RULES AND REGULATIONS OF M.B.A.
PROGRAMME – 2010
The Master of Business Administration (M.B.A.) is a Post-Graduate course offered as: I. II. Two-year i.e., four semester Full time Day programme Three year, i.e., six semester Part-time programme offered to Working Executives and employees.
1. ELIGIBILITY CONDITIONS 1.1 M.B.A. (Day) Candidate seeking admission into Full Time M.B.A. (Day) programme must be: 1. Bachelor degree holder of Osmania University or a degree recognized by the university as equivalent thereto and /(or) as per the rules laid down by the University; 2. The candidate seeking admission must qualify in the Entrance Examination, conducted by the appropriate authority in the year of admission as per the norms prescribed by the University. 3. The admission of Non-resident Indians and candidates admitted in lieu of them will be as per the University Rules in force on the date of the admission. 4. Foreign candidates’ admission is based on the Screening Process of the University currently in vogue. 1.2 M.B.A. (Evening) Candidate seeking admission into Part-Time M.B.A. (Evening) Programme has to satisfy the following Conditions: 1. Must be a Bachelor Degree holder of Osmania University or a Degree recognized by the university as equivalent thereto and/ (or) as per the Rules laid down by the University. 2. The candidate seeking admission must qualify in the entrance examination conducted by the appropriate authority in the year of admission as per the norms prescribed by the University. a. Must have at least Two years experience in Executive / Managerial /Administrative/ Supervisory position in any organization after obtaining the Bachelor Degree. Or b. Officers / Executives / Engineers working with any Government / Quasi govt. /Autonomous bodies / Local authorities/ teachers working in academic institutions with post-bachelor’s experience of 2 years. Or c. Officers of the Defence Forces / Establishments holding Administrative/ Executive post with not less than 2 years experience after obtaining Bachelor degree. 3. The candidate should submit Service certificate and No Objection Certificate from the present employer.
Note: The Work experience of Two years should be completed as on the Date of Admission into MBA programme. 2. Instruction Schedule: Instruction will be provided as per the workload indicated in the structure, Rules and regulations of M.B.A. Program for all Theory, Practical and Project Work course requirements. The almanac will be as follows for all semesters. Duration of instruction Preparation Holidays : 14 – 16 Weeks : 7-10 Days
3. Rules of Attendance: Students must attend 75% of the total classes conducted for all the courses put together in a semester. Relaxation of 10% of attendance might be given to a student on medical grounds on the basis of a valid medical certificate and payment of condonation fee prescribed by the university. 4. Promotion Rules A student will be promoted subject to the following rules: 4.1 I Semester to II Semester: A student should put in a minimum of 75% of attendance in aggregate in all the courses put together of the Term (65% in the case of medical exemption) for both day and evening programs and should be registered for the University exam for the I semester. 4.2 II Semester to III Semester A student should put in a minimum of 75% of attendance in aggregate in all the courses put together of the Term (65% in the case of medical exemption) for both day and evening programs and should have passed at least 50% of Theory courses of I & II Semesters put together. (Viva Voce and Lab courses not considered for this purpose) 4.3 III Semester to IV Semester: A student should put in a minimum of 75% of attendance in aggregate in all the courses put together of the Term (65% in the case of medical exemption) for both day and evening programs and having registered for the University Examination. 4.4 IV Semester to V Semester: (Applicable for MBA Evening Programme only) A student should put in a minimum of 75% of attendance in aggregate in all the courses put together of the Term (65% in the cases of medical exemption) and should have passed at least 50% of Theory courses of I, II, III & IV Semesters put together. (Viva Voce and Lab courses not considered for the purpose) 4.5 V Semester to VI Semester: (Applicable for MBA Evening Programme only) A student should put in a minimum of 75% of attendance in aggregate in all the courses put together of the term (65% in the cases of medical exemption) and having registered for the University Examination. Cancellation of Admission The admission of a candidate admitted to the MBA Course stands cancelled if: He / She does not put in at least 40% of attendance in Semester-I. Or
He / She puts in at least 40% of attendance in Semester – I, but failed to register for 1st Semester Examinations Or He /She fails to fulfill all the requirements for the award of the degree as specified, within 4 academic years from the time of admission in case of full time 2 year MBA program and 6 years in case of part time MBA (evening) 3 year program. 5. Project Work: The students should undertake the Project internship during the summer vacation (For 6 weeks of duration) intervening between II & III Semesters of MBA Day Programme. Project Report Work should be carried out in the Final Year of MBA Programme i.e., III & IV Semesters for Day Programme and V & VI Semesters in case of Part-time Evening Programme. The students are required to do project work in any area of Management under the active guidance of Internal Faculty Member assigned to the student. The Project work usually consists of selecting a Topic / Problem / Theme in any area of management, gather relevant data, analyze and interpret the same in a systematic and scientific manner. The Project Work should be undertaken under the supervision of the Faculty Member assigned for the purpose. The Project Report should be submitted to the University 30 days (one month) before commencement of Final Semester Examinations. 6. Award of Grades For Project Report and Viva Voce: Project Report and Viva Voce will be evaluated and awarded grades as per the following percentages of Marks obtained. Grade A Grade B Grade C Grade D Grade E (Fail) - 70% and above Marks - 60% and above but below 70% Marks. - 50% and above but below 60% Marks. - 40% and above but below 50% Marks. - Below 40% Marks (Fail)
7. Instructional Work Load For Theory, Practical Courses and ‘Mentoring & Project Work’: Each of the Theory Courses of the MBA Programme shall have instructional workload of 5 periods of 60 Minutes duration per week in addition to mentoring and project work. The Instructional workload for each of the Practical and Lab Courses shall be 2 Periods of 60 Minutes duration per week. 8. Evaluation System: 1. All courses of MBA Program will carry a Maximum of 100 Marks each. 2. Duration of the university examination for all the courses is three hours each. 3. All the courses will have 80% marks for university examination and 20% marks for internal examination.
II. IV and VI terms. 1st Division 2nd Division Pass Division . (I to VI Semesters). 1st Division with Distinction . I... b.Readmission For Pursuing Additional Elective Courses: A student can be given readmission for pursuing additional electives after completion of MBA programme subject to payment of requisite fee prescribed by the college / Department. III and V. backlog and improvement can get registered for the above examinations as per the norms of the University. Rules and Regulations framed by the University in this regard will be applicable to the MBA (Day and Evening) Programme. 13. The Guidelines. 10. 12.Rule For Offering Electives: The Minimum number of Students required for offering an Elective / Specialization shall be 20% of students on rolls of the college for Final Year subject to a Minimum of 10 students. The Division / Class will be awarded based on the following percentage of marks obtained by the candidate.60% and above but below 70% of aggregate marks. 11. Practical Courses. Such candidates have to satisfy all the rules including attendance rule in vogue on par with regular students. examinations will be conducted for all Semesters i.4. The students appearing for regular. The additional elective must be pursued in the same college in which the student studied and completed the MBA Programme. The students appearing for regular.e.Award Of Degree And Division: Candidates will be awarded MBA Degree on successful completion of all Theory Courses. 60% marks are for university examination. . 20% marks are for internal evaluation and 20% marks are for practical/lab examination. Viva Voce and Project Report. Total number of credits to be completed to be eligible for the award of MBA degree:
(a) Total number of credits at the end of fourth semester (MBA-Day) = 28 + 28 + 24 + 32 = 112 (b) Total number of credits at the end of sixth semester (MBA-Eve) = 20+20+16+16+16+24 = 112
Candidates who have passed all the examinations in the first attempt along with the batch in which they were admitted are eligible for getting Distinction Rank Certificates / Gold Medals / Prizes. At the end of even numbered semester’s viz.70% and above of aggregate marks. a. of the total 100 marks. . backlog and improvement can get registered for the above examinations as per the norms of the University.50% and above but below 60% of aggregate marks. Conduct Of Examinations: At the end of Odd numbered semesters viz. 5.40% and above but below 50% of aggregate marks. examinations for these Semesters and IV (Day) and VI (Evening) will be conducted. In case of courses where practical/lab component is involved. The admission must be done within four weeks of the commencement of the III / V Semester..
6 CGPA. Then the percentage of marks will be % (1817/2600) = 69.15% (or) 4.00 to 5.00
Division to be awarded Fail division Pass Division Second Division First Division First with Distinction
Note: First with distinction will be awarded only when candidate completes the course within the stipulated period (2 years in case of day programme and 3 years in the case of (Evening)) and single attempt without any backlog and improvement.00 to 10. Example-1: Assume that student has secured 1900 out of 2600.88 should not be rounded to 70.38% (or) 6. For example. Financial Risk Management (4th Semester) and one subject each from the minor of 3rd and 4th semesters of both Finance and Marketing respectively. Then the CGPA of the student be % (1700/ 2600) = 65.3 CGPA. 15. Which falls under Second Division. Example-4: Assume that student has secured 1200 out of 2600. Then the CGPA of the student be % (1500/ 2600) = 57.7 CGPA. 17. a student wants to Major in Finance and Minor in Marketing. the CBCS is not applicable for MBA (Eve) programme and private affiliated colleges.00 to 6. which falls under first class.61% (or) 3. Which falls under Pass Division.99 7.4 CGPA. Example-2: Assume that student has secured 1700 out of 2600. CGPA ranges from 0 to 10 point grade b. student needs to study the Major subjects of Finance elective (Investment Management (3rd Semester).0. which falls under First Division with distinction.00 to 3.Awarding Cumulative Grade Point Average (CGPA): Following is the criteria to award CGPA: a. It should be noted that 69.99 5. Which falls under First Division. For instance.99 4. a student has secured 1817.Choice Based Credit System (CBCS): As per the University norms student needs to study one subject each in the third and fourth semesters outside the MBA department.Electives (Major and Minor): MBA Programme offers Electives (Specialization) as Major and Minor. Example of calculating CGPA: The following example may be considered for calculating CGPA.88% and CGPA will be 6. Then the CGPA of the student be % (1900/2600) = 73. Then the CGPA of the student be % (1200/ 2600) = 46.69% (or) 5.
. Then the CGPA of the student be % (900/ 2600) = 34. In such case.00% and the CGPA should not be 7. Example-5: Assume that student has secured 900 out of 2600. 18. Grade point Table Grade Point 0.General Clause: It may be noted that beside the above specified rules and regulations all the other rules and regulations in force and applicable to semester system in Post-Graduate courses in Osmania University will be applicable as amended from time to time by the University.14. The similar rule is applicable for MBA (Eve) programme in 5th and 6th semesters respectively.5 CGPA. will will will will will
Important Note: It is important to be noted while awarding CGPA that rounding option should not be exercised. However. Example-3: Assume that student has secured 1500 out of 2600. Which falls under Fail Division.9.99 6. The students shall abide by all such Rules and Regulations. 16.07% (or) 7.00 to 4.
IT Applications for Business 1.7. of Credits
1. of teaching hours per week Max.Department of Business Management (Faculty of Management) Osmania University. Hyderabad-7 MBA (Day) Semester-wise structure of the syllabus
Subject -Code Subject Name No.2 2.6 2.5 1.7
Human Resource Management Business Process Reengineering Financial Management Research for Marketing Decisions Operations Research Operations Management Decision Support Systems
5 5 5 5 5 5 5
20+80 20+80 20+80 20+80 20+80 20+80 20+80
4 4 4 4 4 4 4
Note – 1: Maximum total number of marks at the end of second semester= 700+700 = 1400 2: The total number of credits at the end of the second semester = 28+28 = 56
. of Credits
2.4 2. of teaching hours per week Marks (IA + UE) No. Marks (IA + UE) No.1.4 1.3 1.7.3 2.6 1.7
Management and Organizational Behaviour Managerial Economics Financial Accounting and Analysis Marketing Management Statistics for Management Business Law and Environment 1.1.5 2.2 1.1: Information Technology – Lab
5 5 5 5 5 5 5 2
20+80 20+80 20+80 20+80 20+80 20+80 20+60 20
4 4 4 4 4 4 4 --
Note – 1: Maximum total number of marks = 700 2: The total number of credits at the end of the first semester = 28 2nd Semester
Subject -Code Subject Name No.1 1.1 2.
Subject -Code Subject Name No.1 Investment Management (Major) 3. Relational Database Management Systems (RDBMS) 3.5.5.
.7.4. Promotion and Distribution Management (Minor) 3. of teaching hours per week Marks (IA + UE) No.7.5.2
Compensation Management (Major) Organizational Development (Minor)
5 5 5
20+80 20+80 20+80
4 4 4
3.4.2 3.1: RDBMS – Lab(Oracle)
5 5 5
20+80 20+80 20+80
4 4 4
3.3 Marketing Engineering (Minor) Systems (Minor) 3.3 Leadership and Change Management (Minor) Marketing (Students are required to select
any one subject from Minor in addition to Major)
18.104.22.168.2 Strategic Management Accounting (Minor) 3.1.1 Product and Brand Management (Major) 3.4 3.3
Total Quality Management International Business Managerial Communication * (CBCS) Finance (Students are required to select any
one subject from Minor in addition to Major)
5 5 5
20+80 20+80 20+80
4 4 4
3.1 3.4. of Credits
3.1 3.6.3 International Finance (Minor) Human Resource Management (Students
are required to select any one subject from Minor in addition to Major)
5 5 5
20+80 20+80 20+80
4 4 4
Note – 1: Maximum total number of marks at the end of 3rd semester: 700+700+600=2000 2: The total number of credits at the end of the third semester = 28+28+24=80 3: *CBCS applicable to only MBA Day Programme of UCC&BM only.5
2 Services and Global Marketing (Minor) 4.7
20+80 100 100
4 4 4
4.9 Note: Mentor & Project work Viva – Voce (Comprehensive)
5 5 5
20+80 20+80 20+80
4 4 4
4. of teaching hours per week Marks (IA + UE) No.5. E – Business 4. IA: Internal Assessment UE: University Examination
.3 Customer Relationship Management (Minor) Systems (Minor) 22.214.171.124.1 126.96.36.199th Semester
Subject -Code Subject Name No.6.3 Talent and Knowledge Management (Minor) Marketing (Students are required to select
any one subject from Minor in addition to Major)
5 5 5
20+80 20+80 20+80
4 4 4
4. student needs to secure a
minimum of 40% marks in the University Examination.6 4.4.1 Performance Management (Major) 4.3
Strategic Management Supply Chain Management Entrepreneurial Development (CBCS) Finance (Students are required to select any
one subject from Minor in addition to Major)
5 5 5
20+80 20+80 20+80
4 4 4
4.4 4.2 4. The maximum pass mark for each subject shall be 40.8 4. of Credits
4.1 Consumer Behaviour (Major) 4.2 4.2 Labour Laws and Employee Relations (Minor) 4.4. The total number of credits at the end of the fourth semester = 28+28+24+32 = 112 3.1 Financial Risk Management (Major) 4.3 Banking and Insurance (Minor)
5 5 5
20+80 20+80 20+80
4 4 4
Financial Services and Systems (Minor) Human Resource Management (Students
are required to select any one subject from Minor in addition to Major)
4.7.4. However. Maximum total number of marks at the end of 4th semester = 700+700+600+600 = 2600 2.
4 2. of teaching hours per week 5 5 5 5 5 Max.4 1.5 Human Resource Management Business Process Reengineering Financial Management Research for Marketing Decisions Operations Research Subject Name No.1 2.Department of Business Management (Faculty of Management) Osmania University.3 1. of Credits 4 4 4 4 4
Financial Accounting and Analysis Marketing Management Statistics for Management
Note – 1: Maximum total number of marks = 500 2: The total number of credits at the end of the 1st semester = 20
2nd Semester Subject -Code 2. Hyderabad-7 MBA (Evening) Semester-wise structure of the syllabus
1st Semester Subject -Code 1. of Credits 4 4 4 4 4
Note – 1: Maximum total number of marks at the end of 2nd semester= 500 + 500 = 1000 2: The total number of credits at the end of the 2nd semester = 20 + 20 = 40
. of teaching hours per week 5 5 5 5 5 Marks (IA + UE) 20+80 20+80 20+80 20+80 20+80 No.3 2.5 Management and Behaviour Managerial Economics Organizational Subject Name No.2 1.1 1.2 2. Marks (IA + UE) 20+80 20+80 20+80 20+80 20+80 No.
of teaching hours per week 5 5 5 5
Marks (IA + UE) 20+80 20+80 20+80 20+80
No.1. of teaching hours per week 5 5 2 5 5
Max.1: Information Technology – Lab
3.1 4. Marks (IA + UE) 20+80 20+60 20 20+80 20+80
No.1 IT Applications for Business 3. of Credits 4 4 -4 4
Business Law and Environment 3.2 4.3rd Semester
Subject -Code 3.3 4. of Credits 4 4 4 4
Operations Management Decision Support Systems Supply Chain Management Entrepreneurial Development
Note– 1: Maximum total number of marks at the end of 4th semester = 500+500+400+400=1800 2: The total number of credits at the end of the 4th semester = 20+20+16+16 = 52
Total Quality Management International Business
Note – 1: Maximum total number of marks at the end of 3rd semester = 500+500+400=1400 2: The total number of credits at the end of the 3rd semester = 20 + 20 +16 =36
Subject -Code 4.4
No.3 3.2.1 3.
3 Marketing Engineering (Minor) Systems (Minor) 188.8.131.52.1 Managerial Communication Finance (Students are required to select any one subject from Minor in addition to Major) 5.2
5 5 5
20+80 20+80 20+80
4 4 4
5 5 5
20+80 20+80 20+80
4 4 4
5.4.1 Investment Management (Major) 5.5th Semester Subject -Code 5.1: RDBMS – Lab(Oracle) 5 2 20+60 20 4 -Subject Name No.2.3 International Finance (Minor) Human Resource Management (Students are required to select any one subject from Minor in addition to Major) 5.3 Leadership and Change Management (Minor) Marketing (Students are required to select any one subject from Minor in addition to Major) 5.1 Compensation Management (Major) 5.1 Product and Brand Management (Major) 5. of teaching hours per week 5 Marks (IA + UE) 20+80 No.4.4
5 5 5
20+80 20+80 20+80
4 4 4
5.4.1 Relational Database Management Systems (RDBMS) 5.2 Strategic Management Accounting (Minor) 5.2 Promotion and Distribution Management (Minor) 184.108.40.206 Organizational Development (Minor) 5.1. of Credits 4
Note–1: Maximum total number of marks at the end of 5th semester = 500+500+400+400+400 = 2200 2: The total number of credits at the end of the 5th semester = 20+20+16+16+16 = 88
of teaching hours per week 5
Marks (IA + UE) 20+80
No.1 E – Business 6.2.3 Customer Relationship Management (Minor) Systems (Minor) 220.127.116.11
5 5 5
20+80 20+80 20+80
4 4 4
6.6th Semester Subject -Code 6. Maximum total number of marks at the end of 6th semester = 500+500+400+400+400+400=2600
No. IA: Internal Assessment UE: University Examination
.3.3 Talent and Knowledge Management (Minor) Marketing (Students are required to select any one subject from Minor in addition to Major) 6. The total number of credits at the end of the 6th semester = 20+20+16+16+16+24= 112 3.1 Strategic Management Finance (Students are required to select any one subject from Minor in addition to Major) 6.3.5
20+80 100 100
4 4 4
Mentor & Project work Viva – Voce (Comprehensive)
5 5 5
20+80 20+80 20+80
4 4 4
6. of Credits 4
6.1 Financial Risk Management (Major) 6.2 Labour Laws and Employee Relations (Minor) 6. However.6 6. The maximum pass mark for each subject shall be 40.2 Banking and Insurance (Minor) 6.3 Financial Services and Systems (Minor) Human Resource Management (Students are required to select any one subject from Minor in addition to Major) 18.104.22.168 Consumer Behaviour (Major) 6.2.1 Performance Management (Major) 6.7 Note:
1. student needs to secure a minimum of 40% marks in the University Examination.2 Services and Global Marketing (Minor) 6.4
5 5 5
20+80 20+80 20+80
4 4 4
John Schermerhorn. Conflict and Negotiations–Sources of individual. James G. S. 10t edition. 15. “Management”. Sage Publications. Jon L Pierce and Donald G. Excel. Oxford 5. Unit – III: Foundations of planning – Types of plans–Approaches to planning – Planning in dynamic environment. 12.1: Management and Organizational Behavior
Unit – I: Managers and Management – Meaning – Role of managers – Processes of management – Historical roots of contemporary management practices. Jennifer George and Gareth Jones “Understanding and Managing Organizational Behavior”. Osborn. 2008. Viva Books. 2. “Organization and Behavior”. Communicating effectively in organizations – communication process–barriers to communication–overcoming barriers to communication–persuasive communication–communication in crisis situations. Pearson Education Inc. 6. Conflict – causes and consequences – Pondy’s model of organizational conflict–conflict resolution strategies. 3. “Organizational Behaviour”. functional and divisional Power. Jai B. “Human Relations and Organizational behavior”. “Culture and Organizational Behavior”. Aswathappa. 4. 2009. Jaico Publishing House. Leadership – early and contemporary approaches to leadership. Khanka. “Management”. Arun Kumar and N. “Organizational Behaviour”. Concepts and Applications”. 13. “Management and Organizational behavior”. Groups and group development – turning groups into effective teams. Stephen P. target and situation – perceptual problems. 16. Jr. S. Cengage Learning India (P) Limited. Chand.1. Tata McGraw Hill. A modern approach”. “Management and Organizational Behaviour”. Organizational designs and structures – traditional and contemporary organizational designs. Dr. Managing change – process. Unit – II: Organizational behavior – Nature and levels of organizational behavior – Individuals in organization –individual differences – Personality and ability – The Big 5 Model of personality – organizationally relevant personality traits. Sinha. Unit – V: Power. K. R. Organizational politics. “Organizational Behaviour”. Karminder Ghuman and K. Wiley India Edition. “Organizational Behavior.. Himalaya Publishing House. Richard Pettinger. “Organizational Behavior. Aswathappa.
. 14. BPP. “Organizational behavior”. Gardner. Robbins. 11. Vikas 10.P. Unit – IV: Motivation–early and contemporary theories of motivation. PHI Learning (P) Limited. 2009. Dipak Kumar Bhattacharya. S. 9. Politics. Parthasarathy. Macmillan. 8. The nature of perception – characteristics of the perceiver. Suggested Books: 1. Meenakshi. Jennifer George and Gareth Jones. 2010 Routledge. VSP Rao. RS Dwivedi. Organizational culture and ethical behavior – factors shaping organizational culture– creating an ethical culture. “Organizational Behavior”. Satya Raju and A. 7. Sarma VS Veluri. Published by Pearson Education Inc. Hunt and Richard N. New Delhi. types and challenges. New Delhi. “Organizational behavior”.
Learning curve. Cost-volume Profit Analysis. Minimum of Efficient scale Firm size & plant size. Market equilibrium. Suggested Books:
1. Cengage Learning. Sophisticated market pricing: pricing discrimination–using coupons & rebates for price discrimination. Atmanand. 2008. New Delhi. Asymmetry of information. 4. Economies of scope. Macmillan. oligopoly & Monopolistic competition. D. Consumer behavior and rational choice: cardinal and ordinal approaches of consumer utility. causes and measurement of inflation. Econometric Models & Economic optimization. Game theory & competitive strategy. Estimation of production function: Cobb Douglas and CES Production functions. 2nd Ed. and P. Mithani. Piyoli Ghosh. 7th Ed. Marginal concept in economics. “Managerial Economics”.. Bundling as a pre-entry strategy. Monopoly. Chaudhary “Managerial Economics”. Maximization of consumer utility by the technique of indifference curves and budget lines. Time perspective. Competitive. Himalayan Publishing House. Trunett & Trunett. “Managerial Economics”. 3. Dwivedi. 2009. The global use of transfer pricing.R. 8th Ed Weiley India. Corner solution and consumer surplus. 11. 6. “Managerial Economics”. Productivity Measurement Output elasticity. Inflation: Types. 2.Theory. Classical and Keynesian approaches. International convergence of tastes. Excel Publishing. Application & Cases”. “Economics” 2010. D. Optimal combination of input factors. 7th Ed Vikas Publishing. Equi-marginal concept. Discounting principle. 5. Trade cycles causes and policies to counter trade cycles. 7. prisoners dilemma. Pearson Ed. Unit – IV: Market Structure and Modern Pricing Practices: Price determination under perfect competition. Role of time in costanalysis. Bundling & Intrafirm pricing Mechanics of bundling. Log “Managerial Economics – An Integrative Approach”. Market demand and supply functions and curves. “Managerial Economics”. Market Signaling. Transfer pricing: A perfectly competitive market for upstream product. Unit – II: Demand & Supply Analysis: Basis for demand and supply. Sumitra Paul. 10. concept & Measurement of National Income. “Managerial Economics”. Incremental reasoning. 2010. Adverse Selection. Jospeh G. Cost analysis: Economic & Accounting Costs. Infinity repeated games & finitely repated games. Unit – V: Macro economics & Business: Nature. 9. “Managerial Economics” 2008.. Returns to scale. Doherty & Mansfield. Expansion path and ridge lines. 2008. 6th Ed. Economies & Diseconomies of scale. Demand Sensitivity Analysis: Price.
. Philips curve.M. Allen. Tata McGraw Hills. Optimization of two inputs and single output through graphic method. Mark Hirschey. N. Peak load pricing and two-part tariffs. Oxford University Press. Laws of diminishing returns to a factor. Routledge Publications. Unit – III: Production and Cost Analysis: Production Function. Geethika. Robert Wasahik “Managerial Economics: A Strategic Approach”. 2010. 2008. 2nd Ed. 19th Ed. stagflation. Managerial applications of elasticity are of demand. The theory of firm.1. Viva-Norton Student Ed. Samuelson & Nordhaus. Economics of information: Risk. 2009.2: Managerial Economics
Unit – I: Nature & Scope of Managerial Economics: Fundamental Economics Concepts: Opportunity Cost. Wegelt. Nellis & David Parter “Principles of Business Economics”. “Managerial Economics . dominant strategy. Tata McGraw Hills. Uncertainty. 12. 2009. Nash equilibrium. pricing and non pricing strategies. 8. Income & cross elasticity’s of demand. Dominik Salvatore. Game theory basics.
Balanced score card – Methodology of BSC. 2nd Ed.. PHI Learnings. 2009.– IAS-IFRS-US GAAP. “Basic Financial Accounting for Management”.
. “Financial Accounting for Management”. 9. Cengage Learning 3. Accounting concepts and conventions. 6. 1st Ed. Cengage Learning. “Financial Accounting. 2nd Ed. Accounting equation–Static and Dynamic view . Pearson Education. 2009 5th Ed. Stice. 5th Ed. M. suspense account.S. profit and loss account–Preparation of balance sheet. S. Chand Publishers. “Financial Accounting – Reporting and Analysis”. Warren. Alic C Lee. 2. “Accounting for Management”. Tata McGraw Hill Publishing Pvt. Oxford University Press. 7th Ed. regarding preparation and presentation of financial statements. Unit – II: Preparation and presentation of financial statements–Distinction between capital and revenue expenditure–Measurement of business Income. “Financial Analysis. 2010.3: Financial Accounting and Analysis
Unit – I: Meaning & Definition of financial accounting–Scope of accounting science–Accounting as a business information system. Stice and James. 5. D. 2009. N. non monetary valuation methods – Human resource group value. E. “Financial Accounting for Management”. Ashish K. 2009. John C Lee. “Essentials of Financial Accounting”. Planning & Forecasting”. Unit – III: Financial Statement Analysis–Ratio analysis–Rationale and utility of ratio analysis–Classification of ratios–Calculation and interpretation of ratios–Liquidity ratios–Activity / turn over ratios– Profitability ratios–leverage and structural ratios–Diagnostic and predictive power of ratios. Carl S. Bhattacharyya. Grewal T. 2009. Dr. Excel Books. 8. Human resource accounting concept and importance – Valuation of human resources – Economic value approach. 2009. Himalaya Publishing House 7. Ramkumar Kakani. south western. their implications on accounting system.. Ambarish Gupta. “Management Accounting”. 5th Ed. Duchac.1. Tax planning–Tax avoidance–Tax evasion. Jawaharlal. Suggested Books: 1. An Analytical Perspective. “Introduction to Accounting”. Double entry system–recording business transactions–Classification of accounts–accounting process–Accounting cycle–Primary entry (Journal proper)–Ledger posting preparation of trial balance. 3rd Ed. common size statement analysis. Sudhindra Bhat. Paresh Shah. Ltd. 2009. Reeve. Ramachandran. Jonathan. 2009. 2009.. Cambridge. Unit – V: Accounting standards–their rationale and growing importance in global accounting environment. James. Unit – IV: Funds flow analysis–Concept of funds flow–Statement of changes in working capital–Funds from business operations–Statement of sources and uses of funds–Advantages of funds flow analysis– Cash flow statement–Accounting standard 3 (AS3). 10. provisions of the Indian companies Act. Methods and Applications”. Earl K. Concepts. Depreciation concept–Methods of depreciation–their impact on measurement of business income– Accounting standard 6–Inventory valuation methods–AS2. 4.
Unit – III: Marketing Programme: Decisions Involved in Product. Unit – V: Marketing Organization and Control: Types of Marketing Organization Structures and Factors affecting Global marketing Organization. Estimating Current and Future Demand.
. Garyarmstrong. 2009. Demand Measurement and Sales Forecasting Methods. Marketing Program and Marketing Strategy. 12th Ed. “Marketing Management”. 1st Ed. “Market. The Global perspectiveIndian Context Macmillan India Ltd. Market Targeting . “Marketing Management”. Product Positioning. Ramaswamy V. Global marketing. Promotion Mix . Prafullay. Positioning Strategies. “Marketing Management”. 5. 2010. Agnihotri. Packaging. PHI Learning Pvt. Cengage Publications. Namakumari S. 1 st Ed. Pearson Education Prentice Hall of Indi. 13th Ed.1. Seven Os Structure.Based Management”. Branding. Philosophies. Marketing Mix-expanded Marketing Mix. Segmenting Consumer Markets. Marketing Environment . International Markets. Stages in the Adoption Process. Kelly page.S. 3. Tata McGraw Hill. “Principles of Marketing”. Product Line and Product Mix Decisions. 2010. Profitability Control and Strategic Control. Industrial Buyer Behavior.Advertising. Tapan k panda. Paul Baines. 4. Factors Affecting Consumer Behavior. 2009. 2. Services Markets-Characteristics. 2009. Rajan Saxena. Industrial Markets . Marketing Management. 4 th Ed. Ltd. Marketing Organization Annual plan Control. best. Oxford University Press. Kurtz & Boone. “Principles of Marketing”. Product Life Cycle. Public Relations. Excel books. Efficiency Control. 2009. Competitive strategies.Evaluating Market Segments. Selecting Market Segments – Differentiation. 6.Company's Micro and Macro Environment . Sales Promotion. Managing marketing effort. EU Haque. and Strategies. “Marketing Management”. Online MarketingUnit – IV: Consumer Markets: Model of Consumer Behavior. 7.Characteristics. Market. Roger j. 1st Ed. 2010.Interface other functional areas Unit – II: Market Segmentation: Levels and Bases for Segmentation. Personal Selling. Chris fill. New Product development. Channel Management Decisions. Kotler Philip. Pricing.4: Marketing Management
Unit – I: Basics: Marketing. Marketing Audit. Suggested Books: 1. Strategies. Business Markets. Tasks. Distribution Channels.
1.5: Statistics for Management
Unit – I: i. Introduction to Statistics-Overview, origin and development and Managerial Applications of statistics, Measures of Central Tendency, Dispersion, Skewnes and Kurtosis. ii. Introduction to Probability-Concepts and Definitions of Probability–Classical, Relative frequency, subjective and axiomatic. Addition and multiplication theorems, Statistical independence, Marginal, Conditional and joint Probabilities. iii. Baye’s theorem and its applications. Unit – II: i. Probability Distribution-Random Variable (RV), Expectation and Variance of a RV. Probability distribution function, properties, Continuous and Discrete Probability distribution functions. ii. Discrete Probability distributions: Binomial Distribution, Properties and applications; Poisson distribution, Properties and applications. iii. Continuous Probability Distributions-Normal Distribution, Standard Normal Distribution,Properties, applications and importance of Normal Distribution. Unit – III: i. Sampling Theory-The basics of sampling-Sampling procedures-Random and Non-Random methods-Sample size determination-Sampling distribution, Standard Error, Central Limit Theorem. ii. Hypothesis Testing-Statistical Estimation, Point and Interval Estimation, Properties of a good estimator, confidential interval. iii. Large Sample tests-Test for one and two proportions, Test for one and two means, Test for two S.D.’s. Unit – IV: i. Small Sample Tests- t-Distribution-properties and applications, testing for one and two means, paired t-test. ii. Analysis of Variance-One Way and Two Way ANOVA (with and without Interaction). iii. Chi-Square distribution: Test for a specified Population variance, Test for Goodness of fit, Test for Independence of Attributes. Unit – V: i. Correlation Analysis-Scatter diagram, Positive and Negative correlation, limits for coefficient of correlation, Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation, concept of multiple and partial Correlation. ii. Regression Analysis-Concept, least square fit of a linear regression, two lines of regression, properties of regression coefficients. iii. Time Series Analysis-Components, Models of Time Series–Additive, Multiplicative and Mixed models; Trend analysis-Free hand curve, Semi averages, moving averages, Least Square methods. Suggested Books:
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Levin R.I., Rubin S. David, “Statistics for Management”, 2000, 7th Ed. Pearson. Gupta S.C, “Fundamentals of Statistics”, 2010, 6th Ed. HPH. Keller, G, “Statistics for Management”, 2009, 1st Ed, Cengage Learning. Amir D. Aczel and Jayavel Sounderpandian, “Complete Business Statistics”, TMH, John C Lee, “Business and Financial Statistics Using MS-Excel”, First edition, 2009, Cambridge. J. K Sharma, “Business Statistics”, 2010, 2nd Ed. Pearson. Arora PN & others, “Complete Statistical Methods”, 2010, 3rd Ed. S. Chand. Beri, GC, “Business Statistics”, 2010, 3rd Ed. TMH. Black Ken, “Business Statistics for Contemporary Decision Making”, 2006, 4th Ed. Wiley. Levine, David M and others, “Statistics for Managers using MS. Excel”, 2009, 5th Ed. PHI. Davis, G & Pecar, B, “Business Statistics using Excel”, 2010, Oxford. Kanji K. Gopal, 2006, “100 Statistical Tests”, Sage Publications. Haoda, R.P., Statistics for Business & Economics”, 2010, 4th Ed. Macmillan. Apte. D.P. “Statistical Tools for Managers – Using MS Excel”, 2009, 1st Ed. Excel Books.
1.6: Business Law and Environment
Unit - I: Law of Contracts: Definition of Contract and Agreement – Classification of Contracts, Essential elements of a valid Contract – Offer - Acceptance - Consideration - Capacity to Contract - Free consent, void contracts – Legality of Object - Performance of Contract – Remedies for breach of Contract - Quasi Contracts. Unit - II: Law relating to Special Contracts: Salient features of Contract of Agency, Bailment and Pledge, Indemnity and Guarantee. Sale of Goods Act – Distinction between Sale and agreement to sell - Conditions and Warranties. Negotiable Instruments Act – Definition and Characteristics of a Negotiable Instrument – Definitions, Essential elements and distinctions between Promissory Note, Bill of Exchange, and Cheques - Types of crossing. Unit - III: Companies Act: Definition of company – Characteristics - Classification of Companies- Formation of Company Memorandum and Articles of Association – Prospectus - Share holders meetings - Board meetings Law relating to meetings and proceedings- Company - Management - Qualifications, Appointment, Powers, and legal position of Directors - Board - M.D and Chairman - Their powers. Unit - IV: Consumer Protection Law: Introduction to consumer protection law in India - Consumer councils - Redressal machinery Rights of consumers - Consumer awareness. Pollution Control Law - Air, water, and environment pollution control, Role of public awareness. Laws relating to Intellectual Property Rights. Competition Law. Arbitration and conciliation. Unit - V: Business Environment: Business and its Environment – An Introduction to Economic Environment – Perspectives on the Economic Problem –The technological Environment – The Social and Cultural Environment – Corporate Social Responsibility – Suggested Books: 1. 2. 3. 4. 5. N.D. Kapoor, “Elements of Mercantile Law”, 2007, Sultan Chand & Co. Akhileshwar Pathak, “Legal Aspects of Business”, 2007, 3rd Ed. Tata McGraw Hill. K.R. Bulchandani, “Business Law for Management”, 2009, HPH. PPS Gogna, “A Text Book of Company Law”, 2006, S. Chand Paul Wetherly and Dorron Otter, “The Business Environment – Themes and Issues”, 2010, Oxford University Press. 6. Marianne moody Jennings, “The Legal, Ethical and Global Environment of Business”, 2009, South western Cengage learning, New Delhi. 7. Richard Schaffer, Agusti & Earle. 8. K. Aswathappa, “Essentials of Business Environment”, 2009, HPH. 9. V. Ramakrishna Raju, “Business Laws and Economic Legislations”, 2005, HPH. 10. S.S Gulshan, Business laws, 2010, Excel Books. 11. Ravindra Kumar, “Legal Aspects of Business”, 2nd Ed. Cengage Leanings.
1.7.1: Information Technology Applications for Business
Unit – I: Information Systems for Business Need for Information Systems – Business in the Information age, Information systems Concepts, Computer Based Information Systems – Categories of Information Systems- Operational Support Systems- Management Support Systems- Strategic Information Systems. Functional Information Systems – IS support to Business Functions – Accounting & Finance, Marketing & Sales, Production & Logistics, and Human Resources Management Systems. Unit – II: Information Technology Infrastructure. Computer Hardware-I/O Devices, Memory Devices, Processor -Software-Application & Systems Software- Multimedia – Definition, Characteristics, Elements of Multimedia, Multimedia Applications. Data Communication & Computer Network – Definition, Types –Network TopologiesNetwork Devices, Wireless Networking. The Internet, Intranet. Unit – III: Information Systems Planning and Development. Systems Planning - Traditional system development lifecycle (SDLC) - alternate methods for system development-dataflow analysis- system development outside the system- Data Base Concepts- Definition-Advantages, Disadvantages – Normalization – Types of Data Bases – Definition of Distributed Databases. Unit – IV: Information Systems Application. Inter organizational- Global information systems, Electronic Data Interchange (EDI), Electronic Funds Transfer (EFT) –Extranets, E-Commerce Overview- E-commerce Applications, M-Commerce Services & Applications, E-Governance- Emerging Trends in Computing – Cloud Computing, Grid Computing (Definitions only). Unit – V: Computer Security. Need For Security - Security Threat & Attack- Malicious Software, Hacking, Security ServicesSecurity Mechanisms - Cryptography, Digital Signature, Firewall- Types of Firewall-Identification& Authentication–Biometric Techniques–Other Security Measures- Security Policy. Suggested Books: 1. Turban, Rainer and Potter, “Introduction to Information Technology”, John & Wiley Sons. 2. Anita Goel, “Computer Fundamentals”, Pearson. 3. Ralph M. Stair& George W. Reynolds, “Principles of Information Systems, Thomson Course Technology”. 4. Ramesh Behl, “Information Technology for Management”, McGraw-Hill Companies. 5. Ken Laudon, Jane Laudon & Rajnish Dass, “Management Information System”, 11nd Ed. Pearson. 6. B. Muthukumaran, “Information Technology for Management”, 2010, Oxford. 7. Alex Leon & Mathew Leon, “Fundamentals of Information Technologies”, 2009, Leon Vikas, 2nd Ed. 8. S. Sudalaimuthu & S. Anthony Raj, “Computer Applications of Business”, 2010, HPH. 9. Arpita Gopal & Chandrani Singh, “E - World- Emerging Trends in Information Technology”, Excel Books.
Unit II: Data And Graphical Options: Filling a Series. etc. Second Edition – Vikas Publishing House. 6. P. Oxford University Press. Jaico Student Edition. Sanjay Saxena. 3. Creating and using formulas and Functions Use of Copy.P. c) Date Functions d) Building Simple Macros.1. “Business Data Analysis Using Excel”. “statistical Tools for Managers – using MS Excel”. MS-EXCEL Unit – I: Introductory concepts of MS-EXCEL spreadsheet: Creating. Standard Deviation. 2009.Jaico Publishing House. Creating & querying using forms.
1. MS-ACCESS Unit IV – Introduction to MS-ACCESS: Creating a database and tables by different methods. Sudharsan & J.Entering and Editing data. Naming Saving. Sorting data.1. “A First Course in Computers – Based on Windows Office XP”. Macmillan India Ltd. Suggested Books: 1. Indian Edition. ANOVA. “Computers Systems & Applications”. Paul Cornell. Editing and Printing of Worksheets. Working with graphs and charts. Data Entry . “Accessing & Analyzing DATA with MS-EXCEL”. Move and Paste Options. 2.7. 2. b) Financial Tools – use of Financial Functions such as NPV. querying of data. Filtering and Displaying data.1: Information Technology . 5. Unit III: Advanced Options of MS-EXCEL: a) Statistical tools – use statistical functions such as average. Excel Books.Manual and Automatic Formatting cells and Cell referencing. IRR etc. R & D. 4.Sorting. Jeyabalan. Creating & printing reports and labels. Unit V: Transfer of data between Excel & Access. David Whigham. D. “IT Tools and Applications”. Apte.
strategy. Jaico. Kogan Page.ROI – Job Diagnostic Model . 9. Viva Books. 5. Unit – IV: Dunlop’s IR Model – Organogram – QWL – QC . “Planning & Managing HR”.
1. Sharma. 2009. 2010. 2010. Routledge. 2009 Sage. Unit – III: Introduction to HRD – HR Accounting – Lev and Schwartz. 2010. 12. 2009.Grievance management – Labour Turnover and stability indices – Worker’s Participation in Management – Bate’s brand wheel for employer brand – employee Engagement Index – Employee Value Proposition – Absence Management – Brad factor. “Applied Human Resource Management”.Yield – ratio Analysis Process of selection. Unit – V: HR outsourcing . 2010.Performance appraisal – HR Planning – Gallagher HR Estimator – Cohort Analysis – Recruitment.Work life integration – Introduction to International HRM. system. Madhurima Lal. Staff . 2009. Oxford. “Human Resource Management”. HRM Typology. York.HR issues in mergers and acquisitions – HR six – sigma process – HR Index – HR . objectives. 11. placement and orientation.K. TMH.al. W. Job characteristics model. “Human Resource Management”. 7. Cambridge. David Lepak.
. 2009. Rebecca Kay. Analysis and mapping of workflow. “Human Resource Management”. validity generalization of HR – Career planning – Greenhaus career Development Model – Protean career – Psychological Contract: Functions and Types – HR Utility Framework – Markov Employee Transition.The changing environment and role of HRM. Steve Fleetwood & Anthony Hesketh. 2. 8. “Human Resource Management”. Pearson.Job evaluation – Towers Perrin Model of Total Reward . Competitive challenges influencing HRM – HRIS: Three levels comparison – Competency Framework for HR professionals. Kenneth M. 2008. research. “Human Resource Management”. S. 4.Qzaidi. Global HRM. Sanghi. “Human Resource Management”.2. 2010. Rothwell. Gomez Mejia et. Macmillan.1: Human Resource Management
Unit – I: Definition. Excel books. and Strategic HRM – HR Score card – Paradox Theory as a lens of theorizing for Sustainable HRM – Sustainable HRM Model – Paauwe’s – Paradox Framework for Sustainable HRM. Unit – II: Job analysis – Systems exchange model. “Human Resource Management”.Emotional intelligence and competencies at work . 2009. V. “Human Resource Management”. 2010. Training Methods – Kirkpatrick and Pecuniary Utility Models of Training – MDP. “Human Resource Management”. Ranjeet Nambudri. PHI. Flamholtz and Hermanson’s Models – Audit. Mathis & Jackson. Job Design . 14. scope and functions of HRM. Evolution. and matrix of HR – Stakeholders and Integrated Models of HRM – Line vs. Collings. Paul Banfield. 2010. Decenzo. 3. Explain the performance of HRM. Wayne & Caseia. Mary Gower. “Managing Human Resource”.J. Policies. 13. David G. 6.
Michael Armstrong. Cengage. 10. Wiley. “Managing Human Resource”.
History of reengineering. main and supporting processes. Martyn A. business process maturity model. Cycle Time. Viva Books. business process performance measurement. HPH. Capacity Analysis. Parameter Analysis. using process Simulation to minimize the risk – Business Process Map and Simulation Model. 2007. Saxena K.2. 2009. 11. 2005. complex dynamic system.al. Unit – IV: Making effective BPR Virtual ingredient – people. suggested reengineering framework. 5. 9.Through put rate. Simulation and Key performance Indicators. Managing Cycle Time and Capacity – Cycle Time Reduction. “The Aftermath of Reengineering”. Chan Meng Khoong. steps of BPR.
. models and methodologies of BPR.. Dey “Business Process Reengineering”. BCS Viva Books. “Business Process Reengineering”. Sridhra Bhat. “Enterprise Resource Planning”. facilitating. tools and techniques of BPR. Varun Grover. Managing Implementation. key enablers of BPR. 2006. 3. Unit – III: Implementation Process Redesign of business processes – systematic or clean sheet. “Business Process Reengineering”. “Business Process Transformation”. TMH. K. 4. PHI. rationale of BPR. 10. 1st edition. interacting feedback loops and social constructs perspectives of BPR. Suggested Books: 1. 2005. Charles Poirier “Business Process Management Applied”. Simulation and Design”. 2005. MS. process centric organizations. Work flow Management systems in BPR.C. Daniel minoli. Excel. Business Case. et. 6. Mac Millan. critical success factors. 8. 2007. Cambridge. M. Five-stage Model of AS-IS / TO-BE Analysis. mentoring. Cycle Time and Capacity Analysis – Cycle Time Analysis. Laguna “Business Process Modeling. 2010. Cengage. top management’s involvement. cross functional teams. Little’s Law. “Business Process Outsourcing”. “Business Process Reengineering”. “Reengineering in action”. 12. involvement of consultants. 1994.B. Unit – II: Managing Process Flows Business Process and Flows . 2010. Wiley. Pearson. 2007. Ould “Business Process Management”. empowerment and autonomy. technology for BPR. Tony Carter. Theory of Constraints. work-in-process. Unit – V: ERP and BPR ERP in Modeling Business Processes. 2.Jayaraman. Routledge. 7.2: Business Process Reengineering
Unit – I: Introduction to BPR Reengineering and its relationship with functional areas of business. Lynne Markus. 2010. Business process management. the IT ‘black hole’. Mahadeo Jaiswal. Deterministic machines. Description of the case company.
Factors determining working capital. Sensitivity analysis. Ross Westerfield Jaffe. A brief discussion on dividend policies of Indian companies. 10 th Ed. motives for mergers. Corporate Value based management systems. Bank norms for working capital financing. “Financial Management”. Financial evaluation of mergers. Prasanna Chandra. project selection and project implementation. and Ehrhardt. F. Capital budgeting decision under conditions of risk and uncertainty. Evolution of finance function – Its new role in the contemporary scenario – Goals of finance function – maximizing vs. R. Management of current assets: Cash Management. Welfare. Using Evaluation Techniques – Traditional and DCF methods. 7th Ed. Profit vs. Vikas Publishing House. Vishwanath S. I. Probability tree approach. 2. 2009. Measurement of Risk – Risk adjusted Discount Rate. 2010. Working capital policy. Developing Cash Flow. Economic rationale of Mergers. 10th Ed. satisfying. Peter DeMarzo. Approaches for reconciliation. Wealth vs. Tata McGraw Hill. Receivables Management and Inventory Management. C. project evaluation. Ashok Thampy. Unit – II: The Investment Decision: Investment decision process. acquisitions and takeovers: Types of mergers. 3. Response books. Cost of Capital: The concept – Average vs. Unit – III: The Financing Decision: Sources of finance – a brief survey of financial instruments. Pearson. Unit – V: Corporate Restructuring and Corporate Governance: Corporate Mergers. Sage Publications. Principles of good corporate Governance. Approaches for valuation: DCF approach and Comparable Company approach (No practical exercises).Project generation. Measurement of Cost of Capital – Component Costs and Weighted Average Cost of Capital Unit – IV: Current Assets Management and Dividend Decision: Concept of current assets. “Financial Management”. 2010. Oxford Higher Education. 6. Data for New Projects.. M. “Corporate Finance”. IRR Debate. 7th Ed.. 2nd Ed. 7. 2010. Risk-Return trade off. Approaches: Marakon approach and McKinsey approach. the Agency relationship and costs. 5. Pandey. “Financial Management Theory and Practice”. Thomson South-Western. and Lintner.
. Marginal Cost of Capital. Jonathan Berk. Suggested Books: 1.2. 2006. 4th Ed. “Corporate Finance: Theory and Practice”. characteristics of working capital. Concept of Time Value of Money – Future Value and Present value. 8. Brigham. The theoretical backdrop – Dividends and valuation. 2007. Certainty Equivalents and Beta Coefficient. TMH Publishers 4. Rajiv Srivastava and Anil Misra. Capital Structure Theories. Major theories centered on the works of Gordon. Estimating working capital requirements. Sudershana Reddy. “Financial Management”. “Financial Management”. E. M. Walter. The Dividend Decision: Major forms of dividends – Cash and Bonus shares.3: Financial Management
Unit – I: The Finance function: Nature and Scope. The NPV vs. Concept and financial effects of leverage. “Financial Management Theory and Practice”. HPH. The capital structure decision in practice: EBIT – EPS analysis.
Luck and Rubbin. Equiprobable. “Marketing Research”. Wilcoxon Matched pairs test. Naresh. 2009. Experiments.and presentation . “Marketing Research.Donald & Albaum. Oxford Press. Excel Books. Likert's. “Marketing Research”. 2008. S L Gupta.Ordinal. 9. 5. Reliability and validity of a scales.R. Multi Dimensional Scaling. Decision tree analysis . Paul. Tull and Hawckins. O.C. 2009. HPH. Realism.Concept of measurement and scaling – Types of Scales .Nominal . Tull S. 4th Edition. 2005.Oral and written presentation. Sign Test –One and Two samples. 2nd Ed. causative. CENGAGE Publishers. PHI. Mann-Whitney test.4: Research for Marketing Decisions
Unit – I: Meaning and importance of marketing research: Marketing Research. Research report .preparation . Kolmogorov – Simronov D test. Discriminate analysis. PHI. Gerald: “Research for Marketing Decisions”. Kruskal –Wallis tests. Kogan Page Publishers. uncertainty. 2009. Cluster analysis. “Business Research Methods”.2. Design of questionnaire. 2000. Optimism. Semantic differential. “Essentials of Marketing Research”. 6th Ed. 4th Ed. Tata McGraw Hill. 10. “Marketing Research”. 2006. Malhotra. 6. 7. Research design Introduction to design of experiments -Exploratory. Zikmund. Run test. Cost and value of information. “Marketing Research”. 4. Unit – III: Decision Making Tools: Decision Theory-Decision making under certainty. Unit – II: Marketing research process: Sources and methods of gathering marketing information . EMV. Conjoint analysis. marketing information system -Marketing decision support system. “Market intelligence”. K. Guttman's. Criteria of Decision makingPessimism. Alan Bryman and Emma Bell. Determination of EVPI utility as a concept of decision making. 2.Attitude scales Thurstone's. 2004.
. Simulation (as a source of Data Generations) and Panels. 4th Ed. EOL.Respondents. Suggested Books: 1. Multiple Regression (Numerical with two independent variables). 3. Tata McGraw Hill. conclusive and experimental designs.Decision Tree. Krishna Swamy “Methodology of Research in Social Sciences”. G. Measurement and scaling . Risk. 8. Beri. Unit – V: Multi-Variate analysis: Structural and Functional methods-Factor analysis. Martin callingam. New Delhi. 2008. 8th Ed.Sequential decision makingUnit – IV: Non-Parametric Statistics in Research: McNemar. 2009. Interval and Ratio Scales . Green E. Regret.And applied orientation”. Sampling design and Sample size determination.
definitions. two.scheduling the activities -Fulkerson’s Rule –CPM. Dominance. R. Unit – II: i. Introduction to OR. Unit – V: i. Travelling salesman problem. Unit – IV: i. Spanning Tree. assumptions underlying LPP. 5. iii. Ralph M. ii. Phillips and James J. 2000. “Operations Research”. Network flow problems. Crashing. ii. Game Theory. “Operations Research”. 1st Ed. Zero-sum game. 4. 4th Ed. TMH.Simplex Method. graphical solutions for (m x 2) and (2 x n) games. “Quantitative Techniques in Management”. 2008. Degeneracy. 4th Ed.Process of simulation. Integer. IBFS using northwest corner rule. “Operations Research Principles and Practice”. Jr. iii. 10.TMH. Max. Hillier.Dual. 9. 3.
1. John Wiley and Sons. “Operations Research Theory and Applications 2009. Springer. Simulation. HPH. iii. Linear Programming: Mathematical model.LS and LF in backward pass determination of Critical Path.earliest and latest times -determination of ES and EF in the Forward Pass . Chakravarty. Economic interpretation of dual.Min. Excel. resource analysis and allocation. Pannerselvam. Unit – III: i. Managerial applications and limitations of OR. 2007. Ford and Fulkerson’s Algorithm for obtaining Maximum flow. 6.Mathematical model. Network fundamentals. Degeneracy. analytical method of solving two person zero sum games. saddle point. Dual . Hanna. Assignment Problem (AP): Mathematical model. Linear and Non.concepts.
. time cost trade off. Vohra. ii. “Quantitative analysis for Management”. ii. S.Solution to LPP problems Maximisation and Minimisation cases Optimality conditions. 8. “Management Science Decision Modeling Approach”. Unbalanced AP. Relationship between Primal . Row and Column Minimum methods.General structure of a Queuing systemOperating characteristics of Queues. Unbalanced TP. Sharma. 8th Ed. Solution by the Graph.K. 2nd Ed. Optimality Test and Managerial applications. method of obtaining solution.5: Operations Research
Unit – I: i. Prem Kumar Gupta & others. J. 2010. 1st Ed. 2009. Transportation Problem (TP) . Solution of dual. 2010.
N.Origin. Managerial applications of AP and TSP. “Introduction to Operations Research Concepts and Cases”. Nature. “Introductory Operations Research theory and applications”. cut theorem. Pearson.Poisson arrival and exponential service times with infinite population. Goal [Multi-Objective] and Dynamic Programming Problems (Emphasis is on Conceptual frame work-no numerical problems. ii. deterministic Queuing models -Probabilistic Queuing Model –Cost Analysis . “Quantitative Methods for Management and Economics”. Applications of simulation to different management Problems. 2010. Frederick S. HS & Kumar.D. iii. 9th Ed.Single Channel Queuing model . 2. Matrix minimum method(LCM) and Vogel's approximation method. Chand. iii. Calculation of CP. LPP .Linear. Macmillan. Sensitivity analysis and its implications. Exceptional cases. Selvaraj. R. probabilistic models. A.Formulation. and Michael E. Formulation of LPP. Stair. PERT-Beta Distribution. P. Restricted AP. Queuing Theory . three and more Persons games. PHI. Ravindren. Flow . 2006.Hungarian method. Kasana. Barry Render. 2010. Solberg. Minimal spanning tree. 7.2. KD. & Lieberman. 3rd Ed.Concepts of Queue/Waiting Line . Don T.
Process planning and process design. 2010. and Sridhara Bhat. “Production and Operations Management Concepts. Donald Waters.safety stock Inventory Control . Jr.D.Inter Relationship between product life cycle and process life cycle. Production Cycle . Project. 3. B. Elbert. Unit .characteristics of process technologies. evaluation and Performance of suppliers-make or buy decisions and its implications under various circumstances Vendor rating . 7.product multi-stage situations . “Operations Management”.Role of Operations Management in total management System.
. 5th Ed. Tata McGraw-Hill. Kanishka Bedi. 1st Ed. 2nd Ed. Plant layout -different types of layouts. Pearson Education. 2003. Maintenance Management: Objectives – Failure Concept. 6. 2007. Adam. batch and Continuous . 8. 2. Thomson Learning. Job Shop. computation of allowance and allowed time. 2010. Kogan page India. 2010. Production Planning and Control: Basic functions of Production Planning and Control. Operations scheduling. Upendra Kachru. Models and Behaviour”.Plant Capacity and Line Balancing. HPH.Techniques for prioritization of materials-Sources of Supply of Materials -selection. “Operations Management”. Cengage Learning.. Control charts for Attributes.Average.fraction defective and number of defects. Work measurement .determinants of vendor rating. David A. Prentice Hall of India.IV: Materials Management: Need and importance of Materials management-Materials Requirement Planning-Materials Budgeting. “Production and Operations Management”. “Production and Operations Management”. Value Analysis – Importance in cost reduction – concepts and procedures. Danny Samson and Prakash J. MPS. Assembly. and Ronald J. Replacement policies Unit .2.
1. “Operations Management”. Management of Stores . Acceptance Sampling Plans. 10. concept of waste management Unit . 9. 4. Unit – II: Scheduling and control of production operations: Aggregate planning. “Operations Management”. “Production and Operations Management”. 2009. James R Evans. Ray Wild. OC Curve Work Study. Preventive and Breakdown maintenance.Singh.Interface between the operation systems and systems of other functional areas. 2003. Quality Assurance and Quality Circles – Statistical Quality Control – Control Charts for Variables. 2009. Reliability. 2007. Oxford University Press. Cambridge press.I: Introduction to Operations Management: Introduction to Operations Management . Aswathappa K. Types of Inventory. 5. “Operations Management-An integrated approach”. VED and FNSD analyses.its uses and different methods. various techniques in the Methods Study for identifying the most appropriate method.Different Systems of Inventory Control.V: Stores Management: Objectives of Stores Management – Requirements for efficient.III: Quality control: Standards and specifications. Everett. Stevenson J. “Operations Management.
Mahadevan. Collier. Product sequencing: Sequencing of products in multi. 9th Ed. William. Excel Books.6: Operations Management
Unit . Costs Systems of inventory control – ABC. 2010. Range and S. Location and the factors influencing location.
Ramesh Sharda. Jay E. Efraim Turban.Intelligent Software Agents.Executive Information Systems-definition-EIS Components – Making the EIS work – The Future of Executive Decision Making and The EIS. John Maule and Nadia Papamichail.Designing and Building ES. Aronson. 4. Data Stores. 2. 3. Simon French.Definition of DSS – Need and benefits of DSS. A framework For DSS Support.problems with groups. George M. 2009.7: Decision Support Systems
Unit I: Introduction to Decision Support Systems (DSS): Evolution of DSS. Software Tools for Implementation. 5. MSS. Data Mining Techniques-Limitations of Data Mining. Unit III: Group DSS and Groupware: Group Decision Making . Cambridge press. PHI. Analysis and Support”. Meta Data – Characteristics of Data Ware House – Data Warehouse Architecture.Hardware. 1st edition. Efrem G. DSSApproaches to Development –
1. Mallach.MDM Support Technologies-Distributed Group DSSDistributed DSS Technologies.
. Structure of ES. Unit II: Development and Implementation of DSS and Models in DSS: DSS Architecture. Tata McGraw Hill Edition.Data Marts. EEE. “Decision Behaviour. Models in DSS – Types of Models.Data Visualization. PHI. Efraim Turban. Second Edition.Definition. “Decision Support and Data Warehouse Systems”. “Decision Support and Expert System”. Data Mining. Pearson LPE. Eighth Edition. “Decision Support Systems” In the 21st Century. Marakas.Expert Systems.Types of DSS – Individual.Implementing Data Warehouse.Benefits of ES – Examples of ES.DSS as Information System.The Intelligence of AI.DefinitionOnline Transaction Processing Techniques use to Mine Data.2. “Decision Support and Business Intelligence”. Group. Natural Intelligence. Unit IV: Artificial Intelligence (AI) and Expert System (ES): Definition of Artificial Intelligence – Artificial Intelligence vs. Unit V: Data Ware Housing and Data Mining: Data Ware house – Definition. Teng-Peng Liang. Decision Making Process-Types of Decisions.
Parameter design. Response. Taguchi methods: Quality loss function. Dale H. Poornima M Charantimath. 2003. Unit – II: Tools of TQM: Measurement Tools: Check Sheets.History and Evolution: Connotations of Quality.best. 4. Macmillan Kanji K. Alan J Oppenheim. Radar Chart. TMH. Run Charts. SQC. Qualitative techniques: Benchmarking. Beckford. Jaico Books. 12. 10.1: Total Quality Management
Unit-I: TQM. Statistical Process Control (SPC). Rosa Oppenheim and David M Levine. 2007. Ron Basu. Six Sigma Metrics: Cost of poor quality. Quality Dimensions – Product and Service. Malcolm Baldrige National Quality Award (MBNQA). 3rd Ed. Unit – IV: Six Sigma: The concept of Six Sigma. Regression Analysis. The Five Why’s. Quality by Design and Monte Carlo Technique (MCT). Macmillan India Ltd. “Six Sigma for Managers”. Scatter Diagrams. Overall Equipment Effectiveness. Cause and Effect Diagrams. 7. Signal-to-Noise ratio: Nominal. 3rd Ed. Kanban and Activity Based Costing (ABC). Benefits and Costs of TQM. Evolution of TQM – Inspection. 2003. Greg Brue.Michna. Sales and Operations Planning. The concept of TQM. Defects per million opportunities and First pass yield. Design of Experiments (DOE). 3rd Ed. 11. Milestone Tracker Diagram and Earned Value Management. QA and TQM. Oxford University Press. Model to measure service quality programs. P N. “Total Quality Management”. Objectives of Six Sigma. Hotels and financial services – Banks. 9. “Total Quality Management”. Sunil Sharma. Six Sigma Organization: roles and responsibilities. Kanishka Bedi. “Implementing Quality: A Practical Guide to Tools and Techniques”. TQM in Health-care services. European Foundation for Quality Management (EFQM). 2008. PHI. The Balanced Scorecard. Target-the-best. Routledge – Taylor and Frances Group. Tata McGraw-Hill. Historical perspectives of TQM.the. R. “The Six Sigma Instructor Guide”. Conventional quality management versus TQM. “TQM in the Service Sector”. Quality System Awards and Guidelines – ISO. THOMPSON.3. Unit –V: TQM in the Service Sectors: Implementation of TQM in service organization: Framework for improving service quality. Five S’s. “Quality: A Critical Introduction”. Lakhe. Pearson. Quality Function Deployment (QFD). Howard S Gitlow. Smallerthe-best. Unit – III: Techniques of TQM: Quantitative techniques: Failure Mode Effect Analysis (FMEA). Gopal & Asher Mike. John L. Larger-the-best. Customer supplier focus in TQM. Process Capability Measurement. The PDCA cycle.
. Green belt Training made easy. Mohanty & R. Histograms. Six Sigma problem solving approach: The DMAIC model. Mukherjee. PHI. “Total Engineering Quality Management”. Orthogonal arrays. JIT. Investment Company and Mutual Funds. P. Pareto’s Chart. “Total Quality Management”. Suggested Books:
1. Improvement Tools and techniques: Kaizen. Network Diagram. 3. 2002. The frame-work of Six Sigma programme. 2nd Ed. Carol Besterfield . Quality Circles. “Quality Management”. New York and London. Control Tools: Gantt Chart. Analytical Tools: Process Mapping. Besterfield. 2006. 6. “100 methods for TQM’. Forced field Analysis. Tolerance design. Resource Utilization and Customer Service Analysis. W. Glen H Besterfield and Mary Besterfield-sacre. “Quality Management”. 5. 2006. 8. Benefits and costs of Six Sigma. R. 2.
Global Ownership Strategies: Strategic Alliance– Types of Strategic Alliances–Selection of Strategic Alliance Partner. Tata McGraw Hill. “International Management Culture. Riesenberger. New Delhi. 2007. ASEAN and SAARC.3. Holt and Karen W. Mike W. and Arun K. Pearson Education. Cengage Learning.K Hill. “International Business”. A. Aswathappa. 2010. New Delhi. 13. 15. “International Business”. New Delhi. JohnR. 2006. Gary Knight. 2008. 2008. New Delhi. “International Business Strategies” 1st edition. New Delhi. 11. “Global Business Management”. 7. 14. NAFTA. Ronkainen and Michael H.V: Managing Global Business: Strategy and Global Organization -Global Strategic Planning–Going Global and Implementing Strategies–Intercultural Communications–Intercultural Human Resources Management in Global Context. Multilateral Regulation of Trade and Investment-Basic Principles of Multilateral Trade Negotiations–GATT and its early Rounds–World Trade Organization–Structure and functions–TRIPs & TRIMs-WTO & India–UNCTAD. 10. “International Business Management”.
. Tamer Cavusgil. 2009. 7th Ed. K. Charles W. Jaico. “Global Marketing Strategies”. “International Business”. 2009. David H. Contract Manufacturing. 2009. 8. The World of International Business: Regional and Global Strategy–The Multinational Enterprise–Triad and International Business–International Trade Theories. Unit – IV: Global E-Business: Conceptual Framework of E-business–Prerequisites for Effective E-business Transactions–E-enabled Business Process Transformation and Challenges–E-business Technology and Environment–EBusiness Applications–E. 2005. “International Business Strategy”.Business Models–Alternative E-business Strategies–Global E. Subba Rao. Jain. 12. S. Macmillan. Unit – III: Global Business and Entry Strategies: Global Market Entry Strategies–Exporting. Alain Verbeke. 2009. Nag. Jeanett and Hennessey. K. 2007. Vikas. Mamah Adhilcary. New Delhi. 9. PHI Learning. managing and sustaining Strategic Alliance–Cost and Benefit Analysis of Entry Strategies: Entry Analysis and Entry strategy configuration. 2010. New Delhi. Regional Economic Integration: Levels of Economic Integration–Benefits & Costs of Economic Integration-Major Trading Blocks: EU. “The International Business Environment”. Environment of International Business-Cultural Environment and Political Environment. Unit . 6th Ed. Pearson Ed. Text & Cases.I: Global Imperative: An overview–International Business: A global perspective–Emergence of Globalization–Drivers of Globalization–Internationalization Process–Stages in International Business–Approaches to International Business. 2. Himalaya Publications. 16. K. “International Business”. 2010. Test and Cases. Peng. Strategy and Behaviour”. New Delhi. 2010. Oxford University Press. Business Management”. 2009. New Delhi. LLkk. Cambridge Rakesh Mohanh Joshi.II: Global Business & National Regulation: Rationale for Government Intervention–Forms of Trade Regulation at National Level-Tariff and NonTariff Barriers. . 5.Marketing – Electronic Processing of International Trade Documents – Policy Framework for Global E-business Unit . 2010. “International Business. Luthans and Doh. Pradip Kumar Sinha and Sanchari Sinha. Franchising. Assembly and Integrated Local manufacturing. Stewart Black.Competing in the Global Market Place”. “International. Tata McGraw Hill. Hodgetts. “International Business”. Wigginton. Excel. “International Management”. 2010. Thomson. Czinkota. 3. Tata McGraw-Hills. Sundaram and J. Excel. 2006. Michael R. Bholanath Dutta. Cengage Learning. 4. Licensing. “International Business”. John D. Radebaugh. Anan t.2: International Business
Unit . Moffett. Daniels & Lee H. Suggested Books:
Disanza. R. 3.E.V. Types of communication. Investor relations–Framework for managing investor relations. 9. 4. 11. Himalaya Publishing House. “Business Communication”. 2008 Cengage Learning. orders and replies. Paul R. 6. “Business and Professional communication”. Managing government relations–ways and means of managing governing power. Negotiations-Approaches to negotiations–Preparing for and conducting negotiations Unit – III: Making Presentations–Choosing a method of speaking–Analyzing the audience–Nonverbal dimensions of presentations–Speeches for commemorative occasions–Effective presentation strategies. Pearson Education. David Irwin. “Business Communication for Managers”. Sage Publications. Listening process–Elements of good listening–improving listening competence. U S Rai & S M Rai. Merrier. Persuasive speaking Unit – IV: Report writing–Types of reports–Structure of reports–Individual and committee reports–Essentials of good report writing. Suggested Books: 1. Importance of feedback – Principles of feedback Unit – II: Characteristics of non verbal communication–Types and functions of non verbal communication– Interpreting non verbal communication.3: Managerial Communication
Unit – I: The role of and process of communication. Business letters–Drafting letters relating to enquiries and replies. “Business and Professional communication”. 2009. New York.3. Rasberry and Myers. Cengage Learning. “Business Communications”. Effective business correspondence . Kelly Quintanilla and Shawn T Wahl. Barriers to communication Surmounting barriers to communication. Routledge Publication. Viva Books.Timm. 7. CSG Krishnamacharyalu and L. 2009. Crisis communication–Do’s and dont’s in the wake of a crisis. “Effective Business Communications”. Lesikar. A Casebook Approach”. Paul A Argenti. 10.
. Routledge. “Guide to Managerial Communication” 6th Ed Pearson Education. “Straight Talk: Written communication for career success”. 2. “Effective Business Communication”.Ramakrishnan. Tata McGraw Hill 8. “Crisis Communications. Flatley. Kathleen Fearn-Banks. complaints and claims. Penrose. “Basic Business Communication”. 2008 11th Ed. drafting a resume Unit – V: Media relations–Building better relations with media. McGraw-Hill. Himalaya Publishing House. and M. Krizan. Mary Munter. 12. Logan and Williams. “Strategic Corporate Communications”. 5.
7. 2. & Taylor. Sudhindra Bhat.J. 8th Ed. Arbitrage pricing theory (APT): The Law of one price. types and schemes. Alexander. Safety. Marcus. 9. John Wiley &Sons. Risk-return trade-off. Unit – V: Portfolio Evaluation: Performance measures-Sharpe’s reward to variability index.P. Mayo. Ex-ante and ex-post returns. Bernstein and Aswath Damodaran. Sources of investmentinformation. R. Peter L. “Investments: Analysis and Management”. Unit – IV: Portfolio Theory: Concept of portfolio. Approaches to valuation–Balance sheet model. Francis. 2009. PHI. Valuation of compulsorily / optionally convertible bonds. Regulation of mutual funds and investor’s protection in India.3. Return. 5. Suggested Books: 1. Maturity. risk structure of interest rates. Approaches to investment analysis-Fundamental Analysis. Thomson – South Western. Valuation and Management: Features and types of debt instruments.J. Equilibrium risk-return relations. Bond indenture. 9th Ed. Pitabas Mohanty. Inc. 9th Ed.1. 8.4. Bond-price theorems. Fama’s decomposition of returns. their uses. Treynor’s reward to volatility index. “Fundamentals of Investments”. Risk premium and risk aversion. factors affecting bond yield. Valuation of deep discount bonds. Capital Market Line. The concept of risk. holding period return. bond convexity. Considerations in managing a bond portfolio. G. Price-Earnings multiplier approach and capital asset pricing model. TMH. 6. Capital asset pricing model (CAPM): Security Market Line. “Investments”. dividend capitalization models. Bond valuation: Capitalization of income method. costs. loads and return of mutual funds. Risk. the single-index model. W. J. Tax and Inflation. “Theory and Problems of Investments”. 4. Capital market theory: Introduction of risk-free asset. Technical Analysis. J. Unit – III: Common Stocks . A synthesis of CAPM and APT. Sources and types of risk. earnings capitalization models. 3rd Ed. “Investment Management”. Managing Bond Portfolio: Bond immunization. relative valuation using comparables-P/E. Macmillan Publishers. Efficient Market Hypothesis. term structure of interest rates. “Security Analysis and Portfolio Management”. Harry Markowitz’s Portfolio theory. Bond duration. Measurement of risk-Range.W.Analysis and Valuation: Basic Features of Common Stock.P/BV. Financial assets. Charles. P/S.Jones. Jensen’s differential index. Investment decision process. Factors to be considered in investment decision-Liquidity. Standard Deviation and Co-Efficient of Variation. “Investments: an Introduction”.A. Dhanesh Khatri. B.F and Bailey. active and passive bond portfolio management strategies. Real vs. NAVs. McGraw Hill Herbert. Excel Books. Prasanna Chandra. The concept and measurement of return-realized and expected return. computational procedure of Sensex and Nifty. Alex Kane. 3rd Ed. Zvi Bodie.V. Portfolio return and risk.C. Identifying over-priced and under-priced securities. TMH. two factor arbitrage pricing.Analysis. Separation theorem. Investment vs. Bond yield measurement-Current yield. Mutual funds: genesis. Speculation. features. Free Cash flow model. Macaulay’s duration and modified Macaulay’s duration. Unit – II: Fixed Income Securities . Schaum’s Outline Series.. Problems and prospects in India.
. Security Market Indexes. Behavioural Finance and heuristic driven biases.Wiley Frontiers in Finance. (F): Investment Management
Unit – I: Investments: Concept. 2010. AYTM and YTC. 3. “Investment Analysis and Portfolio Management”. construction of minimum risk portfolio. YTM. Sharpe. “Security Analysis and Portfolio Management”.
“Security Analysis and Portfolio Management”. Fisher and Ronald J. Donald E. S. 13. 16. Ross. Jordan: “Securities Analysis and Portfolio Management”. Randolph Westerfield.10. TMH. “Investment”. Investment Management. Jack Clark Francis. Graham & Dodd.
. Prentice Hall. PHI. McGraw Hill. and Jeffrey Jaffe. Preeti Singh. “Analysis and Portfolio Management”. New Delhi. Kevin. S. 12. Chand “Investment Management: Security Analysis & Portfolio Management”. 2010. Stephen A. Vikas Publishing House 15. “Security Analysis and Portfolio Management”. 17. HPH. “Corporate Finance”. Punithavathy Pandian. TMH. 17th Revised Edition. 14. 11.
2006.K. Kaplan. G. Tata McGraw-Hill. Suggested Books:
Hansen& Mowen. 16. Asish K. Shukla. Unit – V: Strategic decisions for Product life cycle. Unit – III: Responsibility Accounting: Responsibility Centers–Need for divisionalization–types of responsibility centers–Performance reports–responsibility accounting–Behavioural aspects–Segmented Performance evaluation– Transfer Pricing.Ramesh&M. 14. “Management Accounting – Principles and Practice”. 2009. Elsevier”. Ward. “Cost Accounting – Test and Problems”. Gary Cokins and Thomas W.C. Colin Daury. Kung H. Noreen and Brewer. Unit – II: Strategic Planning and Control & Accounting for Control: Strategic Planning. 6. G. “Managerial Accounting”.A. New Delhi. 10. Lin. “Cost Accounting for Business Managers.. New Delhi. Bhattacharya. (F): Strategic Management Accounting
Unit – I: Introduction to Management Control: Strategic Management accounting–Meaning–Scope–Strategic importance–nature and characteristics of Management Control system. Braun & Harrision. Competitor accounting–Concept and Importance–Sources of Competitor information–Competitive pricing and bidding. M. 2007. Customer account profitability analysis–Meaning and need for CAP analysis–Managing Customer Profitability Managing Relationships–Customer Costs in Service Companies.2. Bamber. 2009.Hilton.4. 7th ed. Ronald. Excel Books.W.P. “Management Accounting”. 2010.S. Pearson Ed. Cengage Learning. Paresh Shah.M. S. 4. 4th edition. 8. 2009. “Managerial Accounting”. 2009. and Jain. 5. Vikas. 2. “Management Accounting”. 2008. Target Costing and Cost analysis for Pricing decisions.. New Delhi. Tata McGraw Hill. James Jiambalvo. Chen. Arun Kumar. 17. Macmillan India. 11. Chand. 2004. 2010. New Delhi. Khan M. 2009. New Delhi. Unit – IV: Activity based Costing and Customer account profitability analysis: Activity based costing systems–Meaning–tracing costs from activities to products and services– Activity based Management–Activity Cost drivers–Activity based Costing vs traditional costing. 1. Tata McGraw Hill. “Strategic Management Accounting”. 3. 9. Tata McGraw Hill. “Management Accounting – Text. Oxford University Press. Publications 12. Pearson/ Prentice Hall of India. “Cost Management–A Strategic Approach”. Problems and cases”. “Managerial Accounting”. 13. Anthony & Deardon. New Delhi. Management Control and Operational Control–Meaning and Concept and purpose. P. K. “Cost Management-A strategic Emphasis”. Cost behaviour and decision making–Fixed and variable costs–C.
. S. Vaidya.Y. 2009. R. Garrison. Edward J. John Wiley & Sons.S. Activity Based Costing and Competitor analysis: Product life cycle costing–PLC assessment–Cost assessment–Pricing and evaluation criteria for products at different stages of PLC. Sahaf. 2009. Cengage Learning.P analysis–Marginal Costing-Concept of break even analysis–Uses for decision making–Optimization of product mix–Make or buy–Capacity Utilization–Plant shutdown–Key factor analysis. 2010. A. 2009. New Delhi. “Management Accounting”. 7. and Young S. Grewal and M. Gupta.A. Butterworth Heinemann. M. Inc..V. T. Sudhindra Bhat. 15.Jayadev. Suveera Gill. Blocher. C. “Management and Cost Accounting”. “Management Control System”. “Management Accounting”. Atkinson. Standard costing–Concept and purpose of standards–types of standards–Standard setting–Variance analysis–Interpretation-Budgetary control–Meaning & purpose–Component of effective budgeting program–Performance budgeting–Zero based budgeting–Concept–Importance and relevance. New Delhi. “Managerial Accounting”. IV edition.3.. 2009.
Financial goals of MNC. options market hedge.II: Foreign Exchange Market and International Parity Relationships: Participants in foreign exchange market. interest rate risk. offshore bank. multinational capital structure decision. hedging recurrent exposure through swaps. triangular arbitrage. project financing
Unit . transaction exposure. hedges with currency derivatives–forward market hedge. global bonds. economic exposure and assessment. quotes in spot market and forward market. translation exposure. Interest Rate Parity. representative office. evaluation of overseas investment proposal using APV. FDI theories-theory of comparative advantage.Purchasing Power Parity. modes of foreign investment–licensing. international portfolio diversification.4. Eurobonds. foreign branch. hedging contingent exposure. floating exchange rate. Parity Conditions. risk management through hedging-natural hedges. international bond market. sterilized and unsterilized intervention. subsidiary bank. barriers. country risk assessment–political risk. structure of foreign exchange market in India. Foreign Exchange Management Act . management contracts. types of banking offices-correspondent bank. hedging through invoice currency
. international financial instruments–euro CP. BOP trends in India. international banking-euro bank. international equity market. swaps. international money market. current account convertibility. global financial institutions–IMF. euro equity. Unbiased Forward Rate Theory. GDRs
Unit . OLI paradigm of FDI in India. forward rate agreement. financial risk. acquisition.rationale. financial performance measurement. international financial markets-Eurocurrency market. International debt crises and currency crises-Asian currency crisis. real effective exchange rate (REER). foreign bonds. cost of capital . capital account convertibility.III: Multinational Corporate Decisions in Global Markets: Foreign investment decision-Foreign direct investment (FDI)–motives. futures. nominal effective exchange rate (NEER). BOP.I: International Financial System: Evolution of international financial system–gold standard. International Fisher Effect. strategic alliance. home country bias. Greenfield investment. money market hedge. international cash management. Bank for International Settlements. (F): International Finance
Unit . Tara pore Committee Report. Greek debt crisis.IV: Risk Management in Multinational Corporations: Types of risk-currency risk. options. accounting standard for translation exposure in India. Breton woods standard.3.
Unit . ADR. joint venture. currency board. currency derivatives–forwards.3.
2nd Ed. Routledge. 3. 9. Ltd. 2010. Tata McGraw Hill Education Pvt. 2006 Indian Institute of Banking & Finance. “International Finance”.. taxes and the location of foreign operations. reinvoicing centre. Resnick B. “International Financial Management”. taxation methods– worldwide approach. 5. Transfer pricing (TP) and tax planning– TP methods. tax implications of dividend remittance by overseas affiliate. Taxation of foreign source income in India. “International Financial Management”. 4th Ed.Unit . Eun C. Tax treaties-Double taxation Avoidance agreement. withholding tax. 2. taxes and organizational form–controlled foreign corporation.G. Madhu Vij. 7. EEE. 8. 2009. Cambridge. 4th Ed. 2009.
. Madura J.. Orient Black’swan.V: International Tax Environment: Types of tax–income tax. foreign tax credit. 2008. multilateral tax treaties. Excel Books. “International Finance and Open Economy Macro Economics”. 2009. McGraw Hill. “International Financial Management”.. 5th Ed.S. “International Finance”.. “International Financial Management”. Apte P. 4. 2nd Ed. 2010. PHI. Levi M.. 1st Ed. value added tax. territorial approach. Shailaja G. Cengage Learning. TP rules in India
Suggested Books: 1. Taylor & Francis Group. 2010. 5th Ed. Hendrik Van den Berg. offshore financial centres. “International Finance”. tax havens. Tobin tax. 2010.. 3rd Ed.G. 6. tax neutrality tax equity. Special Indian Edition.. Sharan V. “Risk Management. Macmillan.
2005. Tapomoy Deb. “Compensation Management”. 2. UNIT – II: Compensation and Employee Behaviour: Bases For Traditional Pay System and Modern Pay System–Establishing Pay Plans–Aligning Compensation Strategy with HR Strategy and Business Strategy-Seniority and Longevity payLinking Merit Pay with Competitive Strategy-Incentive Pay-Person focus to Pay–Team Based Pay. 3. Himalaya Publishing House. 5. UNIT – IV: Employee Benefits Management: Components-Legally required Benefits–Benefits Administration–Employee Benefits and Employee Services–Funding Benefits through VEBA–Costing the Benefits–Components of Discretionary Core Fringe Compensation-Designing and Planning Benefit Program–Totally Integrated Employee Benefit Program. 2009.5.1. Dipak Kumar Bhattacharyya. UNIT – III: Designing Compensation System: Building internally consistent Compensation System-Creating Internal Equity through Job Analysis and Job Valuation-Building Market Competitive Compensation System-Compensation Surveys– Integrating Internal Job Structure with External Market Pay Rates-Building Pay Structures that Recognize Individual Contributions-Constructing a Pay Structure-Designing Pay for Knowledge Program.
. 2009. Oxford University Press. Joseph J. “Strategic Compensation”. Pearson Ed Richard I 3rd Ed. (HR): Compensation Management
UNIT . 4. Dr.I: Introduction to Strategic Compensation Management: Concept of compensation-Exploring and defining the compensation context–System of compensating–compensation dimensions-concept of reward–Role of compensation in OrganizationNon-financial compensation system–Concept of total reward system-New trends in compensation management–The 3-P compensation concept. “Compensation”. Pearson Ed. “Compensation Management”.Martocchio. Milkovich & NewMan. 2007. Handerson. 2009. New Delhi. New Delhi. “Compensation Management”. Tata McGraw –Hill. UNIT – V: Contemporary Strategic Compensation Challenges: International Compensation and Competitive Strategies-Executive Compensation Packages– Compensating Executives-Compensating the Flexible Workforce-Contingent Employees and Flexible Work Schedules–Compensation for Expatriates and Repatriates–Strategic Issues and Choices in Using Contingent and Flexible Workers. “Compensation Management in a Knowledge Based World”. Kanchan Bhatia. 2006.3. 6. 9th Ed. Suggested Books: 1. Excel Books.
2. 8th Ed. Thomson. 2006. Cicil. “Organization Development and Change”. Ramanarayan. Excel Books. Rao. “Organization Development”. Cummings.The six-box Model-The action component-OD interventions and their nature-An overview of classification of OD interventions-Planning choosing. Suggested Books: 1. 4. (6e) “Organization Development”. “Practicing Organization Development’.2. (HR): Organizational Development
Unit – I: General Introduction to OD: Overview of the field of OD-Definitions of OD-A short history of OD and its evolution. Veena Vohra. Unit—III: Managing the OD Process: Diagnosis . Unit—V: Techno-Structural and Strategic Interventions: Techno-structural interventions: Structural Design-(i) Restructuring organization-DownsizingReengineering (ii) Employee involvement: Quality Circles-Total Quality Management (iii) Work Design: Engineering approach-System Approach. Unit—IV: Human Process Interventions: Human Process approaches: T-Groups-Process-consultation-Third party intervention-Team interventions-Techniques and exercises used in Team interventions: Role Analysis Technique-Role Negotiation Technique-Responsibility Charting-Force Field Analysis-Broad Team Building interventions. Kuldeep Singh. Wendell French. Structures. assumptions. Bell. Strategic Interventions: Organizational Transformation and its Characteristics-Culture Change – Self – designing organizations-Organizational Learning. Kavitha Singh. Thomas G. and beliefs in OD.3. Brown. Jr. Response Books.II: Foundations of OD: Models and Theories of Planned Change-(a) Lewin’s Change Model (b) Burke–Litwin Model (c) General Model of Planned Change-Systems theory-Participation and Empowerment-Teams and Team work-Parallel learning structures-A ‘normative-reductive’ strategy of changing-Applied behavioral Science-Action Research as a process and as an approach. “Organization Development-Intervention and Strategies”.
. Bell. 2006. 5. 3. and Process”. H. Reider Dale. 2005. 2006. H.Growth and relevance of OD-Characteristics of OD-Values. 2006. S. Christopher G Worley. T. Pearson Education. Sullivan. Sage Publications. 7. Pearson Education. Prentice Hall of India. Wendell French. Unit . Organizational process approaches: Organization Confrontation-Inter-group Relations interventions-Grid OD. 6. “Organization Change & Development”. 2007. and implementing of an intervention strategy-Evaluating and institutionalizing OD interventions-The program management component-Conditions for optimal success of OD-Issues in Consultant–Client Relationship. Jossey Bass. Jr. Cicil.5. “Organization & Development — Strategies. Gary Mclean. New Delhi. R.V.
Gestalt change cycle-Tropics Test. Northouse. 14. “Leadership”. PHI. 2005. effective. “Organization Change & Development”. Unit – IV: Initiating Change: Weinberg’s change process. skills. Sage. 13. N. Unit – II: Leadership development programs and models: Characteristics. Unit – V: Methods and models for change management: Warfield 6-3-5 method-Rosemary Stewart’s model-Tony Buzan’s mind maps-Edward de Bono’s six thinking hats-Johari window-Nadler and Tushman’s congruence model-Scenario analysis-powerinterest matrix-Kotter’s 8-step change model-Pendlebury. “Making sense of change mgt”. Mark Hughes. inspiration and momentum of leadership-International framework for analyzing leadership-Personality Types and Leadership-Five factor model of personality-Leadership perspectives on cultural values. (HR): Leadership and Change management
Unit – I: Introduction to leadership: Traits. Lussir. Ian Palmer.5. 2008. Peter G. Jeffry Russell. 3. Dunphy Contingency Model of Change. group and organizational change. Kogan page. Resource dependence. and institutional. Pearson. 9. situational and integrative approaches to leadership-Causal and Normative modelsLeader-member exchange theory-LPC model-VIM of self–leadership–Perspectives on change: Contingency. 4. 12. 2009. 2006. “Managing organizational change”. 2006. “Leading Strategic Change” 1st Ed. and behavioral responses to change-Five stages of planned Change.3. Unit – III: Strategic change process: Hopson’s change curve–Virginia Satir Change Model–Noer’s redundancy intervention model– Change path Diagnostics–Reactive and Proactive change path–Nabisco’s renewal path–Diagnostic models for Organizational Change–Methods for dealing with resistance to change–Enablers and Barriers to change–Model of cognitive. Jaico.
. Viva Books. “Change management in organizations”. “Leadership”. 2005. “Effective Leadership”. 2008. Behavioral. change spectrum. Peter Lornge. “Transformation Leadership”. Oxford. Suggested Books: 1. “Inspiting Leadership”. behavior. Macmillan. 15. 8. 2. Jim Grieves. Kanter and Taffinder’s planned change models. styles. 2010. drivers and tracers of change-Leavitt model-change mapping. 2009. social responsibility and organizational performance-Current issues in leadership-Contemporary leadership styles. 2008. ASTD Press. power influence. DuBrin. 10. 2009. 1st edition. triggers. Excel Books. Kavitha Singh. cognitive. Cambridge. 7. John ADAIR. Organizational Change matrix. Sengupta. “Change Basics”. vision. Nadler. Cengage. 5. Gary Yukl. “Organizational change”. “Thought leadership Meets Business”. J. TMH. Cameron & Green. types and evaluation of Leadership Development efforts-Trait. Wiley. “Leadership in organizations”. population ecology.3. 2010. Beckhard’s change formula-Buchanon and Mc Calman’s model of perpetual transition management-Types of individual. 2006. Srivastava. A. 2009. “Managing change in organizations”. 6. Eric Flamholtz & Yvonne Randle. Cambridge. 2008. psycho-dynamic and humanistic approaches to change. behaviors. 11.
Tata McGraw Hill. New Product Development: Innovation and New Product Development (NPD). 8.II: Product Market Evolution: Strategy and Planning. Unit . HPH. Brand management: Branding. Product architecture. Anandan. 2007. Product Concept generation. Brand management practices. Theories of NPD. “Product Management”. Brand Equity. Preference Segmentation. IdeaScreening. McGraw Hill. “Product Management”. 2009. repositioning strategies and Brand Loyalty. 2010. “Product and Brand management”. and PREFMAPS–flow charts and concepts. Kogan Page Publishers. Brand positioning. 6. U C Mathur. 1982. “Trade Markets and Brands”. Sridhar J Murthy and Gary L Lilien. Generic Product Development Process. Organization for product Management. Innovation diffusion and adoption process. (M): Product and Brand Management
Unit . Wind Yoram. “Marketing Models”. Growth Strategies Intensive. 9. Role of R & D. Excel Books New Delhi. “Product Policy”.I: Product and Branding Decisions: Product. PHI.V: Product Development and Testing : Product Launching. Perceptual mapping. Richard Elliott. 4. Product Maps.3. Pre-testing. 2006. 1982. Ad little. Ulrich K T.IV: Market Segmentation: Market Structure Analysis. concept selection. Planning annual Budget and strategy. 11. Test marketing. 2008. Market Maps and Joint Space Maps. “Strategic Brand Management”. Prototype Product. trial and repeat models. Wind Robertson Market Model. John Wiley & Sons. “Compendium of Brand Management”. Helen Edwards. 5. Shell International. objectives. 10. “Creating Passion brands”.
. Business Analysis-Cost Behavior-learning curve analysis. 2008. Suggested Books: 1. 2010. Product Mix. Kavin Keller. 2008. Davis & Ginsbury. GE. Six guiding principles of product launching. Bently. Addison and Wesley. 2. “Product Design and Development”. Preference – choice models. Marketing Mix allocations.Demand Analysis–First Purchase and repeat purchase. Design for manufacturing. Unit . Anitha Goyal. Product Modification and Deletion. Diversification strategies.6. Pessemier Edgar. Cambridge University Press 3. Packaging. Chunnawala. “Strategic Brand management”. Interactive. Dr. Unit . Product Portfolio analysis BCG. 2009. Models of NPD.1. Unit . Policy. Pearson Ed 3rd Edition. and Concept Testing. Oxford press. 7. Product line.III: Product Modification and New Product Introduction: Idea generating device. Risk-return analysis. DESIGNR. New Product Introduction. BRANDAID model and Defender model.
2nd Ed. Shimp “Advertising and Promotion”. 2.A. Establishing objectives and budgeting for the promotional programme.C. publicity and public relations. 13. Iane. Suggested Books: 1. Media planning & Strategy: Developing Media Plans & Strategies and Implementation with IMC perspective. Rositer & Percy. King & Russel “Advertising Procedure” 6/c Pearson Publishers. 11. George E Belch. Krishna K. 2010. 9. Cengage Learning. 2010. Tata McGraw Hills. consumer and trade oriented sales promotion. Distribution of Services. Evaluating. Kogan Parge Publishers. Direct marketing. Personal selling process and approaches. Excel Books. 7th Ed. “Ad-Management & Integrated Marketing Communication”. Cengage Learning. execution styles and creative tactics. Shah & D’souza “Advertising & Promotion”.Sethia “Advertising”.2. and selection of channels. 2007. Unit – II: Developing Integrated Marketing Communications: Creative strategy development. Allen & Semenik “Advertising Management”. S. 2010. Havaldar and Vasant M. 2010.
. Chunnawalla. 2008. Roddy Mullion “Sales Promotion”. Cavale “Sales & Distribution Management”. motivating and controlling sales force effort. Ogvinn. selecting suitable channel partners. SHH Kazmi & Satish Batra “Advertising & Sales Promotion”. 2009. Panda & Sahadev “Sales & Distribution Management”. Dr. 10. K. 7. prize promotions. Developing and operating sales promotion for consumers & trade: Sales promotion tools: off . Unit – IV: Sales Promotion and Support media: Sales Promotion . Gupta “Sales & Distribution Management”. premium promotions. Integrated marketing communication planning process. Integration of personal selling with other promotional tools. Monitoring. Tata McGraw Hills. the internet & Interactive Marketing. 3. 2010. Motivation and control of channel members. 6. Unit – III: Personal Selling: Role of personal selling in IMC programme. Channel design. Support media – Elements of Support media and their role.3. Unit – V: Distribution Management: Role and functions of channels of distribution. 2006.shelf offers. 2010. Tata McGraw Hills. 4. 8. (M): Promotion and Distribution Management
Unit-I: Marketing Communications: The nature of marketing communications. U. Coordinating Sales promotions and advertisement.objectives. Tata McGraw Hills. 12. Distribution cost. S. 2009. Excel Publishers. evaluating & controlling promotion programme. 2008. market logistics & supply chain management. The integration of marketing communication. control and customer service. Tony Carter “Sales Force Management”. Model of marketing communications decision process.P. HPH. Jaico Publishers. Oxford University Press. Process of execution of creative strategy: Appeals. 5. price promotions.6. Micheal A Belch & Keyoor Purani “Advertising and Promotion”. Distribution Systems.
Verbal Model. Pfeifer. Gravity Model.3.judgemental Method. Qualitative Response Models. Neil T Bendle. Sridhara Moorthy. Positioning through Brand Linkages. “Marketing Engineering”. Promotional analysis. Steps in Ad design. Forecasting methods. “Marketing Models”. “Marketing Metrics”. Phillip E. 2010. (M): Marketing Engineering
Unit – I: Marketing Engineering approach. Strategic marketing Decision Making. Gary L Lilien. Promotional types and targets. Business value of Marketing Engineering. Ad budg model.The bass Model. Bases for Differential Pricing. Arnaud De Bruyn. 4. Rao & Miller Model. 2006. Advertising Budget Model. Unit – IV: Strategic Market Analysis. Marketing decision Environment. Preference maps. PHI. Response Model.Model. Adcad system. Individual Response Models. Unit – III: Market response Models: Concept of a Response Model. Wharton School Publishing. the Full Model. Unit – V: Geo-demographic analysis. Box and Arrow model. Mathematical model. Differential Pricing. “Principles of Marketing Engineering”. targeting. response Models. P H I. Paul W Farris. Approaches to Measure Customer Value. Suggested Books: 1. Bases Model. Value in Use assessment. Key Concepts of Marketing Engineering ( ME). Limitations of Perceptual and Preference Map. Gary L Lilien. Philip Kotler. new Product forecasting Models. Market and Product Analysis method. Promotional Effects Model. Trafford Publishing. Causal Methods. Gary L Lilien. Tools for Marketing Engineering. Time Series methods. Trial / Repeat Model. Syntex Approach. Product Life Cycle.
. David J. Models Vs Judgements. 2. Shared Expenditure Models. Arvind Rangaswamy. selection of forecasting methods. 2005. Arvind Rangaswamy. Promotional Effects. Pricing Models. 3. 2005. Targeting. Advisor Model.6. Reibstein. Graphic model. Media Decisions. Customer Value. Economic Life time value. Positioning-Traditional Segmentation. Competitive Bidding. Revenue Management Process. Unit – II: Segmentation. Perceptual maps.Aggregate Response Model.3.
Abraham Shibershatz. nested sub queries. triggers. Thomson – India Edition. Umanath & Richard W. derived relations. distributed information system. 4. concurrency controls.7. Relational Data structure: tuple. Unit – V: ORACLE: Introduction: SQL-SQL commands for data definition & data manipulation. set. Rob & Coronel. 7. “Database Development and Management”. hierarchical.“Data Base System Concepts”. QBE. referential integrity. data mining. Prentice Hall5. network transparency. “Database Management & Design”. “Data Modeling and Data Base Design”. views. World Wide Web. attributes. Hansen & Hansen. transaction definition in SQL. data modeling. Henry F. Korth & S Sudershan. durability.3. states. E-R Schema to tables. deadlock handling. QUEL. Jr. “Database Systems”. integrity constraints. views-proceduresindexing. isolation. 3. Serializability. network. recovery systems. mobility and personal database.1. Elementary operations. design of E-R Schema. Unit – II: Relational Languages and Relational Database: Functional dependence: normal forms. Page. Unit – III: Transaction Processing: Transaction concepts. SQL report writer. spatial and geographical.
. Scamwell. Special Indian Ed. Lemme & Colby. Prentice Hall. Codd’s rules. log based shadow paging. PL/SQL. joined relations. McGraw Hill. null values. Special edition Using Oracle 8/8i. domain. 6. embedded SQL. multimedia database. Prentice Hall. object oriented. distributed query processing. Unit – IV: Distributed and Special Database: Distributed data storage. deadlock. locking. Narayan S. forms design process. relational algebra operators. Introduction to distributed databases. Suggested Books: 1. Data analysis. concurrency control. 2. DDL. set operations. entity relationship diagrams. Lee Chao. handling. Auerbach Publications. “Implementing and Managing Oracle Databases”. (S): Relational Database Management Systems (RDBMS)
Unit – I: Database Concepts and Modeling: Introduction & overview – Client/Server Technology: 3 Tier architecture. commit protocols. aggregate functions. Thomson. 2010. SQL menus. data warehousing. atomicity.
Reports. Synonyms. Generation of SQL report 18.) 8. Drop Table 7.3. Working with All SQL Queries using functions (Number. Creation of Functions. Updating Tables 4. 16. Creating Tables & Applying All Constraints 2. Alias Table 5. Deleting Data From Table 6. Creating Views 11. Cluster.
. Working with Joins 10. 15. Creation of Cursors 14. Inserting Data into Tables 3.1. Creating forms and working with different objects. Working with sub queries 9. Indexes etc. Creation of Triggers 17.: RDBMS – LAB Oracle – Practical Syllabus
1. Creation of Procedures. Writing PL/SQL programs 13.) 12. Graphics 20.e. Creating Objects (i. string functions etc.1. 19.7.
A model of elements of Strategic Management: The Strategic Position–Strategic Choices-Strategy in action Unit: II: Strategic Position: Evaluating a Company’s external environment–Relevant components of External Environment–Creating the Environmentally aware Organization–The General Environment –Demographic Segment. “Crafting and Executing Strategy.1: Strategic Management
Unit: I: Strategic Management. 2nd Ed. Unit: V: Strategic Implementation: Strategic Control and Corporate Governance–Responding Effectively to Environmental Change-Attaining Behavioral Control: Instilling a Corporate Culture that promotes Good Strategy Execution–Leading the Strategy Execution Process. Economic Segment & Global Environment–The Competitive Environment-The Macro Environment–Key drivers of change–Porter’s Diamond Model–Porter’s Five Forces Model–Industry Analysis-Strategic groupsopportunities. Benefits of outsourcing. Stagnant industries. Various activities for outsourcing. Cengage Learning. Strategic Alliances. Strategy & Leadership. Sources of Competition-Competitor analysis. Corporate Culture: Organizational Structure and Controls. Crafting & executing strategy. New Delhi.J. Strategic Leadership. Corporate governance. Unit IV: Strategy alternatives: Corporate Level and International Strategy: Creating Value through Diversification–Related Diversification-Vertical integration strategies. Hoskission. capabilities and core competencies–Cost EfficiencySustaining Competitive Advantage–Diagnosing strategic capability–Managing Strategic capability Unit: III: Strategy Formulation. Product & Market Diversification-Merger and Acquisition strategies. Outsourcing. Jain. Social Responsibility & Corporate Governance. weak and crisis ridden Business. Gerry Johnson. 2010. Maturing Industries. Gamble and Arun K. The Managerial Process of Crafting and Executing Strategy: Developing a strategic Vision. 2. Turbulent and high velocity markets. Runner-up firms. Political Segment. John E. growth and drivers of outsourcing. Socio culture Segment.Concepts and Cases”. Pearson Ed Ltd. Definition. Strickland A. Suggested Books: 1. Industry Competition. . “Exploring Corporate Strategy”. Arthur A Thompson Jr. using offensive and defensive strategies. New Delhi.
. Mission Statement. Technological.4. and Fragmented industries. Richard Whittington. Michael Hitt.The Quest for Competitive Advantage . “Strategic Management”. Concept of strategic Intent. 3. Supplementing the Chosen Competitive Strategy-Co-operative strategies. threats.. Strategies for Industry leaders. Kevan Scholes. Establishing objectives. unrelated diversification. Business–Level Strategy-Creating and Sustaining Completive Advantages: Strategy and Competitive advantage–Strategic Choices–Bases of Competitive Advantage-Generic Strategies Sustaining Completive advantage–Competitive Strategy in hypercompetitive conditionsIndustry Life Cycle Stages: Strategic Implications: Tailoring strategy to fit specific industry and company situations-Strategies for competing in Emerging industries. Ireland. 2009. Unbundling and Outsourcing strategies. Strategic Entrepreneurship–Crafting a Social Responsibility Strategy. Tata McGraw Hill Education Private Limited. United Kingdom. other internal environment–Strategic Capability-Evaluating a Company’s Resources and Competitive Position–Value-Chain Analysis Resources.
“Strategic Management. “Text Book of Strategic Management”. 5. 8. Anthony Henry. U. 9. Alan B. 2010. “Strategy and Organisation” 1st edition. U.4. 10. Fred R. K. Hari Krishna.s New Delhi. Cengage Learning. Pearson education. Rao and V. Hyderabad. T. Dess. Mathur. Hyderabad. 2009. Mintzberg H. “An Integrated Approach to Strategic Management”.S. “Strategy Safari”.C. Gregory G. “Understanding Strategic Management”. New Delhi. Lumpkin. "Strategic Management and Business Policy". 11. Charles W. 15. P. “Strategic Management – Theory and Application”. Thomas L. Tata McGraw Hill Education Private Limited. New York. Oxford University Press. 2009. 7. Oxford University Press. Himalaya Publishing House. Eisner. Bruce Ahlstrand. David.. 2010. Marios I. 2010.
. 2001. L. Excel Books. “Strategic Management – Concepts and Cases”. “Strategic Management”. 2005. New Delhi. UPendra Kchru. 2008. 2010. Subba Rao. 2009. Wheelen and J. Jones. “Strategic Management – Global Cultural Perspectives. New Delhi. New Delhi. “Strategic Management – test and cases”. 2008. V. “Business Policxy and Strategic Management (Text and Cases)”. ButterworthHeinemann – An impirint of Elsevier”. cambridge 6. Loizos Heracleous. David Hunger. G. Pearson Ed. 2009. Macmillan Publisher India Ltd. 14. PHI Learning. Text and Cases. 2009. Adrian Haberberg & Alison Rieple. 16. Hill & Gareth R. Joseph Lampel. 12. New Delhi.P. Excel Book. Kastsioloudes. Concepts and Cases”. 13.
Warehouse automation.4. SC restructuring-issues. Revenue Management and role of IT in SCM. Pricing. factors influence design. types of bench marking. Customer focus in SC. Integration of lean manufacturing and SCM. Containerisation. Selection of Handling systems. PPP environment.IV: i. Packaging and Repackaging.Problems and issues in Transportation. methods of BM. Developing customer service strategy. iii. Customer Service. iii. Role of Human Resources in SCM. options in distribution network. Global sourcing–issues and Problems. Role and importance of Handling systems. Value chain and value delivery systems for SCM. Issues in Workforce Management and Relationship Management with suppliers and Customers and employees.. Logistics in Maximizing profitability and cash flow. Third party and value added warehousing. Agile Manufacturing. Fleet Management. multi model transport. SCOR Model and optimization in SC. Unit . Multi-tier Supplier partnerships.I: i. development of integrated logistics strategy. iii. Customer led business. modes of transport. demand flow. Alliances and Collaborative advantage. Retail SCM. Reverse Supply Chain. inventory as an element of customer service.V: i. Objectives and function of SCM.collaboration.III: i. Milk run and cross docking. elements of lean manufacturing.2: Supply Chain Management
Unit .types of warehouses. Unit . Developing the Logistics organization for effective Supply Chain Management.
. ii. Internal and Outbound Logistics in SCM. Creating and managing Supplier Relations. Strategic relationships in–logistics.II: Logistics Management. Transportation in SC. problems and benefits. Aggregate planning. Inbound. Warehouse management systems. ii. 3PL. Complaint Handling. conceptual framework of SCM. Role and importance and selection of Handling systems in SC integration. Bullwhip effect. Reverse Logistics. Problems of complexity confronting SCs. bar coding. Introduction to Supply Chain Management-Concept. Role and importance of Distributors in SCM. JIT. Unit . Demand Planning. Factors influencing the selection of transporter. ii. Strategic Issues in Supply Chains-Strategic Partnerships. Channel design. Forecasting. Lean Manufacturing. Distribution network in SC. Inventory Management in Supply chain-Role and importance of inventory in SC. iii. Bench marking . e-Procurement. RFID. Transportation formats. Equipment Warehousing. Reverse Auctions. Process of BM. i. Unit . SC Network Design. Supplier Partnerships. supply chain strategy. Global Supply Chain Management. The role of Modelling. VMI. inventory. Group Purchasing. ii. Handling systems. SC integrationInternal and external. Modes of Transportation. International Logistics. Factors influencing the decision making process of outsourcer. warehousing operations. Outsourcing. Inventory policies. factors affecting transportation performance. Managing Predictable Variability. 4PL.Issues and problems in Bench Marking. Sourcing of material. iii. Vehicle Scheduling and routing. Warehousing. ii. Technology integration.
1st Ed. 2009. 2002. 1st Ed. Kogan page. Software and Case Studies”. 2. Gustafsson K & others. 12. “Supply Chain Management process. “Exploring the Supply Chain Theory and Practice”. Excel books. Jaico. Power Mark J & others. 2010. “A Logistics Approach to Supply Chain Management”. R. “Supply Chain Management”. Sahay. 1st Ed. 9. 1st Ed. 16. 2009. “Managing the Supply Chain”. CRC Press. “Supply Chain Management and Advanced Planning concepts. 7. Models. 8. Altekar. T. Kachru Upendra. 1st Ed. “Supply Chain Management”. 1st Ed. 1st Ed. 2nd Ed. Palgrov. Macmillan. 15. 2009. 2009. Pearson. “Supply Chain Management”. Coyle.J. 13. 2005. 1st ed. 2008.G. Crandall. 6. Cambridge. Etc. Stapenhrust. 11. 2007.H &Kilger. 2005 Response. Stadtler.. Oxford. Techniques and Practices”. Rahul.J. system and practice”.Suggested Books: 1. Leenders.P and Deshmukh. TMH. PHI. C. 2010. “Retailing Logistics & Fresh food Packaging Managing change in the supply chain”. Elsevier. 3. “The Benchmarking Book: A how–to-guide to best practice for Managers and Practitioners”. Shah. V. . Gattorna. 2009 Cengage. 5. Michiel R and others. Kogan page. 4. 2009.. Bardi E. Joha. 2010. Springer. “The Outsourcing Hand book How to implement a successful outsourcing process”. “Essentials of Supply Chain Management”. Mohanty. T. “Supply Chain Management: Concepts. Mentzer. N. BS. Chandrasekaran. 14. J. Richard E & others. “Purchasing and Supply Chain Management”. 2004.
. “Principles of Supply Chain Management”. S. DW. “Supply Chain Management”. 10. Ling Li. JL & Walters. 2009.in the 21st Century. J.
Investments nurturing methodologies – valuation of venture capital portfolio. Mitchell. Ltd. evaluation of EDPs. 2005. Millenium Edition. SIDBI. 2006. “Cases in Entrepreneurship”. course contents and curriculum.K. 12. 1st Ed. 2007. SFCs.. Unit – IV: Institutional Finance to Entrepreneurs: Commercial Banks–Other Major Financial Institutions such as IDBI. Poornima. IFCI. 2006. Cengage Lerning. 2010. “Entrepreneurship New Venture Creation”. Raj Agrawal.E. IIBI. Hodgetts. 5. objectives. “Dynamics of Entrepreneurial Development and Management”. DICs. Excel Books. Need for Institutional support to Entrepreneurs–Role of NSIC. Nirjar. 2007. 2006. 2006. Narayana Reddy. 9. David H. NABARD. relevance and development of venture capital funds. “Entrepreneurship”. Bhowmik. Kuratko and Richard M. 4. and TCOs. Cambridge 2.R. A. SSICs. growth. Vasanth Desai. Entrepreneurial mobility. S. Bhowmik and M. 3. MSME act. and Entrepreneurship Development Programmes (EDPs)–Need for. Microfinance institutions. Need. 10.3: Entrepreneurial Development
U nit – I: Entrepreneur and Entrepreneurship: Evolution of the Concept of Entrepreneur–Characteristics of an Entrepreneur–Distinction Between an Entrepreneur and a Manager–Functions of an Entrepreneur–Theories of Entrepreneurship– Concept of Entrepreneurship–Growth of Entrepreneurship in India–Role of-Entrepreneurship in Economic Development–Concept of Entrepreneurship–Functions. Specialized Institutions. HPH.. P. Excel Books. “Entrepreneurial Development and Small Business Enterprises”. Development. Pearson Education. Unit – V: Venture Capital: Venture Capital Financing Concept and features. Structuring venture capital financing. Thomson. Revenue multiplier method. Investment process and evaluation – Conventional valuation method. MSMEDI. phases. 2007. SSIB. R. SIDCs. New Age International.S. “ Corporate Entrepreneurship” 1st edition. “Entrepreneurship”. Exit Strategies of venture capital financing. Role of private equity. U nit – II: Factors Affecting Entrepreneurial Growth: Economic and Non-Economic Factors–Government Actions. 2004. Entrepreneurial motivation. Sahay and A. Vijay Sathe. Structure and regulatory framework of venture capital financing in India. M Charantimath. 2009. Industrial Estates. UTI. S. Chand & Co. Hott.A. Dr.
. S. Donald G. 6.4. “Entrepreneurship”. Problems. Morse. 8. Unit – III: Small Enterprises: Definition–Characteristics–Relationship with large units–Rationale–Objectives–Scope of Small Enterprises–Opportunities for an Entrepreneurial career–Role of Small Enterprises in Economic Development–Their problems–Project Identification and Selection–Project Formulation–Project Appraisal–Financing–ownership Structures. Recent Trends of Women Entrepreneurship–Meaning of and-Need for Rural Entrepreneurship– Problems and Development of Rural Entrepreneurship. LIC. “Entrepreneurship – Text and Cases”. “Business Environment”. Policy imperatives of VCF development in India. “Small Scale Industries and Entrepreneurship”. 11. and EXIM Bank. 2006. Vasant Desai. Sage Publications. Entrepreneurial competencies. the first Chicago method. Khanka. 7. Suggested Books: 1. PHI. HPH. Performance of TDICI and other Venture Capital Firms in India. “Entrepreneurial Development”.
Management of interest rate risk. Currency Swaps: Types of Currency Swaps.Using Interest rate Swaps to lower borrowing costs. Asset-Liability Management (ALM): evolution & concept. Need and scope of risk. Clearing house. Risk Indicators.4. Using Currency Swaps to lower borrowing costs in foreign country. Managing risk when risk is measured by VaR or CaR Non-Insurance methods of Risk Management-Risk Avoidance. Differences between forward contracts and futures contracts. Pricing of Interest rate swaps at origination and valuing of Interest rate swaps after origination. Interest rate swaps. credit risk and exchange rate risk. Limitations of Forward contract. types of swaps. Loss Control. to hedge against risk of a decline in Revenue. to hedge against risk of an increase in Cost. Misconceptions of Risk. stresses testing. marking to the market. to hedge against risk of a rise in the value of a liability. Risk management with Futures contracts–the hedge ratio and the portfolio approach to a risk–minimizing hedge. Source. Valuation of forward contracts. Valuation of Futures contract. identification and evaluation of Risk. Risk Management Process–pre-requisites and fundamentals. Risk Retention and Risk Transfer. margin requirements. Possible Risk events. Interest rate Swaps: Mechanics of Interest rate swaps . Capital Adequacy. Nature. Valuation of interest rate Swaps. RBI guidelines.4. measurement. Currency swaps. A comprehensive view of Risk in Financial Institutions. arbitrageurs and other participants in Derivatives Market. Risk reporting process–internal and external. Risk management approaches and methods. Interest rate risk and exchange rate risk. Forward Contracts to manage Commodity price risk. Futures contracts: Definition. hedge against risk of rising and falling interest rates. Individuals. Unit – III: Techniques and Tools of Risk Management: Forward contracts and Futures contracts The concept of Derivatives and types of Derivatives. computation. An integrated approach to Corporate Risk Management. to hedge against risk of a decline in the value of an asset. Unit – II: Measurement and Management of Risk: Value at risk (VaR): The concept. Forward contracts: Definition. hedgers. features and pay-off profile of Forward contract. back testing. Cash flow at risk (CaR): VaR and CaR to make investment decisions.
. Pricing of currency swap at origination and valuing of currency swap after origination. Types of risk–Product market risk and capital market risk. Basis and convergence of future price to spot price. Unit – IV: Techniques and Tools of Risk Management: SWAPS Definition.1(F): Financial Risk Management
Unit – I: Introduction to Risk Management: The concept of Risk. speculators. liquidity risk. Valuation of currency swaps. The role of Derivative securities to manage risk and to exploit opportunities to enhance returns.
Tata McGraw-Hill 9. John C. Pearson Education. 3. 2003. “Derivatives and Risk Management Basics”. Ltd. Suggested Books: 1. Pricing of call and put options at expiration and before expiration. Cambridge press 6. 2007. Vision Books Pvt. Dempster. 5. Cambridge press. “Theory and Practice of Treasury and Risk Management in Banks”. A. “Asset Liability Management”. 11. Option premium. 7th Ed. W. Stulz. H. Jayanth Rama Varma. 7th Ed. 2003. The Black & Scholes option pricing model (BSOPM): assumptions. “Derivatives Valuation and Risk Management”. “Risk Management: Value at Risk and Beyond”. intrinsic value and time value of options. M. Rene. “Options. Miller. American option and European option. TMH.Chance & Robert Brooks. Rose & Sylvia C. “Risk Management & Derivatives”. Indian Institute of Banking and Finance. Types of options: call option. Paul Hopkins. Futures and Other Derivatives”. “Bank Management & Financial Services”. Dubofsky & Thomas. Jr. The Binominal option pricing model (BOPM): assumptions . 7. A. Options in the money. M. Delhi.
. 2. 2008. 2nd Ed. “Fundamentals of Risk Management”. Dun and Bradstreet.. “Theory of Financial Risk and Derivative Pricing”.single and two period models. Cengage Learning 12. 10. Thomson Southwestern.Unit – V: Techniques and Tools of Risk Management: Options Definition of an option. 2009. Options on stock indices and currencies. Kogan Page. Ravi Kumar. Oxford University Press. TMH. Taxmann 8. Hull & Sankarshan Basu. March 2006. at the money and out of the money. 4. Peter S. put option. Hudgins. Indian Edition. 2010. “Derivatives and Risk Management”. Institute of Risk Management. Jean-Philippe Bouchaud and Mark Potters. David. Don M. 2002. “Financial Risk Management”.
Dividend Provisions.The gross and net concept of NPA’s. Plastic Money. Reinsurance: the concept. Unit – V: Life Insurance and General Insurance: The concept of Life Insurance. Banc-assurance. types of Life Insurance contracts. Endowment Life Insurance. Unit – IV: Introduction to Insurance: Insurance as a Risk Management Technique: Principle of Indemnity. remuneration. types of lending. Life Insurance Products. Various services offered by banks. Functions of Insurers: Production. Insurable Interest. uses. Provisions of Life Insurance contracts: Settlement Options. Ratings. Changing role of Banks as Financial Intermediaries. criteria for appointment and capital adequacy norms for broker. Variable Life Insurance. implications & recovery of NPA’s Unit – III: Regulation and Innovations in Banking System: Regulation of Bank Capital: The need to regulate Bank Capital. ATM. classification.
. Classification of Life Insurance: Ordinary. Optional Provisions and Universal Life Policy Provisions. Analyzing banks’ financial statements: CAMELS. Concept of Regulatory Capital. Financial statements of banks with special focus on Indian banks. (F): Banking and Insurance
Unit – I: Introduction to Banking: Bank. Marketing channels: Agents & brokers – professionalism. steps to be followed in the assessment of credit worthiness of a prospective borrower. Characteristics of Insurance contract. different types of loans and their features. Loan Pricing: The basic model. the credit process and management. National Electronic Funds Transfer. utmost good faith. Concept of Economic Model. Key Performance indicators.Deposits and Other sources Unit –II: Uses of Bank Funds: Features of Bank Credit. Whole Life Insurance. Customer. Scope. Special Life Insurance forms: Characteristics.4. Participating & Nonparticipating Life Insurance. Investment & Financing. Health and General insurance–Overview. Banking Innovations:-Core Banking Solution. Bank-customer Relationship. Universal Life Insurance. Basel Accords I and II. an overview of IRDA. Accounting & Record Keeping and other miscellaneous functions. Role of commercial banks in Economic Development. Retail Banking-Products & Services-Nature. responsibilities. Future and Strategies. uses and advantages. NPA’s:. Underwriting. nationalization. Adjustable Life Insurance. Group & Credit. reforms. Evolution of Banking in India–origin. Mobile Phone Banking. Non-forfeiture Options. subrogation. Net Banking. advantages & disadvantages. Rate Making.Term Insurance. cost-benefit loan pricing. Third Party Administrators. Types of Insurers. Sources of risk in banks. pricing fixed & floating rate loans. Types. causes.4. Managing Claims and Losses. Requisites of insurable risks. Tax treatment of Life Insurance. Sources of Bank Funds. overview of Financial Inclusion in India. Customer Profitability Analysis. The Actuarial Science: The concept and the responsibilities of an actuary.2. Industrial.
MacMillan 2009 10. Perspectives in a Global Economy. Aruna Jatesan. Sommer. Hennie Van Greuning. Jaico Publishing House 2008 4. 2008 8. Banks & Institutional Management. Cengage Learning 2005. 2. Risk Management & Insurance.R. S. 9th Edition 6. Mark. Pearson. Vaughan & Therese M. Risk Management & Insurance. 2nd Edition. Indian Insurance – A Profile.Rose & Sylvia. T. 7. 12th Edition. Managing Banking Risk. Himalaya Publishing House 2010. James S. Risk Management & Insurance. Management of Banking & Financial Services.S. Trieschmann. 7th Edition. Prentice-Hall of India Private Limited-2007. Hoyt & David. Emmett J. Bank Management & Financial Services. 3. 2nd Edition.
. W. H.Dorfman. 8th Edition. 5. Introduction to Risk Management & Insurance. Jaico Publishing House. Hudgins. India Edition 2003. Skipper & W. Harold. S. Sonja Brajovic Bratanovic.Jean Kwon. Blackwell Publishing 2008 9. Padmalatha Suresh & Justin Paul. Fundamentals of Risk & Insurance. Robert E. Wiley. Vaughan.Suggested Books: 1. Tata McGraw Hill 2010. Vasant Desai. Narayanan. Viswanathan. D. Peter. C.
Cambridge. Bharti Pathak. 5th Ed. 6. 10. (F): Financial Services and Systems
Unit – I: Financial Services concept and meaning–Financial system–Growing importance of financial services in financial system–Classification–Traditional and Modern view–Fund based and non fund based services–Financial engineering–Need for innovation–New financial products and services–An overview of Indian financial services sector scenario. Vasant Desai. advantages of leasing–Legal aspects–Lease documentation and contract–Tax and accounting aspects of leasing–Financial evaluation of leasing– NPV and IRR approaches–Break even lease rental. “Financial Markets and Institutions”. HPH. 2009. Tata McGraw-Hill. Credit rating concept and advantages of ratings–Types of ratings–Symbols of ratings and gradesDimensions of credit rating methodology and process–Credit rating agencies in India and their rationale. Dr. S. Gordon and Natarajan. Gurusamy. Mumbai. Meir Kohn.4. Harold L Vogel. Ltd. Pearson Education. Ltd. “Financial Services in India”.B. “Financial Services and Markets”. 5. “Indian Financial System”. Tata McGraw-Hill. “Financial Markets Bubble and Crashes” 1st ed. 2009..A.G. V. “Financial Services”. 2009 2nd Ed. Oxford University Press. Bill discounting–Concept and characteristics–Process of bill discounting–Legal aspects–Parties involved and their legal obligations–Financial aspects–Calculation of discount charges and effective interest rates.Y. Education Pvt.4. 2009.. HPH. 2009. 5th Ed. F. 2. “Financial Markets and Services’. Punithavathy Pandian. 3. New Delhi. 4.3. Pvt... HPH. “Financial Markets and Financial Services”. Mumbai. Unit – III: Factoring concept and features–Classification–Functions of factor–Legal aspects–Financial evaluation of factoring–Decision analysis for factoring–Factoring scenario in India–Kalyan Sundaram Committee – RBI guidelines. New Delhi. mathematics–Flat and effective interest rates. 3rd Ed. “Financial Services”. and Eakins. Suggested Books: 1.
. 7th Ed. 2010. 9. 1st Ed. Unit – V: Merchant Banking concept and evolution–Functions of M. S. “Financial Institutions and Markets”. Khan. 1st Ed. Pearson Education. eligibility norms–Lead manager– Underwriter–Brokers and Bankers to issue–Registrar–portfolio managers–New issue management process and stages involved–pricing of public issues–Book building process–Green shoe option– Initial public offering–Promoter’s contribution–Preferential issues–SEBI guidelines relating to new issues of securities. Unit – IV: Venture Capital Financing–Concept and features–Venture Capital funding process–Funding and entry strategies of VCF–Structuring venture capital financing–Valuation of VCF-Conventional valuation method–First Chicago method–Revenue multiplier method–Exit strategies of VCF– Ventures capital financing scenario in India–Regulatory frame work of VCF. M. Avadhani.S. Mishkin. 2009 Vikas Publishing House.Lease v/s buy decisions Hire purchase concept and features–Legal and tax frame work–Financial evaluation of hire purchase–H. 7.. 8. 2010.P. 2006. Unit – II: Concept of leasing–Classification–Rationale. . 2nd Ed...
Trait. Performance analysis. Robert L Cardy. Performance review. N. 5. 2010. H. KPAsPerformance Targets. Smart pyramid. Competence and Contribution related pay models. PHI. PM Audit. performance shaping factors–Yerkes– Dodson’s Law-Corporate performance management-EFQM Excellence model–Diagnostic and Process bench marking. Pearson. Attribution theory-Causal matrix. “Performance Management & Development”. S. 2004. 8. “Performance Basics”. Unit – IV: Competency mapping and Pay Plans: Competency Mapping–Mercer’s Human Capital Wheel–Human Asset worth estimator and Accession rate-CIPD Human Capital framework. Direction of trouble shooting with Behavior model–Mager and Pipes trouble shooting model . The McBer Generic managerial competency modelCompetency causal flow model-Competency gap–Competency Assessment-Balanced Score Card framework. call back pay. “Performance Management”. Excel books. 11.ATI performance improvement model. Performance. Joe Willmore. A. 9. Deb.
. DHL. 7. Michael Armstrong. 4. Behavior and Results approaches to measuring performance. Unit – V: Performance Metrics and Models: Performance measures pyramid. “Performance Management”. The impact of HRM practices on performance. “Performance Management systems”. 2010. Sarma. “Performance Management”. ASTD Press. 2008. Role Play–Self-appraisal-360 Degree appraisals-Rating-less appraisals for the future of PMS. Performance Appraisals. Unit – III: Performance Bench marking: Human information processing and performance loop. The impact of Performance Management on Line managers and Employees. Gilbert’s performance matrix and Behavior Engineering model. Prem Chadha. Macmillan. Performance planning and Role clarity. “Performance Management”. 6.5. 2. Spangenberg’s Integrated model of PM. 2008. Suggested Books: 1. PM pathway analysis. Cafeteria benefits plan. Kohli & T. Oxford. 2009. B.M. (HR): Performance Management
Unit – I: Introduction: Definition. Conceptual. Unit – II: Performance Appraisal: Assessment center-psychometric tests. Wang Lab.4. 2010. “Performance Management”. A. 2009. HPH. Critical incidents worksheet. RCN Models of PM. 3. Bagchi. Rao. concerns and scope of PM. Jaico. kogan Page. Diagnosis and Performance improvement. “Performance Management systems”. Combining behavior and outcomes. Determinants of job performance. T.D. “Performance Management & Appraisal System”. Aguinis. Sears model for organizational performance. Sage. M Armstrong.1. 10. Mapping.S. Cengage. 2010. process. Singh.V. 2010. “Performance Management”. 2009. sequence and cycle of PM. Steps for designing metrics.
2010 PHI Learning Pvt. D. Padhi. New Delhi. Venkat Rathnam. 2010. P. Excel Books. Pearson Education. 5. R. Singh and Neeraj Kumar. 2009. 2009.4. 7. Ltd. “Labour and Industrial Laws”. Vikas Publishing House. Ltd.S. C. P.2. Sivarathna Mohan. New Delhi. “Employee Relations Management”. “Industrial Relation and Labour Welfare”. 2009. Oxford University Press – New Delhi. Suggested Books: 1. (HR): Labour Laws and Employee Relations
Unit – I: Labour Legislation Administration: The classification of labour laws–The scheme for the structured study of the Acts–Labour Administration–Evolution of labour administration in India–labour policy in India–Judiciary and the child labour–Right to education and child labour–Public Interest litigation and child labour–labour administrative machinery of the government the role of ILO In labour administration–Recommendations of the Second National Commissioner on Labour–2002. S.N. “Labour Laws for Managers”. Singh. health and life insurance Unit – III: Wage Legislation and administration: The need for wage legislation–payment of wages act–1936– the minimum wages act–1948–the payment of bonus act–1965-equal remuneration act–1976–the context and concepts of wage–wage administration in India–Components and determinants of wage–wage structure towards a wage policy. 2008. K. 3. “Industrial Relations".C.5. B. Retirement. Unit – II: Employee Benefits–Defining and exploring employee benefits–Employee benefits practice–Legal and regulatory influences on discretionary benefits practices– the economics of employee benefits– regulating employee benefits–social security legislations–major legislations–The ESI Act–1948-the maternity benefit act–1961–the workmen’s compensation act–1923-the payment of gratuity act1972–Employee provident funds and miscellaneous provisions act–1952. 4. New Delhi. “Industrial Relations and Labour Laws”. 2. PHI Learning Pvt. Mortocchio. Srivatsava. Unit – IV: The Trade Unions Act 1926–the trade union leadership and linkage of trade union–with potential parties–problems of trade union recognition and government policy–trade and collective bargaining–problems and issues involved in collective bargaining–extent of success of collective bargaining process–collective bargaining in promoting industrial amity and peace–Industrial Employment (Standing Orders) Act–1946. “Employee Benefits”. 2010. Joseph J. Tata McGraw Hill.
. 6. Unit – V: Industrial Relations–basic concept and philosophy of industrial relations–evolution and growth of industrial relation in India–factor influencing industrial relations in India–Industrial relations to Employee Relations–differences in perspectives–employee relations at work place–culture and employee relations–future of employee relations industrial conflict–types and causes of industrial disputes–machinery for the prevention and settlement of industrial disputes.
2004. Knowledge management infrastructure. “Knowledge management in Organizations”. 3. 4. Irma Becerra-Fernandez. Key processes in knowledge intensive firms. Stuart Barnes(Ed) “Knowledge Management Systems”. Vikas Publishing House Pvt. Knowledge management solutions. 2. Cambridge. characteristics. Developing a talent management information strategy. “Knowledge Management”. Types of knowledge. types and timing. “Talent Management”.5. Cengage Learning 5. 7. (HR): Talent and Knowledge Management
Unit – I: Meaning and importance of talent management. Pearson Education Inc. Tata McGraw Hill edition. 9. Features of knowledge intensive firm. “The Essential Guide to Managing”. Thorne & Pellant. Knowledge management assessment of an organization–importance. Creating a talent management system. Talent Management Grid. Ed by Larry Israelite. products and organizational performance. Second edition. Ltd. 1st ed. Viva Books. Cengage Learning. Sajjad M Jasmuddin. Ed by Lance A. ASTD Press. Knowledge discovery systems. Unit – IV: Knowledge management framework of Hansen–Earl’s seven schools of knowledge management– Alvesson and Karreman’s knowledge management approaches. 8. Designing and building a talent reservoir– Segmenting the Talent Reservoir. Oxford University Press.3. Unit – V: Organizational impacts of knowledge management-on people. “The Talent Management Handbook”. 2009. Unit – II: Competency–meaning. 6. Talent management information systems. “Knowledge Management Systems”. mechanisms and systems. Avelino Gonzalez and Rajiv Sabherwal “Knowledge Management”. 2009. Ed. Rise of the knowledge worker. Role of leaders in talent management. Berger and Dorothy R Berger. types–Steps in developing a valid competency model. 2009. Unit – III: The nature of knowledge management–Alternative views of knowledge.4. Factors influencing knowledge management. Stuart Barnes. Location of knowledge.
. Institutional strategies for dealing with talent management. processes. Sudhir Warier.
Suggested Books: 1. Donald Hislop. “Knowledge Management”.
“Buyer Behavior”. Gary Lilien. CB research process. The concept of perception and its impact on Marketing Strategies. Blackwell and Rao –Lilien model. Consumerism
Suggested Books: 1. important aspects of information processing theory. 4. “Consumer Behavior”. “Consumer Behavior”. 8. Splitbrain Theory. Nair. Schiffman and Kannik. 2. 7.6. Unit – V: Models of Consumer Behaviour: Modeling Behavior Traditional Models. Generic Model of Consumer Behavior. Customer action and disposal of products. Family Life Cycle-1. 6. Engel. Unit – IV: Consumer decision making: Information Search. 2005. 2005.
. Sub-culture and Cross culture and Cross cultural marketing practices. 3 and reference groups – Personality. Retrieval of information. Thomson Learning. 2000. “Consumer Behaviour in Indian perspective”. Howard Sheth Model. evaluation of alternatives. “Consumer Behavior”. TMH. Stish Batra. Pearson Education / PHI. Oxford University Press. Contemporary Models. Concepts and theories of motivation and personality and their Marketing implications.4. R. Miniard PW and Engel. (M): Consumer Behaviour
Unit – I: Contemporary Dimensions of Consumer Behaviour.1. encoding and information Retention. Deon. Unit – III: Social and cultural settings: Culture. Sheth and Mittal. Thomson Learning. Loudon and Della Bitta. HPH. “Consumer Behavior”. Suja R. 2. 2010. Excel Books New Delhi. Steps between evaluation of alternatives and purchase decision. “Consumer Behavior”. 2004. “Marketing Models”. 3. 5. 2009. Post-purchase behaviour. PHI. Black-well. Life Style Influences. 2004. 2004. Unit – II: Learning principles and their marketing implications: Concepts of conditioning.
New Delhi. Segmentation target Marketing and positioning. 4. Svend Hollensen & Madhumita Banergee. (M): Services and Global Marketing
Unit – I: Service: Concepts. “International Marketing. Internal Marketing.4. Routledge Publications.
. Concepts and Planning”. New Delhi. Understanding Quality Management. Suggested Books: 1. Applications and Cases. New Delhi. “Services Marketing People. strategies for dealing with intangibility. Scope of Services. “Global Marketing”. Kirti Dutta. Francis Cherunilam. 11. inventory. 2008. 10. Rampal M. Unit – II: Service marketing Mix: Product. 6. inconsistency and inseparability. Prashant Salwan. Vinnie Jauhari. Physical evidence and process. Chatterjee.JHA. C. 4th Ed.External Marketing. “Services Marketing Concepts. “Services Marketing”. New Delhi. 11th Ed. Technology Strategy”. Unit – V: International Brands and International Products Identifying Global customer needs–Satisfying Global Customers-Coordinating Marketing ActivitiesGlobal Product Planning–Product Objectives–New Products in Global Marketing–Distinction between Global Marketing and Indian Marketing . 5. 8. Pricing. 5th Ed. Measuring service Quality. Ltd. 2008. Onkavisit. S. Building customer Relationship through Segmentation and retention strategies. 2006. HPH. India Pvt. New Delhi. 4th Ed Excel Books. Test and Cases”.6. “International Marketing”. Goods-Services continuum. Industrial Services. Bhattacharjee. Categorization. Mumbai. Unit – IV: Introduction to Global Marketing Importance of Global Markets–Consumer Markets–The Environment of Global Marketing–Cultural Environment–Economic Environment–Demographic Environment–Political and Government Environment–Technological Environment. Jean Pierre. Cengage Learning. People. Vasudeva “International Marketing”. 9. Gajendra Sharma. Service QualityDimensions of quality. K. “International Marketing. Ltd. 2010. Pearson Ed. “International Marketing”. Excel Books. 2. 2000. Lovelock. Promotion.2. 12. 2010. Relationship Marketing and Interactive Marketing. Mumbai. Dr. Excel Books. David. John L Graham. Service Marketing Triangle. New Delhi. Unit – III: Strategies for Marketing: Overview. Place. Pearson Publications. K and Gupta S. 2008. Galgotia Publishing Company – New Delhi. 7. P. “Services Marketing. “Services”.M. Philip R Careora. “International Marketing”. 3. 4Is of Services Goods and Services. Kate. L. 2009. Tata McGraw Hill Pvt. Oxford University Press. 5th Ed. HPH. H. Customer expectations and perceptions of services.
Tools and Application”. Abinav Chaturvedi. Customer Expectation. Alok Kumar Rai. 2008. Ken Burnett. 2009. Customer Satisfaction Measurements. framework of CRM. 2009. Road Map (RM) Performance: Measuring CRM performance. Setting CRM Objectives. 2009. Unit – II: CRM Concepts: Customer Value. Campaign Management. TMH. Unit – III: Planning for CRM: Steps in Planning-Building Customer Centricity. 2. Customer Centricity.” Managing Customer Value” 1st edition. CRM in Services Sector. CRM in Manufacturing Sector.An Indian Perspective”. CRM and Relationship Marketing. Relevant issues while planning the Outputs. “CRM: Concepts and Technologies”. Elements of CRM plan. Customer Experience Management. Francis Buttle. Customer Retention.
Suggested Books: 1. Atul Parvatiyar & G. Pearson Education. Ltd. “Customer Relationship Management”. 3. Jagdish N. Challenges of CRM Implementation. a division of Reed Elsevier India Pvt. Elsevier. PHI. Call Centers. Customer Loyalty. Cambridge. 4. Customer Profitability. “Customer Relationship Management. 5. Web based Customer Support.Definition.6. the Handbook of Key “Customer Relationship Management”. Unit – V: CRM Planning and Implementation: Issues and Problems in implementing CRM. Customer Profitability. 2nd edition. Customer Strategy Grid.
. Customer Acquisition. Scope of CRM. Defining Data Requirements. 2005. Benefits of CRM. CRM Implementation Roadmap. CRM in Mass Markets. Factors responsible for CRM growth. Mukesh Chaturvedi. Sales Force Automation.. Enterprise Marketing Management. Planning Desired Outputs.3. 2nd Ed. CRM and Cost-Benefit Analysis. Unit – IV: CRM and Marketing Strategy: CRM Marketing Initiatives. “Emerging Concepts. Features Trends in CRM . CRM process. Types of CRM. Dilip Soman & Sara N-Marandi.4. CRM Strategy: The Strategy Development Process.Sheth. (M): Customer Relationship Management
Unit – I: Evolution of Customer Relationship: CRM. “Customer Relationship Management: Concepts and Cases”. 6. Customer Lifetime Value. Practice of CRM: CRM in Consumer Markets. Customer Satisfaction. Emergence of CRM Practice. Information Technology tools in CRM. 2008. Excel Books. CRM Metrics.Shainesh.
Low Price Edition. 2. J. Laudon. Oxford Universities Press. 6. “Electronic Commerce–A Managerial Perspective”. Technologies and Applications”. Pearson Education Asia. Unit – V: Mobile Commerce: Definition of Mobile Commerce–Mobile Commerce Framework–Growth of Mobile CommerceBenefits & Limitations of Mobile Commerce-Mobile Network Infrastructure-Information Distribution for Mobile Networks–Multimedia Content Publishing–Mobile Payment Models-Mobile Commerce Applications Suggested Books: 1. Unit – II: E-Business Infrastructure: E-Commerce architectural framework-The Internet and WWW-Internet Protocols–Internet. “The Future of e-Markets”. Martin Bichler. HPH. Christopher Westland & Theodore H K Clark. 3rd Edition. CSV Murthy. Kenneth C. Hill. Carol Guercio Traver. Pearson.Online Real Estate services-Online Travel Services-Online Hospitality Services-Online Recruitment ServicesOnline Publishing Services–Online Entertainment–E-Learning. Efraim Turban. Ethical and Tax Issues in Ecommerce. Micheal Chung. 5. India Edition. “Ecommerce-Strategy. 7. Tata McGraw. Schneider. (S): E – Business
Unit – I: E-Business Overview: Traditional Commerce Vs E-Commerce. Cambridge press. Models & Strategies”. “E-commerce–Business.4. Unit – IV: Online Services: Online Financial Services. David King & H. Technology. “E-commerce-Concepts. Society”. “Global Electronic Commerce – Theory and Case Studies”. Supply Chain Management-Procurement Process and the Supply Chain–Types of ProcurementMulti tier Supply Chains-Trends in Supply Chain Management.1.7. Gary P. Cengage Learning. Online Insurance Services.Categories of E-Commerce– Development and Growth of E-Commerce-Advantages and Disadvantages of e-commerce– International Nature of e-commerce.Online Banking & Brokerage. Intranet and Extranets–Internet connection options–Security Issues in E-Commerce environmentEncryption Techniques–Payment systems–Types of Payments–Legal. Unit – III: Online Marketing and Supply Chain Management: Online Marketing–Business Models of E-Marketing–Online Advertisement-Advertisement Methods & strategies–Online retailing–E-Auctions. 3. Bharat Bhasker. “Electronic Commerce–Framework.E-commerce and E-Business. 4. Tae Lee.
. Technology and Implementation”.