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Handicrafts Industry in India An Integral Part of Indian Economy….. A SWOT Analysis Resource : www.india-crafts.com By: Priyanshu Shrivastava
2. Strengths of Indian Handicrafts Industry • Large, diversified and potential market. • There is large product variety and range is available because of diversified culture. • It has strong, diversified and supportive retail infrastructure. • Diversified product range that service different market. • Cheap labor rates that result to competitive price. • Need low capital investment. • There is flexible production flexibility. • Low barriers of new entry.
Critical Success Factors of Indian Handicrafts Industry • Easy creation and development of production centers. • There is no need for macro-investment. Industry provides potential sources of employment. • • Products are high value added, and handicrafts have various applications. It is the potential source of foreign revenue because of higher export. •
Weaknesses of Indian Handicrafts Industry • Lack of infrastructure and communication facilities. • Unawareness about international requirements and market. Lack of co-ordination between government bodies and private players. • • Inadequate information of new technology. Inadequate information of current market trends. • • Less interest of young people in craft industry. Lack of skilled labor. • • Still confined to rural areas and small cities and untapped market. Lack of promotion of products. •
Opportunities in Indian Handicrafts Industry • Rising demand for handicraft products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc. • Developing fashion industry requires handicrafts products. • Development of sectors like Retail, Real Estate that offers great requirements of
handicrafts products. • Development of domestic and international tourism sector. • e-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products. 6. Threats for Indian Handicrafts Industry • Competition in domestic market. • Balance between high demand and supply. • Quality products produced by competing countries like China, South Africa. • Better Trade terms offered by competing countries. • Increased and better technological support and R&D facility in competing countries.
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India is one of the important suppliers of handicrafts to the world market. The Indian handicrafts industry is highly labour intensive cottage based industry and decentralized, being spread all over the country in rural and urban areas. Numerous artisans are engaged in crafts work on part-time basis. The industry provides employment to over six million artisans (including those in carpet trade), which include a large number of women and people belonging to the weaker sections of the society.
In addition to the high potential for employment, the sector is economically important from the point of low capital investment, high ratio of value addition, and high potential for export and foreign exchange earnings for the country. The
export earnings from Indian handicrafts industry for the period 1998-99 amounted to US$ 1.2 billion.
Although exports of handicrafts appear to be sizeable, India’s share in world imports is miniscule. It is a sector that is still not completely explored from the point of view of hidden potential areas. India, a country with 26 states and 18 languages and more than 1500 dialects offers an enormous range of handicrafts from each of the states. Major centres in Uttar Pradesh are Moradabad also known as the "Peetalnagari" (City of Brass), Saharanpur for its wooden articles, Ferozabad for Glass. The North Western state of Rajasthan has to offer the famous Jaipuri quilts, Bagru and Sanganer printed textiles and wooden and wrought iron furniture from Jodhpur. The coastal state of Gujarat comes with embroidered articles from Kutch. Narsapur in Andhra Pradesh is famous for its Lace and Lace goods. But this is only a small part of the total product range. India offers much more.
Handicrafts are classified into two categories:
1. Articles of everyday use 2. Decorative items
The craftsmen use different media to express their originality. The diversity of the handicrafts is expressed on textiles, metals – precious and semi-precious, wood, precious and semi-precious stones, ceramic and glass.
Textile based handicrafts: Hand printed textiles including block and screen printing, batik, kalamkari (hand printing by pen) and bandhani (tie and die) are used in products ranging from bedcovers to sheets, dress material to upholstery and tapestry. The famous embroidered articles of silk and cotton, often embellished with mirrors, shells, beads, and metallic pieces are also found in India. Embroidery is done too on leather, felt and velvet etc. This segment of the industry accounts for almost half a million strong employment in addition to a large number of designers, block makers, weavers and packers involved in the trade.
Clay, Metal and Jewellery: Brass, copper, bronze, bell metal are used for a variety of wares and in a variety of finishes. Scintillating ornaments are available in a wide range of patterns, styles and compositions. Made from precious metals, base metals, precious and semiprecious stones; these ornaments have traditional as well as modern styles. Woodwork: Wooden articles in India range from the ornately carved to the absolutely simple. One can find toys, furniture, decorative articles, etc. bearing the art and individuality of the craftsman. India is known particularly for its lacquered wood articles. Stone Craft: The intricately carved stoneware made of marble, alabaster or soapstone, etc., inlaid with semiprecious stones carry on the heritage of Indian stone crafts.
Glass and Ceramic: Glass and ceramic products are a fast upcoming segment in the handicrafts from India. The age-old production process of mouth-blowing the glass instills a nostalgic feeling. The varied shapes of ceramic and glass in a number of colours, would appeal to Western aesthetics while retaining the Indian touch. Craft concentration Areas: A wide range of handicrafts are produced all over Indian artmetalware / EPNS ware, wood carvings and other wooden artwares, imitation jewellery, handprinted textiles, shawls as artwares, embroidered goods, lace and lace goods, toys, dolls, crafts made of leather, lacquerware, marble crafts etc. Although it is difficult to limit a specific place for the particular craft, the following places are listed for their particular crafts. : Moradabad, Sambhal, Aligarh, Jodhpur, Jaipur, Delhi, Rewari, Thanjavur, Madras, Mandap, Beedar, Kerala & Jagadhari, Jaselmer
Saharanpur, Nagina, Hoshiarpor, Srinagar, Amritsar, Jaipur, Jodhpur, Jagdalpur, Bangalore, Mysore, Chennapatna, Madras, Kerala & Behrampur (WB)
Amroha, Jodhpur, Jaipur, Farrukhabad,
Baster. Jodhpur. Kolhapur. Madras.& Scarves Sagru & Sanganer Embroidered goods : Kutch (Gujarat). Shanti Niketan (WB) Selected crafts pockets for achieving export goal: . Sambhal. Madras. Jodhpur Zari & Zari Goods : Rajasthan. Baroda. Lucknow. Jodhpur Papier Mache Crafts : Kashmir. Baster. Kohima (Tribal) Artistic Leather Goods : lndore. Dharmshala / Chamba & Srinagar Marble & Soft Stone Crafts : Agra. Amritsar. Madras. Moradabad. Kullu. Jaipur. Baster Imitation Jewellery: : Delhi. Agra. Jaisaimer. Jaipur Terracotta : Agra.
Germany & Canada .) : For Lace and Lace goods COUNTRY-WISE EXPORTS OF HANDICRAFTS The major buyers for handicrafts (other than carpets) are as under: Art Metalwares : U.K.) : For Wooden.S.P. Germany. U.A.S.S.. a few selected craft pockets are identified based on their past performance for immediate remedial attention to stimulate a quantum in exports of handicrafts in the coming years.A. . Wrought Iron and Sea Shell handicrafts Narsapur (A.. U.A.. U.. & Italy Wood Wares : U. Moradabad(UP) Saharanpur (UP) : : For Artmetalwares and imitation jewellery For Wooden handicrafts & Wrought iron handicrafts Jodhpur (Raj.K. Germany & France Hand Printed & Textiles & Scarves : U.Although each crafts pockets has its particular problems.K.
& France .A.S..K. U.K Zari & Zari goods : U.S.S.S..A.K.Embroidered & Crochetted Goods : U. Japan & Saudi Arabia Imitation Jewellery : U. U. U....K.. Germany Shawls as Artwares : Saudi Arabia.S. Saudi Arabia & Germany Miscellaneous Handicrafts : U.A. U. U.A.A. Germany. Saudi Arabia. Japan & U.K.
Value Adding Chain in Handicrafts Identification of market opportunities Prototype design and development / adaption and refinement Test marketing Upgrading equipping facilities Securing inputs Entrepreneurial hiring. managing . training.
.Production. production techniques. craft products exported to various countries form a part of lifestyle products in international market. The 6 million craft persons who are the backbone of Indian Handicraft Industry as provided with inherent skill. Thailand etc. traditional craftsmanship but that is quite sufficient for primary platform. quality control and packaging Costing and pricing Physical distribution Export market development In the changing world scenario. in changing world market these craft persons need an institutional support. product development. In view of this it is high time that the Indian handicraft industry went into the details of changing designs. technique. at their places i. Korea. related expertise to achieve a leadership position in the fast growing competitiveness with other countries. However. requisite change in production facilities for a variety of materials. craft pockets for value addition and for the edge with other competitors like China.e. The impact is due to the changing consumer taste and trends. patterns.
sweets. Christmas decoration. The size of the total German giftware and handicrafts market varies according to the definition of giftware and handicrafts. Germany is the largest market for giftware and handicrafts items in Europe. A member of and situated within the European Union.5 billion it corresponds to a broad definition of giftware and handicrafts that includes the following items: home furnishings.The German handicrafts and Giftware Market With over 82 million inhabitants. woodware and furniture.5 billion in 1999. Africa and Asia. Nevertheless. artmetalware. toys/computer games. It is essential for the German giftware and handicrafts marketers to find new products to stay competitive. The German giftware and handicrafts market grew from DM 29. books. innovative and new to market giftware and handicrafts items place still have good market prospects. scents/cosmetics. With its present size around DM 29. Latin America. Germany is supplied with giftware and handicrafts from Germany as well as the surrounding European countries such as France. Switzerland and the United Kingdom and from all other parts of the world: Russia. imitation jewellers. artificial flowers/plants.1 billion in 1998 to DM 29. discs/videos. Although German . table accessories. Italy. but experienced a slight decline in the first quarter of 2000. watches/jewellery. certain apparel/textile items and others. The substantial supply of giftware and handicrafts has transformed the German giftware and handicrafts market into a fiercely price-competitive market place.
Thus. The German market shows a strong demand for low-priced candles.5-2 percent are forecast for the next few years for the overall giftware and handicrafts market. Among traditional gift items.consumers may be willing to pay a high price for exclusive items they are very price conscious and want value for money. France and Switzerland. candles. China and Portugal. In general the market shows good business opportunities if prices and quality are competitive and delivery schedules are fulfilled. including Christmas decoration. German firms often import specific product groups from a particular country. candles from Poland. exclusive gift boxes and gift-wrap. Germany is supplied by giftware and handicrafts from nearly all of the European countries. fine exclusive stationery comes from Italy. for example. . Competitive Situation German giftware and handicrafts consumption is growing more or less in line with the relatively slow growth rate of income during the last years. Thus imports from Poland and China have increased substantially. Major suppliers of pottery are. Apart from its own producers. festive items. The average growth for the overall giftware and handicrafts is estimated at 1-2 percent over 1999-2000. ribbons. Spain and Portugal. dried flowers from the Netherlands etc. Annual growth rates of between 1. expectations for additional growth are not very high. nostalgic calendars and all types of scented items have best prospects.
Lahr Margarete Steiff GmbH. Giengen WMF AG. KG. Garching Duni GmbH & Co. Seib W. Erbach Krebs-Glas-Lauscha GmbH.. exclusive to Indian handicrafts items or new-to-market products. Ernstthal Barti GmbH. Hoehr-Grenzhausen Fartak. Bramsche Rastal. i. Glinde Jet Papier GmbH. A few well-established German manufacturers of giftware and handicrafts items are: Koziol GmbH. Bernau Walther-Glas GmbH. Goebel Porzellanfabrik. Geislingen Rosenthal AG. For India this situation coupled with the relatively strong Indian rupee which means that firms proving to be most successful in the recent past have offered niche market giftware and handicrafts. Bad Driburg Sales volume of specific sub-sectors (estimates): . Roedental GIES Kerzen.Fierce price competition in Germany is intensified by the increasing quantity of Chinese and Asian made products on the market.e.
With the fast ageing of the German population a stronger demand for hobby and crafts is likely. Taiwan.2 billion in Germany.8 percent of the German adults) old. However. In 1997. Indian Christmas decorations as candle stands or Christmas tree hangings and soft toys find a ready market in Germany if they are moderately priced. most of the Germans who do regular DIY or hobby work are between 60 and 69 years (10. Christmas floristic items and Christmas trees only.Some estimates of individual giftware and handicrafts subsector volume sales are provided as follows: Seasonal: Market insiders estimate the total volume of the seasonal items market. Hobby and art supplies: The present market volume of hobby and art supplies in Germany is estimated at about DM 3 billion. the toys market volume expanded to DM 6 . Philippines and India. Valentines Day and the German counterpart of Thanksgiving. Easter. about DM 3 billion were spent alone for Christmas decoration. annual sales of licensing products amounted to about US$ 4. Toys: In 1998. Insiders believe that this specific market segment still offers some potential for new products. the total German market for incentives increased from nearly DM 3 billion to DM 6 billion. Also in 1998. Thailand. at DM 7. Christmas items are usually imported from China. Incentive items: From 1992 to 1998. including Christmas. A recent survey shows that apart from their school days. while the total European market should amount to DM 12 billion.7 billion.
T-shirts (12. Indian firms making a first approach to the German market are advised to have comprehensive product literature and data sheets professionally translated into German.0-13.2) and hand. China and India in particular. For example: Customs Duties (in percent) Ceramics : 4. dried flowers. Customs Duties Customs duties vary according to material and product. are major suppliers of giftware and handicrafts to the German market. Though duties are high for a few items. woollen blankets (13. i.woven. a well-prepared translation gives an important marketing edge. increased to DM 2 billion in 1998 compared to the pre-year level of DM 1.1 .7-20 percent).7.4 percent). potpourri (16.billion. the majority of customs duty rates falls in the range of 5-8 percent..e. Although English is widely understood.5 . Market Access EU member states and Asian countries.7 billion. Total annual sales for computer games and learning games alone. particularly in the initial presentation. Indian firms should preferably appoint an agent or distributor who can maintain a stock sufficient to answer short-notice orders.
snakeskin or hides of some animal.3 8. which is eventually passed on to the consumer in form of the value-added tax (VAT). Regarding sample orders.e. But the VAT has to be paid when entering the German market by the exporter/German importer. Product Standards In view of the wide field of products that could be considered as giftware and handicrafts. exporters should be aware that one sample with a maximum value of DM 50 each or. Items that originate from certain animal species.6 . it must be ensured that the export of these products complies with the Convention on Endangered Species (CITES).Toys Stationery Plush animals Quilts/blankets Candles : : : : : 5.0 7. Compliance with EU standards and . i.4 6.5 2. five identical samples of one product group not exceeding a total value of DM 50..5 Silver jewellery : In addition. it is difficult to name standards.6. are usually customs free. there is a 16 percent sales tax.8 2.
however. It is essential that CE-labelling be observed where required. only few product groups in the giftware and handicrafts field that have to follow standards. the toy regulation and the electronic standards have to be observed because of safety considerations: Major Distribution Channels In Germany.regulations is strongly suggested. While the quality regulations for candles are obligatory assuring a certain level of quality. this channel also supplies large quantities of individual articles. The CE-mark (including conformity statement and technical documentation) is mainly required for toys (88/378/EEC standard). giftware and handicrafts is distributed through five major channels: Wholesalers Importers/distributors Commission agents/sales representatives Department stores Mail-order Internet sales Tele-shopping The individual channels are described in detail in the following. Wholesalers: Besides offering wide range of goods to retailers for direct sales. They are very particular in . There are.
They concentrate on specialist retailers. but at least 50 percent. purchasing groups and supermarkets.maintaining consistency in the kind of products and their quality. Distributors call on giftware and handicrafts retailers. They maintain high quality standards and but have a narrower and indepth range of arts and crafts. Importers/distributors: Most Indian giftware and handicrafts companies use importers/distributors to market and sell their giftware and handicrafts lines. his sales force and his existing distribution channels.000 giftware and handicrafts retailers. While the mark-ups vary according to the distributor. Specialised wholesalers deal in sales to retailers as well as to final consumers. Usually these are small companies looking for items new to the market and handling small orders only. purchasing groups and department stores. They buy and sell on their own account. Commission agent contracts are based on stringent EU and German regulations. Thus. Independent commercial agents are normally working on a 15 percent commission and operate on a regional basis. An Indian firm . Commission agents: Commission agents provide Indian companies with direct access to the German market and direct control. The distributors' markup varies depending on the giftware and handicrafts item. One of the distinguishing features of wholesalers is to provide distribution and storage facilities. they usually also depend on the exclusivity of a product and on its competitiveness in the overall giftware and handicrafts market. Several retailers import directly from the United States and sell to the German customer. the companies take advantage of the distributor's expertise. Germany hosts more than 45.
prefer to deal directly with manufacturers. Department Stores: Indian companies interested in establishing business contacts with major department stores.wishing to appoint an agent should make sure that such standard contracts meet its expectations. In addition. Among them are the world's largest mail order companies: Otto Versand in Hamburg and Quelle Schickedanz AG & Co. Of the 20 major mail order companies in Europe. In order to facilitate market entry efforts by the agents their initial commission is often a few percent higher than the "usual" commission. Mail Order: On an average. Quite often they have their own buyers as well as a few agents that usually work with them and who know their assortments. At some occasions department stores also buy through independent commercial agents. Department stores in particular. it places bulk rather than small orders. Germany is the largest mail order market. 12 have their headquarters located in Germany. each German consumer buys products totaling to DM 500 each year from mail-order houses. The total European market volume for mail order products is estimated at approximately DM 90 billion. There are about 200 mail order companies in Germany. If a department store decides to import a particular giftware and handicrafts item. Their buyers are very specialized and only handle a limited range of products. as well. These additional payments are to reimburse the agent for substantial advertising and any special efforts facilitating the new product's market entry. followed by Great Britain and France. several German mail order companies operate in other European countries. . in Fuerth. mail-order houses and retailers may also choose the direct approach. In Europe.
Already today.Internet Sales: Germany will become market leader among the EU countries with regard to sales over the Internet by the year 2000. SWOT Analysis of the Indian handicrafts industry Strengths . Teleshopping: QVC and HOT are the two tele-shopping channels in Germany. They operate all over Germany and offer various types of giftware and handicrafts. This age group consists of about 4. beauty. collectibles and home accessories. which are estimated to reach a volume of DM 500 billion worldwide in 2000. It is anticipated that by then German electronic sales. health. jewellery. A typical German Internet user and a major German mail-order publication is between 20-39 years old.5 million Germans. Seventy percent of these consumers are male. household consumer goods. is highly educated and earns more money than the average German consumer. become second in the worldwide ranking after the United States and before Japan. fashion. the Internet is a major sales channel for German mail-order houses.
• Abundant and cheap labour hence can compete on price • Low capital investment and high ratio of value addition • Aesthetic qualities • Wrapped in mist of antiquity • and functional Hand made and hence has few competitors • Variety of products which Opportunities are unique • Exporters willing to handle • Rising appreciation for small orders • Threats handicrafts by consumers in the developed countries • Widespread novelty seeking • Large discretionary income at disposal of consumer from developed countries • Growth in search made by retail chains in major for importing suppliers. etc. by from Europe. agencies countries Increasing emphasis on Decline in India’s share due to: product development and design upgradation • Better quality products produced competitors South Asia. suitable products and reliable Opportune for to promote • Better terms of trade by competing countries • Consistent quality and increasing R&D by countries focus on competing marketing activities • Use of e-commerce in direct . South Africa.
tradition and heritage of a country. Philippines. Scientific and Cultural Organization/Information Technology Community (UNESCO/ITC) International Symposiumon “Crafts and the International Market: Trade and Customs Codification”. The following definition strives to cover diversity and complexity of Handicraft Industry. The Handicraft Industry is one of the important productive sector. Various attempts have been made to define this broad and diversified industry. October 1997: .marketing Weaknesses • Better packaging • Stricter standards international • Inconsistent quality • Inadequate market study and marketing strategy • Lack of adequate and infrastructure communication facilities • Capacity to handle limited orders • Untimely delivery schedule • Unawareness of international standards by many players in the market REG.NO-10810337 Handicrafts Introduction Handicrafts are unique expressions and represent a culture. Defining Handicrafts: Definition According to United Nations Educational.NO-10810337 REG. Manila.
The Economic Importance: Handicrafts are hugely important in terms of economic development. During recent years. traditional skills and talents which are associated with people’s lifestyle and history. which is made by hand. Before the industrial development. creative. Handicrafts:An Overview India is a country of rich culture. India has been major producer and supplier of handicrafts products since very long time. Japan. Definition according to Govt. history and traditions. the importance of handicrafts has been surged due to their cultural and financial values. The Importance of Handicrafts: The Cultural Importance: Handicrafts play very important role in representing the culture and traditions of any country or region. which is at the peak of the economic development. They provide ample opportunities for employment even with low capital investments and become a prominent medium for foreign earnings. artistic. Handicrafts are a substantial medium to preserve of rich traditional art. aesthetic. heritage and culture. The small scale industries . this art and industry was a potential economic advantage for the country. religiously and socially symbolic and significant. of India: Handicraft can be defined. Such products can be utilitarian. India is one of the major producer and supplier of Handicrafts products in the world. . functional. For instance. decorative. should have some artistic value. they may or may not have functional utility. Handicrafts are made from raw materials and can be produced in unlimited numbers. The 90-95% of the total industrial products of the world are produced in small workshops run by less than 100 people. culturally attached. traditional.Handicrafts can be defined as products which are produced either completely by hand or with the help of tools. Mechanical tools may be used as long as the direct manual contribution of the artisan remains the most substantial component of the finished product.including handicrafts can play a major role in the development of the economy of both developed and the developing countries equally.
In countries such as India and China. Because of low capital investment people can start their business on small scale. This industry is localized segment of the domestic and international market. The industry is spread all over the country mainly in rural and urban areas. The Handicraft industry is a major source of income for rural communities and provides ample employment opportunities to over 63. There has been consistent growth of 20% over few years and the industry has evolved as one of the major contributor for export and foreign revenue generation. 16. In India the production of craft products are done on both large and small scale.616 crores and upto the January 2007 it was Rs. Through this flexibility the demand and supply can be managed. 15.81 lakh artisans. but it has evolved as one of the major revenue generator over the years. Though Indian Handicraft industry is considered a cottage industry. The exports of Handicraft Goods during 2005-06 were Rs.has considered 84% of the its industries as small and medium scale industries. which include a large number of women and people belonging to the weaker sections of the society. in order to strengthen the economy.117.38 crores. and there is huge market potential in all Indian cities and abroad. cottage based and decentralized industry. These countries are focusing on the development of handicraft industry. has launched following schemes: Baba Sahab Ambedkar Hastshilp Yojna Design and Technical Upgradation Scheme Marketing & Support Services Scheme Export Promotion Scheme . Most of the manufacturing units are located in rural and small towns. Handicraft industry is a major source of income for rural communities employing over six million artisans including a large number of women and people belonging to the weaker sections of the society. and are a major source of their foreign earnings. For the growth and development of the sector Indian Govt. handicrafts are as high as the mechanized products in quality and volume. The Indian handicrafts industry is highly labor intensive. The Handicraft sector is highly creative sector and produces large variety of crafts products.
metal. animal figures. There is huge demand for the Indian Handicraft products in both national and international market. The exclusive items carved by the India Handicraft Industry comprise of vast cultural and ethnic diversity that has imbibed an array of unique themes. trading in the local markets. India Handicraft Industry has been globally popularized as the rich and cultural heritage of India for its unique appeal. Paintings. Besides. and beads to carve its products ranging from masterpieces to plain household items. sculptures. and crafts. and many more items have been complimented as the pride of India. there is need to have greater technological support and innovativeness with the uniqueness in industry.Bima Yojna for Handicraft Artisans Credit Guarantee Scheme Gandhi Shilp Bazaar Scheme There is huge demand of Indian Handicrafts Products in domestic & international market. Each work of art reflects the adroitness and emotions of the craftsmen which have made the work more close to heart apart from being an exclusive show piece. There has been consistent growth of 15% over few years and the industry has evolved as one of the major contributor for export and foreign revenue generation. but it has evolved as one of the major revenue generator over the years. techniques. India Handicraft Industry The concept of Indian Handicrafts has emerged from one of the oldest civilizations called the Harrappan Civilization and the Indus Valley Civilization. furniture. wood. Indian handicrafts are also exported across the globe. It is estimated that Handicraft Industry in India would grow with rapid rate in future and contributes its share towards economic development Though Indian Handicraft industry is considered a cottage industry. artificial jewelry. baskets. Handicrafts of India use brass. figurines of deities and idols. To know more about various types of India Handicraft Industry please browse the following links: ı India Spinning Industry ı India Weaving Industry ı India Pottery Industry ı India Metalworks Industry . To match the demand and supply with quality. stone.
Patodia. which is detrimental for the spinning industry in India. the Chairman of the Standing Committee on Cotton. P. The production rate of cotton was about 4 lakh bales that was less by 5 lakh bales from the required rate which was 9 lakh bales. To survive this downfall in the cotton trade which is a highly profitable textile in the India Spinning Industry. It conducted a discussion pertaining to the development of new varieties of seeds and adopting the advanced procedure of cultivation which will add to the profit in the cotton textile sector of the spinning industry. The present downfall in the cotton production has witnessed a 50% increase in the price of Indian varieties of ELS. There was a massive downfall in the cotton spinning in India during 2004-2005. Spinning in India can be classified into 2 categories: medium and long staple. and Regional Textile Mills' Association in R&D activities. Trends are reviewed every year in accordance . This will not only motivate the farmers but will also make them stick to the desired sector of cotton crop. The most important and efficient step towards the resurgence of cotton manufacturing would be to develop the ELS varieties with lesser duration crops and yield to cost-effectiveness and consistency in cultivation. JNKVV (Khandwa).ı India Woodwork Industry India Spinning Industry India Spinning Industry has gone from strength to strength since a very long time now as it was the hub of cotton manufacturing. But there was a shortfall in the ‘extra-long’ category that continued for many years. The yarn spinning industry covers almost 25 percent of the total industrial production of one of the world's 10 largest economies. Spinning mills require domestic accessibility of ELS cotton in increased quantity and of better fiber qualities. Cotton is not only consumed to the highest extent in India but it has also become one of the most profitable textiles in the export industry. Mr. CITI-CDRA said that the manufacturing of cotton will rise to 11-12 lakh bales in 2010. UAS (Dharwad). CITI-CDRA is conducting a conference with various research organizations such as CICR (Nagpur). D.
Sangam (India) Ltd. Terry Towels. advertising. carpets and other Industrial Fabrics. BSL Suitings and Mayur Suitings are the two brands under Bhilwara Spinners Ltd. and sales promotion patterns.with the need and fashion. production. In 2004. (Sangam Group of Companies) – Largest producer of dyed yarn in India with a capacity of 64032 spindles in one location. It has already reached a phenomenal status in India by beating the obstacles that caused a downfall since past few years and is now on its way to cover a wider area in the spinning sector. This will enable the beneficiary to have its take on the 12 percent subsidy in combination with the credit. The legislative and the political consequences are also reviewed at the same time. wool-blended fabrics and high-end products like lycra and linen. Woven Fabrics. In addition to it. imports. viscose. Ajay Group of Industries – Manufacturer and seller of polyester viscose. Nitin Spinners Ltd. India Weaving Industry India Weaving Industry is one of the most significant industries in Indian economy. other areas that are being reviewed in the yarn spinning sector are exports.manufactures single and multi-fold yarns in the range from Ne 4 to Ne 40 appropriate for various applications such as Knitted Fabrics. A group of 16 leading . One of the steps taken for it is the alteration of the main instrument called TUFS used in the weaving sector of India. Some of the popular companies engaged in the India Spinning Industry are listed below: Bhilwara Spinners Ltd. The Spinning Industry in India is on set to hit the global market with other fabrics as well like the cotton textiles with its enthusiasm and consistency in work. (LNG Group) – polyester. Furnishing Fabrics. This modification is implemented by the Powerloom Service Centers that are being modernized to facilitate this alteration. consumption. the Textile government officials conducted a program for the advancement of the suburbanized powerloom sector. Denims. The second hand machines used for weaving are likely to be replaced with more modernized ones. prices. polyester woolen and uniform fabrics. and materials. An elaborate and detailed assessment is made on various sectors of the yarn spinning such as. .
Before it was hand weaving and now various machineries have been implemented for a quicker and more advanced production of textiles. namely. The North-eastern part of India is famous for weaving of baskets and mats.powerloom clusters have been given the responsibility to work together for the modernization of Indian powerloom sector. tree strand warp border. Mat weaving is also popularly practiced in Bengal. a state in India. a state in India weaves all kinds of baskets. Sugar cane and bamboo are used as materials for weaving of mats. Manipur. Functional baskets are also weaved largely in the Southern part of India. Bengal also weaves a wide variety of baskets in different styles. the center had also decided upon the setting up of hitech weaving mills and unified textile mills in India for the small scale weavers. 'Kohari' basket is one such example which is weaved to provide the facility of water drainage while washing rice or fish in the basket. Mat weaving follows several designs such as horizontal and vertical stripes and also floral ones. Mat weaving a popular Indian handicraft in Pondicherry. These are designed in various styles. Border weaving in baskets is a specialized style which is again classifies under three commonly used styles. Besides. Few variations in shawl weaving are as follows: Kashmiri Shawls Pashmina Shahtoosh Jamawar . some of which are as follows: Silk weaving Cotton fabric weaving Wool weaving Shawl weaving Carpet weaving Weaving in India has been setting the trend for the past hundreds of years. Shawl weaving is one of the most eminent handicrafts that is enormously practiced in India Weaving Industry and are not only sold all over India but also exported across the globe. The traditional weaving art is still followed by many states in India such as Himachal Pradesh and Meghalaya. simple wrapped border and fastened twine. Weaving is an ancient handicraft and has several categories.
A series of progressive actions also are to be implemented for the betterment of the weaving pattern in India soon. Indian Pottery Industry speaks volumes about the culture. traditions. Ever since the Harappan Civilization. earthenware. and in-built talent of Indian artisans who have manufactured innumerable pottery pieces across the length and breath of the country. and porcelain for ages.Kullu Shawls Dhabla Carpet weaving industry is one of the most leading export oriented handicraft industry in India. Sanjay Weaving Mills Santigo Textile Mills Someshwar Industries India Weaving Industry is expected to do better with the setting up of automatic air-jet or water-jet looms which are of vintage kind and have a life span of 10 to 15 years. There is a great demand for the expensive silk carpets from Kashmir in the traditional households in India. Indian Pottery Industry came into existence with the Indus Valley Civilization and the artwork has been continuing in various areas such as pottery. This is one of the most sensual arts in the Indian handicraft industry. Indian Pottery Industry Indian Pottery Industry has its origins in the earliest era of civilization. Pottery making are both handmade and wheel-made that is practiced all over India. Tradition of pottery in India is an age-old handicraft which was claimed to be the expression of human emotions at the beginning. These are some of the popular weaving mills in India: Gurupal Silk Mills Naik Weaving Mill Nilesh Silk Mills Potabatti Weaving Mill Rajasthan Spinning and Weaving Mills Ltd. pottery making in India has . Woolen and non-woolen carpets are also highly adored in various homes in India. architecture. Pottery and earthenware are utilitarian and also decorative while porcelain and studio pottery belong to the sphere of art.
around 15 lakhs of potters are trading their talent and about 95% of them are involved in traditional red or local clay pottery work. Potteries in India are called as the 'lyric of handicrafts' because of its lyrical and universal charm. in the villages of India. The potteries are of various kinds which are listed below: The common earthenware Kullar (cup-like container) Lamps for Diwali Toys for Dussehera Pots for seedling at Sankranti ainted pots for marriages _ Karigari Pottery Ashtrays Flower vases Tea sets Paper weights Decorative animal figures Blue Pottery is one of the most famous of its kinds in the Indian Pottery Industry. They were the best masters of their trade. These are categorized under 3 heads: Figurines of Divinities Ceremonial Pottery Votive Offerings Today. The Jaipur Blue Potteries are made of Egyptian paste and are kept at a very low temperature after it is made. It is an amalgamation of concept.been a significant craft and the potters were always esteemed at that time. a Persian blue dye is used to color the clay from which the potteries are made. The specialty in Blue Pottery is that. Seals and grains and water are always supplied in lumps so as to facilitate the efficient use of it while making pottery. Religion has also made its presence in the Indian Pottery Industry with the making potteries of various deities and idols of worship. The making of Brahma is one of the most esteemed legends in Indian Pottery Industry. With this . Some of these potteries are transparent and are adorned with animal and bird themes. Such a distinctive name is entitled to the pottery so as to highlight its eye-catching outlook and differentiate it from other potteries. This is the exclusive attribute of Blue Potteries it is also equally famous in Jaipur. a state in India. design and execution. Delhi is famous for Blue Pottery in India.
plates and trays. copper. iron. such as. The art of Koftagari or damascening work is is practiced at Alwar. Other states that bears fame for beautiful and ethnic metal works are Madhya Pradesh.innovativeness and hard work combined with enthusiasm. One of such example is the iron pillar at Mehrauli (Delhi) which belongs to the Mauryan. figurines of deities. In 'Naqasi'. Andhra Pradesh. especially the richly graven traditional household items such as. Few companies that are engaged in iron mining are National Mineral Development Corporation. Items carved out of these metals are photo frames. Kashmir is also well-known for other metal works. and alloys like bronze. Kudremukh Iron Ore Co. Metal works in India had used a wide array of metals. pan.12 million tonnes. silver. utensils. epicurean floral and calligraphic designs are embossed on copper and silver pieces. The beautiful image of the dancing girl from Mohanjodaro is one of the most outstanding works of the Indian Metalworks Industry. Orissa and Tamil Nadu. Jaipur prides its craftsmanship in brass engraving and lacquering. Indian Pottery Industry will keep on ruling not only its own country but also the globe. Indian Metalworks Industry has reached the level of excellence in craftsmanship with its exclusive works. and curios. boxes. The craftsmen during Chola period mastered at bronze sculptures. . Traditional vessels of iron and brass are the specialty of Ladakh in Kashmir. < A nomadic tribe called Godiya Lohar in Rajasthan crafts iron utensils for regular use and those who mastered in craftsmanship makes idols. and etc. Indian Metalworks Industry Metal work is an age-old tradition in India. mythological characters and animals. bowls. Indian Metalworks Industry has been reigning successfully since last 5000 years from now. plates. white metal. and etc to manufacture items like pots. bell metal. Indian Metalworks Industry is growing at leaps and bounds in the steel manufacturing with an installation capacity of 36. photo frames. Ore miners is one of the most wellestablished sector in this industry. and Essel Mining & Industries Ltd. lamps. bowls. Figurines of deities and household utensils are some popular metal works in Banaras.. samovars.
It has occupied 15 percent of the global output and Jindal Steel & Power Ltd. The wooden handicraft of India is draped with a vast cultural and ethnic diversity which is applied to a range of themes. India possesses around 100.000 TPA. Flat metal products are highly manufactured by SAIL. Tata Steel. These wooden handicrafts are unique in their own style and are claimed to be an absolute personification of the Indian heritage. almirahs. . These simple objects are so uniquely blend that they in no way look like daily use stuffs.Famous for woodwork in carved chests. India takes pride in manufacturing exquisite and handsome wooden handicrafts in diverse motifs. India Woodwork Industry has not only specialized in serving architectural purpose but also manufactures furniture both in traditional as well as ultramodern style. These wide ranging exclusive styles adopted by the India woodwork industry to carve out various stupefying objects are prepared in different parts of India. furniture and other household utensils are carved out of wood in different shapes and styles. Ispat Industries. India Woodwork Industry India Woodwork Industry is one of the fastest growing industries in India's economy. and Uttam Steel and Bhushan Steel. In the rural areas of India. is the largest producer of the same in India with an installation capacity of 650. Jindal Group of Industries.000 artisans along with countless other woodworking related units in the sector. and wooden swings. Animal figures are also an excellent example of India's ethnic woodwork.000 registered woodware units and more than 200. techniques and crafts. Indian Metalworks Industry has acquired a commendable status not only in India but also in foreign states by selling its unique products in the local as well as in the global market. The wooden swings vary from plain Hewn wood to lavishly embellished ones. Wood has always been a major part of Indian handicrafts and various beautiful things are crafted out of it. Some of the most well-known states of India involved in woodwork are as follows: Gujarat .India is also quite well-known for manufacturing coal based sponge iron.
Handicraft Exports Handicraft Industry has evolved as one of the major contributors for Export and foreign earnings:Exports of handicrafts including hand knitted carpets during 2005-06 were Rs. Other areas . and many more. Bihar. Wood wares. is well-known for its marquetry-work which is called as 'Sadeli' by local people. Hoshiarpur (Punjab) . Deodar.Specializes in arena handicrafts that along with representing their customs and beliefs also portray their spiritual values and emotions. Kashmir. Surat. Orissa and Andhra Pradesh are also engaged in carving out various uniquely designed items out of wood. trays. and mirror frames are usually crafted using intricate designs that were claimed to be the royal patronage ages back. Paintings. Red. the houses in Kashmir are made of wood with latticework windows and geometrically patterned ceilings. Rosewood. Ebony. Kerala . Saharanpur (U.P) . cigarette boxes. Embroidered and Crocheted goods.West Bengal. Also. Shawls as art wares. Saharanpur is dealing with wood seasoning only. India has set up over 3.Famous for its exclusive Kashmir houseboat made out of a specially mollified wood that does not soak in water.Gained immense popularity for carving inlaying ivory which is now replaced with plastic to cut down on the cost. Teak.There is also a tradition of embedding indigenously made gold. Imitation jewelry. and so on. Zari goods.The leading place for commercial purposes. Redwood.Art Metal wares. Bronze Sculpture etc. and bronze hues on wood in a place called Sankheda village in Gujarat. trivets. India Woodwork Industry uses various kinds of woods. Export items. embedding of brass wires (Tarkashi) has gained lot of attention worldwide. bookends.000 woodworking units and the number is increasing with the passage of time. Recently. Carpets. Sheesham. Sheesham and Teak are the chief woods used for manufacturing traditional as well as contemporary designed products-screens. silver.92 Crore. Bamboo products. for example. Sandalwood. Cedar. Jute products. tables. Marble Sculpture. Hand printed textiles. Walnut. Leather products. Of late. Wooden furniture.13412. . Sal. another place in Gujarat. Earthen ware.
Made-up and clothing accessories. Should not have zippers. Hand painting. Trade Policy: Handicraft products fall under the ITC (HS) code 97. Crocheting. are required to file an Industrial Entrepreneur Memoranda (IEM) in Part 'A' with the Secretariat of Industrial Assistance (SIA). There are several other bodies and organizations which help to formulate and execute these policies. Hand printing. planning. UK. the Ministry Of Textile is responsible for the formulation of policy. domestic articles of wood etc. The delicenced undertakings. France and Japan. Paintings. Hand embroidery. Must be ornamented using any one or more of the following Indian folk styles. No further approval is required. barring 100% silk. in Crores) US $ Million Handicrafts Policies Indian Handicraft Industry contributes very important role in Indian economy. Imports of items in 9705 are restricted. All policies should be implemented for the greater development of the whole industry so that it can help to strengthen the economy. drawings and paintings. Tie and Dye. which come under 9701 Original engravings falling under 9702 Original sculptures categorized under 9703 Products under the code 9704 are freely importable. Appliqué work of sequins. however. shells. wooden or glass beads. In India. (Rs. Are produced in cottage industries. Canada. mirror. Kalamkari. Germany. ornamental motifs of . and Italy etc. Industrial Policy: There are no restrictions regarding location for establishing manufacturing units. Saudi Arabia. For the proper functioning and operation of industry it is very essential to have some policies and regulation in place. export promotion and regulation of the Handicraft Industry. of India are: They are quota free and neutral to fiber content or composition. All producers of handicrafts are exempt from obtaining Industrial License to manufacture. Batik. Characteristics of Indian Handicrafts for exports.India's major export markets are USA. development. They include Garments. as defined by Govt. and obtain an acknowledgment.
textiles materials. low capital investment. and Netherlands (25.28%). Tariff-non-tariff Policy: Except for 9704.74%). Japan (7. Should conform to shape and styles of each item as defined in the agreed list of different countries.85%). all the items under 97 attract a total import duty of 35. Canada (37. The handicrafts sector has been .2 per cent. The sector provides employment to more than 60 lakh craft persons mostly from rural areas. State Handicrafts Development Corporations. UK (13.. Apex Societies and (17. The economic importance of the sector also lies in its high employment potential.03%). industry is highly labour intensive and decentralized. On the other hand. Should satisfy the dimensional aspects. Through its various agencies like Export Promotion Councils for Handicrafts. art silk or zari threads. being spread all over the country in rural and urban areas.69%). Details of concentration of major handicrafts at different places in India appear at Annexure I. France (25. This includes a basic duty of 35 per cent and a special additional duty of four per cent. Extra wrap of welt ornamentation of silk. it has been supplementing the efforts of the state governments by implementing various developmental schemes of the Government of India. the countries showing a significant growth during the period included: Korea Republic (54. Government of India is the nodal Government Department at the national level for the development of handicraft sector in the country. Items under 9704 do not attract any import duty.38%). high value addition and continuously increasing demand both in the domestic and overseas markets.34%).41%). Export prospects of handicrafts from India handicrafts sector occupies animportant place in the Indian economy as it contributes significantly to employment generation and export earnings. and Sweden (4. The Office of Development \Commissioner (Handicrafts) under the Ministry of Textiles.
has been playing an important role to promote exports of Indian handicrafts. as a thrust area for export promotion.epch. USA continues to be the largest importing country. For knowing latest developments in the exports of handicrafts and also participation in trade fairs both in India and abroad.032. lace and lace goods.8 million from US$5. However. seminars and training programmes. organizing workshops. Government of India. marble crafts.367.33%). Germany WORLD TOTAL 11. viz.identified by the Ministry of Commerce and Industry.0 (-)8. its imports registered a decline of 15. The various handicrafts promoted by the Council inter alia include artmetalwares/EPNS wares. papier machie products. Source: Office of the Development Commissioner (Handicrafts).92 per cent when the same nosedived to US$4. 2004.0 11. To boost exports of handicrafts. lacquerware. Government of India. New York. since its inception in 1986.352.94 per cent when the same reached a level of US$10.032.2 million. during the period. zari and zari goods. shawls as artware. Some of the important ones included: (i) Participation in many trade fairs abroad. FAME trade fair at Manila from 19-22 April 2004. 2003 International Trade Statistics Yearbook. the Council undertakes various activities like participation in national and international trade fairs. access its website: www. World imports in 2003. toys.During the year 200405. dolls. arranging buyer-seller meets.172. Volume II. Trade by Commodity. The countries registering a declining trend during the period included: Italy (66. as may be seen from Table 1.7 10. embroidered and crocheted goods. wood carvings and other artwares. The Export Promotion Council for Handicrafts (EPCH) functioning under the aegis of Office of Development Commissioner (Handicrafts) and governed by the policies of the Ministry of Textiles.046. the Council undertook various export promotion activities. registered a decline of 8.94 Source: United Nations. Ministry of . Gifts & Premium Show held at Hong Kong from 28 April to May 1 (i) World Imports.Gift & Homeware International at Melbourne (Australia) from 18-20 May 2004.com. namely artistic leather goods. etc. Impex.046 million as against US$11. imitation jewellery and several other handicrafts. hand printed textile and scarves.7 million in the previous year.
New Delhi. precious and semiprecious stones. 5) The Indian Institue of Foreign Trade : (Ashoka Bhavan. 16 Parliament Street. The Board collects and disseminates information. Puram. Mount Road. to assist in improving and modernising of the jewellery craft of the country. New Delhi110022). Besides . showrooms and warehousing depots abroad. 6) The Trade Development Authority of India : (Bank of Baroda Building. This board acts as a Commodity Board for handicrafts and has an Export Section with a Deputy Director (Exports) in charge.Textiles. Madras600006) It superintends the export promotion of INdian Handlooms in the country. The regional offices of the Board handle registration and process requests for any specific export promotion measures. Anex-I. New Delhi. 4) The Handicrafts and Handlooms Export Corporation of India:(Jawahar Vyapar Bhavan. Commerce Centre. It undertakes varoius exort promotional and developmental measures such as publicity and Indian participation in foreign exhibitions. 2) The Gem and Jewellery Export Promotion Council : (D-15. it supplements the export efforts of the private sector. New Delhi110024). It also has branches. 93 Nehru Place. Frankfurt and Tokyo. R. Category wise India’s exports of handicrafts to major markets in 2003-04 and 200405 and their exports in select markets during this period appear at Annexures II and Export Promotion Councils 1) The All India Handicrafts Board : (West Block VII. New Delhi 110001). besidesexporting directly. Handicrafts and garments are included in it's trade promotion activities among other items. arranges exhibitions.400001) The council aims at providing facilities and incentives regarding the exports of pearls. sponsers sales and study teams. A government of India undertaking. and invites foreign buyers. 3)The Handloom Export Promotion Council : (123.110001). this Instiute carries out surveys of various markets and publishes them. Tardeo Road. Government of India. 4th Floor. Bombay. diamonds and sythetic stones. Besides training courses for export executives. It also has offices in New York.K. and invites reputed designers for advise and assistence. Tolstoy Marg.
covers against risks.seller meets in selected markets. Various raw Materials have lent themselves to an array of exotic items that are instantly captivating. industry and trade. 10th Floor. Handicrafts continue to recieve the special attention of the TFA Handicraft Materials Ivory Craft Supplier China Confident sourcing at HKTDC's awardwinning e-Marketplace. This Council has especially been set up to ensure the quality control and Preshipment Act. 17 Parliament Street. 10) The Trade Authority of India : (Pragati Maidan. World Trade Centre. The Council has also set up a number of Export Inspection Agencies. New Delhi-110001) The TFA is an autonomous organisation established by the Government of India as a company. The deft hands of the craftsman breathes life into these Materials shaping them into beautiful pieces of art.CraftFocus. It also gives special attention to the export promotional activites of small sector including crafts. news and advice www. 7) The Export Credit Gaurantee Corporation : (Head office : Express Towers. both in India and abroad. Calcutta. It's free! supplier. The amazing diversity in Indian cultures and traditions. it arranges buyer.hktdc. 8) The Export Inspection Council : (14/1-b Erza Steet. It is a non profit servicing institution. Chennai and Cochin. 9) The Federation of Indian Export Organisation : (Allahabad Bank Building.com/Lee_Cheong_Ivory Craft Focus Magazine Trade only. Calcutta700001). It unifies policy direction. FIEO is an apex forum coordinating and supplimenting the insitutions. Started in March 1977 it has today become a highly effective organisation giving a new orientation to the country's trade promotional activities. controls and implements programmes of India's participation in fairs and exhibitions. Bombay-400001). Nariman Point.inviting buyers.com India is a treasure trove of the most exquisite handicrafts available. Click on to read about the different . New Delhi-110001).inspiration. It also has branches in Delhi. set up jointly by the Government. It provides export credit intelligence and issues. ensures variety in the transformation of every single material to a handicraft item. latest products.
Brass www.SilverRoseBeads. thus. Bring the Indian rural touch to the rich & suave drawing rooms & highlight the intricate formation of eye catching coir artifacts.com Metal Spinning MEXICO Custom made Products up to 60'' diaAluminum. and the various handicraft items made out of them.com Handmade 3D Mural Tiles Handmade Ceramic Mural Art Tiles. Ceramic Crafts Express imaginative thoughts & add magnetism to the milieu with these artistically designed ceramic products projecting the artist's mastery over one of the finest Indian artwork. depicting the rich Indian artistry in the most sophisticated style. Bead Crafts Beads of transparent & semi transparent nature are pleasingly used to give shape to varied aesthetically appealing products helping in enhancing the overall impact on the onlookers. Copper. Indian artisans produce marvelous work of aluminum crafts each unique in their own way blending perfectly the antique & contemporary art work. Mild Steel. Brass Crafts Brass craft ornamentations always have a spell bounding effect on people with their minute & detailed engravings highlighting the effortless beauty put into them by the dexterous craftsmen. Silver Rose Beads Exquisite Gemstone and Pearl Beadsdiamonds.Rooing Tiles. and rubies www.rytmsa. Gems Give concreteness to imaginations by imparting exclusive shapes with refinement to gem . Coir Intoxicate the senses with the finely crafted coir fiber poducts. sapphires.Ceramic Glazed Jaalis! www.Materials used in different parts of India.com/ Ads by Google Aluminum Crafts Splendid designs with panache.rajatiles. Cane/Bamboo Crafts Add feathers to the surrounding's beauty by incorporating fragilely designed cane & bamboo items in the decor.
Pottery The age old tradition of pottery has been kept alive by craftsmen blending the antique with . leather has been in usage since ages without losing its timeless charm.products. thus. Paper Crafts Bring color to life by decorating the environment with attractively handcrafted paper products available in unique range of designs. leaving an aesthetic & pristine touch. Jute Elaborate & intricate designs make the most appealing environment friendly jute products perfect for decorating any setting. carvings & designs. Ironmongery The raw appeal imparted to the varied products through engravings done on forged iron Materials adds a classy touch to any setting projecting the rich tradition of ironware. Metal Crafts Metal crafts have lured the customers with their refined artwork. papier mache crafts have created a niche market for themselves successfully with wild imaginations carved out beautifully on these Materials. Enhance the frailness of gem jewelry products by incorporating equally fragile patterns. vibrant hues & variety. Papier Mache Crafts Alluring crafts made of waste paper Materials. Available in a wide range of products. An ultimate decorative item. glassware products have never lost the enigmatic spell. bronze or non ferrous elements. Glass Glassware depicts the richness & sophistication of the traditional art craft coupled with elegance& frailness. all appeal the eyes when coupled with inlay work & embellishments. Ivory Grace the pristine beauty of a living space with the extraordinarily crafted ivory ware products. Be it copper. reminder of the rich past culture & tradition with their masterful cuts. Leather Crafts Leather crafts have always enamored people with their soft & royal sheen & rich material.
Adorn the setting with these ethnic crafts available in wide range of designs. stone crafted products have immense importance. Thus. office or a public place.modern designs. intricate detailed work. Wrought Iron Crafts The raw appeal of wrought iron crafts is still intact with people dazed by the antique & fabulous artwork perfect to impart individuality to a milieu with their flawless beauty. In general the market shows good business opportunities if prices and quality are competitive and delivery schedules are fulfilled. Giving shape to varied figurines & plaques. Be it kitchen. thus. Germany is supplied by giftware and handicrafts from nearly . there is a huge demand of aesthetically created silver crafts. imaginative designs make them look unique. expectations for additional growth are not very high. Wood Crafts Redefine the appearance of the home furnishing area by incorporating distinct decorative items in wood Materials. Competitive Situation German giftware and handicrafts consumption is growing more or less in line with the relatively slow growth rate of income during the last years. Stone Crafts Stone crafts find place in any setting due to their extreme functional aspect. these earthenwares are worth possesing. constantly introducing the customers to the rich Indian textile tradition. Annual growth rates of between 1. Apart from its own producers. Silver Crafts Owing to the unique appeal and intricate craftsmanship of adept Indian craftsmen.5-2 percent are forecast for the next few years for the overall giftware and handicrafts market. Textile Vibrant colors with intricate & interesting patterns impart a definitive character to the varied facets of Indian textile. garden. Terracota Crafts Terracotta work has always enhanced the decor with their appealing beauty leaving people dumbstruck. Shaped with fine cuts.
In 1997. France and Switzerland. A few well-established German manufacturers of giftware and handicrafts items are: Koziol GmbH. Easter. Bramsche WMF AG. i. Thailand. Insiders believe that this specific market segment still offers some potential for new . Valentines Day and the German counterpart of Thanksgiving. Fierce price competition in Germany is intensified by the increasing quantity of Chinese and Asian made products on the market. about DM 3 billion were spent alone for Christmas decoration. Christmas floristic items and Christmas trees only. fine exclusive stationery comes from Italy. while the total European market should amount to DM 12 billion. Christmas items are usually imported from China. However. Major suppliers of pottery are. Roedental GIES Kerzen. For India this situation coupled with the relatively strong Indian rupee which means that firms proving to be most successful in the recent past have offered niche market giftware and handicrafts. Taiwan. KG.e. Bad Driburg Jet Papier GmbH. Goebel Porzellanfabrik. Bernau Sales volume of specific sub-sectors (estimates): Some estimates of individual giftware and handicrafts subsector volume sales are provided as follows: Seasonal: Market insiders estimate the total volume of the seasonal items market. Lahr W. Philippines and India. Indian Christmas decorations as candle stands or Christmas tree hangings and soft toys find a ready market in Germany if they are moderately priced. at DM 7. for example. Garching Margarete Steiff GmbH. Seib Fartak. German firms often import specific product groups from a particular country. including Christmas. Glinde Walther-Glas GmbH.all of the European countries. Erbach Krebs-Glas-Lauscha GmbH. Geislingen Rastal.. Giengen Duni GmbH & Co. dried flowers from the Netherlands etc. Spain and Portugal. Hobby and art supplies: The present market volume of hobby and art supplies in Germany is estimated at about DM 3 billion. Ernstthal Barti GmbH. Hoehr-Grenzhausen Rosenthal AG. exclusive to Indian handicrafts items or new-to-market products. candles from Poland. China and Portugal.7 billion.
8 Silver jewellery : 2. Incentive items: From 1992 to 1998.4 percent).7-20 percent). Also in 1998. are major suppliers of giftware and handicrafts to the German market.6 . annual sales of licensing products amounted to about US$ 4.5 In addition.2 billion in Germany.5 Candles : 2. the toys market volume expanded to DM 6 billion.4 Plush animals : 6. Customs Duties Customs duties vary according to material and product. Indian firms making a first approach to the German market are advised to have comprehensive product literature and data sheets professionally translated into German.6. potpourri (16. i.7. there is a 16 percent sales tax.. Toys: In 1998.products.2) and hand. most of the Germans who do regular DIY or hobby work are between 60 and 69 years (10. Though duties are high for a few items. dried flowers. Market Access EU member states and Asian countries. particularly in the initial presentation. Although English is widely understood. which is eventually passed on to the consumer in . With the fast ageing of the German population a stronger demand for hobby and crafts is likely.3 Stationery : 8.0-13. Total annual sales for computer games and learning games alone.8 percent of the German adults) old. China and India in particular. For example: Customs Duties (in percent) Ceramics : 4.5 Toys : 5.e. Indian firms should preferably appoint an agent or distributor who can maintain a stock sufficient to answer short-notice orders.7 billion. the majority of customs duty rates falls in the range of 5-8 percent.0 Quilts/blankets : 7.woven. A recent survey shows that apart from their school days. a wellprepared translation gives an important marketing edge. increased to DM 2 billion in 1998 compared to the pre-year level of DM 1.1 . the total German market for incentives increased from nearly DM 3 billion to DM 6 billion. woollen blankets (13. T-shirts (12.
snakeskin or hides of some animal. only few product groups in the giftware and handicrafts field that have to follow standards. While the quality regulations for candles are obligatory assuring a certain level of quality. five identical samples of one product group not exceeding a total value of DM 50. They are very particular in maintaining consistency in the kind of products and their quality. i. exporters should be aware that one sample with a maximum value of DM 50 each or. Product Standards In view of the wide field of products that could be considered as giftware and handicrafts. But the VAT has to be paid when entering the German market by the exporter/German importer. Compliance with EU standards and regulations is strongly suggested.form of the value-added tax (VAT). It is essential that CE-labelling be observed where required. Items that originate from certain animal species.e. this channel also supplies large quantities of individual articles. it is difficult to name standards. Specialised wholesalers deal in sales to retailers as well as to final consumers.. One of the distinguishing features of wholesalers is to provide distribution and storage facilities. The CE-mark (including conformity statement and technical documentation) is mainly required for toys (88/378/EEC standard). There are. it must be ensured that the export of these products complies with the Convention on Endangered Species (CITES). Wholesalers: Besides offering wide range of goods to retailers for direct sales. They maintain high quality standards and but have a narrower . are usually customs free. however. the toy regulation and the electronic standards have to be observed because of safety considerations: Major Distribution Channels Wholesalers Importers/distributors Commission agents/sales representatives Department stores Mail-order Internet sales Tele-shopping The individual channels are described in detail in the following. Regarding sample orders.
Importers/distributors: Most Indian giftware and handicrafts companies use importers/distributors to market and sell their giftware and handicrafts lines. Thus. They buy and sell on their own account.000 giftware and handicrafts retailers. Department stores in particular. Germany hosts more than 45. The distributors' mark-up varies depending on the giftware and handicrafts item. but at least 50 percent. Their buyers are very specialized and . These additional payments are to reimburse the agent for substantial advertising and any special efforts facilitating the new product's market entry. Distributors call on giftware and handicrafts retailers. An Indian firm wishing to appoint an agent should make sure that such standard contracts meet its expectations. In order to facilitate market entry efforts by the agents their initial commission is often a few percent higher than the "usual" commission.and in-depth range of arts and crafts. purchasing groups and department stores. They concentrate on specialist retailers. his sales force and his existing distribution channels. the companies take advantage of the distributor's expertise. Commission agents: Commission agents provide Indian companies with direct access to the German market and direct control. Several retailers import directly from the United States and sell to the German customer. purchasing groups and supermarkets. Usually these are small companies looking for items new to the market and handling small orders only. Independent commercial agents are normally working on a 15 percent commission and operate on a regional basis. Department Stores: Indian companies interested in establishing business contacts with major department stores. they usually also depend on the exclusivity of a product and on its competitiveness in the overall giftware and handicrafts market. Commission agent contracts are based on stringent EU and German regulations. While the mark-ups vary according to the distributor. prefer to deal directly with manufacturers. mail-order houses and retailers may also choose the direct approach.
Mail Order: On an average. beauty. It is anticipated that by then German electronic sales.only handle a limited range of products. Among them are the world's largest mail order companies: Otto Versand in Hamburg and Quelle Schickedanz AG & Co. . become second in the worldwide ranking after the United States and before Japan. If a department store decides to import a particular giftware and handicrafts item. fashion. in Fuerth. A typical German Internet user and a major German mail-order publication is between 20-39 years old. Internet Sales: Germany will become market leader among the EU countries with regard to sales over the Internet by the year 2000. jewellery. each German consumer buys products totaling to DM 500 each year from mail-order houses. At some occasions department stores also buy through independent commercial agents. followed by Great Britain and France. This age group consists of about 4. They operate all over Germany and offer various types of giftware and handicrafts. the Internet is a major sales channel for German mail-order houses. In Europe. The total European market volume for mail order products is estimated at approximately DM 90 billion. household consumer goods. There are about 200 mail order companies in Germany. Teleshopping: QVC and HOT are the two tele-shopping channels in Germany. 12 have their headquarters located in Germany. several German mail order companies operate in other European countries. Quite often they have their own buyers as well as a few agents that usually work with them and who know their assortments. it places bulk rather than small orders. which are estimated to reach a volume of DM 500 billion worldwide in 2000. is highly educated and earns more money than the average German consumer. health. Germany is the largest mail order market. Seventy percent of these consumers are male. Already today.5 million Germans. as well. In addition. Of the 20 major mail order companies in Europe. collectibles and home accessories.
india-crafts. 2008 Often considered as a cottage industry.india-crafts.com/business-reports/indian-handicraftindustry/handicraftintroduction.jpg http://www. htm http://www.html http://www. Reference http://www.umd. An effecent supply chain gives the competitive advantage to this industry. htm http://business.india-crafts.terpconnect. gems .com/india-industry/spinning. Our study is basically to show the richness of India in “Handy Craft”. India is huge producer and exporter of handy craft products such as clothes . jewellaries . CONCLUSION As we conclude the whole data we can see the result that India enjoy the Monopoly in this sector and every handycraft industry is influenced by India because India is the largest producer and exporter of handycraft and supply chain management and logistics play the important role in this this particular sector.mapsofindia.com/business-reports/indian-textile-industry/handicrafttextileindustry. this is the backbone of this industry .india-crafts.com/business-reports/indian-handicraftindustry/handicraftexports.edu/~mstanto1/world-map.com/business-reports/indian-handicraft-industry/handicraftpolicies. paintings etc.html http://www. Gems and jewelleries are exported through ariel route ( shown by red line)whereas all other products are transported through sea route ( shown by black line ) because they are transported in bulk. leather products . the Indian handicraft industry .MODE OF TRANSPORTATION CHOOSEN BY US. Html European Union: A promising market for Indian handicraft exporters Writuparna Kakati | 19 Sep.
.82%. the handicraft sector of the country lost revenues of around $500 million and could export only around $3 billion.3.05 crore.03% and in the US $ term was 0. According to different market research firms. During the period. the exports of handicrafts have shown a decrease of Rs.03 millions i. the exports have shown the decrease of US $ 330. the exports decreased by 8. the main factor which comes out is the Indian exporters inability to identify potential overseas market.64% and 0. Overall an increase in the rupee term was 3. European Union: A promising market In 2005. Today.02% and 2. from Rs.77% over the similar period in 2007.14 to Rs. in turn.09% in rupees terms respectively and 9. an increase of 3. In dollar terms. Although India's exports of handicrafts appear to be sizable.35 crore. the country's share in the USD 100 billion international handicrafts market is just about 2 %.04 to Rs. the exports of handicrafts have shown an increase of Rs. shawls as artware.77% . The handicraft industry in India has witnessed a consistent growth of 15 per cent over a decade turning itself into an important suppliers of handicrafts to the world market. the wooden gifts and handicrafts market in the EU is likely to increase by 2-3% annually until the end of the decade.06%2. embroidered & crocheted goods.has outgrown its image to evolve into one of the major contributor for export and foreign revenue generation. it is the second largest employment-generating sector in the country providing employment to more than six million people.95% in rupees term. During 2007-08 (April to March). India has not been able to encash the existing opportunities in the handicraft sector. The industry is expected to achieve an export turnover of Rs.99%. the exports of woodware.2008. Analyzing the cause behind the small share on Indian handicrafts in the global market.15% in rupees terms respectively and 2. But still most of the Indian exporters in this field are unaware about international requirements and current market trends.8.81%. During 2008-09 (April to August).000 crore by 2009-10 that. Current export statistics The India handicraft industry was worst hit by the sudden rupee appreciation during the last year. will also create around 20 lakh new job opportunities.4.31 crore.03% in rupees term.3276. Despite the existence of a strong production base and a massive workforce.e.31% in us$ term respectively. from Rs. In dollar terms. 17288.12 millions i. zari & zari goods decreased by 0.4.83% in us$ terms respectively whereas art metal ware.5.36%.251 million. imitation jewellery and misc. hand printed textiles & scarves. 14012.55%. 39.17% and 4. a decrease of 18.09 crore.95% and 3. the exports have shown the increase of US $ 8. 130. Indian handicrafts are highly acclaimed all over the world for their large variety and diversified range.e.6.17%.66% over the similar period in 2006-2007. the exports increased by 0. Following rupee appreciation of over 13% against the value of US dollar in the last financial year.2. as against the target of $3. 4302.36%.5 billion. Handicrafts showed the increasing trend 11. the total EU consumption of wooden gifts and handicrafts amounted to € 1. 4432.
and lower segments. Imports from developing countries grew almost 5% from 2004 to 2006.2 million. Thailand 9%. • . The best opportunity for the India exporters of handicraft items exist in the low-end of the market. choosing the right trading partner is very important.8%. As mentioned earlier. Almost 46% of total imports into the EU come from China. India 5% and others 0. as labour costs are generally lower in India. While preparing the export plan.2%. There are hardly any shops selling only wooden gifts and handicrafts. it is important to keep in mind that the trade structure of the handicraft market in the EU is highly complex in the sense that handicrafts and wooden gifts are distributed through many different intermediaries and retailers. • • • • Upper segment: 5-10% Upper-middle segment: 20-30% Lower-middle segment: 30-40% Lower Segment: 20-40% Distribution intermediaries While exporting. Some main distribution channels exporter may consider are • • • • Agents Importers-wholesalers Buying Groups Retailers Export marketing organisations. middle. This segmentation applies both to the retail and other levels (such as wholesalers and importers) in the market. Market segmentation The EU gifts and handicraft market can be segmented roughly into upper. The frames market accounted for 64% of consumption of wooden gifts and handicrafts in 2005 while the statuettes and caskets market accounted for 36% of consumption of wooden gifts and handicrafts during the period. Therefore it is a must for exporters willing to export to the EU to find out the best trading partner according to their specific profile.In 2005 the period total production of wooden gifts and handicrafts in the EU amounted to € 936 million. The rest of the imports from developing countries are supplied by Indonesia 10. In 2006. the trade structure of the handicrafts and wooden gifts market in the EU is very complex. the total value of wooden gifts and handicrafts imported into the EU amounted to € 717. product range and goals.
Researchers has predicted that the German handicraft. Researchers forecast that Italy will show steady growth in GDP and population in the coming years and the consumption of the wooden gifts and handicrafts will also increase in the country. Researchers forecast 7% annual increase the consumption of the UK wooden gifts and handicrafts market. by approximately 1. According to market researchers.4% annually during the period 2006-2009.Some most promising EU markets: Germany: Consumption of the wooden gifts and handicrafts in Germany was € 180 million (approximately ) in 2005 of which the frames market amounted to € 67 million (37%) while the statuettes (54%) and caskets (46%) market amounted to € 113 million. . France: Consumption of the wooden gifts and handicrafts in France was € 134 million (approximately) in 2005 of which the frames market (59%) value amounted to € 79 million while the statuettes (46%) and caskets (54%) market amounted to €55 million. United Kingdom: Consumption of the wooden gifts and handicrafts in United amounted to € 430 million (approximately) in 2005 of which the frames market (68%) value amounted to € 104 million while the statuettes (30%) and caskets (70%) market amounted to €47 million during the period. wooden and gift article market will slowly increase until 2009. Italy: Consumption of the wooden gifts and handicrafts in United was € 152 million (approximately) in 2005 of which the frames market (76%) value amounted to € 325 million while the statuettes (50%) and caskets (50%) market amounted to €104 million during the period. the total gifts and decorative articles market in France is expected to increase by approximately 1.8% annually.
the apparent consumption of wooden gifts and handicrafts in Spain amounted to € 201 million of which the frames market (65%) value amounted to € 131 million while the statuettes (64%) and caskets (36%) market amounted to €70 million during the period. original and artistic are highly acclaimed in the Eu market. Concluding.5% in the coming years. therefore. The handicrafts and wooden articles market contains a wide range of products. Researchers forecast that Dutch wooden gifts and handicrafts market will grow by 1. • While targeting the EU handicraft and wooden products market in the EU. Therefore. Exporters should do a lot of market research themselves and analyze all the different market segments and criteria very carefully. Opportunities are in abundance in the EU handicraft market but Indian exporters have to go there to pick them up. it is not possible to define a single best export market strategy for all the exporters engaged in the field. Products which are handmade. The population of the country is projected to increase to 45. approximate consumption of wooden gifts and handicrafts in Belgium amounted to €13 million of which the frames market (62%) value amounted to € 8 million while the statuettes (50%) and caskets (50%) market amounted to €5 million during the period. the EU is a massive market with a huge reservoir of wealthy consumers and. Opportunities in this field include licensing. Indian exporters can target the low end market of the EU as labour costs in India is comparatively low and European manufacturers cannot compete with us on this terrain. and therefore. exporters should keep themselves aware of some potential threats such as European customers' quality consciousness.3 million by 2015 in parallel with annual increase in GDP of around 7% for the next few years. it is well worth considering it as a highly promising market. . Indian exporters should also be aware of the EU standards and regulations to which they must comply with while exporting to the EU countries. As an exporter from a developing country. increasing expectations in terms of design. Indian exporters should also consider exporting products with original ethnic value. colours. Researchers forecast that Dutch wooden gifts and handicrafts market will grow by 1. it can be expected that the consummation of the wooden gifts and handicrafts will grow in the coming years. Belgium: In 2005.Spain: In 2005. environmental friendliness of products. Researchers forecast that the wooden gifts and handicrafts market in the country will grow by an average of 3% annually to the year 2010.5% in the coming years. etc. co-makership. etc. The Netherlands: In 2005. Opportunities for Indian exporters • • Indian exporters may consider partnering with an outsourcing European company. approximate consumption of wooden gifts and handicrafts in the Netherlands amounted to €30 million of which the frames market (67%) value amounted to € 20 million while the statuettes (60%) and caskets (40%) market amounted to €9 million during the period.
decorative pieces. and many more are on the rise in India as well as in abroad. and are much in demand. bed sheets. jute and coir items. In handicrafts there is a continuous swing between utility and beauty. These products are a perfect mix of traditional designs and modern techniques. jewelries or household furnishings. Due to their diversity in designs and their being utilitarian in nature. mugs. utensils. napkins. lamp shades etc are made out astoundingly with the use of natural material. embellished wooden sculptures. Indian art and craft is an old saga. carpets. The uniqueness in the Industry lies in its own way. India’s richness in art and craft can be seen in every product whether garments. bedcovers. rugs and durries from Kashmir. traditional paintings. curtains. they are high in demand. wood furniture. metal furniture.Introduction to Crafts Introduction India is a land where every corner is evident with the greatness of art and craft. sheets. Garments such as woolen shawls and phirens from Himachal. Although. Tanchoi. wood and stone sculptures. This has given many Indian traders to invest in the industry and flaunt India’s custom across the world. That is what Indian art and craft industry is. textile printing. brass and silverware. tie and die. Patola. garden pots. The rising demands in gems and jewelries have transformed Indian craft traditions into a full-grown organized industry. Products such as table mats. . stone and wood carvings. Other utilitarian craft products like cushions. That swing has a name: pleasure. Paithani. hand printing etc. boxes. bed-sheets or any such things. Indias zardozi and brocade work are highly recognized these days. The traditional quintessence of Indian art and craft can be seen even in the daily used objects like earthen pot. and Kancheevaram are the most popular export garments. The objects are created with a great creativity that portrays magnificent work of art. Gems and jewelries are other obsession of India. traditional sarees ranging from Banarsi Amru. block printing. the present state of the industry is flourishing with a touch of contemporary designs and patterns but it is deeply entrenched with the rich craft customs from the past. cabinets. terracotta items.
creative. aesthetic. even if handicraft activities are not fully included in national accounts. even in times of plenty their traditional skills in craft making are the basis for additional income generating activities that are a natural means to social and financial independence. Many agricultural and pastoral communities depend on their traditional craft skills as an essential source of income in times of drought. decorative. floods or famine. or with the help of hand tools or even mechanical means. artistic. Inputs required can easily be provided and product adaptation is less expensive than investing in energy. culturally attached. The special nature of artisanal products derives from their distinctive features. Handicrafts are a part of the culture of a nation or ethnic group and represent a key component of socio-economic life. functional. religiously and socially symbolic and significant. However. In general this sector uses existing skills and locally available raw materials. The Handicrafts Sector plays a significant & important role in the country’s economy. even if handicraft activities are not fully included in national accounts. Income generation through producing handicrafts (which is often an important activity in rural societies) does not disturb the cultural and social balance of either the home or the community. lean harvests. which requires minimum . These are produced without restriction in terms of quantity and using raw materials from sustainable resources. traditional. either completely by hand. machinery or technology. which can be utilitarian. Therefore it can create jobs at a minimal cost. The handicrafts sector is a home-based industry. Beyond their aesthetic and cultural dimensions. as long as the direct manual contribution of the artisan remains the most substantial component of the finished product.Handicraft or Artisanal Products "Handicraft or Artisanal products are those produced by artisans." Handicrafts are a part of the culture of a nation or ethnic group and represent a key component of socio-economic life. which requires minimum expenditure and infrastructure to establish. handicrafts present several interesting socio-economic characteristics: The handicrafts sector is a home-based industry.
It has an assortment of product range due to the diversified culture prevalent in the country. but also for the increasingly large number of new entrants in the crafts activity. The industry provides a livelihood for more than 6 million artisans including a big share of women artisans. In general this sector uses existing skills and locally available raw materials. as they hold the key for sustaining not only the existing set of millions of artisans spread over length and breadth of the country. while preserving its cultural heritage. Therefore it can create jobs at a minimal cost. and basically cottage based. France. handicrafts contribute substantially to employment generation and exports. and Germany. Handicrafts sector has fewer barriers for new entry. Highly labour intensive. It provides employment to a vast segment of craftpersons in rural & semi urban areas and generates substantial foreign exchange for the country. There is a good demand for Indian handicraft products in countries such as US. Canada. diversified. and people from the weaker sections of the society. It is equipped with strong and diversified supportive retail infrastructure. This sector has witnessed a significant growth of 3 % annually. Some of the promising areas in the crafts sector during the Xth Five Year Plan had been: . India is one of the major suppliers of handicrafts to the global market. real estate etc increases the demand. Emergence of e-commerce and internet has emerged as a promising distribution channel to market and sell handicraft items. and gives more opportunities for handicraft products. and also proves to be a potential source of employment.expenditure and infrastructure to establish. Presently. and potential market. The industry is further enhanced with low capital investment. Development in sectors like retail. The Handicrafts Sector plays a significant & important role in the country's economy. production flexibility. Britain. Indian handicrafts are much preferred in the fashion industry. and cheap labor rates that result in competitive price for its products. Italy. Handicrafts have great potential. the industry is more widespread in the rural and urban areas. Scope of Crafts Indian handicraft industry has a large.
A greater role for NGO as implementing partners and participation of private resources . Similarly Indian Handicraft sector has. The exports during the period decreased from Rs. absence of market .00 crores in 2009-10.19. However. but without the concomitant capacity to be absorbed into the market.375.70 lakhs. its development and promotion are the primary responsibility of every State Government. which at the beginning of the 10th plan was 60.40%. showing an annual growth rate of about 3%.85 crores at the end of the year 2008-09 registering a cumulative decline 12. are introduced into the sector as a solution to both rural and urban unemployment. the livelihoods of many craftspeople are put at risk. with the additional constraints of lack of education.564.In view of the 3% growth annually in Handicrafts sector.both human and financial.52 crores to Rs. The production during the period 2002-03 has decreased from Rs. At the same time. Handicrafts activity being a State subject. especially youth and women.71. on the basis of this growth in the sector it is expected this employment to reach 80 lakhs by the end of 11th Plan. ➢ ➢ ➢ Providing Infrastructural support for production & Exports Improve quality & product diversification with more awareness for both stakeholders & consumer. the Central Government is supplementing their efforts by implementing various developmental schemes. Efforts are being augmented during the 11th Five Year plan on the core issues for the development of the sector in some thrust areas as mentioned below.65 crores in 2002-03 to Rs.88 crores during the year 200809 although in the intervening period it had shown a rise in the graph of production in view of increase in exports which started decreasing from the year 2006-07 due to rupee appreciation against US $ & recession in World Economy. The plan expenditure during the period also witnessed a steady growth increasing from Rs.19.10.38 crores in the year 2002-03 to Rs.891. 285 crores.12434. the contribution made to the economy and the export market through artisanry is increasing as more new craftspeople. however.16 lakhs.220. and poor exposure to new technologies. it is presumed that the total employment in the sector as at the end of 10th plan is 67. The budget outlay for the year 2010-11 has been proposed for Rs. In many developing countries. suffered due to its being unorganized. As a result. mass-produced goods are steadily replacing utility items of daily use made by craftspeople. low capital.
Exports continued to grow for high value-added crafts products. textiles and jewelries. and participation of private resources both human & financial. It is a great source of foreign revenue as it is a huge export industry. It provides wide variety in each product with intricate design and exhibit diversified culture of India. and a poor institutional framework. It can create jobs at a minimal cost.intelligence. SWOT Analysis Here is the SWOT Analysis of the Indian art and craft industry that gives you more information on the present status of the industry. 4. 2. Increasing challenge offered by availability of mass-produced competing product lines using different raw materials (often man-made) and mechanized production techniques. it is expected that this sector will develop because of the following reasons. It requires minimum expenditure and infrastructure to establish. 1. This sector uses existing skills and locally available raw materials. Government policy envisaged a greater role for NGOs. The industry has potential in domestic as well as international markets. . Focus on quality and product diversification with increasing consumer awareness. Strengths • • • • • • • • • • Handicrafts are a part of the culture of Indian Nation or ethnic group. The handicrafts sector is a home-based industry. However. Gives potential source of employment This sector caters to the different market sectors covering handicrafts. Consumer tastes changed rapidly on account of economic liberalization. 5. 3.
development and research for enhancing the value It can create more jobs at a minimum cost. Development of retail sectors and changing lifestyles offer huge requirements of such products Rise in the industry is due to development in tourism Internet has emerged as a mean to develop its market network Threats • • • • • • Increasing competition in domestic markets The artisans not used to safeguard their own interests. Huge products manufacturing by countries like China Better trade terms are offering by these countries Competing countries offer better technological support and R&D development facilities Challenge to establish balance between demand and supply of quality products Indian art and craft is highly appreciated and constantly flourishing in domestic and foreign markets are due to its utilitarian nature and high acceptance among people of India .Weakness • • • • • • • • The sector lacks communication and infrastructure Conventional techniques used for production No proper training facility for skill development Industry is still confined to rural areas of the nation No proper awareness about crafts development Lack of co-ordination between Indian manufacturers-exporters and Government Inadequate information available on new technology No promotional support is given to the sector Opportunities • • • • • • • India have its own specialty in art and craft There is emerging demands of Indian crafts across overseas There is a scope for training.
.and people across the whole world. So it is essential that this sector should be developed properly for employment generation. value addition to the existing products as well as higher export earnings.
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