Marketing Topics

1. Internet Marketing 2. Market Assessment/Planning 3. Market Research/Surveys/Focus Groups 4. New Product Development/Design 5. Pricing Strategy 6. Revenue Management 7. Sales force Management 8. Advertising and Promotion/PR 9. Branding 10.Customer Relationship Mgmt 11.Data Mining/Data Driven Mktg 12.Direct Marketing Customer Satisfaction Survey 13.Consumer Perception Survey 14.Service Quality Study 15.Service Blueprinting 16.Service Process Mapping – Back stage, on-stage 17.Improving service quality using service blueprinting 18.Competition Analysis 19.Service standards 20.Study on effectiveness of employee’s role in service delivery 21.Effectiveness of channels (distributors) in service delivery 22.Effectiveness of channels (on-line/ Internet) in service delivery 23.Customer Data Analysis 24.Study of Institutional markets

Effectiveness of channels (distributors/ DSAs) in service delivery 41.Customer Profiling 30.Study on effectiveness of employee’s role in service delivery 40.Study of purchase influencing factors 29.Customer Satisfaction Survey 32.Effectiveness of promotion schemes 45.Customer Loyalty study 28.Measurement of Brand awareness and brand perception 27. on-stage 36.Advertising effectiveness study 31.Effectiveness of channels (on-line/ Internet) in service delivery 42.Customer Data Analysis 43.Service Process Mapping – Back stage.25.Measurement of Brand awareness and brand perception 46.Customer Loyalty study .Effectiveness of promotion schemes 26.Study of Institutional markets 44.Service Blueprinting 35.Improving service quality using service blueprinting 37.Competition Analysis 38.Service Quality Study 34.Service standards 39.Consumer Perception Survey 33.

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