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Sonalika tractor Project

Sonalika tractor Project

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Published by: anmol on May 12, 2011
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07/30/2013

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´SONALIKA - ITLµ

Presented by:

Anmol Verma Roll no. 09

OBJECTIVE OF THE STUDY

SONALIKA
‡ Sonalika is the brand name of the company. ‡ Company name- International Tractors Limited. ‡ Sonalika Tractors is one of the top five tractor manufacturing companies in India. Its product listing includes tractors, multi utility vehicle, Engines and various farm equipments.

MISSION & VISION
VISION STATEMENT ‡ To become the World's leading tractor manufacturing company and a major player in automotive products and services. ‡ To provide value for money to the customers by producing High Quality Innovative Products at competitive price. MISSION STATEMENT ‡ ³To translate vision into reality.´ CORE VALUES ‡ ‡ ‡ ‡ Fast adaptability to change Innovative in fields and business Offer service with a smile to customers. Provide enjoyable working environments to employees

SONALIKA
SONALIKA GROUP

INT RNATIONAL TRACTOR LIMIT D

INT RNATIONAL CARS AND MOTOR LIMIT D

INT RNATIONAL AUTOTRAC FINANC LIMIT D

SONALIKA AGRO INDUSTRIES

L.D. Mittal Chairm an

A.S. Mittal Vice Chairm an

Deepak Mittal Managing Director

L .R . Ya d av C OO

Ashok Kapoor Jt. COO

D .L. R ana Sr. GM - M arketing

Subrata M aiti AVP Finanace

Pa rve e n Sa rd a n a Sr. G M Pu rch a se

S.C . Saini Sr. G M Auto C om ponents R akesh Aggarw al G M M aterials

R ajiv W ahi Sr. VP-Exports

N .C . Kohli Sr. G M Q uality

Arun C haudhary AG M EngineD iv

S.K. D utta D G M - H R ,P&A & Security

Ashwani M alik Sr. M anager-R &D

Tractor Market Of India
Market Share Of Company In India
100%
6.3 3.3 4.3 10.3 12.8 6.1 3.5 4.4 11.6 9.3 4.5 3.7 4.4 11.1 13.9 3.6 4.4 5.3 9.8 14.7 3.1 6 5.3 8.9 13.5 2.8 7 4.8 8.7 13.3

‡ ‡ ‡ ‡ ‡ ‡

Mahindra Tafe Escort Sonalika Fiat New Holland Johan eere

90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

22.3

23.7

23.4

23.5

22.3

22

39.7

41.4

39

38.9

40.8

41.4

FY05

FY06

FY07

FY08

FY09

FY10

M&M+PTL SONALIKA OTHER

TAFE+EICHER FNH

ESCORTS JD

ITL (SONALIKA) SALES FY05 TO FY10

60000

52052 48029
50000

44318 40893 37733 34818 29620 27049 23290

40000

35334 30464

30000

20000

10000

0

FY05

FY06

FY07

FY08

FY09

FY10

FY11

FY12

FY13

FY14

FY15

PARTENERS
CVCI InvestmentITL-9.5% InvestmentICML-18%

YANMAR Japan Investment-12%

3i AgriVehicels InvestmentITL-10% InvestmentICML-10%

Magma Shrachi Finance

JM Financial Trustee Pvt Ltd

joint venture with Magma Shrachi Finance 74:26 (Magma-ITL)

Financial Partner with the equity stake of 5%.

MG ROVER Group Limited technical collaboration

Corporate Social Responsibilities

‡Aanand Ashram ‡Project Clean & Green

SWOT Analysis
STRENGTH:‡Human Resource ‡Research & evelopment ‡Physical Resources:- SAP, own IT dept. ‡Availability of finance ‡Investors Relationship WEAKNESS:‡Import of tractor implements ‡Unsuccessful Rhino car ‡Lack of advertisement regarding their products

OPPORTUNITIES:‡Unexplored Markets for Exports :Mexican & Brazilian markets

THREATS:‡Competitors 1. Mahindra & Mahindra 2. New Holland 3. John eere 4. TAFE 5. Escort

CONCLUSION ‡Sonalika has various advantages over its competitors such as low initial cost, low fuel consumption, high speed, low maintenance cost, & easy availability. ‡Having international technology with the joint venture of yanmar Japan. SUGGESTIONS ‡Through tractor market is highly competitive in India and Sonalika is relatively new brand. Hence Sonalika need a strong positioning. ‡Finding new market outside india those having strong demand for high HP and low HP tractor. ‡More focus on brand image bocz some big company like Mahindra is one of the world leading tractor manufacturer .

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