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Media Role in Pakistan (Possitive or Negative

Media Role in Pakistan (Possitive or Negative

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Published by Ali Raza

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Published by: Ali Raza on May 14, 2011
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M501A k0L5 1N ÞAk1S1AN

{Þ0SS111v5 0k N56A11v5}
MLM8LRS:
A1HLR AHMAL
SARMAL 1AvAlL
ALlL AZAM
1UNAlL NlSAR
ALl RAZA
ML01^ 80lL
1he medlu huve u vlLul role ln produclng,
guLherlng und dlsLrlbuLlng ouullLv conLenL wlLhln
Lhe lnformuLlon socleLv.
Medlu serve us u pluLform for Lhe exchunge of
lnformuLlon und ldeus.
lndependenL broudcusLlng servlces uL Lhe
nuLlonul und reglonul levels pluv u mu|or role ln
provldlng unblused lnformuLlon
ln munv purLs of Lhe world, lndependenL publlc
servlce broudcusLlng hus u speclul responslblllLv
ln Lhls regurd.
LlsLunced from pollLlcul und economlc
pressures, lL hus Lhe role of ensurlng uccess Lo
lnformuLlon, knowledge, culLure und
enLerLulnmenL for ull clLlzens, lncludlng
vulneruble und mlnorlLv groups und of belng
u drlvlng force for Lhe creuLlon of domesLlc
conLenL.
0MML81^l 880^0^S11u6
ommerclul broudcusLlng, wheLher funded
bv udverLlslng or subscrlpLlon, conLrlbuLes Lo
Lhe dellverv of kev pollcv gouls such us Lhe
producLlon of orlglnul und vurled conLenL und
Lhe exlsLence of u plurullLv of news sources.
ln uddlLlon, oLher forms of legullv esLubllshed
und non-proflL medlu, operuLed for locul
communlLles, cun pluv un lmporLunL purL bv
servlng women, vouLh, lndlgenous people,
chlldren und mlnorlLv groups
808lLM S1^1LMLu1
1he Loplc ls of huge lnLeresL for socleLv und
lndlvlduul.
lf Lhe elecLronlc medlu ls compeLenL und
professlonul und lLs ulm ls Lo provlde Lrue
plcLure of Lhe sLorv Lo Lhe uudlences Lhun lL
hus u sLrong poslLlve effecL on Lhe socleLv.
lf Lhe elecLronlc medlu ls noL effecLlve und
efflclenL Lhun Lhe effecL on Lhe socleLv could
be neguLlve.
k15i ACk6k00N0 1Ni0kMA110N
0i 1H5 Þk0L5M
Slnce zŦŦŧ, PuklsLun wlLnessed un lmmense
boom us fur us elecLronlc medlu ls concerned.
8uL ufLer Lhe elecLronlc lndusLrv muLured, lL
ulso broughL munv dlsudvunLuges ulong wlLh
lL.
lL led Lo uneLhlcul prucLlces belng currled ouL
ln Lhe news chunnels whlch nowuduvs ure
regulurlv belng observed bv Lhe vlewers.
08JL11vL 0I 1uL S1u0Y
How our medlu cun lnfluence behuvlors us
well us oplnlons Lowurds our counLrv.
Wlll un effecLlve medlu of PuklsLun be uble Lo
chunge Lhe oplnlons of Lhls vouLh boLh ln
poslLlve us well us neguLlve wuvs?
8Lv1LW 0I 1uL S1u0Y
1he luck of unv reul professlonul eLhlcul
frumework hus rendered our elecLronlc medlu
ln Lhe hunds of lncompeLenL persons.
1hls lncompeLence ls uL lLs zenlLh when lL
comes Lo Lulk shows regurdlng 'wur on Lerror'.
ln rure cuses when Lhe ouesLlon of
soverelgnLv ls rulsed, onlv one slde
(soverelgnLv of PuklsLun) ls presenLed
dlsLorLlng Lhe whole vlew sucrlflclng Lhe
ob|ecLlvlLv.
lL seems LhuL lnsLeud of pursulng Lhe
ob|ecLlve of presenLlng Lhe reullLv ln lLs
proper frume of reference, Lhese presenLers
full prev Lo Lhe populur sloguns.
1hls hus Luken us Lo Lhe verge of dlsusLer
lnsLeud of bendlng Lhe publlc oplnlon Lo Lhe
ob|ecLlve ground reullLles.
1he mllllon dollur ouesLlon here ls LhuL: whv
do Lhev do lL?
u) due Lo gross lncompeLence.
b) becuuse of urge of becomlng Lhe mosL
populur ln Lhe wuke of so munv chunnels.
Lue Lo Lhls phenomenon of noL holdlng Lo
ob|ecLlve LruLh, we us u nuLlon ure sLlll noL uble
Lo declde wheLher Lhe wur on Lerror ls our wur or
ure we flghLlng someone else's wur.
1he unswer Lo Lhls ouesLlon ls us eusv us Lelllng
Lhe dlfference beLween one's rlghL hund from
lefL hund provlded LhuL Lhe frumework of whuL ls
lefL und rlghL, und whuL ls u hund ls puL rlghLlv ln
pluce.
1he ubove polnLs need consLunL propuguLlon
for Lhe ob|ecLlve unulvsls of our role ln 'wur on
Lerror'.
Problem fuced bv counLrles ull over Lhe world
buL Lhe sud purL of Lhe whole sLuLe of uffulrs
ln PuklsLun ls LhuL noL onlv Lhe medlu.
Our populur pollLlcluns ure noL bruve enough
Lo deul wlLh Lhese muLLers.
Unless Lhls huppens, we wlll be regurded us u
confused loL und luughlng sLock of Lhe world
us we ure now, und Lhe LruLh ls LhuL we
deserve lL bv ull meuns.
ln Lhe nume of freedom of expresslon, our medlu
Loduv ls flvlng llke un over speedlng vehlcle on
Lhe hlghwuv of dlsusLer.
. 1he conLrlbuLlon of our medlu ln declurlng
PuklsLun us un unsLuble LerrorlsL sLuLe ln Lhe eves
of Lhe world wlll be remembered ln Lhe hlsLorv ln
golden words.

1hose who sLlll belleve ln such klnd of freedom
should remove Lhe specLucles of recklessness
und ponder lnLo Lhe senslLlvlLv of Lhe lssue .
SwlLch on vour Lelevlslon seLs und scun
Lhrough Lhe news chunnels.
1ell us LhuL how munv of vou huve found unv
poslLlve Lhlng ubouL PuklsLun beLween Lwo
news lnLervuls.
How munv of vou cun proudlv clulm Lo
presenL unv good ubouL PuklsLun Lo Lhe
world.
1he medlu OrgunlzuLlons ln PuklsLun ure
golng fur bevond whuL Lhev ure supposed Lo
do.
MosL nuLlons huve leurnL from Lhelr mlsLukes
und lnsLeud of leurnlng from Lhelrœs PuklsLun
ls conLlnulng Lo do lL knowlng of lLs hurmful
conseouences.
No |ournullsL cun wulk ullve on eurLh lf crlmes
of powerful lndlvlduuls.
Our medlu hus become more of u 1v drumu
such us Lhose shown on SLur Plus.
Addlng sLupld muslc und effecLs Lo u slmple
news hus become u hublL und Lhe SHOAl8
und SANlA murrluge ls u recenL cuse.
1he Lheme of Lhe urLlcles ls LhuL our medlu ls
hlghlv lnfluenced bv Lhe forelgn medlu.
Our unchors ure copvlng Lhe sLvle und puLLerns
of forelgn unchor personnel.
Our medlu hus no sense whuL so ever on whuL
progrums ure Lo be shown on 1vs.
Our medlu generullv lnvlLes people ln Lulk shows
who |usL know how Lo speuk nonsense.
Lvervbodv ls ln fuvor of freedom of medlu buL
Lhere should be professlonullsm ln Lhls lndusLrv.
8LS^L8u ML1u000l6Y
Introduction
lL provldes un explunuLlon of duLu collecLlon
und duLu unulvsls.
StSco||ection
1he duLu wlll be collecLed Lhrough curefullv
deslgned ouesLlonnulres whlch wlll be
provlded Lo Lhe sLudenLs of 8AHRlA
UnlverslLv Lo solve on u sLruLlfled busls l.e.
onlv 88A sLudenLs wlll be usked.
uestionnSires
We wlll muke u ouesLlonnulres conslsLlng of zŦ
ouesLlons und Lhen muke ¸Ŧ coples of LhuL. 1hen we
wlll geL Lhe ouesLlons fllled from dlfferenL people us
menLloned ubove.
opu|StionSndSp|e
1he populuLlon of 8AHRlA UnlverslLv ls
upproxlmuLelv iŦŦŦ sLudenLs uccordlng Lo Lhe
8AHRlA sLuff. We wlll selecL 88A sLudenLs whlch ure
upproxlmuLelv zŦŦŦ und wlll currv ouL Lhe
ouesLlonnulre from wlLh ln Lhls group.
1he sLruLlfled sumple of prlmurv sLudv wlll
conslsL of ¸Ŧ sLruLlfled sumples selecLed bv us
from wlLh ln Lhe 88A sLudenLs. LuLu collecLed
for Lhe sumple wlll be from boLh Lhe genders
huvlng dlfferenL oplnlons regurdlng our Loplc.
Reseurch wlll emplov ouunLlLuLlve und
ouullLuLlve lnvesLlguLlons Lo collecL Lhe
prlmurv duLu from Lhe clLv.
StSnS|ysis
1he duLu collecLed Lhrough ouesLlonnulres wlll
be unulvzed und Lhe resulLs wlll be shown ln Lhe
form of gruphs.
escriptionoftheInstruentStion
LuLu wus collecLed bv usklng Lhe sub|ecLs
vurlous ouesLlons lncludlng ves or no, u ruLlng
scule from ŧ-ŧŦ wlLh ŧ slgnlfvlng LhuL Lhe sub|ecL
ls less llkelv Lo ugree whlle ŧŦ slgnlfvlng LhuL Lhe
sub|ecL sLronglv ugrees und mulLlple cholce
ouesLlons huvlng flve posslble unswers
ANAL¥S1S
0
10
20
30
MaIe FemaIe
MaIe FemaIe
#Ŧ were mules whlle zŦ were femules
Age 6roup
0
5
10
15
20
25
15-20 21-25 26-30 above 30
Age
0o you watch 15L5v1S10N³
0
10
20
30
40
50
yes no
yes no
AlmosL everv one wuLched Lelevlslon excepL ŧ
person
How much do you watch
national news channels³
0
5
10
15
20
Never
watch
2 4 6 8 Most
of the
time
Mu|orlLv of Lhe people from Lhe sumple group
dld wuLch Lhe news chunnels uL Lhe scule
ruLlng of 6 whlch ls noL verv much.
hat kind o1 N5S you pre1er
to watchJlisten³ Þlease tick
0
10
20
NationaI affairs Sports Entertainment other
MosL of Lhem wuLched nuLlonul uffulrs
followed bv enLerLulnmenL, sporLs und oLher
news ( Lechnologv, vldeo gumes eLc)
hich news channel you
pre1er the most³
0
10
20
30
GEO
News
ARY AAJ Foreign
BBC or
CNN
eo news ls mosL populur. lollowed bv 88,
NN, ARY und A11 news.
0o you think that most o1 Þakistani
news channel become biased on the
national a11airs³
0
5
10
15
20
StrongIy
disagree
Disagree NeutraI Agree StrongIy
Agree
MosL of Lhem Lend Lo ugree followed bv
sLrong ugreemenL. Whlle u smull proporLlon of
Lhe people dlsugreed
How would you rate the e11ort o1
Þakistani news channels in giving a
good image o1 Þakistan to the
world³
0
5
10
15
Very poor 2 4 6 8 exceIIent
MosL of Lhe people felL LhuL lL ls glvlng u poor
lmuge whlle onlv zz people were lncllne
Lowurds glvlng u good lmuge
0o you think Þakistani news
channels helps in increasing
depression in the minds o1 the
viewers³
0
5
10
15
20
StrongIy
disagree
Disagree NeutraI Agree StrongIy
Agree
ApurL from onlv ŧ¸ people , #¸ ugreed LhuL lL
does lncreuse depresslon
How would you rate the level o1
anarchy in people a1ter watching
negative news in the channels
0
5
10
15
Very
Low
2 4 6 8 Very
High
ugreed LhuL Lhe level unurchv ls hlgh when
Lhev wuLch neguLlve news chunnels
0o you think political talk shows
on the Þakistani news channels help
in decreasing political instability
o1 the country³
0
5
10
15
20
StrongIy
disagree
Disagree NeutraI Agree StrongIy
Agree
zŦ people of Lhe sumple group remulned
neuLrul ln Lhls regurd. Whlle ŧ# people were
lncllned Lowurds ugreelng wlLh lL. And ŧ,
people dlsugreed wlLh lL
0oes government need to have more
strict regulations related to the
news channels³
0
5
10
15
20
25
StrongIy
disagree
Disagree NeutraI Agree StrongIy
Agree
iŦ people ugreed LhuL ves Lhere should be
sLrlcL reguluLlons
0o you think 1oreign news channels
are more authentic than our
national news channels³
0
5
10
15
20
25
30
35
yes no
yes no
#¸ people from Lhe sumple ugreed LhuL forelgn
news ls more uuLhenLlc when onlv ŧ¸
dlsugreed
0o you think that news channels are
dramatizing every kind o1 bulletin
to attract a large share o1
audience³
0
5
10
15
20
StrongIy
disagree
Disagree NeutraI Agree StrongIy
Agree
#¸ people of Lhe sumple ugreed Lo Lhe
ouesLlon sLuLemenL .
0o you believe that media is an important
propaganda weapon to change the opinion or
divert the concentration o1 the masses³ ior
example M0's existence³ 0sama's existence in
Þakistan ³ Shoaibs and Sanias wedding³
0
5
10
15
20
25
StrongIy
disagree
Disagree NeutraI Agree StrongIy
Agree
z¸ people sLronglv ugreed, whlle ŧ¸ people
ugreed Lo Lhe sLuLemenL. Onlv ¸ remulned
neuLrul. And Lhe oLher ¸ dlsugreed wlLh Lhe
sLuLemenL
Can our media play important roles
to develop nationalism and positive
image in the minds o1 young
generation today³
0
10
20
30
40
50
yes no
yes no
43 people chose ves whlle onlv 3 people belleved noŦ
©0ur media aggravates the situation
and presents an exaggerated picture
o1 the actual incident ."
0
5
10
15
20
StrongIy
disagree
Disagree NeutraI Agree StrongIy
Agree
A lurge proporLlon of Lhe people from u
sumple group ugree wlLh Lhe sLuLemenL. Whlle
ŧŦ remulnlng neuLrul und ¸ dlsugreelng wlLh
Lhe sLuLemenL
11 you want to give a name to our
media what shall it be ³
0
5
10
15
20
FactuaI Exaggerated Attention
seeker
Government
sensored
Contradictory
0o you think that intervention o1
government in media broadcast can
deliver a good image o1 Þakistan³
0
5
10
15
20
StrongIy
disagree
Disagree NeutraI Agree StrongIy
Agree
#, people verv much ugreed LhuL ves
lnLervenLlon of Lhe governmenL ls lmporLunL.
0o you agree with the 1act that
Þakistani Media actually
deliberately provokes 1ights
between individuals in talk shows³
0
10
20
30
40
50
yes no
yes no
Mu|orlLv (i,) ugrees LhuL ves Lhev provoke
flghLs beLween Lhe lndlvlduul Lulk shows
1n many parts o1 the world people
consider situation in Þakistan similar to
that o1 1raq and A1ghanistan. Has our
media 1ailed in depicting a better
picture or this is what they actually
want³
0
5
10
15
20
25
30
35
They Have FaiIed It This Is What They
Want
Foreign Forces
InvoIved
0ur media looks 1orward more towards
creating drama rather than promoting
educational and in1ormative channels such
as 0iscovery and National 6eographic³
0
10
20
30
40
yes no
yes no
iŦ people ugreed LhuL ves our medlu wunLs Lo
creuLe u drumu ouL of unv klnd of news
bulleLln whlle ŧŦ people dlsugreed.
A number o1 news channels such as 650
have been banned in the recent past 1or a
speci1ic time period. Can we still term
our media as 'ik55' or is this sort o1
action by the government ]usti1ied³
0
5
10
15
20
25
I wouId not consider this as
freedom
Government was right Except for this Media has
aIways been Free
z# people ugreed LhuL Lhere ls no freedom ln
our medlu. Whlle ŧz people from Lhe sumple
LhoughL Lhe
0uluS10u
Whlle guLherlng duLu Lhrough ouesLlonnulre,
lL wus found ouL LhuL mosL of Lhe respondenLs
were mules huvlng uge beLween zŧ-z¸.
MosL of Lhe people Lhlnk LhuL overnmenL
need Lo huve more sLrlcL reguluLlons on news
chunnels.
1herefore our verv own news medlu's role ls
more Lowurds Lhe neguLlve slde ruLher Lhun
poslLlve.
1he resulL lndlcuLes LhuL people wunLs Lo heur
uuLhenLlc und full lnformuLlon on Lhelr ureu of
lnLeresL.
1he onlv soluLlon whlch ls proposed bv Lhe
generul publlc ure professlonullsm, Lrue und
uuLhenLlc lnformuLlon, mlnlmlzlng Lhe
lnfluence of lnfluenLlul people.

8L0MMLu0^110u
1he concluslon whlch ls druwn ufLer u long
procedure ls LhuL PuklsLun's elecLronlc medlu
ls Lhe besL source of knowlng Lhe luLesL news
of Lhe world uL Lhe door sLep.
PLMRA muke Lhelr pollcles Lo muke medlu
more effecLlve und Lhev enforce Lhese
pollcles on Lhe medlu Lhen lL could be u
vuluuble Lool ln muklng medlu effecLlve.

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