? Aimed at market segmentation and personalisation (pg 151) different pric es and options e.g. 6495 and 20405 ?

Harley dealer development programme to develop relations with dealers, a ccess and to meet consumer needs (pg153) ? 81% of dealers were exclusive increased comparative penetration (pg 153) ? Creation of create demand circle to drive the marketing strategy (pg 157 ) ? Buell investment to broaden customer base and market appeal (pg 151)