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IRA Brand Literature

IRA Brand Literature

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Published by manasikumbhat
IRA Home accessories Collection; Our Story, Philosophy, Aesthetics, Designs
IRA Home accessories Collection; Our Story, Philosophy, Aesthetics, Designs

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Published by: manasikumbhat on May 20, 2011
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IRA

®

© IRA Home

2011

Philosophy
For most of us who have lived a large part of our lives in ‘the fast lane’, they may be littered with the convenience of manmade comforts but are robbed of the pleasure in the smaller things. We become oblivious of the simpler delights that have been strewn around us for respite from everyday stress. We, at IRA, view wood as one such pleasure. Our endeavor is to discover, highlight and showcase its design- rings, knots, wormholes and all. Wood, for us, serves a purpose higher than making sturdy furniture or stove fuel in the villages. In today’s age of mass produced and machine made products, the traditional joy of owning something with a story behind it, crafted by someone’s loving hands, has vanished. Having something hand-crafted, we believe, adds a personality to every piece. It guarantees true uniqueness since no two pieces can ever be the same. When you take home an IRA piece, you can do so guilt free. We do not procure wood for our pieces by felling trees. On the contrary, we cherry pick the bits of waste or reclaimed wood that showcase the hypnotic patterns that we love so dearly. We try refurbishing them and attempt to ensure that each exquisite ‘chunk’ of art gets its due. In doing so, we rescue each piece of art from becoming pulp or stove fuel.

Aesthetics
When looking at any IRA piece, you will notice a few distinct properties in common:  Use of natural raw materials: We only highlight the art that nature has already provided us with; whether it’s wood, fabric, stone or metal.  An emphasis on neutral colors: Too many bold colors, in our opinion, distracts from the inherent beauty of the materials. You will rarely come across bright colors in our products. If you do, it will be in an effort to underline the innate beauty of the material itself.  A contemporary accent: We use the most traditional decorative materials and attempt to lend them a modern, contemporary air, with a strong emphasis on austerity. Simple functionality, timeless beauty. That’s our motto.  Contrasting textures: We, at IRA, like to contrast different textures; Shiny and rustic; soft and geometric; polished and rough. We think this lends drama and character to each piece.

Aesthetics
Each piece at IRA receives painstaking attention from a small team that only works on one piece at a time. Each chunk of wood is carefully hand-picked, cleaned and polished by hand and assembled one at a time, with meticulous attention to detail. Every object tells a story of effort, creativity and hard work. Each design has been through a strict elimination process which assures only the best materialize. When viewed at the end, however, it looks exactly like it was meant to. The pieces are designed to exude a calm elegance. There is a strong emphasis on soft colors, like powdery grey, mushroom black, mauve, darker shades of olive green and the classic black, white and beige palette. You will notice an obvious lack of strong pattern and bold embellishment. We hope that our pieces will allow everyone to take home a piece of ‘God’s canvas’ and serve as a timeless reminder that the simplest things in life are, sometimes, the most beautiful.

About Us
IRA is the brainchild of Erra and Manasi, a mother and daughter duo, inspired by their handling of raw, unprocessed, unadorned wood for the first time. After having lived in Dubai for almost 20 years, a move back home to a quaint little town in Rajasthan meant an arduous yet educative renovation of the family’s 20 year old home. This meant their getting hands dirty with cement, plaster of Paris, paint and (to their dismay) much more. When the woodwork started, however, it opened up a previously unknown and unimagined world of beauty. Having only seen wood in its polished, painted, carved forms in the home decor showrooms of large international brands, seeing its splintered, battered, messy appearance let loose a riot of creativity and IRA was formed in late autumn, 2010. The duo has a particular liking for all things contemporary and has a minimalistic bent of mind. Since each item for one’s abode is chosen with a great deal of thought, they believe it’s essential that each piece gets the attention it’s due in the room that it’s meant for. They hope to use IRA as a means to bridge the gap between traditional hand-crafted goodness and modern design and between urban interiors and the natural world.

A Word on Sourcing
‘seir santhe ruk raheb, to bhee sastojan’ It’s a little known fact that the over-used term ‘tree-hugger’ has originated from India, more precisely, the ‘Chipko movement’. One of the earliest recorded events of the Chipko movement was in Khejarla, Jodhpur district. In 1730, Amrita Devi sacrificed her life while protecting the sacred ‘Khejri’ tree. Before she did so, she chanted ‘Seir santhe ruk raheb, to bhi sastojan’ – If at the cost of my head, the tree is saved, it’s still a small price to pay. In all honesty, IRA isn’t aligned with any particular environmental movement or revolution yet. But the family has been an environmentally conscious long before it became trendy. So when faced with the challenge of sourcing raw wood, buying it from the wood market was NEVER an option. All IRA products are made from factory waste or reclaimed wood; every item -an example of resource efficiency. Unlike in the west, where the reclaimed wood concept has been gaining wider scale acceptance for the past couple of decades, in India –in the smaller towns like Jodhpur- it hasn’t caught on. The result is that much of the wood is burnt for fuel or left unused. And that’s the wood we use for our products.

A Word on Sourcing
The righteousness of the thought, however, doesn’t mean that the job is easy. We have come across many wood sellers, cutters, factory owners who just don’t want to co-operate. We have encountered a diverse range of wood traders, in Jodhpur, from those who tried to blatantly over-charge us for their ‘trash’ to those who refused to even talk to us. In some cases we negotiated, others we pleaded, still others we downright begged! But, we think, the end product and the purpose it serves is entirely and undoubtedly worth it.

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Handmade
The only time a machine touches our products is before we touch them.
That’s the truth. Each step in our ‘production process’ from procurement of wood to its finishing involves the old-fashioned human touch. Pannji’s touch, to be precise. Hailing from Chirai, a small village in the Jodhpur District, Pannji started working with wood when he was as young as 13 years old. Beginning as a helper, scraping and finishing various kinds of wood, he developed a strong understanding of wood and, over the years, a keen skill of working with it. Having spent his entire 28 year long career in making doors and furniture, working with IRA was his first opportunity to handle wood delicately, for its decorative function. That’s not to say that he was hesitant in the least. Not even for a moment.

Handmade
It never ceases to amaze us that no matter what we challenged him with, the most intricate of designs (the likes of which he has neither seen nor understands) or the most whimsical of ideas, he has yet to say ‘NO’. Never have we heard the words ‘can’t’ or ‘not possible’ from him. Armed with only the most basic hand tools and a simple pencil diagram, he industriously transforms our amateur drawings into wooden masterpieces. When he has finished working on a piece, and as he places it amongst the others, one can’t miss the glint of pride in his eyes. Each wooden artifact is a tribute to the talent and acumen of the thousands of Indian craftsmen whose craft is just waiting to be discovered; every IRA piece -an evidence of Pannji’s fortitude and unyielding spirit.

Why Wood
“All materials have their own unwritten laws. This is forgotten far too often. (…) the designer should aim at being in harmony with his material” –Tapio Wirkkala, Pioneer of Finnish industrial art
We chose to work with wood, not only due to its exquisite innate beauty but also because of its horrific wastage in residential and commercial projects in the small towns in India, where indifference is rampant and awareness, low. We think that the most alluring charm of wood is that despite being one of the oldest materials in use, it still lends itself to use in modern contemporary design – sometimes rivalling the most technologically advanced materials. Despite this, modern design today tends to emphasize the use of glass, acrylic/plastic, ceramics and metal a lot more than wood. Even where wood is used, its intrinsic beauty is buried under a coat of paint in many cases. We think the patterns embedded in wood break the monotony of monochromatic designs. When designs are simple and minimalist, wormholes and patterns furnish the requisite unpredictability and individuality. With material that talks so much on its own, why would anyone want to muffle it with a complicated design? We try to play with different kinds of wood, juxtapose different shades and showcase the intrinsic patterns. With effortless design, we allow the wood to talk to you, in its own language.

The Virgin Collection
© IRA Home

2011

Things perfected by nature are better than those finished by art -Marcus Tullius Cicero, Roman Philosopher

Our virgin collection celebrates wood in all its rawness. It emphasizes all the imperfections that make perfection seem dull. Indeed, art is mans nature; and nature is God’s art.

Nature’s Cradle
This is the piece that inspired our very existence. The first creation in our virgin collectionwhen we saw this piece, the feeling can only be described as love at first sight. Its size ensures a large impact no matter where it’s kept- and we could stare at the lovely lines, patterns and wormholes forever. Made from one of the finest quality of Burmese teak wood, it has been hand polished with a coffee hue to accentuate the designs embedded in it. Use it for your potpourri to contrast against the wood- its sure to catch everyone’s eye.

© IRA Home

2011

Shark tooth
The wonderful thing about nature is that it never goes out of style. Add a dash of panache to your library without compromising on elegance. The warm wooden tones will complement any setting- the office, the home library, even on a console in the living room.

© IRA Home

2011

Water Ripple

This table top clock juxtaposes timeless natural beauty and time itself.

The reddish tinge of Burmese teak wood, the beautiful veins, numerous shades of brown, rings emanating like waves- this piece demonstrates so much of what we love about wood.

© IRA Home

2011

Tree of Knowledge
A chic, modern holder for some of your favorite books; it’s not quite a book shelf, but its more than a mere stack of books- this will quite literally be a piece of nature in your home or office. The black base accentuates the deep warm tones of the bark and your books add the contrasting colors to create a fun, stylish addition to your home library or workplace.

© IRA Home

2011

Whirlpool
We couldn’t take our eyes off this piece of Burmese teak wood ever since we saw it. The hypnotic patterns, rings, different shades of brown would have been burnt for fuel, had we not picked it up from a stack of waste wood. Artistry such as this didn’t need additional inspiration to make it functional. Hung on a wall in the entry way, it is sure to add a touch of sophisticated charm no matter what the theme;

Scandinavian, vintage, modern, rustic –it will look good in every setting.

© IRA Home

2011

Snapshot
This piece of wood is virtually untouched in shape and form, from when we found it. With rich wooden tones, veins and designs, we didn’t think it needed anything else. We have fixed the piece up; hand polished it and made a provision for you to display whatever you like. The rich wooden tones will contrast well with most colors. A befitting frame for timeless memories.

© IRA Home

2011

Chaotic Order
This is nature- all its rawness and grandeur- served up as wall art. We firmly believe that large scale art produces an impact like no other. It infuses instant drama to any space- no matter how big or small. In fact large scale art tricks us into thinking the space is larger than it actually is. This piece of art, delivers a myriad of textures and a full range of colors that only nature can dispense. We have given the wood a bronze tinge to provide some glamour to the piece. You can switch in and out of colors for the rest of the room- it will complement them all.

© IRA Home

2011

Design
Although IRA is rooted in India, it’s pieces are inspired by a deep admiration (bordering on obsession) for Scandinavian design; its classic principles of beauty in functional simplicity. We have always held that, the longevity of a design lies in its classicality; the simpler the design, the more ageless it is. Fashions and trends will keep changing but, history bears witness that simplicity remains chic, always. Being particularly fond of clean lines and austerity, we are invariably drawn to minimalist everyday practicality. This, therefore, drives our design process. Its our endeavour that each IRA piece is effortlessly incorporated into a modern home, irrespective of the color theme and style; and when trends change, it never has to be replaced. We attempt to design an IRA piece such that it never reveals the function its meant for. On its own, it looks like simple confluence of different geometrical shapes, seemingly serving no other purpose than to look good. But each piece has a function -a use in everyday life. We hope that each IRA piece communicates the warmth and sophistication of its owner; his discernment of the classic principle of simplicity in design; his appreciation of the hopes and ambitions of the people who have assiduously crafted it.

Good design is thinking made visual.

Saul Bass

Minimalism, Simplicity, Elegance
These words influenced our thinking process during the creation of our first collection.

Each product is handmade and, therefore, bears the clear signature of our crafstman. Each product- like a piece of art- is the only one of its kind.

Stairway to Heaven
A mere confluence of simple shapes, so minimalistic in nature yet complete in every way. A chic, modern centerpiece on any table, its clean lines and simplicity are sure to catch eyes of visitors for years and years to come.

Beautiful, simple, functional- classic.

© IRA Home

2011

Pixel
We were struck by the unusual grain that emerged when we sanded and polished this piece of wood.

We had never seen anything like it before- the reddish lines contrasting with the light brown wood, the messy pixilated texture (possibly created by the way the wood was originally cut). The black base emphasizes the natural colors of the wood itself. Simple in design but busy, fun and edgy; this candle stand will make a great centre piece on your coffee table.

© IRA Home

2011

Acme
Who doesn’t remember the feeling of getting their first business card printed? Handing the first one out to a business associate -the sense of achievement, a proud declaration to the world of who you are and what you do.

A becoming holder for something that important, it’s a perfect gift on someone’s first job. We have hand polished it with a dark chocolate color to lend it a serious air of sophistication, perfect for the workplace.

© IRA Home

2011

Trivet
There are some things that look complicated and communicate the skill and efforts of its creator. There are others which use simplicity and elegance to do the same. This table clock represents the latter. Three small boards of wood set into one another, by hand and with precision- without concealing the characteristics of each- produces a delicate, chic timepiece. Austerity is seldom this impressive.

© IRA Home

2011

The Diagonal
Clocks have long transcended their original function of purely measuring time to being pieces of art in themselves. This hand polished wall clock, made from pieces salvaged from a stack of waste wood performs this dual function with aplomb. A perfect ornament in any modern, contemporary interior- it conveys the owner’s style and class.

And the fact that each of its parts would have been rotting away or being burnt for fuel- for us- it adds a surreal sense of valor to the piece.

© IRA Home

2011

Paper plane
It’s very difficult to make this design simpler, even if we tried. To put it in words, it’s been created from four triangles and a semicircle! Its simplicity, however, only complements its beauty. A stunning stand for your precious coffee table books, or just for regular use on your study deskif you can bring yourself to hide the beautiful wooden designs behind a book, in the first place.

© IRA Home

2011

Weniger, aber besser
A playful yet chic holder for your magazines, this piece was inspired by a minimalist approach to design. Starting with only a plank of wood, each element in the design was added for a particular indispensible function
 

The triangular support; The curved strips of wood to secure the magazines; And the horizontal strips to prevent slippage.

.

It’s our interpretation of Dieter Rams’ design approach ‘Weniger, aber besser’which translates to ‘Less, but better’.

© IRA Home

2011

Building Blocks
Reminiscent of building blocks that everyone has played with at some point in their childhood, this organizer brings the same guileless innocence to your desk. Seemingly resting against one another, in a delicate equilibrium, each shape performs a function.  A pen stand;  A post-it/paper holder;  And a business card holder

With simplicity that exudes calm and poise, it makes a great addition to your office.

© IRA Home

2011

Musical Wings
It’s going to take a lot of will power to use this piece for the function its intended for. Exquisite in appearance, we certainly think it possesses the ability to hold its own without putting it to any use. The skeleton body is meant to hold CDs which will represent the wings of the bird. today, CDs will soon be to us, what vinyl records are to our parents and grandparents. This CD holder is the perfect way to preserve this form of music.
© IRA Home

In the MP3 age of

2011

The Leaf
The beauty of this piece of wood never ceases to amaze us, no matter how long we stare at it. The tones range from a pastel yellow to a deep brown, all embedded in an exquisite and intricate pattern- almost as if drawn by an expert artist’s brush. The brass detail adds the essential but understated glamorous touch for a stylish table setting. The only drawback is that on such a beautiful platter, will anyone be paying attention to the food served in it?

© IRA Home

2011

Libra
This candle stand is minimalist in appearance, devoid of any ornamentation, its simplicity evoking a sense of balance, serenity and class. Made of high quality Burmese teak wood, we polished the constituents in different shades to add some drama without taking away from the inherent beauty of the wood itself. Impervious to seasons and trends, this classic design will look good on any mantelpiece, coffee table or console quietly exuding calm and grace.

© IRA Home

2011

Tipping point
An attempt at playing with shapes to elicit a sense of fragile balance, this candle stand would make a beautiful addition to the centre of a small dining table for dinner. The two toned polish breaks the red monotony of Burmese teak wood, while the red tinge is retained in the centre of the piece to highlight the lovely lines this particular variety of wood is known for.

© IRA Home

2011

Hammock
Strips of bamboo hand cut, hand woven by traditional bamboo workers of Rajasthanpositioned atop three crescent shaped strips of Burmese teak wood. An ideal example of simplistic beauty- natural and pristine. An accessory that will fit in- yet stand out and contribute to the personality of your kitchen-island or dining table.

© IRA Home

2011

Time Frame
Simple and modern in design, this wall clock will have no trouble fitting into a contemporary setting. The sharp contrasts in the tones of polish add a sense of drama while the shapes impart wittiness to the clock. The pendulum just fits into the void of the body of the clock, so that for a split second, every second, the shape is complete.

© IRA Home

2011

Light After Dark

It’s difficult to believe that this piece is made from two similar shaped pieces of the same wood. The neat, seemingly joint-less piece of wood was put together completely by handthe skilled hands of our expert craftsman. Its simple design with the glossy black accents imparts a dramatic yet chic air to the piece.

© IRA Home

2011

Crochet
When individual fibers are knitted (crochet) together with the thread of emotion, they become an original personal design. – Emily Miles, Fiber Artist
The skilled hands that have woven IRA’s exquisite crocheted collection belong to a young lady, Santosh, whose passion has given her her skill. Domestic worker, wife and mother of two by day and expert crochet artist by night, she has single handedly created each crochet piece in IRA’s first collection. It’s true that life’s greatest gift is that inspiration is always just around the corner. When we offered her the opportunity to contribute to IRA’s first collection, it was a daunting task, to say the least. Santosh, however, didn’t as much as flinch. Her exact words: ‘Once you have decided to do something, it can never be too hard.’

Crochet
Every beautiful crochet item has been created by her during the free time she salvaged between working as a full time domestic help and handling her 7 and 10 year olds. Some pieces have taken her more than 15 days to complete. Each piece from IRA’s crochet collection is a testament to Santosh’s patience, ambition and passion. Crochet designs made from the thick cotton ropes are much harder to handle than the regular yarn or threads. The rope has a tendency to curl and harden because of the manner in which it has been wound. This means a relentless struggle to uncurl the rope while ensuring that the crochet doesn’t unravel! Although a thinner rope or thread would have reduced the effort and time invested in each piece, the thicker rope adds the vital thick texture and volume that are so essential to our rugs and throws. It’s what imparts the ‘cloudy’ touch to the piece.

Bedside Rug
This rug will serve to fill those spaces on the floor which need filling but are too long, too thin for regular rugs- and it will do so with aplomb. We think the feel of this hand knotted rug, the knots -like little warm fingers gently massaging your feet early in the morning as you get out of bed- is going to be something you will cherish for years to come.
When you look closely at the design- you will notice three different sections on the rugthe middle strip is thinner and has messier knots; while the strips on either side are more orderly- to break the monotony of the simple knotted crochet technique.
© IRA Home

2011

Olive Green Crochet Rug
Simple in design and complex in appearance, this rug has been hand-crafted over a period of two months. Ten kilos of tight wound cotton rope have been knotted to impart the thick and heavy feel to it. You will feel each and every knot on your feet when you walk on it, a strange yet comforting acupressure-like sensation. Its personality stems from the fact that it doesn’t possess the boring machine made perfection, so common today. Each distinct knot comes together to form a complex design. Because of the kind of rope used and the fact that it’s handmade, it has its own personality. Its dark olive green color will add warmth to your living space.

© IRA Home

2011

IRA The collection

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Length: 76 cm Width: 13 cm Thickness: 2.5 cm An exquisite piece of Burmese teak wood, this coffee table dish has been cleaned and hand polished to accentuate the beautiful patterns embedded in it. Use it as it is or sprinkle glass pebbles or potpourri onto it, its sure to add sophisticated spunk to your living room.

Height: 28.5 cm Width: 14.5 cm Thickness: 1.5 cm The deep wooden tones of tree barks on these book ends give them a sense of sophisticated style. They can be used in the living room or in an office- either way they will impart a beautifully edgy accent without looking loud or overdone.

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All measurements are an approximate measure of the longest/widest/highest points in the pieces.

© IRA Home

2011

Length: 38.5 cm Width: 14 cm Thickness: 1 cm The natural pattern on this slice of wood reminded us of ripples in the water. An exquisite table top clock for your work desk or even your bedside table.

Length: 34 cm Width: 16.5 cm Height: 46 cm This book holder symbolizes natural perfection for us. Beautiful in itself, the deep wooden colors and patterns will contrast well with colorful books and magazines it is meant for. An excellent punctuation to your living room or library. No one will ever have anything quite like it.

© IRA Home

2011

Length: 92 cm Width: 12 cm Thickness: 0.8 cm This piece displays a whole array of shades of brown without once being overwhelming. The hypnotic pattern in the centre is a piece of art in itself. This key/trinket hanger will look great in the entryway – the first thing anyone will see when they enter- and it will linger In their thoughts long after they leave.

Length: 68 cm Width: 11 cm Thickness: 0.5 cm A beautiful tabletop frame which hold three photographs. We don’t know which tree the wood belongs to but it possesses a beautiful pattern and various wood colors and textures.
2011

© IRA Home

Length: 122 cm Width: 122 cm This piece of wall art will give any space an instant makeover. A treasure trove of textures in itself, its varied yet muted color scheme will look good with everything.

© IRA Home

2011

Length: 18cm Width: 19 cm Height: 31 cm Made from high quality Burmese teak wood, it possesses the characteristic reddish tinge. It will hold a maximum of 6 candles, dependant on size. Ensure that the weight of the candles is balanced on each side to prevent it from tipping over. 100% handmade

Length: 42 cm Width: 12 cm Height: 11.8 cm This particular piece of wood developed a pixilated pattern in red and brown presumably due to the way it was originally cut. It holds four tea lights.

© IRA Home

2011

Length: 33 cm Width: 4 cm Height: 7 cm Made from Burmese teak wood and hand polished a coffee brown color. The design is a simple representation of one’s climb to the eventual pinnacle of success. A delicate holder for business cards.

Length: 12.5 cm Width: 14 cm Thickness: 0.5 cm There is some truth behind old cliches- good things do come in small packages. This small table clock is lightweight and thin.

© IRA Home

2011

Length: 57 cm Width: 39 cm Thickness: 1 cm A modern time piece to adorn your wall. It is sure to catch everyone’s eye. Made from Burmese teak wood, it has a reddish tinge and lovely wooden patterns.

Length: 28.5 cm Width: 34 cm Height: 21 cm This simple, modern design is sure to keep everyone guessing what this is. A lovely book stand for hard cover books, it’s a unique and chic way to show off your coffee table book collection.

© IRA Home

2011

Length: 44 cm Width: 20 cm Height: 27.5 cm Place this magazine holder on your desk, your coffee table or even on the floor- it is sure to communicate your personal style; edgy and modern yet beautifully chic.

Length: 48.5 cm Width: 6 cm Height: 16.5 cm

A desk organizer reminiscent of the different shaped building blocks of childhood. It holds pens, business cards, post-its and other such things.

© IRA Home

2011

Length: 47 cm Width: 25 cm Thickness of wooden bowl: 3 cm We seem to have found a piece of God’s canvas in this piece. The patterns and colors seem to have been drawn by an artist’s brush. Serve dry snacks in the wooden bowl and use the yellow, frosted glass bowls for dips. Use an appropriate base of tissues or cloth to prevent staining of the wood.

Length (Base):

Width (Base): Height: 32 cm

10 cm 10 cm

Give this bird wings by placing CDs into its skeleton. This CD holder will hold 18 of your favorite CDs. Ensure that you balance both sides with equal weight to avoid tipping over.

© IRA Home

2011

Length: 36 cm Width: 4 cm Height: 26 cm Beautiful Burmese teak wood candle stand – hand polished in two tones of brown to add drama and contrast to this simple but modern design. Use small thick/fat candles on both ends to elicit a sense of balance.

Length: 19 cm Width: 4 cm Height: 15 cm A seemingly fragile balance, this candle stand will look good in any setting- modern, Scandinavian, bohemian. Its warm wooden tones will blend in with all colors. Use long white candles or brightly colored ones if you prefer a little drama.

© IRA Home

2011

Length: 46 cm Width: 40 cm Height: 9 cm The words ‘fruit plate’ do not do justice to this hand woven, handmade home accessory. Pale bamboo shades contrast with reddish Burmese teak to create a delicate plate to adorn your kitchen counter.

Length (pendulum included): 38 cm Width: 23 cm Thickness of body: 1 cm A fun modern and witty pendulum wall clock, the body is made from hand polished Burmese teak wood. The pendulum is made from polished ply wood- as it needed to be light weight. It will add personality and a clever sense of humor to your wall.

© IRA Home

2011

Length: 60 cm Width: 5 cm Height: 10.5 cm Made with expert craftsmanship, this candle stand, in our opinion, will look best with four round candles. Use white for a demure look or bright colors for some excitement.

Length: 172.5 cm Width: 52 cm This long rug is best suited for your bedside. Your first steps in the morning are going to feel like a personal massage for your feet, every day. Due to the nature of the ropes used, you will have to stretch out the corners once, to get the rug into its proper shape before laying it onto the ground.

© IRA Home

2011

Length: 162 cm Width: 112 cm Handmade rug made from 10 kilos of cotton rope. The crochet knots from cotton ropes instead of wool gives the rug a distinctive feel- an acupressure-like sensation on your feet. Because of the nature of the ropes, the rug tends to shrink and expand at different places. Don’t forget to stretch it out from all four corners before laying it out on the floor.

These measurements are approximate. The rug can be stretched out to be slightly longer/wider.

© IRA Home

2011

Please contact us for any enquiries, feedback or additional information. We’d love to hear from you.

+91 (0) 8890911101
manasi.kumbhat@gmail.com www.ira-home.blogspot.com

All designs and photographs are copyright © IRA Home

2011

All Rights Reserved

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