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Long Tail Keyword Research - SMX Advanced London 2011

Long Tail Keyword Research - SMX Advanced London 2011

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Published by Kevin Gibbons
Long-tail keyword research presentation from Kevin Gibbons at SMX Advanced London 2011
Long-tail keyword research presentation from Kevin Gibbons at SMX Advanced London 2011

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Published by: Kevin Gibbons on May 17, 2011
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05/12/2014

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10  steps  to  target  long-­‐tail  traffic  

   

Kevin  Gibbons,  Director  of  Strategy  -­‐  twi<er.com/kevgibbo      

How  do  you  opDmise  for  long-­‐tail  when…  

How  important  is  long-­‐tail  traffic?  

Source: Hitwise

What  is  the  value  of  long-­‐tail  traffic?  

Source: Elliance.com

How  we  increased  long-­‐tail  traffic  by  181%!  

Example  case  study  –  Audley  Travel:   •   126%  increase  in  organic  search  traffic  for  Year-­‐on-­‐Year  figures   •   181%  increase  in  number  of  unique  keyword  searches  delivering  traffic  YoY  

But  long-­‐tail  doesn’t  have  to  be  difficult…  

1)  Find  common  search  trends  

2)  Answer  FAQs  within  your  niche  

3)  Pick  out  popular  themed  keywords  

4)  Use  segments  to  analyse  long-­‐tail  terms  

5)  Use  PPC  &  impression  share  data  

6)  Use  mulDple  tools  to  verify  results    

7)  EsDmate  average  click  through  rates  

8)  Use  Excel  to  predict  traffic  values  

9)  Filter  keywords  into  themed  groups  

10)  Don’t  overthink  it  &  go  too  long  tail!  

Bonus  Dp:  you  need  more  than  automated  content  now  

Thank  you  &  any  quesDons?  
  Please  subscribe  to:  www.seopDmise.com/blog       And  follow  me  on  Twi<er:  @kevgibbo            

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