ETYMOLOGY:

 Business ethics can be

defined as written and
unwritten codes of principles
and values that govern
decisions and actions within
a company.
Why is Ethics important for
business
To gain goodwill

Definition
That part of business value over
and above the value of identifiable
business assets.

What It Means
Business goodwill is a key
intangible asset that represents the
portion of the business value that
cannot be attributed to other
business assets.
To increase life time of an
organization
Produce safe and effective
products
Develop and maintain strong
employee relation
Objective of business ethic

 Know how pop-culture

views business in an ethical
context
 Appreciate the challenges
business face in order to be
ethical.
What is popular culture
Pop culture often portrays the
cooperation's as “an evil force”
Many ethical challenges arise
with the pursuit of profit.
Business are often confronted
with choices that have moral
ramifications
 Tax evasion
 Proper advertising
 Deceit towards customers
Each opportunity to act
unethical
Gives immediate
gratification to
the business –
a short cut to
getting extra
money
Each unethical practice exploit
someone else in terms of:

•Money lost

•Time sacrificed
Business professional should be
concerned about unethical
practices
Result in job termination

It takes advantage of
someone else
OBJECTIVES

 KNOW THE CONFLICTING SETS OF

MORALS.
 KNOW HOW FAIR PLAY MAKES FOR GOOD
BUSSINESS BASED ON EXPERT REVIEWS.
TWO CONFLICTING SETS OF MORALS
 MORALITY IN PERSONAL
LIFE
 MORALITY IN WORK LIFE
FAIR PLAY IN REAL LIFE MIGHT NOT
EQUATE TO FAIR PLAY IN PERSONAL
LIFE.
E.g. IN POKER
RULES ALLOW
TO BLUFF BUT
IN REGULAR
LIFE LYING IS
WRONG.
ADVANCING FAIR PLAY AND A
FAIR REPUTATION ATTRACTS
CUSTOMERS.
EXPERTS POINT OF VIEW

 IS BUSINESS
BLUFFING
ETHICAL?, depends
on certain business
practices based on
rules set by the
industry.
ALBERT CARR,
Howard Stevenson:

 Why be honest
if honest doesn’t
pay? Suggests that
most honest people are
those who want to be
honest. Its up to the
individual.