned personality traits He must have a pro active personality. As it leads towards charm and attraction and it shows interests and creativity.

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