³Cloud computing is an emerging computing technology that uses the internet and central remote servers to maintain data and applications´.

who until the 1990s primarily offered dedicated point-to-point data circuits. Cost is claimed to be greatly reduced and capital expenditure is converted to operational expenditure. began offering ³VIRTUAL PRIVATE NETWORK (VPN)´ services with comparable quality of service but at a much lower cost. Device and location independence enable users to access systems using a web browser regardless of their location or what device they are using. when John McCarthy opined that "computation may someday be organized as a public utility". 3 . Cloud computing extends this boundary to cover servers as well as the network infrastructure. indeed it shares characteristics with service bureaus that date back to the 1960s. The actual term "cloud" borrows from telephony in that telecommunications companies.INTRODUCTION     The underlying concept of cloud computing dates back to 1960. The cloud symbol was used to denote the demarcation point between that which was the responsibility of the provider from that of the user.

Access the personal files at any computer with internet access. This technology allows much more efficient computation by centralizing storage.USES    Helps to use applications without installations. memory. 4 . processing and band width.

41% of IT senior professionals doesn¶t have sound knowledge on cloud computing.   In September 2009.SURVEY Based on a study conducted in June 2009 by version one. 5 . Aberdeen Group found that 18% reduction in there IT budget and a 16% reduction in data center power costs.

LAYERS  open use close A cloud client consists of computer hardware and/or computer software that relies on cloud computing for application delivery. 6 .

eliminating the need to install and run the application on the customer's own computers and simplifying maintenance and support. .APPLICATIONS  Cloud application services or "Software as a Service (SaaS)" deliver µsoftware¶ as a service over the Internet.

PLATFORM  Cloud platform services or "Platform as a Service (PaaS)" deliver a computing platform and/or solution stack as a service. often consuming cloud infrastructure and sustaining cloud applications. It facilitates deployment of applications without the cost and complexity of buying and managing the underlying hardware and software layers. 8 .

It is an evolution of virtual private server offerings.INFRASTRUCTURE Cloud infrastructure services or "Infrastructure as a Service (IaaS)" delivers computer infrastructure. 9 . data center space or network equipment. as a service. typically a platform virtualization environment. The service is typically billed on a utility computing basis and amount of resources consumed (and therefore the cost) will typically reflect the level of activity. software. Rather than purchasing servers. clients instead buy those resources as a fully outsourced service.

cloudspecific operating systems and combined offerings 10 . including multi-core processors.SERVER  The servers layer consists of computer hardware and/or computer software products that are specifically designed for the delivery of cloud services.

11 . Examples of community cloud include Google's "Gov Cloud".DEPLOYMENT MODELS COMMUNITY CLOUD: A community cloud may be established where several organizations have similar requirements and seek to share infrastructure so as to realize some of the benefits of cloud computing. security and/or policy compliance. With the costs spread over fewer users than a public cloud. this option is more expensive but may offer a higher level of privacy.

and manage them" and as such do not benefit from lower up-front capital costs and less hands-on management 12 . PRIVATE CLOUD: Private cloud and Internal cloud are expressions that some vendors have recently used to describe offerings that emulate cloud computing on private networks. These products claim to "deliver some benefits of cloud computing without the pitfalls". By integrating multiple cloud services. capitalizing on data security. and reliability concerns. build.HYBRID CLOUD & PRIVATE CLOUD HYBRID CLOUD: A hybrid cloud environment consists of multiple internal and/or external providers "will be typical for most enterprises". They have been criticized on the basis that users "still have to buy. users may be able to ease the transition to public cloud services. corporate governance.

 The main drawback behind the concept of Cloud Computing is we can¶t completely rely on third party when we are transmitting sensitive data. "Somebody is saying this is inevitable ± and whenever you hear somebody saying that.CRITICISM  Richard Stallman. founder of the Free Software Foundation and creator of the computer operating system GNU. proprietary systems that would cost them more and more over time. It's worse than stupidity: it's a marketing hype campaign. "It's stupidity." he said." he told The Guardian. said that cloud computing was simply a trap aimed at forcing more people to buy into locked. it's very likely to be a set of businesses campaigning to make it true. 13 ." "The interesting thing about cloud computing is that we've redefined cloud computing to include everything that we already do.

can monitor at will. and thus. and the greater powers it gives to telecommunication companies to monitor user activity. the communication and data stored between the user and the host company. causes uncertainty among privacy advocates. and Verizon. Instances such as the secret NSA program.ISSUES PRIVACY: The Cloud model has been criticized by privacy advocates for the greater ease in which the companies hosting the Cloud services control. 14 . lawfully or unlawfully. which recorded over 10 million phone calls between American citizens. working with AT&T.

´ In 2009. As companies sought to better position themselves for cloud computing branding and marketing efforts.´ 15 . resulting in a formal rejection of the trademark application less than a week later.139. the number of trademark filings covering cloud computing brands. goods and services has increased at an almost exponential rate. ³cloud computing trademark  filings increased by 483% between 2008 and 2009. The "Notice of Allowance" the company received in July 2008 was cancelled in August.LEGAL  In March 2007. Since 2007. 116 cloud computing trademarks were filed. and trademark analysts predict that over ³500 such marks could be filed during 2010.S. Trademark 77.082) in the United States. Dell applied to trademark the term "cloud computing" (U.

SECURITY  The relative security of cloud computing services is a contentious issue which may be delaying its adoption. Some argue that customer data is more secure when managed internally. while others argue that cloud providers have a strong incentive to maintain trust and as such employ a higher level of security. 16 .

That¶s the power of cloud computing. cloud apps don¶t eat up your valuable IT resources. you just log in. customize it. and start using it. Instead of running your apps yourself.CONCLUSION   Cloud computing is a better way to run your business. This lets you focus on deploying more apps. Finally. and innovation 17 . so your CFO will love it. they run on a shared data center. new projects. When you use any app that runs in the cloud.

16-May-11 . but it can have a huge impact on your business.THE BOTTOM LINE Cloud computing is a simple idea.

salesforce.opencloudconsortium.REFERENCES ‡WIKIPEDIA ‡ ‡ 19 .cloudcomputing.htm ‡www.