BUSINESS PLAN Certain Items of Sports Vision and mission

 Vision:

To be the renowned name in specialty sports store category in Meerut & be positioned in the minds of the consumer as the GENERIC BRAND name. 
Mission:

To open retail chain in India big cities Objectives & core offerings 
Objectives:

To start with a store in suraj kund market & then looking forward to open retail chains in major cities of India & to be one of the top players by 2015. 
Core offerings:

Emotions and feelings CAPITAL REQUIRED : 5,00,000 (RS.1,00,000 by Each partner) PREMISES : Personal Land (of 1 partner) PERSONNEL REQUIRED STAFF Whom are we targetting
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3 PEOPLE FOR STORE SERVICE

COLLEGE STUDENTS YOUNGSTERS

(ABOVE 07 YRS, ALL INCOME GROUP) LOCATION : Shop No. 50, Suraj kund market,

Main Rd.; meerut-250001 Selection Criteria: 
Target market  Accessibility

R.J COLLEGE. Visibility  ADVERTISING  LOCAL CABLE(RS 500 FOR MONTH)  BANNER OUTSIDE SOMAIYA COLLEGE.T COLLEGE AND TIMES INSTITUTE (RS 2000 PER BANNER)  PAMPLETS WITHIN NEWSPAPER  MERCHANDISE IT INCLUDES  Cloths with instruments  cricket (  Football  Running  merchandiSe . S.D.N.

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MERCHANDISING .

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MERCHANDISIN .

STORE LAYOUT (INTERIOR)  Walls are kept subtle in cream and white color  Promotional posters and offer banners are put up on the walls near the related merchandise Store layout (exterior  Neon display board  See-thru shutter  Frontage of the outlet is of glass panes. having merchandise display  Entrance having slope for physically handicaps  PRICING  FIXED PRICE  COST + MARGIN .

EG: Bat COST MARGIN PRICE = = 600 = 800 200 (IN THIS CASE WE HAVE 33 % MARGIN) COMPETITORS  ARCHIES  HALLMARK  THE DOLLAR SHOP  SENTIMENTS Services  Gift wrapping  Corporate orders  Bulk orders  Personal selling  THANK  YOU .