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ECOZI

ECOZI

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Published by Davis D Parakal
entrepreneurship - Ecozi ltd UK
entrepreneurship - Ecozi ltd UK

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Categories:Types, Business/Law
Published by: Davis D Parakal on May 12, 2011
Copyright:Attribution Non-commercial

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05/12/2011

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C ONTENTS

 Introduction to Ecozi Ltd  System Overview  Entrepreneurial Theory Model  Entrepreneurial Personalities  Entrepreneurial Behaviour  Innovation Management  Market Expansion  Summary

A BOUT E COZI
Ecozi supply rainwater harvesting systems throughout the UK 
Self-build  Residential  Community and visitor centres  Schools  Care homes  Commercial buildings  Offices  Distribution centres  Factories

S YSTEM O VERVIEW

(Ecoz, 2011)

T HE I NTERACTIVE M ODEL OF I NNOVATION

(Rothewell 1994)

E NTREPRENEURIAL P ERSONALITY
Roger McEvoy 
Managing Director  Solutions Advisor
Entrepreneurial Personality:

Kay McEvoy 
Managing Director  Contracts Administrator
Entrepreneurial Personality:

Inspector (INTJ) 
Dependable and loyal  Matter-of-fact  Makes sure responsibilities are taken seriously  Work is completed steadily and systematically    

Advisor (ENFJ)
Build relationships Shows commitment to people Confortable in groups Strong in the promotion of their values  Good with words

E NTREPRENEURIAL P ERSONALITY
Clarifier Innovator

Activator

Explorer

E NTREPREURIAL B EHAVIOUR & MANAGING CHALLENGE

Thompson, J.L. (1999)

S COPE OF G O G REEN 
Green Innovation Management - the process to identify, implement and monitor new ideas that improve company s environmental performance while enhancing its competitiveness. (Nunes, B., Bennet, D., 2008) 
Picking up booming market - major characteristics of innovators

I NNOVATION M ANAGEMENT
Business based on eco-friendly products Partnership with German company APS-UWO High performance rainwater harvesting system 
high-end technology  the simplest form of water recycling  several benefits for environment

Provided customized solutions and personal care High quality of services

A NALYSING EXPANSION INTO I NDIAN STATE OF K ERALA
Our findings & Possible Challenges  Traditional Rainwater Harvesting Systems in Rural India  Local manufactures and well know brands Eg: Sintex (70% of market)  Kerala Legislation on rain water harvesting - Municipality Building Rules, 2004  German Technological advantage  Booming eco-friendly market  McEvoys s business risky with process of imports and re-exports Recommendations  Local Manufacturing unit - Tie up with manufacturer or know brand  Provide German technology with brand sharing  Hand in Hand operation with established construction companies

S UMMARY 

Entrepreneurship : 
 

As a Function Individual personality As a resource to the company: Combination Outsourced Innovation used to create and sustain competitive advantage
(Naude, 2011) 



Innovation Push & Market Pull for new Ecological products Their new found climate for innovation is an understanding that present success may not last.

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