By

Varun Kumar

December 9, 2021 1
Established in 1955
Went public in 1994
Basically into manufacturing cookers
Largest provider of kitchen appliances in India
22 branches across the country
Wide range of product portfolio
First Indian kitchen appliance company to receive
ISO certification from TUV, Germany

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Traditional – In-house manufactured products
1. Cookers
2. Non stick cookware's

Appliance – Imported and sourced

1. Mixer grinders
2. Pop up toasters
3. Rice cookers
4. Induction top etc.

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Hosur - 3 units
1. Unit 1 (1983) : 3500 aluminum cookers per day
2. Unit 2 (1992) : 1120 stainless steel cookers per day
3. Unit 3 (1997) : 1900 non stick cookware's

Coimbatore  1 unit
Hard anodised cookers

Roorkee 2 units
 Nakshtra cookers, gas stoves

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 Cookers
1. Popular
2. Deluxe
3. Hard anodised

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 Non stick cookers

1. Omega select plus : Residue free coating

2. Omega deluxe : Induction base
3. Omega die-cast : die cast aluminum
4. Omega lifetime : Hard anodised

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 Customer centric Innovations
1. Pressure indicators
2. Induction base cookers
3. Handis
4. Residue free coating
5. Anodised
6. Gas stoves

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 Differentiation
1. Certifications
2. Safety and user friendly improvements
3. Ranges

New products for weak markets

Building new and Expanding existing distribution

channels

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Distributor Large format
PSK Institutions
s stores
20% 4%
65% 11%

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 For distributors and dealers
DP + 5.78 /6.78 (for traditional products)
DP different for different categories
For cookers DP= MRP-MRP*0.9293 (7%)
For non sticks DP= MRP- MRP*9%
Other slabs and benefits
Pass on benefits and schemes to sub dealers
Special annual schemes

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 For PSK’s

fixed selling price across India

Fixed margins on different products

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 TSO (channel specific)
Journey cycle
Dealer management
Receipt collection
Increasing sales by increasing the orders through each
dealers

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 ASM (channel specific)
Objection handling
Motivating and sorting out the problems of TSO’s
Branch manager
Collective responsibility

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Concept of selling something “not in box”
Blend of product and service
Customized
Started in Bangalore and Kerala
Constitutes 5crs

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Ownership and licensing

License : under prestige group

Private Label : RACO,CRAPTON etc

Contributes nearly 5% , 25 crs

Major business comes from middle east and U.K

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Have regional services at almost all branches

Customer satisfaction for service is 94%

Conduct training programs to all PSK’s

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Launched e-commerce portal
www.prestigesmartkitche.com
Alliance with “infibeam.com”
Provides product presentation, merchandising, order
management , SEO etc

Corporate Social Responsibility

Blood banks, AIDS Awareness, Indian cancer society
etc

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