NAME OF STUDENT REGISTRATION NO. UNIT TITLE ASSIGNMENT TITLE ASSIGNMENT NO NAME OF ASSESSOR SUBMISSION DEADLINE Nguyen Phuong Hoa (Hana) Organisations and Behaviour Individual Assignment 1 1 of 2 Vincent Ng 24 November 2010

I, __Nguyen Phuong Hoa (Hana) __ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment.

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____24th November, 2010___ Date


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Unit Outcomes
Outcome Evidence for the criteria Feedback Assessor’s decision Internal Verification

Compare and contrast different organizational structures and cultures stakeholders Analyse the relationship between an organization’s structure and culture and the effects on business performance Analyse the factors which influence individual behaviour at work


Explore organisational structure and culture (1)



Merit grades awarded Distinction grades awarded

M1 D1

M2 D2

M3 D3

Comments by Assessor - Common Skills

( ) Well-structured; Reference is done properly / should be done (if any) Overall, you’ve Areas for improvement:

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....... Applying numerical skills and techniques X F................. APPLYING NUMERACY 15.... COMMUNICATING 8............ MANAGING TASKS & SOLVING PROBLEMS X X 12.......... APPLYING DESIGN AND CREATIVITY X 17............................................................ Communicate in writing 11........ : ...... VERIFIED BY : ........ APPLYING TECHNOLOGY 16........... Identify & solve routine & non-routine problems X B..... Use a range of thought processes 3 ..... Use a range of technological equipment and systems C.......Outcome Evidence for the criteria Feedback Assessor’s decision Internal Verification NAME :............ Work effectively as a team member E......... Undertakes personal and career development 4.. WORKING WITH & RELATING TO OTHERS 5................................... COMMON SKILLS & COMPETENCIES ASSESSED (indicated by X) A. FOR INTERNAL USE ONLY VERIFIED YES NO DATE NAME : ............................. Treat others beliefs and opinions with respect 6.... Participate in oral & no-verbal communication G.. Manage own time in achieving objectives 3..... Receive and respond to a variety of information 9...... MANAGING & DEVELOPING SELF 1.................... Managing own roles & responsibilities 2................... Present information in a variety of visual forms 10......................... Applying a range of skills and techniques to develop a variety of ideas in the creation of new / modified products.... Use information sources 13....... Deal with a combination of routine & non-routine tasks 14.... Transfer skills gained to new/changing situations & contexts D......... services or situations 18. Relate & interact effectively with individuals & groups 7.............

Organizational Culture and Individual Behaviour at work. Banking Academy. but also used documents from Mr Vincent – teacher of Organizations and Behaviour at ITC. The author completes this assignment not only used some recourses from websites on the Internet and in the course book. it also mentions to Organizational Behaviour and the way it helps in Management. 4 . Besides.EXCUTIVE SUMMARY This assignment discusses about three main parts: Organizational Structures. It helps people more understand about the theory by applying in analyzing into typical examples.

Management 6 Organizational Structures 8 Organizational Culture 14 Individual Behaviour at work 17 Conclusion 20 References 21 5 .TABLE OF CONTENTS Cover paper 1 Executive Summary 4 Introduction 6 .Organizational Behaviour 6 .

and especially. • - First. INTRODUCTION 1. By managing. organizational identity and climate. and demographic attributes. Management - Management is the process of getting activities completed efficiently and effectively with and through other people. stress. social exchange. such as: - 6 . interpersonal. and cohesion. The main purposes focus on some objects. individuals.. interpersonal processes like trust. emotions. Third. creativity. Besides. individual processes such as studying. 2010) In order to discuss more about OB. Fifth. goal setting. many people move in one or many directions (management. and leadership. power/ and organizational and national culture Last. and group/team processes such as development. group. individual characteristics like beliefs. influences of all of the above on individual. • • • • • 2. diversity. justice. Organizational Behavior Organizational Behavior (OB) is the study and application of knowledge about how people. absenteeism. 2010). There are some management functions which are mentioned as well as basic management skills. motivation. build our organization. and socialization. group/team characteristics such as size. and outcomes within and between individual. and organizational levels of analysis. rewards. organize our workforce. personalities. and groups act in organizations. attachment. work design. we can rationalize production processes. communication. and organizational outcomes such as performance.about. behaviors. feedback. Second. cooperation and conflict between internal and external groups. decision making. and networks. group. Fourth. such as: attributes processes. contextual influences on individuals and groups such as. and ethical behaviors. deviance. (Obweb. there are some main topics which can help people understand clearly. and decision making.I. interpersonal. organizational processes and practices as know as leadership. values. perception.

Organizational Behavior helps managers to improve their organizational effectiveness and efficiency by managing their employees. and so on. Planning: is the management of the organization's future in an uncertain environment. Organization Behavior helps managers to keep high quality employees to work at organization for a long time by plans and strategies. their business based on studying about Organization Behavior. Besides. such as: division of labor. their staffs. Obviously. 7 . the expense of transferring inputs to outputs at the lowest cost is a helpful way to make organizations become more effective in production. Organizing which concluded many other parts. unit of command. Directing: is a tool to show other people what you want they to do.   - As introducing about two definitions above. authority and responsibility. people can easily see that Organizational has an interactive relationship with management. To add more details.

sales or human resources that are controlled from the top level of management. such as engineering. in order to manage easier. 1. three Project Managers are under the Site Operations Director. their business and their whole organizations. Personnel Director and Finance Director. finance. The organizational chart was as follows: - - The functional structure was built based on the jobs of people in organization. such as: Marketing Director. each kind of specific Director has below people. The organizational structure at that division was functional. The functional structure was designed on the concept that high specialization and high control yields high efficiency.II. development. Additional. As you can see. there are two main kinds of structures: functional structure and divisional structure. functional structure consists of units or departmental groups identified by specialty. Functional Structure - The most common structure found within organizations. people can easily find out that the biggest powerful person is Managing Director. Theory: a. each organization has own its structure to manage their labour. which typically distinguishes its units by product type or geographical region and allows leaders within each unit more control. Site Operations Director. Normally. there are some other specific directors who responsible for each kind of job in organization. ORGANISATIONAL STRUCTURES No matter big or small. This differs from a divisional or product structure. 8 . As the chart. The functional structure groups’ employees together based upon the functions of specific jobs within the organization. Below the main director. marketing.

Divisional Structure - A divisional structure groups its divisions according to the specific demands of products. where the different organizational functions of the company conduct activities satisfying all customers. and autonomy. This is often used by large companies that operate in many areas throughout the United States or in both the U. Therefore.S. This company would have a separate division for each product. Consumer sales and consumer customer service worked together. global organizations as known as MNCs (multinational companies) have divisional structure. each division often has all the necessary resources and functions within it to satisfy the demands put on the division. When I worked at the ISP. Geographic Structure: Geographic structure groups employees together based upon specific geographic location. and corporate sales and corporate customer service worked together. and geographic. market. "product b". Directors Africa Asia Americas Europe - The example is followed geographic structure because the whole organization was divided into many places in different continents. - - In order to help people know more about this field. Unlike the functional organizational structure. I would like to make an example. to swiftly react to changes in their specific business environment. markets or customers. Market Structure: groups’ employees together based upon specific markets in which the company sells. and overseas. we also used a form of market structure. the divisional structure focuses on a higher degree of specialization within a specific division. so that each division is given the resources. An example of this would be a company that produces three distinct products. The divisional structure is broken down into three areas: product. Generally. 9 . We sold internet access to individual consumers and business customers. "product a". markets and products. Product Structure: groups’ employees together based upon specific products produced by the company.b. and "product c". So the sales and customer service departments were organized using market structure.

2. Closeup. Rama. Hygiene & Beauty. Surf) Nutrition. Blue Band. obviously. Lux) Home care branch (such as Comfort. Global organizations. Lifebuoy. By reaching the mission ‘To add vitality to life’. Reality a. producing consumer goods was established in England by William Hesketh Lever in 1809s. • • • • • - Foods branch (such as Knorr. 10 . Unilever are producing five kinds of goods: ((unilever. Sunlight. Unilever now it has a company system in more than 150 countries all over the world.especially. Omo. Lipton. Flora) Personal Care branch (such as Dove. 2010).com. From the first store opened in 1896. Rexona. Sunsilk. geography structure because native corporations do not have smaller company in other countries. want to make their scope around the world to have basic potential customers in many different countries and continents. Health. Unilever - Unilever is a Multinational Company.

maximizing their utilization. it harvests the potential of the unit without duplication of scarce resources.this type of structure promotes career development of individuals aspiring to be technical specialists of their field in large organizations. Organizational Structure of Unilever Functional Structure: CEO Technical & Logistics Director Personnel Director Business Unit Manager ODF Food Business Director Sales Director Commercia l Director Advertising Manager Sales Manager Unilever’s leaders’ is CEO. 11 .all the human’s knowledge. and so on. Personnel. this facilitates sharing of valuable expertise by superiors with their subordinates. functional structure makes it easier to coach other and climb the hierarchical ladder. Therefore. they are able to control the unit very effectively.b. Based on this map. If the organization has properly crafted performance management that promotes the visibility of individual skills. six directors with different kinds of job like: Technical & Logistics. Under this person. there are some advantages and disadvantages that I would like to show: • Advantages: Maximizes Functional Performance . Sales. who has greatest power of corporation. skills and infrastructure are required for a particular functional activity which is consolidated in a single sub-organization. Cultivates Specialist . The functional units of Unilever are managed by leaders who have in-depth knowledge and experience.

each Multinational company has divisional structure. yet they are essential components that helps in running the organization smoothly. thus unless a complete plan of action is not formulated by the managements. Therefore. it also lead to decision making can be slower and less effective.due to weak link between product and functional units. so Unilever is not an exception.• Disadvantages: Slow Response . this geography structure has its own strengths and weakness. five main kinds of parts in the world are found out. The management also performs the role of coordinating tasks across functional units. little progress can be made in individual functional units. like human resource or IT department. The units that offer support to other functional units. Look at the map. As well as functional structure. Poor Accountability . It has many offices and factories to produce and sell goods and services in many countries. do not contribute directly to the revenue. - Divisional Structure: Obviously. it is hard to correlate profits of individual products to the budget and spending of individual units. • Strengths 12 .functional units cannot respond to fast changes in customer demands or the product since only the top level management has broad knowledge and the decision making authority.

The ideas from people who work in Unilever and responses from customers can be received by leaders much slower. Broader skills development: Active collaborations between different countries provide employees with opportunities for learning new skills beyond their own area of expertise. • Weaknesses Communication and decision making: become not effectively because of far distance. It is easier to comprehend the dynamics of a product and therefore is best suited for nurturing general managers in Unilever. This will also have influences to goals of each division. and it can affect to profit of Unilever.can be limited because of the different competition. III. Besides.ORGANISATIONAL CULTURE 13 .Potential Customers: Unilever has made a simultaneous emphasis on organizational goals and strong customer orientation towards area by using geography structure. the expense for travel to all offices or factories to check is quite high. Sharing of expertise .

the pillars of the temple reflect the functional units of the organization which have to implement the decisions from the apex. p. Role culture - This type also is known as Greek temple. this kind of organizational culture is controlled by one person who has the greatest powerful in the company. The web usually uses for family-owned businesses. education. 103). Role culture. and so forth of the employees. it is really hard and complicated for other people who are not in that family to reach the point in managing the company. As can been known. Besides. Power culture is in family-owned businesses. Task culture and Personal culture. Organization Culture means the collective self-image and style of the organization. 2004. - b. norms and tangible signs of organization members and their behaviors. decision makings are just in few hands. 14 . there are four main types of Organizational culture: Power culture. weaknesses. Organizational culture is also defined by all of the life experiences. Additional. While executive leaders play a large role in defining organizational culture by their actions and leadership. strengths. the instructions from the leader are characterized individual because there is just one person make decisions and orders to others. it shared values and beliefs. upbringing. then. and then he gives the tasks for other people do. the shape of power culture likes a wheel or a web. Therefore. - a. Theory - Generally. I would like to mention it into two sides: theory and reality. The strength of the culture is put in specialization within its pillars. Organizational Culture has received a lot of attention.In recent years. norms and symbols (BPP professional education. 1. all employees contribute to the organizational culture. values. In order to explain more clear about this field. Power culture - As the picture above. The apex of the temple is where the decision makings are published. Culture includes the assumptions. It means the main powerful belongs just belong to a person who is mentioned as focus of the wheel.

The role culture is typified in government departments. c. This type is not suitable for business organizations. This sort of culture finds it extremely difficult to change rapidly. However. but is insecure in times of change. Task culture - This type is cultural work which tends to be responsible and active for workers. 2. high-tech company. or product development However. the power based on the expert is not the position and it is less administrative. Reality 15 . The dangers for this culture exist when there is a restriction in resources causing it to become more power’ or ‘role’ orientated. offices. Personal culture - d.- The culture functions well in a steady-state environment. Besides. public utilities and the public sector in general. local authorities. It may be appropriate for selfhelp group or a commune (such as: hospitals. and so on). This is because the affiliates advertising. offering multiple levels of management or treatment is difficult. influence in this culture is based upon expertise and up-to-date information where the culture is most in tune with results.

16 . b. However. a. the corporation follows role culture because it works based on 4 characteristics of role culture. but are not over-ambitious. As many employees are able to do the same jobs with same positions. Slow to change Unfortunately. d. Therefore. not personalities The organisation structure defines the authority and responsibility of individual managers. people who work for Unilever obey the role in a community of working environment. Not entrepreneurial People who work for such organisation like Unilever tend to learn in individual way about an expertise without experiencing risks. Role. Unilever could be need much time to change or fix its stuffs. the efficiency of Unilever depends on the design of communications.In case of Unilever. Stability In a large working environment because of distance between countries all over the world as Unilever. c. bureaucracies are very slow to adapt to change and respond to change by doing more than the same. not just depend on their personalities. the bureaucratic style can be very efficient in that stable environment. rather than on individual personalities. many of them do their jobs fully. the work is unpredictable and it is really difficult to realise what can be change or what should be fix. who enact the role expected for their position.

Personality. Each person has own individual behaviour which is factors to help he (she) work. Situation Factors and Performance (Behaviour and Results). This theory work based on two main equations: Person x situation = performance (behaviour and results) Ability x motivation = performance (behaviour and results) • • - When a person is put in right situation. Perception. When a person has to understand roles well about his jobs. Theory - Look at the map. he can express their own value to perform well his job. Emotion Attitudes. Stress. so he can perform well in the right way. it mentions about the model of individual behaviour at work and the performance. When people motivate someone to encourage him do the job which is suitable with his abilities. Ability. Role Perception. • 17 .IV. INDIVIDUAL BEHAVIOR AT WORK 1. he can show others a good performance at personal work. These factors are: Value. Motivation.

I really loved studying Literature. - b.2. I can make quickly many short poems with the same rhyme like this in about 1 minute: I’m really noisy I’m also busy Deadline comes to me My time isn’t free. I find my results as: I am: • • • • Moderately expressed extravert Slightly expressed sensing personality Distinctively expressed feeling personality Moderately expressed perceiving personality a. Reality After completing a typology test on the website http://www.humanmetrics. - When I was at Primary School. took a gifted Literature exam. at the time I was at grade my teacher paid attention to me and she decided allow me to study at a special class which helped me improve my writing literature skills. I did well most the Literature test with high grade. Now. I am growing up and my loving with studying Literature was not growing up. 2 months later. I started thinking maybe I could be a writer or a journalist. Then. I with more 150 students who also were at grade 6. Personality 18 . For example. The result was out of my expectation: I won the second prize. Because I could practice my ability in the right situation with the right people (I meant other writers or journalists also have as same ability as me). my performance in writing books or doing reports and news could be well as I hoped.asp. I just like doing funny poems and send to my friends to make them laugh. However. Gradually. Therefore. Ability - I realize that I have special gifted that is speaking in rhyme.

Especially. Because being talkative is quite easily persuade customers (on the other hand. When I start talking. being out-going is a special strength which can be more attractive and effective in the way communication to other people. and always will be. because I needed also listen to other ideas. - I have thought for a long time that my job in the future can be a marketing staff. 19 . The feeling that I am standing at centre and talking to others who always focus on me makes me excited now. it can make other people feel uncomfortable because of forcing too much). I can talk fast and nonstop if I want. and then I can talk as much as I want about information of new places for tourists. I want others to pay attention at me. Seeing other people laugh makes me so happy. I well suitable for being a tour guide because I am out-going.- I am a talkative and out-going girl. I am talkative. Additional. - Besides. travelling many different places all over the world. I love telling jokes to make others laugh. so I love going out. My friends said many times that it was not good at all.

they can know about Management and the way Organizational Behaviour helps managers. which are discussed about two sides: theory and reality. I could not do this assignment as well as my expectation. I hope the readers can be sympathetic for me.CONCLUSION This assignment can be helpful document to help people. especially students. Beside. Moreover. Because of time limited. this research mentions about organizational culture and individual behaviour at work. understand more about the subject Organizational Behaviour. 20 .

REFERENCES 1.about. HNC/HND BTEC Business Course book. Organisations and Behaviour Mandatory Unit 3. 4. 2. First Ed. 2004. Available at: <http://www. Available at: <http://management.GNAV=Our_brands > 3.htm Unilever Brands for life (2010) [online] [accessed 23rd November 2010). Obweb About the OB Division (2010) [online] [accessed 21st November 2010] Available at: < http://www.php? option=com_content&view=article&id=63&Itemid=67 > Management Management 101 (2010) [online] [accessed 23rd November 2010]. 21 .com/brands/?WT. BPP Publishing.unilever.

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