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Regulations 2008 Curriculum MASTER OF BUSINESS ADMINISTRATION (MBA) TRIMESTER I
S.No 1 2 3 4 5 Subject Code BA6111 BA6112 BA6113 BA6114 BA6115 Subject Principles of Management Statistics for Management Accounting for Management Business Economics Organizational Behaviour L 3 3 3 3 3 T 0 0 0 1 0 P 0 0 0 0 0 Total C 3 3 3 4 3 16
S.No 1 2 3 4 5 Subject Code BA6121 BA6122 BA6123 BA6124 BA6125 Subject Business Communication Skills Operations Research for Management Management Information Systems Marketing Management Corporate Finance L 3 3 3 3 3 T 0 0 0 1 0 P 0 0 0 0 0 Total C 3 3 3 4 3 16
S.No 1 2 3 4 5 Subject Code BA6131 BA6132 BA6133 BA6134 BA6135 Subject Production and Operations Management Human Resource Management Business Law Research Methods in Management Database Management Systems L 3 3 3 3 3 T 1 0 0 0 0 P 0 0 0 0 0 Total C 4 3 3 3 3 16
S. No. 1 2 3 4 5 Subject Code BA6211 E1**** E2**** E3**** E4**** Strategic Management Elective I Elective II Elective III Elective IV Subject Theory 3 3 3 3 3 1 0 0 0 0 0 0 0 0 0 Total 4 3 3 3 3 16 L T P C
S. No. 1 2 3 4 5 Subject Code BA6221 E5**** E6**** E7**** E8**** Subject Theory International Business Management Elective V Elective VI Elective VII Elective VIII 3 3 3 3 3 1 0 0 0 0 0 0 0 0 0 Total 4 3 3 3 3 16 L T P C
S.No. 1 Subject Code BA6231 Project Work Subject L 0 T 0 P 32 Total C 16 16
LIST OF ELECTIVES
Course Title MARKETING – ELECTIVES TRIMESTER IV Brand Management Services Marketing Advertising and Sales Promotion Consumer Behaviour TRIMESTER V
BA6001 BA6002 BA6003 BA6004
3 3 3 3
0 0 0 0
0 0 0 0
3 3 3 3
BA6031 BA6032 BA6033 BA6034
Sales Management Customer Relationship Management (CRM) Retail Management Online Marketing FINANCE – ELECTIVES TRIMESTER IV Security Analysis and Portfolio Management Merchant Banking and Financial Services Taxation Management Mutual Fund Analysis TRIMESTER V International Trade Finance Strategic Investment and Financing Decisions Derivatives Management Banking and Insurance HUMAN RESOURCE – ELECTIVES TRIMESTER IV Managerial Behaviour and Effectiveness Entrepreneurship Development Organizational Theory, Design and Development Change Management TRIMESTER V Strategic Human Resource Management and Development Knowledge Management Industrial Relations and Labour Welfare Labour Legislations
3 3 3 3
0 0 0 0
0 0 0 0
3 3 3 3
BA6005 BA6006 BA6007 BA6008
3 3 3 3
0 0 0 0
0 0 0 0
3 3 3 3
BA6035 BA6036 BA6037 BA6038
3 3 3 3
0 0 0 0
0 0 0 0
3 3 3 3
BA6009 BA6010 BA6011 BA6012
3 3 3 3
0 0 0 0
0 0 0 0
3 3 3 3
BA6039 BA6040 BA6041 BA6042
3 3 3 3
0 0 0 0
0 0 0 0
3 3 3 3
2. Maximum of two electives in a specialization can be chosen in a trimester. Total of eight electives with minimum of three electives from each of the two specializations have to be completed. SYSTEMS – ELECTIVES TRIMESTER IV Information Technology for Management Enterprise Resource Planning E-Commerce Technology and Management Decision Support Systems TRIMESTER V Algorithms and C Programming Software Project and Quality Management Multimedia Systems Client-Server Architecture OPERATIONS – ELECTIVES TRIMESTER IV Facilities Location and Process Design Computer Aided Manufacturing (CAM) Logistics Management Decision Support Systems TRIMESTER V Supply Chain Management Total Quality Management Advanced Maintenance Management Simulation And Modeling BA6013 BA6014 BA6015 BA6016 3 3 3 3 0 0 0 0 0 0 0 0 3 3 3 3 BA6043 BA6044 BA6045 BA6046 3 3 3 3 0 0 0 0 0 0 0 0 3 3 3 3 BA6017 BA6018 BA6019 BA6016 3 3 3 3 0 0 0 0 0 0 0 0 3 3 3 3 BA6047 BA6048 BA6049 BA6050 3 3 3 3 0 0 0 0 0 0 0 0 3 3 3 3 NOTE : 1. . Any two specializations have to be chosen out of the five. The remaining two electives can be taken from any of the five specializations. 3..
Types of Plan Process of Managing by Objectives – Strategies .Contribution of Taylor and Fayol .Types of Leadership . UNIT II PLANNING 9 Nature and Purpose .Creativity and Innovation .Information Technology in Controlling .Science or Art .Formal and Informal Organization .International Management and Global Theory of Management.Human Factors .Types of Business Organization.Reporting .Leadership Theories . Total: 45 .De-Centralization and Delegation of Authority .Forecasting Decision-Making.Steps involved in Planning .Line and Staff Authority .Structure and Process .Leadership .Job Enrichment .Functions of Management .The Budget as Control Technique .Setting Objectives .Organization Chart .Development Management Thought .Objectives .Departmentation by different Strategies .Use of computers in handling the information Productivity .Management and Administration . UNIT IV DIRECTING 9 Scope .Policies and Planning Premises .Control of Overall Performance .Harmonizing Objectives .Motivation Theories Motivational Techniques .Direct and Preventive Control .Globalization and Liberalization .Hierarchy of Needs . UNIT V CONTROLLING AND INTERNATIONAL MANAGEMENT 9 System and process of Controlling .ANNA UNIVERSITY TIRUCHIRAPPALLI Tiruchirappalli .Requirements for effective Control . UNIT III ORGANISING AND HUMAN RESOURCE MANAGEMENT 9 Nature and Purpose .Problems and Management .Benefits and Limitations .620 024 Regulations 2008 Syllabus Master of Business Administration (MBA) TRIMESTER I BA6111 .PRINCIPLES OF MANAGEMENT L 3 T 0 P C 0 3 UNIT I INTRODUCTION TO MANAGEMENT AND HISTORICAL DEVELOPMENT 9 Definition of Management .Introduction to Human Resource Management.Managerial Roles .Levels of Management .Motivation .The Global Environment .
2007. Pearson Education. Weihrich. JamesA F Stoner . Sivarethinamohan and P. Koontz. Ltd. H. “Principles of Management”.TEXT BOOK H. Pearson Education. 1st Edition.Edward Freeman and Gilbert. Durbin. “Principles of Management”. Cengage Learning India Pvt./ Prentice Hall of India Pvt.. 2.. 2007. Ltd.. 1. “Essentials of Management” 7th Edition. Stephen P Robbins. Tata McGraw -Hill Publishing Company Ltd. CBA/Tata McGraw -Hill Publishing Company Ltd. 2005.. .. 6th Edition. 1st Edition. 4. REFERENCES 1. 2006. 2005 R. 5th Edition. and Ramachandra Aryasri A. Aranganathan. “Management”. 1995. “Fundamentals of Management: Essential Concepts and Applications”. 3..
Conditional Probability Independence of Events Baye’s Theorem and Random Variables .C. “Statistics for Management”.. Rank Correlation. Rubin. Levin and David S. Pearson Education Asia. Krehbiel T.Estimation of Regression Line . 2007. “Statistics for Business and Economics”.Errors in Hypothesis Testing ..F-Test for Two Sample Standard Deviations.BA6112 ..Cyclical Variations .One Sample and Two Sample Tests for Means and Proportions of Large Samples (Z-Test) . 2nd Edition. “Statistical Methods”.L. UNIT II SAMPLING DISTRIBUTION AND ESTIMATION 9 Introduction to Sampling Distributions . / Prentice Hall of India Pvt.Application of Central Limit Theorem . UNIT IV NON-PARAMETRIC METHODS 9 The Chi-Square Test . REGRESSION AND TIME SERIES ANALYSIS 9 Correlation Analysis .Sampling Techniques .Seasonal Variations and Irregular Variations.Probability Distributions – Binomial . Ltd. Levine D. 2.General Procedure for Hypothesis Testing .Poisson and Normal Distributions.. 1998. T N Srivastava and Shailaja Rego. S. Total: 45 TEXT BOOK 1. Richard I. S. Chand and Co.M.Point and Confidence Interval Estimates for Population Parameters of Large Sample and Small Samples . 1st Edition.Applications of Chi-Square Tests .Test of Independence of Attributes . UNIT III TESTING OF HYPOTHESIS 9 Hypothesis Testing . 2004.One Sample and Two Sample Tests for Means of Small Samples (T-Test) .P.Trend Analysis .Time Series Analysis . 9th Edition. Ltd. Rank Sum Test: Mann-Whitney U Test and Kruskal Wallis Test.Statistic . 4. Ltd. “Business Statistics: A First Course”.Goodness of Fit . Tata McGraw Hill Publishing Company Ltd. REFERENCES 1.Variations in Time Series.Gupta. 7th Edition.Sampling Distribution of Sample Mean and Sample Proportion . “Statistics for Management”. and Berenson M.Determining the Sample Size. One Sample Run Test.Yates Correction for Continuity Sign Test for Paired Data. 2007. 7th Edition. Anderson and Skini. . 2001. 2007. 3. Pearson Education. UNIT V CORRELATION. Cengage Learning India Pvt.STATISTICS FOR MANAGEMENT L 3 UNIT I FUNDAMENTALS OF PROBABILITY T 0 P C 0 3 9 Basic Definitions and Rules for Probability .Estimation and Confidence Intervals ..
Excel Books Pvt. S.Ltd.Jain.. HIFO. 7th Edition.Methods of Costing . 4. M. “ Management Accounting”. / Prentice Hall of India Pvt.. 7th Edition. 4th Edition. Pearson Education.Danger Level . Sultan Chand &.Average Stock Level .Process Costing . Stratton William O. “Financial & Management Accounting”.. MANAGEMENT ACCOUNTING AND COST MANAGEMENT UNIT II FINANCIAL STATEMENTS ANALYSIS AND INTERPRETATIONS 9 Meaning and Types of Financial Statements . 2. Ltd. REFERENCES 1.Khan & P. Ltd.Re-Order Level Minimum and Maximum Level . Cengage Learning India Pvt.Methods of Valuing Material Issues .Standard Costing – Variance Analysis – Direct Material Variances .Elements of Cost .. Hensen.Contract Costing . LIFO. 2006.Cost Sheet .Cost Classification .Concepts and Conventions .FIFO. 2007.Financial Ratio Analysis .Managerial Applications . M. Total: 45 TEXT BOOK 1.Trial balance and Final Accounts – Trading and Profit and Loss Account and Balance Sheet.Types or Techniques of Costing .. Simple Average and Weighted Average.Y. 3. 2004.Accounting Standards .Cash Flow and Funds Flow Statement Analysis.. Horngren Charles T.Preparation of Journal.Budgetary Control (Classification of Budgets). UNIT III COST ELEMENTS AND MATERIAL CONTROL 9 Costing as an aid to Management .Economic Ordering Quantity . Sons Pvt.BA6113 . .K.P Pandikumar. Ltd. Sundem Gary L.. “Management Accounting”. 2005. Ledger .Direct Labour Variances . 2007.ABC and JIT Inventory System . 2008. UNIT V COST ANALYSIS 9 Marginal Costing and Profit Planning .Batch Costing .ACCOUNTING FOR MANAGEMENT L 3 FINANCIAL ACCOUNTING UNIT I BASIC FINANCIAL ACCOUNTING 9 T 0 P C 0 3 Accounting Principles . UNIT IV COST ACCOUNTING SYSTEMS 9 Job Order Costing .Techniques of Material Control .N Maheswari. “Introduction to Management Accounting” 13th Edition.Overhead Variances and Sales Variances. Tata McGraw -Hill Publishing Company Ltd.Activity Based Costing Target Costing. “ Management Accounting: Theory and Practice”. 1st Edition.
Indian Economic Planning. 18th Edition. Prentice Hall of India Pvt. Maheswari. Savings. EXIM Policy .. 2th Edition. Ltd. 2007. Elasticity. . Multiplier. Accelerator .Analysis of Performance of Indian Economy in External Sector-Broad Perspective of Liberalization.Trade Multiplier . Exchange Rate .Money Market Equilibrium . Ltd. Total: 60 TEXT BOOK 1.Balance of Payments. “Economics for Business and Management”.Nordhaus.Circular Flow of Income . UNIT IV INFLATION AND ECONOMIC POLICIES 10 Analysis of Inflation and Unemployment. “Principles of Macroeconomics”. UNIT V ANALYSIS OF EXTERNAL SECTOR 15 International Trade . 2nd Edition. Dwivedi.Linkage Model . RG Lipsey . 3. Tata McGraw -Hill Publishing Company Ltd. Paul A .The Role of Economic Policies . 2006.Samuelson and William D. Privatization and Globalization. 2007. 2007.. UNIT III ANALYSIS OF MONEY MARKET 10 Demand and Supply of Money . “Macro Economics”. “Economics”.BA6114 . REFERENCES 1. “Managerial Economics”.The Role of Money . Role of Economic Planning . Oxford University Press New York. 2th Edition. Demand Forecasting Diminishing Marginal Utility .Keynesian Perspective . 4th Edition. Tata McGraw -Hill Publishing Company Ltd. Fiscal Policy. Mankiw. UNIT II ANALYSIS OF MACRO ECONOMICS 15 National Income .Market Equilibrium.Determination of National Income .Consumer Surplus.. Cengage Learning India Pvt..Monetary Policy . Investment.Free Trade and Protection .Perfect and Imperfect Competition . 4. KA Chrystal. 2005. Break Even-Point .Law of Demand. 2.BUSINESS ECONOMICS L 3 UNIT I NATURE AND SCOPE OF ECONOMIC ISSUES T 1 P C 0 4 10 Micro and Macro Economic Variables .Indian Perspectives.Indian Experiences.Consumption.Business Cycle.
BA6115 .Group Structure – Roles.Affective Components – Attitude Survey – Attitude and Work Diversity. Composition.Power Tactics-Power in Groups Politics – Definition the Reality of Politics Factor Contributing – Employee Responses to Organizational Politics. Values Across Culture Attitudes – Types – Cognitive Dissonance Theory – Self Perception Theory . Physical Abilities and the Ability to Job Fit. Perceptions Importance -Factors Influencing Perception . Work Design and Process .Approaches to Negations – The Negation Process . Total: 45 . ATTITUDES AND JOB SATISFACTION 9 Values – Importance.ORGANIZATIONAL BEHAVIOUR L 3 UNIT I INTRODUCTION TO ORGANIZATIONAL BEHAVIOUR T 0 P C 0 3 9 Definition. Status.Organizational Behaviour Modification.Team and Quality Management .Context. Organizational Culture – Learning Culture of Employees . UNIT II VALUES. Need and Importance of Organizational Behaviour – Contributing Discipline to the Organizational Behaviour – Field-Challenges and Opportunities for Organizational Behaviour Organizational Behaviour Models.Group Decision Making Techniques. Group Size and the Degree of Group Cohesiveness . Negotiation – Definition .Learning Theories .Five Stages Model .Types of Learners the Learning Process . Learning . Norms.Definition – Functional and Dysfunctional Conflict – Conflict Process – Conflict Resolution Technique. Job Satisfaction – Relationship between Job Satisfaction and Absenteeism and Turnover. PERSONALITY AND PERCEPTION Personality and Emotions – Types – Personality Determinants – Theories.Defining and Classifying Groups – Reason for Joining Groups Stages of Group Development .Definition – Bases – Dependency: the Key to Power .Intellectual. NEGOTIATION AND ORGANIZATIONAL CULTURE 9 Conflict . UNIT V CONFLICT.Group Dynamics. Types of Values.Third Party Negotiation. THE INDIVIDUAL FOUNDATIONS OF INDIVIDUAL BEHAVIOUR Ability .Creating an Ethical Organizational Culture – Creating a Customer Responsive Culture.Classical Conditioning.Interpersonal Perception. Work Teams – Types – The Key Components making up Effective Teams . Operant Conditioning and Social Learning . THE GROUP UNIT III GROUP BEHAVIOUR 9 Work group . UNIT IV POWER AND POLITICS 9 Power .
3. 2. 1st Edition.. Tata McGraw -Hill Publishing Company Ltd. Colella. 2006. “Organizational Behavior”. 2007. Wiley India Pvt. Debra L. 1st Edition. 2007. “Organizational Behavior: A Strategic Approach”. Timothy A Judge and Seema Sanghi. Stephen P. [Indian Adapted Edition] REFERENCES 1. 4.Nelson & James Campell quick.TEXT BOOK 1.. . Ltd.Ltd. 2007. 2007. 12 Edition. 5th Edition. Cengage Learning India Pvt.. “Fundamentals of Organization Behavior”.. Ltd. Miller. th Pearson Education . “Organization Behavior”. Cengage Learning India Pvt. Robbins. Hitt. Hellriegal and Slocum. 11th Edition. “Organization Behavior”. Fred Luthans.
Business Communication and the Technology Context. Reports . UNIT II MESSAGE DESIGN 9 The Process of Preparing Effective Business Messages . “Business Communication”.Strategies for Successful Business and Group Meetings. 4. REFERENCES 1.Strategies for Successful Interpersonal Communication .. “Business Communication”. “Business Communication”. Concepts and Problems . Bhatiya.BUSINESS COMMUNICATION SKILLS L 3 UNIT I EFFECTIVE COMMUNICATIONS IN BUSINESS T 0 P C 0 3 9 Importance and Benefits .Persuasive Written Messages .Written Communication.C. UNIT V THE JOB APPLICATION PROCESS 9 The Job Application Process . 1st Edition. UNIT III WRITTEN COMMUNICATION 9 Major Plans for Letters and Memos . Cengage Learning India Pvt. Herbert W Hildebrandt and Jane P Thomas.Bad News Messages . UNIT IV STRATEGIES FOR ORAL COMMUNICATION 9 Strategies for Successful Speaking and Successful Listening . 5th Edition. Ltd.Long (Formal) Reports – Proposals.Selzler. 2.The 7 C's of Effective Communication . R. 2006. 2007 Randolph H.Short Reports . Hudson and Bernard J. 2008.TRIMESTER II BA6121 . “Effective Business Communication”. Krizan.Non Verbal . Meenakshi Raman and Prakash Singh.Interviews and Follow-up.Components. Oxford University Press New York. . 2008. 2006. 7th Edition. Jaico Publishing House.The Appearance and Design of Business Messages ..Business Communication and the Global Context . 2nd Edition.The Written Job Presentation . Herta A Murphy.Business Communication and the Ethical Context .Strategies for Successful Informative and Persuasive Speaking . Tata McGraw -Hill Publishing Company Ltd. 3. 7th Edition. Ane Books India. “Business Communication”.Good News and Neutral Messages. Total: 45 TEXT BOOK 1.
Mcgraw-Hill 2001. Prentice Hall of India. 2. REFERENCES 1. Dennis McLeavy. LP Formulation for Transshipment Problems – Transportation Tableau for Transshipment Problems. UNIT III TRANSPORTATION AND TRANSHIPMENT MODELS 9 Transportation Models (Minimising and Maximising Cases) – LP Formulation – Transportation Method . (0-1) Integer Programming ..Pure Integer Programming.Sensitivity Analysis with computer output.Saddle Points. AITBS Publishers. “Operations Research”.BA6122 . Crew Assignment Models. Mixed Integer Programming.Sivarethinamohan. “ Operations Research – Principles and Practice”. Two-Person Non-Constant-Sum Games. Operations Research: An Introduction”. 1st Edition. R. MODI method.J. Dynamic Programming .Belman’s Principal of Optimality.Initial basic feasible solution methods. 11th Edition. UNIT V GAME THEORY AND DYNAMIC PROGRAMMING 9 Game Theory -Two person Zero-Sum and Constant-Sum Games . 2nd Edition. Budnick. John Wiley and Sons. 3.www.Solution by Hungarian Method . Cases of degeneracy.J. LINDO . Introduction to Operations Research.com (a student version of LINDO/LINGO/Solver can be downloaded freely) L 3 T 0 . Philips D.Solution by Graphical and Simplex Methods – Special cases of LP. T A Williams “An Introduction to Management Science : Quantitative Approaches to Decision Making”. Tata McGraw -Hill.Traveling Salesman problem. 7th Edition. 2000.. Ravindra A. 5. Hiller F.Sensitivity Analysis using Simplex Final Table – Solving Problems using Computer Packages (LINDO / LINGO / Solver) . Frank S.. UNIT IV ASSIGNEMENT MODELS AND INTEGER LINEAR PROGRAMMING 9 Assignment Models (Minimising and Maximising Cases) – LP Formulation .Solution using Computer Packages – Understanding the Computational Intractability of Large Scale IP Problems in Obtaining Optimal Solution. Sensitivity Analysis of transportation problem. and Solberg J. UNIT II DUALITY AND SENSITIVITY ANALYSIS OF LP 9 Principles of Duality . Total: 45 TEXT BOOK 1. 2.S and Liberman G. Cengage Learning India Pvt.Formulation . Dominance Rule and Graphical Solution – LP and Zero-Sum Games. Deterministic Model – Forward and Backward Recursion and its Applications. New Delhi.T. Taha. 2006. Richard Mojana “ Principles of Operations Research for Management” Irwin Series in Quantitative Analysis for Business. Hamdy A.OPERATIONS RESEARCH FOR MANAGEMENT P C 0 3 UNIT I INTRODUCTION TO LINEAR PROGRAMMING (LP) 9 Introduction to applications of Operations Research in functional areas of Management . Integer Programming (IP) – Formulation . 4.Linear Programming . D R Anderson.lindo. Ltd. D J Sweeny.
Marketing. Laudon and Kenneth C. 6th Edition. 4.Time and Logic. Total: 45 TEXT BOOK 1. Reynolds.BA6123 .Business Model . Software Specification. UNIT V SYSTEM AUDIT 9 Software Engineering Qualities . Ltd.Levels. Stair and George W. 3rd Edition. Jane P. Laudon.Software Life Cycle Models . 1st Edition. Tata McGraw -Hill Publishing Company Ltd. 10th Edition.Evolution of Information Systems. Personnel .Verification and Validation. 2007. 2008. George Marakas. Production. Software Metrics. Concepts and Knowledge Representation . Ralph M. 7th Edition.Coding Techniques .Systems Methodology .Structured Methodologies Designing Computer Based Method. UNIT II SYSTEM DEVELOPMENT 9 Modern Information System . 2007.. EIS. Ltd. UNIT IV IMPLEMENTATION AND CONTROL 9 Testing Security . Concepts of DSS. Knowledge and Human Dimension .Cost Benefits Analysis Assessing the Value and Risk Information Systems. Jawadekar. / Prentice Hall of India Pvt. Production. “Management Information Systems”. Software Quality Assurance . “Management Information Systems”. Finance. Procedures Control. James O Brien.System Development Life Cycle .Validation .Jaiswal and Monica Mittal. M.. Cengage Learning India Pvt.Information System Architecture . 2007. UNIT III INFORMATION SYSTEM 9 Functional Areas. Tata McGraw -Hill Publishing Company Ltd. Pearson Education.Objectives . 2004. “Management Information System”. “Management Information Systems”.Managing International Information System. Oxford University Press New York... .Design. “Principles of Information Systems”. 2007. REFERENCES 1. 2.Establishing the Framework . Designing Structured Programs. 3. ES Comparison.MANAGEMENT INFORMATION SYSTEMS L 3 UNIT I INTRODUCTION T 0 P C 0 3 9 Information System . Service.Detection of Error .
UNIT III BUYING BEHAVIOUR 15 Customer Value . Etzel. Abraham Koshy. 4. Philip Kotler.. 3rd Edition..MARKETING MANAGEMENT L 3 UNIT I FOUNDATIONS OF MARKETING T 1 P C 0 4 10 Marketing Conceptual Frame Work .Emerging New Trends and Challenges to Marketers. 2006. Developing New Product . 2. George Marakas. Ltd. . “Marketing Concepts and Cases”.Targeting and Positioning. 3.Product Life Cycle . “Principles of Marketing”. Kurtz and Boone. 2004. 12th Edition.Promotion Methods.Retailing and Wholesaling .Web Based Marketing Programmes .Customer Oriented Organization Marketing Interface with other Functional Areas Marketing in a Globalised Environment.. REFERENCES 1. Cengage Learning India Pvt. 12th Edition. 2007 Rajen Saxzena. “Introduction to Marketing”. Sales Promotion and Personal Selling. 13th Edition. Total: 60 TEXT BOOK 1. Pricing Decisions . Pearson Education [South Asian Edition].Market Segmentation .Influencing Factors – Customer Decision Making Process.Marketing Environment .Preparation of Marketing Research Report Sample Case Studies. Oxford University Press New York. Kevin Lane Keller. UNIT V INFORMATION TECHNOLOGY IMPACT ON MARKETING DECISIONS 10 Online Marketing . Tata McGraw -Hill Publishing Company Ltd. Tata McGraw -Hill Publishing Company Ltd. Adrian Palmer.BA6124 . 1st Edition.Channel Design and Management . 2006. and Mithileshwar Jha. “Marketing Management”.Understanding Industrial and Individual Buyer Behavior . UNIT IV MARKETING RESEARCH 10 Types – Process – Application of Marketing Research . Public Relations. Stanton and Pandit.Brand Management. UNIT II MARKETING MIX 15 Product Planning And Development . “Marketing Management”. Advertisement.
Identifying Relevant Cash Flows. Total: 45 .an Overview. UNIT IV WORKING CAPITAL MANAGEMENT 9 Principles of Working Capital: Concepts Need. Long Term Finance: Shares Debentures and Term Loans. Project Selection Under Capital Rationing. Derivatives and Risk Management -Types of Derivatives – Future and Forward Contracts. New Issues Market. Practical Considerations. Evaluation Techniques. Put Option . Project Financing. Capital Structure: Determinants . Comparison of DCF Techniques. Options – Types – Strike Price.Specific and Weighted Average Cost of Capital. Introduction to the Concept of Risk and Return of a Single Asset and Portfolio. UNIT III FINANCING AND DIVIDEND DECISION 9 Leverage: Financial and Operating Leverage. Valuation of Bonds and Shares Option Valuation. Forms of Dividends. Inventory Management. Accounts Receivables Management and Factoring. Trade Credit.CORPORATE FINANCE L 3 FINANCIAL MANAGEMENT T 0 P C 0 3 UNIT I 9 FOUNDATIONS OF FINANCE Financial Management . UNIT V CAPITAL MARKET AND LONG TERM FINANCE 9 Indian Capital and Stock Market. Specific Costs and Overall Cost of Capital. Structured Notes and Inverse Floaters. Time Value of Money. UNIT II INVESTMENT DECISIONS 9 Capital Budgeting: Principles and Techniques. Cost of Capital . Payback.Types . Cash Management. Profitability Index. Accounting Rate of Return. Lease.Theories. Forms of Dividend Policy. Swaps.Theories. Hire Purchase. Issues and Estimation of Working Capital. Internal Rate of Return.The Black–Scholes Option Pricing Models (Theory Only). Nature of Capital Budgeting. Bank Finance and Commercial Paper. Venture Capital Financing (Theory Only). Call Option. Net Present Value. Share Splits. Determinants.BA6125 . Dividend Policy: Determinants . Working Capital Finance. Cost of Capital : Concept and Measurement of Cost of Capital.
“Financial Management”..TEXT BOOK 1.. Pearson Education.M. Tata McGraw -Hill Publishing Company Ltd. “ Financial Management. “Financial Management and Policy”. “Fundamentals of Corporate Finance”. 2007. Ltd. 8th Edition.Pandey. Ross and Westerfield. “Corporate Finance Theory and Practice”. 12th Edition. Wiley India. Vikas Publishing House Pvt. 2. Text. 2002 / Prentice Hall of India Pvt. 2007. 4. Khan and P. 2nd Edition. I. 2008. 2007. 5th Edition. Jain. Tata McGraw -Hill Publishing Company Ltd.. M. 2007 REFERENCES 1. 9th Edition.K. Aswat Damodaran. Problems and Cases”. . 3. Ltd. Van Horne..Y.
Floats and Critical Path Resource Leveling Techniques. PERT / CPM .Types of Variation in Data Minimising Forecasting Errors and Selection of Forecasting Methods. Process.White Collar Measurement And Learning Curves . UNIT V FACILITY.Expert Systems – Standardization Group Technology (GT) and Research and Development.Queuing Analysis and Critical Ratios as Methods for Job Scheduling.Using WM to Increase Productivity.Computer Software Systems (CRAFT.Applications of CAD . LAYOUT LOCATION AND WORK MEASUREMENT 12 Facility Location Decisions (FLcD) .Drawing the Network .Aggregate and Capacity Planning . Methodologies (Distance Minimising .Basic EOQ . Flexible).TRIMESTER III BA6131 . UNIT III PLANNING AND FORECASTING 12 Introduction to Strategic – Tactical – Operational .Facility Layout Decision (FLyD) .System – Types . n Jobs Thro’ 3 Machines.EBQ Models Quantity Discount Models. CORELAP. Forecasting . Automated Storage and Retrieval Systems (ASRS) and Methods (JIT.Types (Fixed Position.Fixed Order System . UNIT II MATERIAL AND INVENTORY MANAGEMENT 12 Material Management (MM) .Handling Technology (Robots.PRODUCTION AND OPERATIONS MANAGEMENT L 3 T 1 P C 0 4 UNIT I INTRODUCTION TO PRODUCTION AND OPERATIONS MANAGEMENT 12 Production and Operations Management (POM) .Work Measurement Methods (WM) . Use of Gantt charts .Computation of Processing Time .e-business and e-operations Strategies.Types. Independent Demand Inventory Models .Methods Time Measurement . Dependent Demand Inventory Models . / Kanban.Time Study. and Production. UNIT IV SCHEDULING AND PROJECT MANAGEMENT METHODS 12 Johnson’s Algorithm for Job Sequencing (n Job thro’ 2 Machines. Line Balancing and Performance Ratios .Planning Product Design and Development .MRP-I and MRP-II Systems Introduction to ERP . ABC Systems). n Jobs Thro’ m Machines and 2 Jobs Thro’ m Machines). Methods (Qualitative and Quantitative) .Region and Site .Work Sampling .History . Global / Trade Operations and Supply Network Applications.Need .Selections of Country . ALDEP). Computer Integrated Manufacturing and Services Systems.Functions and Communication in POM. Total: 60 .
TEXT BOOK 1. Gaither. 2007. Cengage Learning India Pvt. Malhotra. 8th Edition. Ltd.Mahadevan. Tata McGraw -Hill Publishing Company Ltd. 2nd Edition.. Ritzman and Manoj K. S Chand and Company. 2. Larry P. “Operations Management”. 8 th Edition. Pearson Education. “Operations Management”. 2006. Stevenson. “Operations Management”. 9th Edition. William J. REFERENCES 1. 3. 4. 2007. Martand T Telsang. 1st Edition. 2007 [Indian Adapted Edition]. S. Krajewski. 2007. . Lee J. “Production Management”. “Operations Management”. Pearson Education..
Importance Methods . Resistance . 5th Edition. Tata McGraw -Hill Publishing Company Ltd.Theories of Motivation . REFERENCES 1. 3. UNIT IV SUSTAINING EMPLOYEE INTEREST 9 Compensation Plan .Motivation . “Human Resource Management”.The Control Process .Protégé Relationships. 2006. 2007. 10th Edition.Tests . “Human Resource Management”. Dessalar.Validation .Selection Process Screening .BA6132 . “Human Resource Management”.Implication of Job Change . Prentice Hall of India Pvt. 2006. Pearson Education. Jothi and D. Biswajeet Pattanayak.Implications Redressal Methods. 2. 11th Edition. Mathis.Practices . 2.Benefits . Oxford University Press New York.Importance . “Human Resource Management”.Self Development . Venkatesh.HUMAN RESOURCE MANAGEMENT L 3 UNIT I PERCEPTIVE IN HUMAN RESOURCE MANAGEMENT T 0 P C 0 3 9 Evolution of Human Resource Management . Ltd. / Prentice Hall of India Pvt. Benefits.Role of Human Resource Manager .Knowledge Management. .. 2007. Ltd. UNIT V PERFORMANCE EVALUATION AND CONTROL PROCESS 9 Method of Performance Evaluation . 5th Edition. Decenzo and Robbins.Feedback .The Importance of the Human Factor .Forecasting Human Resource Requirement Internal and External Sources .Industry Practices .Requirement of Effective Control Systems Grievances . 2008.Socialization Benefits. 3rd Edition. Total: 45 TEXT BOOKS 1..Human Resource Policies Computer Applications in Human Resource Management.Objectives of Human Resource Management . K. Ltd. 2001.N.Promotion – Demotion Transfer and Separation .Executive Development Programmes -Common Practices . UNIT III TRAINING AND EXECUTIVE DEVELOPMENT 9 Types of Training Methods – Purpose. UNIT II THE CONCEPT OF BEST FIT EMPLOYEE 9 Importance of Human Resource Planning .Interview Medical Examination .Causes . 4. P.Career Management Development Mentor . 2008.Reward . 6th Edition Wiley. “Human Resource Management”. Aswathappa. Cengage Learning India Pvt.Recruitment Introduction . “Human Resource Management”.
Tulsian.Breach of Contract and its Remedies . 1st Edition.Power . 3.Singhania .Needs . Ane Books India Pvt.Agent’s Authority and Liability of Principal and Third Party: Rights and Duties of Principal . Previous Year. Income.Tax Credit . . UNIT III INDUSTRIAL LAW 10 An Overview of Factories Act .BA6133 .Liability of Principal or Agents Torts Termination of Agency. Central Sales Tax: Inter State Trade – Inter State sales tax.Holder in Due Course . Total: 45 TEXT BOOKS 1.Void Agreements . Moshal B. Negotiable instruments Act 1881 Nature and Requisites of Negotiable Instruments . 2. Taxmann Allied Services Pvt.K.Performance of Contracts .Provisions in India – IT Act.Enforcement of Secondary Liability . Ltd.Conditional Sales and Rights of an Unpaid Seller. The Sale of Goods Act 1930 Sales Contract .Agents and Third Party . 1996. 2008. “Business law”.Latest Ed. 2008. Agency Nature of Agency .Ltd . Ltd. 2000. “Elements of Mercantile Law”.Payment of Bonus Act . 6. The World Press Pvt.Transfer of Title and Risk of Loss .Minimum Wages Act . 2007.Discharge of Negotiable Instruments. 4. 3rd Edition. 5.Transfer of Negotiable Instruments and Liability of Parties .S.Ltd.D.Ltd. Sultan Chand and Sons Pvt. Pathak and Akhileshwar.Special Rules for Cheque and Drafts . Direct Taxes Law and Practice. Cyber Law. 2006. Kapoor.Memorandum and Articles of Association .. 2. Tata McGraw -Hill Publishing Company Ltd.Performance of Sales Contracts ..BUSINESS LAW L 3 T 0 P C 0 3 15 UNIT I MERCANTILE AND COMMERCIAL LAW The Indian Contract Act 1872 Essential of a Valid Contract .Definition . Wiley India Pvt... 2007.Role of NGO’s.Act – Laws . VAT: Concept . UNIT II COMPANY LAW 10 Major Principles . Sen and Mitra.Deductions from Gross Total Income – Assessment of Companies: General Principles. ICFAI Publication.Formation .Payment of Wages Act . “Business law”. “Commercial and Industrial law”. UNIT V CONSUMER PROTECTION ACT AND INTRODUCTION OF CYBER LAWS 5 Consumer Protection Act .How Created .Warranties in Sales Contract . V.Nature and Types of Companies .Prospectus .Formation of a Contract . “Legal Aspects for Business”. Goel. Cyber Laws . UNIT IV INCOME TAX AND SALES TAX ACT (Theory Only) 5 Income Tax Act 1961 .Enforceability-Dealer – Sale – Quantum . N.Industrial Disputes Act.Importance . Tata McGraw –Hill Publishing Company Ltd. REFERENCES 1. Assessment Year Computation of Total Income: Major Heads .Winding up of Companies Corporate Governance.Duties And Liabilities of Directors .Definitions: Assessee. “Business and Industrial Law”. 2nd Edition.Quasi Contracts.Exemptions.
Univariate Analysis . “Business Research Methods”.Approaches .Principles .Non Sampling Errors .“ Management Research Methodology: Integration of Methods And Techniques. “Business Research Methods”.Experimental Designs . UNIT IV RESEARCH DESIGN FOR DATA ACQUISITION 10 Measurement Design . Tata McGraw -Hill Publishing Company Ltd.Quasi Experimental Designs ..Research Design . 4.Issues of Management Research . Paneer Selvam.Dependence Analysis -Multivariate Analysis of Data II . and P S Schindler.Hypothesis Generation . 3.Multivariate Analysis of Data .Approaches to Management Research Problem . Sekaran.Error . 2007. UNIT V DATA ANALYSIS AND REPORTING 9 Hypothesis Testing .Analysis of Experimental Data .Validity and Reliability in Measurement .N.Heuristics and Simulation.Sample Design . Prentice Hall of India Pvt. .Purpose .Primary Data Collection Methods .Quantitative Research Methods Evaluation Research.Research Proposal .Process. Acquisition and Preparation of Research Data Data Collection Procedures .Group Problem Solving Techniques for Idea Generation . 7th Edition. UNIT III RESEARCH DESIGN AND TYPES OF RESEARCH 10 Experimental Research .Overview of Research in Management ..Scientific Methods . 2. UNIT II RESEARCH PROBLEM 8 Problem Solving .Bivariate Analysis and Hypothesis Testing . REFERENCES 1.Mathirajan. 2007. Ltd. 2007.Data Preparation and Preliminary Data Analysis.Research Problems . Appa Iyer Sivakumar and M. K. Ltd / Pearson Education. 9th Edition.BA6134 .Formulation of Research Problem . Total: 45 TEXT BOOK 1. “Research Methods for Business”.Scientific Research and Management .Interdependence Analysis . Wiley India Pvt.General Problem Solving .Laboratory . Donald R Cooper. “Research Methodology”.” 1st Edition.Formulation of the Problem .Types.Development of Creativity . Krishnaswamy. 2007.Determination of Samples. Zikmund. Pearson Education.Non Probability and Probability Sampling .Mathematical Models Modeling Research II .Action Research Ex Post Facto Research .Sources of Secondary Data . Cengage Learning India Pvt.Validity and Reliability of Data Collection Procedures. .Report Writing. Ltd.Primary Types of Measurement Scales .Exploration for Problem Identification .RESEARCH METHODS IN MANAGEMENT L 3 UNIT I SCIENTIFIC METHOD T 0 P C 0 3 8 Introduction . Modeling Research I . 2007.Identification Definition .Introduction .
Definition . Prescott.Database Administration File Structures and Indexing.Security . 2005.Object Life Cycle Modeling Objects .Relational Algebra .Patterns . UNIT IV OBJECT MODELLING 9 Object Oriented Concepts . .Associations . UNIT V OPERATIONS AND MANAGEMENT 9 Client / Server and Databases .NDBMS . 2007.. REFERENCES 1.Classifications .Data Models: HDBMS .Normalization Boyce Code Normal Forms . 2007. “Modern Database Management”.Object Oriented Design .Structure . Mary B.BA6135 .ER Diagrams . 3. Mcfadden. 7th Edition.Models and Databases . UNIT III DATABASE DESIGN 9 Relational Data Model . 1st Edition. A K Majumdar. M Toledo.Recovery . 2nd Edition.Relational Database Languages .OODBMS.Data Warehousing . Prentice Hall of India Pvt. UNIT II MODELS 9 DBMS Architecture .Mappings between Abstractions Generalization . Hansen and Hansen. Total: 45 TEXT BOOK 1.Components . Tata McGraw -Hill Publishing Company Ltd.DATABASE MANAGEMENT SYSTEMS L 3 UNIT I INTRODUCTION T 0 P C 0 3 9 Database Systems .Objectives .Query Processing .Controls . “Database Management Systems”.Distributed Databases . Ltd. Hoffer. Ltd. “Database Management and Design”. Fred R. 1st Edition. 1996.Object Interaction Modeling .Relationships .Classes .Atomicity .. Jeffrey A.Back-up and Recovery.Conceptual Data Modeling .Concurrency Management Heterogeneous and Homogenous Systems . Tata McGraw -Hill Publishing Company Ltd. 2.RDBMS . “Introduction to Database Management Systems”.File Organization (Types Only) .Integrity .Data Dictionary .UML. Prentice Hall of India Pvt.Evolution.Advantages .
Retrenchment and Combination Strategies – Business Level Strategy – Strategy in The Global Environment – Corporate Strategy – Vertical Integration – Diversification and Strategic Alliances – Building and Restructuring the Corporation – Strategic Analysis and Choice – Environmental Threat and Opportunity Profile (ETOP) – Organizational Capability Profile – Strategic Advantage Profile – Corporate Portfolio Analysis – SWOT Analysis – Gap Analysis – Mc Kinsey's 7s Framework – Ge 9 Cell Model – Distinctive Competitiveness – Selection of Matrix – Balance Score Card – Case Study. New Business Models and Strategies for Internet Economy – Case study. the Concept of Strategy and the Strategy Formation Process – Stakeholders in Business – Vision. UNIT V CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY 15 Corporate Governance (Kumaramangalam Birla Committee Report) – Responsibility of the Board and CEO – Board Composition and Significance – Audit Committee and Remuneration Committee. Mission and Purpose – Business Definition.IV TRIMESTER CORE SUBJECT BA6211 . UNIT II COMPETITIVE ADVANTAGE 9 External Environment – Porter’s Five Forces Model – Strategic Groups Competitive Changes During Industry Evolution – Globalization and Industry Structure – National Context and Competitive Advantage Resources – Capabilities and Competencies – Core Competencies – Low Cost and Differentiation Generic Building Blocks of Competitive Advantage – Distinctive Competencies – Resources and Capabilities Durability of Competitive Advantage – Avoiding Failures and Sustaining Competitive Advantage – Case Study. Expansion. Corporate Social Responsibility – Different Forms – Business Ethics. Resource Allocation. Objectives and Goals – Case Study. Strategic Issues: Managing Technology and Innovation – Strategic Issues for Non Profit Organizations. Designing Organizational Structure – Designing Strategic Control Systems – Matching Structure and Control to Strategy – Implementing Strategic Change – Politics – Power and Conflict – Techniques of Strategic Evaluation and Control – Case Study. Total: 60 .STRATEGIC MANAGEMENT L 3 T 1 P C 0 4 UNIT I STRATEGY AND PROCESS 9 Conceptual Framework for Strategic Management. UNIT IV STRATEGY IMPLEMENTATION AND EVALUATION 15 The Implementation Process. UNIT III STRATEGIES 12 The Generic Strategic Alternatives – Stability.
2. Concept in Strategic Management and Business Policy. Pearson education. Upendra Kachru. 4. PHI. Strategic Management concepts & cases.R. Excel Books. 3. . Strategic Management. Wheelen. 2001 Arnoldo C.TEXT BOOKS 1. 2. J. Second Edition. John Wiley. 2006.David. Thomas L. Fred.Hill & Gareth R. 2008.L. 2008.Jones – ‘Strategic Management Theory. Majluf. Pearson Education. An Integrated approach’ – Biztantra. REFERENCES 1.David Hunger and Krish Rangarajan. The Strategy Concept and Process – A Pragmatic Approach. 12th Edition. 2005. 9th Edition. Concept and cases. Saloner and Shepard. Podolny. Strategic Management. Charles W. 2009.Hax and Nicholas S.
Radebaugh and Daniel P Sullivan. Lee H. 3rd Edition. Tata McGraw Hill. Marketing Strategy – Challenges in Product Development. Pricing. Production and Channel Management – Investment Decisions – Economic – Political Risk – Sources of Fund – Exchange Rate Risk and Management – Strategic Orientation – Selection of Expatriate Managers – Training and Development – Compensation. 2006.INTERNATIONAL BUSINESS MANAGEMENT L 3 T 1 P C 0 4 UNIT I INTRODUCTION 8 International Business – Definition – Internationalizing Business – Advantages – Factors Causing Globalization of Business – International Business Environment – Country Attractiveness – Political. 2004. International Business. Phatak. Kashlak. PHI 2008 3. Economic and Cultural Environment – Protection Vs Liberalization of Global Business Environment. Oded Shenkar and Yaong Luo. 2009. K. John Wiley Inc. 2008. UNIT III INTERNATIONAL STRATEGIC MANAGEMENT 15 Strategic Compulsions – Standardization vs. Hill and Arun Kumar Jain. International Business. Tata McGraw Hill. Francis Cherunelam. CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS MANAGEMENT 10 Disadvantages of International Business – Conflict in International Business – Sources and Types of Conflict – Conflict Resolutions – Negotiation – The Role of International Agencies – Ethical Issues in International Business – Ethical Decision-Making. Round Discussions and Agreements – Challenges for Global Business – Global Trade and Investment – Theories of International Trade and Theories of International Investment – Need for Global Competitiveness – Regional Trade Block – Types – Advantages and Disadvantages – RTBs Across the Globe – Brief History. Differentiation – Strategic Options – Global Portfolio Management – Global Entry Strategy – Different Forms of International Business – Advantages– Organizational Issues of International Business – Organizational Structures – Controlling of International Business – Approaches to Control – Performance of Global Business – Performance Evaluation System. Aravind V. 2009 2. PRODUCTION. UNIT II INTERNATIONAL TRADE AND INVESTMENT 12 Promotion of Global Business – The Role of GATT/WTO – Multilateral Trade Negotiation and Agreements – VIII and IX. Total: 60 TEXT BOOKS 1. Daniels. MARKETING. REFERENCE BOOKS: 1. Rabi S. John D. FINANCIAL AND HUMAN RESOURCE MANAGEMENT OF GLOBAL BUSINESS 15 Global Production – Location – Scale of Operations – Cost of Production – Make or Buy Decisions – Global Supply Chain Issues – Quality Considerations – Globalization of Markets. International Management. 2. Charles W. UNIT V UNIT IV . International Business. Bhagat and Roger J. International Business Management. 6th Edition.I.V TRIMESTER CORE SUBJECT BA6221 . 4. International Business. Noida. Pearson Education. Aswathappa. Tata McGraw Hill.
Brand Management – Text & cases. 2002. UNIT IV BRAND EXTENSION 9 Brand Adoption Practices – Different type of Brand Extension – Factors Influencing Decision for Extension – Re-Branding and Re-Launching. 3. Lan Batey. Vikas Publication.IV TRIMESTER MARKETING – ELECTIVES BA6001 . MacMillan. Paul Tmepoal. Asian Branding – A Great way to fly. UNIT III BRAND COMMUNICATIONS 8 Brand Image Building – Brand Loyalty Programmes – Brand Promotion Methods – Role of Brand Ambassadors. Kevin Lane Keller. Mathew. 2002. UNIT V BRAND PERFORMANCE 10 Measuring Brand Performance – Brand Equity Management – Global Branding Strategies – Brand Audit – Brand Equity Measurement – Brand Leverage – Role of Brand Managers – Branding Challenges and Opportunities – Case Studies. Ramesh Kumar. John Willy. Celebrities – Online Brand Promotions. 4. Measuring and Managing. Wiley.BRAND MANAGEMENT L 3 T 0 P C 0 3 UNIT I INTRODUCTION 8 Basic understanding of Brands – Definitions – Branding Concepts – Functions of Brand – Significance of Brands – Different Types of Brands – Co Branding – Store Brands. Prentice Hall. PHI. 3rd Edition. Branding in Asia. 2008 2. . Total:45 TEXT BOOKS 1. Kellogg on Branding. 2. 2007. Strategic Brand Management: Building. Managing Indian Brands. 2008. 2000. REFERENCES 1. India. Alice Tybout and Philip Kotler. UNIT II BRAND STRATEGIES 10 Strategic Brand Management Process – Building a Strong Brand – Brand Positioning – Establishing Brand Values – Brand Vision – Brand Elements – Branding for Global Markets – Competing with Foreign Brands.
Halen Woodroffe. Marketing of Services. Methods – Service Marketing Triangle – Integrated Service Marketing Communication. Services Marketing. Chiristropher H. Strategies and Cases. Essentials of Service Marketing: Concepts. K. 1st Edition. Excel books. Douglas Hoffman et al. Cengage Learning. UNIT IV SERVICE DELIVERY AND PROMOTION 9 Positioning of Services – Designing Service Delivery System. Service Channel – Pricing of Services. UNIT V SERVICE STRATEGIES 9 Service Marketing Strategies for Health – Hospitality – Tourism – Financial – Logistics – Educational – Entertainment and Public Utility Information Technique Services – Case Studies. 2nd Edition. 2003. John Wiley. 4. 2004. 2002.BA6002 . 3. Total: 45 TEXT BOOKS 1. C Bhattacharjee. UNIT II SERVICE MARKETING OPPORTUNITIES 9 Assessing Service Market Potential – Classification of Services – Expanded Marketing Mix – Service Marketing – Environment and Trends – Service Market Segmentation. UNIT III SERVICE DESIGN AND DEVELOPMENT 9 Service Life Cycle – New Service Development – Service Blue Printing – Gap’s Model of Service Quality – Measuring Service Quality – SERVQUAL – Service Quality Function Development. 2008. Planning and Implementation. Christian Gronroos. Services Marketing. Hoffman. Pearson Education. New Delhi. 2001. Services Management and Marketing a CRM Approach. 2006 REFERENCES 1. Thomson Learning. . Services Marketing Concepts. 2.SERVICES MARKETING L 3 T 0 P C 0 3 UNIT I INTRODUCTION 9 Definition – Service Economy – Evolution and Growth of Service Sector – Nature and Scope of Services – Unique Characteristics of Services – Challenges and Issues in Services Marketing. Targeting and Positioning. MacMillan. 2.Lovelock and Jochen Wirtz. 1st Edition.
. Prentice Hall of India. New Delhi. UNIT II ADVERTISING MEDIA 9 Media Plan – Type and Choice Criteria – Reach and Frequency of Advertising – Cost of Advertising – Related to Sales – Media Strategy and Scheduling. Advertising and promotion – An IMC Approach. Promotion and Marketing communication. Integrated Advertisements. 2007. Kruti Shah and Alan D’Souza. Total: 45 TEXT BOOKS 1. 3rd Edition. 2008. Economic and Legal Implications of Advertising – Setting Advertising Objectives – Ad. Principles & Practice. Tata McGraw Hill. Wells. 6th Edition. Semenik. Pearson Education 7th Edition. 2008 REFERENCES 1. Shrimp. 2003.ADVERTISING AND SALES PROMOTION L 3 T 0 P C 0 3 UNIT I INTRODUCTION TO ADVERTISING 9 Concept and Definition of Advertising – Social. Cengage Learning. Advertising and Promotion. and Web Advertising – Media Research – Testing Validity and Reliability of Ads – Measuring Impact of Advertising – Case Studies. 2008. UNIT III DESIGN AND EXECUTION OF ADVERTISING 9 Message Development – Different Types of Advertising – Layout – Design Appeal – Copy Structure – Advertising Production – Print – Radio. T. Moriarty & Burnett. 2009 2. 4th Edition. Allen. 3. O’Guinn. Donald Baack. Kenneth Clow. National and International Promotion Strategies – Integrated Promotion – Coordination within the Various Promotion Techniques – Online Sales Promotions – Case Studies. UNIT V SALES PROMOTION CAMPAIGN 9 Sales Promotion – Requirement Identification – Designing of Sales Promotion Campaign – Involvement of Salesmen and Dealers – Outsourcing Sales Promotion. Advertising & Promotions – An IMC perspective Tata McGraw Hill. Advertising.BA6003 . Agencies – Selection and Remuneration – Advertising Campaigns – Case Studies. George E Belch and Michael Belch. Advertising and Integrated Brand Promotion. Cengage Learning. UNIT IV INTRODUCTION TO SALES PROMOTION 9 Scope and Role of Sales Promotion – Definition – Objectives of Sales Promotion – Sales Promotion Techniques – Trade Oriented and Consumer Oriented Promotions.V. 4. 2. .
Paul Peter et al.Schiffman and Leslie Lasar Kanuk. UNIT II CONSUMER BEHAVIOUR MODELS 9 Industrial and Individual Consumer Behaviour Models – Howard – Sheth. Biztantra 2008.BA6004 . Consumer Behaviour and Marketing Stratergy. UNIT IV EXTERNAL INFLUENCES 9 Socio–Cultural. Pearson Education. 7th Edition 2005. India. Jay D. David L. Indian Edition. 3. 4th Edition. Cross Culture – Family group – Reference group – Communication – Influences on Consumer Behaviour UNIT V PURCHASE DECISION PROCESS 9 High and Low Involvement – Pre–Purchase and Post–Purchase Behaviour – Online Purchase Decision Process – Diffusion of Innovation – Managing Dissonance – Emerging Issues – Case Studies. Tata McGraw Hill. Shopper.. Consumer Behaviour – Text and cases. Consumer Behaviour – A Strategic Approach. Consumer Behaviour. 2007. 2002. Tata McGraw Hill. REFERENCES 1. Consumer Behaviour. Engel – Kollat. 2. 2. . Webstar and Wind – Consumer Behaviour Models – Implications of the Models on Marketing Decisions. UNIT III INTERNAL INFLUENCES 9 Psychological Influences on Consumer Behaviour – Motivation – Perception – Personality Learning and Attitude– Self Image and Life Styles – Consumer Expectation and Satisfaction. Loudon and Albert J Della Bitta. 2008. Biztantra. 2nd Edition. 2008. Leon G. Buyer and Consumer Behaviour. 4. Excel Books Publication. Henry Assael. Total: 45 TEXT BOOKS 1. Lindquist and Joseph Sirgy. Satish k Batra and S H H Kazmi.CONSUMER BEHAVIOUR L 3 T 0 P C 0 3 UNIT I INTRODUCTION 9 Concepts – Significance – Dimensions of Consumer Behaviour – Application of Knowledge of Consumer Behaviour in Marketing Decisions.
2. 2009.P.Honeycutt. UNIT III SALES VOLUME AND TERRITORY MANAGEMENT 9 Objectives of Sales Forecasting – Methods and Procedures of Sales Forecasting – Sales Budgets. 4. South Western. Sales Management: A Global Perspective. Tata McGraw Hill. Charles M. Sales and Distribution Management – Text and cases. Selling and Sales Management. Tata McGrew Hill. Futvell . 3. Strategies & Cases. Pearson Education. Spiro. Management of a Sales Force. Norman A. Antonis C.Ford.V TRIMESTER MARKETING – ELECTIVES BA6031 . Richard R.Simintiras. Direct Marketing – Definition – Scope and Importance of Direct Marketing – Direct Marketing Mode – Telemarketing – Catalogue Marketing – Network Marketing – Data Base Marketing – Challenges in Direct Marketing. UNIT V INDUSTRIAL SELLING 10 Concepts of Industrial Selling – Nature and Characteristic of Industrial Goods – Procedures in Buying Industrial Goods – Role of Service in Industrial Selling – Sales Polices and Procedures – Terms and Conditions of Sale – Handling Complaints . . 11th Edition. Earl D. Sales Management Decisions. 2008. Thomson learning. 2003. 2003.Sales Territories and Quotas – Assigning Territories – Reasons for Selling and Using Quotas – Types of Quotas and Quota Selling Procedures – Administering the Quota System. Edward W. Designing . David Jobber and Geoffery Lancaster. 7th Edition. Sixth Edition. REFERENCES 1.Case Studies. 2. UNIT IV SALES PROMOTION 9 Sales Promotion Techniques – Customer Oriented Techniques – Salesman Oriented Techniques – Dealer Oriented Techniques – Government Department Oriented Techniques.SALES MANAGEMENT L 3 T 0 P C 0 3 UNIT I MEANING AND FUNCTIONS 8 Introduction – Meaning and Objectives – Responsibilities of Sales Managers – Sales Management vs Marketing Management – Organization of the Sales Department – Structures – Objectives – Determination of Functions – Sales department’s Integration with other Departments. Sales Management.Still. Leadership and Technology. John B.Cundiff. Routledge Publisher. 4th Edition. 2005. Team Work. Pearson Education. Total : 45 TEXT BOOKS 1. UNIT II SALES FORCE MANAGEMENT 9 Salesmanship – Meaning – Importance – Process of Selling – Focus on Customer Satisfaction and Building Seller Customer Relationship – Sales Force Management Quantitative and Qualitative Planning of Sales Force – Recruitment and Selection – Training– Motivation – Compensation – Appraisal of Performance and Promotion – Direction and Control of Sales Force. Krishna K Havaldar and Vasant M Cavale. 2008.Goveni. Stanton and Rich.
UNIT V TRENDS IN CRM 9 e-CRM Solutions – Data Warehousing – Data mining for CRM – An Introduction to CRM Software Packages – ORACLE. 2005. Customer Relationship Management – A Database Approach. Consumer Behaviour. MacMillan. Customer Relationship Management : Concepts & Tools. Elsevier. Francis Buttle. Expectations Analysis – Customer Behaviour in Relationship Perspectives. Jagdish. 2. Individual and Group Customer’s – Customer Life Time Value – Selection of Profitable Customer Segments. Macmillan India. 2005. Customer Relation Management. Cengage Learning. The Eight Competencies of Relationship selling. Wiley India. G. 6th Edition. Total: 45 TEXT BOOKS 1. UNIT IV CRM PLANNING AND IMPLEMENTATION 9 Strategic CRM Planning Process – Implementation Issues – CRM Tools – Analytical CRM – Operational CRM – Call Center Management – Role of CRM Managers. Assel Henry. 2008 REFERENCES 1. 3.Sheth. UNIT II UNDERSTANDING CUSTOMERS 9 Customer Information Database – Customer Profile Analysis – Customer Perception. Alok Kumar et al. Vikas Publishing 2005.Shainesh. 4. H.CUSTOMER RELATIONSHIP MANAGEMENT (CRM) L 3 T 0 P C 0 3 UNIT I INTRODUCTION 9 Definitions – Concepts and Context of Relationship Management – Evolution – Transactional vs Relationship Approach – CRM as a Strategic Marketing Tool – CRM Significance to the Stakeholders. Customer Relationship Management : Concepts and Applications.Sahadevan. SAP. Jim Catheart. 5.BA6032 . 2006. N. Customer Relationship Management Strategic Perspective. Kumar. 2. 2004. . UNIT III CRM STRUCTURES 9 Elements of CRM – CRM Process – Strategies for Customer Acquisition – Retention and Prevention of Defection – Models of CRM – CRM Road Map for Business Applications. Biztantra.Peeru Mohamed and A. 2007.
Tata McGraw Hill. 2007. UNIT V RETAIL SHOPPER BEHAVIOUR 9 Understanding of Retail Shopper Behaviour – Shopper Profile Analysis – Shopping Decision Process – Factors Influencing Retail Shopper Behaviour – Complaints Management – Retail Sales Force Management – Challenges in Retailing in India – Case Studies. 2009.BA6033 . 1st Edition. Retail Management. Integrated Retail Management. James R Ogden. 2. UNIT III RETAILING DECISIONS 9 Choice of Retail Locations – Internal and External Atmospherics – Positioning of Retail Shops – Building Retail Store Image – Retail Service Quality Management – Retail Supply Chain Management – Retail Pricing Decisions. . 2007. Michael Levy .RETAIL MANAGEMENT L 3 T 0 P C 0 3 UNIT I INTRODUCTION 9 An Overview of Global Retailing – Challenges and Opportunities – Retail Trends in India – Socio Economic and Technological Influences on Retail Management – Government of India Policy Implications on Retails. 3. Tata McGraw Hill. India. Biztantra. 2008. UNIT IV RETAIL SHOP MANAGEMENT 9 Visual Merchandise Management – Space Management – Retail Inventory Management – Retail Accounting and Audits – Retail Store Brands – Retail Advertising and Promotions – Retail Management Information Systems – Online Retail – Emerging Trends. 4th Edition. 2. Patrick M. 6th Edition. Excel Books. Thomson Learning 2008. Retail Management. UNIT II RETAIL FORMATS 9 Organized and Unorganized Formats – Different Organized Retail Formats – Characteristics of Each Format – Emerging Trends in Retail Formats – MNC's Role in Organized Retail Formats. Aweitz and Ajay Pandit.Baston. et al. Total: 45 TEXT BOOKS 1. Oxford University Press. Srivatsava. Sivakumar. Retail Management –Text and Cases. 2007 Swapna Pradhan. REFERENCES 1. 4. Chetan Bajaj. 1st Edition. Rajnish Tow and Nidhi V. Retail Marketing. Dunne and Robert F Lusch. Retailing. 3rd Edition.
Cause Marketing. Excel Books.ONLINE MARKETING L 3 UNIT I INTRODUCTION T 0 P C 0 3 8 Principles and Drivers of the New Marketing Environment – Internet Benefits and Problems – Ten C’s for Internet Marketers – Business Models and Categories for The Modern Economy – Intranet / Extranet. 3rd Edition. Richard Gay. Sameer A. Oxford University Press. Social Media Marketing. Alan Charlesworth and Rita Esen. Online Marketing – A customer Led Approach. 2008. 2009. 2009. Intra Active Advertising – E Mail Marketing. Viral Marketing. Cengage Learning. UNIT III ONLINE MARKETING STRATEGIES 8 Online Strategies – Online Consumer Behavior – Internet Market Research – Internet Retailing. Permission Marketing. Public Relations – Online Sales Promotions – Online Distribution and Procurement – Channel Strategies. Personalization.BA6034 . Privacy and Trust – Online Marketing Legal Issues – Spam. Implementation and cases. UNIT IV WEB AND MOBILE MARKETING 8 Online Marketing Research – Primary Research. E-Payment Systems. 2. Search Engine Advertising – Permission and Personalization Online – e-CRM and One to One Marketing. Internet Marketing. Branding Dimensions. Security Data Protection. Design and Contents – Modern Developments – Mobile Marketing – Event Promotion Contests. UNIT II ONLINE MARKETING MIX 12 Planning Issues – Online Product – Customizing the Product Offerings. Electronic Contract Information and Validation. Internet News Releases. New Product Development Online – Pricing Issues on the Web – Pricing Methods – Pricing Strategies And Tactics – Online Communications Tools – Online Advertising – In-Text Advertising. Internet Marketing – Strategy. Disintermediation. 2006. Pearson Education. Search Engine Optimizations. REFERENCES 1. A Text Book of Virtual Marketing. Total : 45 TEXT BOOK 1. News Letter Marketing. 3. Dave Chaffy et al. Mery Lou Roberts. Affiliate Marketing. Survey Methods. UNIT V SEARCH ENGINE MARKETING 9 Search Engines. 1st Edition. Web Site Development. Online Market Plans. Kulkarni. Logistics Management. Authentication. .
Kevin . NSE. Industry Life Cycle – Company Analysis Measuring Earnings – Forecasting Earnings – Applied Valuation Techniques – Graham and Dodds Investor Ratios. 2. S. Investment analysis and Portfolio Management. 3. Total: 45 TEXT BOOKS 1. 2008.. S. Book Building – Role of Primary Market – Regulation of Primary Market. Tata McGraw Hill. Security Analysis & Portfolio Management. Reilly & Brown. Punithavathy Pandian. Stock Exchanges in India – BSE. 2008.Jordan. Vikas Publishing House 2006 V. Donald E. PHI. UNIT III FUNDAMENTAL ANALYSIS 9 Economic Analysis – Economic Forecasting and Stock Investment Decisions – Forecasting techniques. OTCEI . . 8th edition. Investment Analysis and Portfolio Management. and Regulations of Stock Exchanges – Trading System in Stock Exchanges – SEBI. 2. New Delhi. PHI Learning / Pearson Education.Fischer & Ronald J.. Investment Management. UNIT II SECURITIES MARKETS 9 Financial Market – Segments – Types – Participants in Financial Market – Regulatory Environment. ISE. 2008. Primary Market – Methods of Floating New Issues. 6th edition.K.Trend – Trend reversals – Patterns – Moving Average – Exponential moving Average – Oscillators – Market Indicators – Efficient Market theory. 2008. Prasanna Chandra.SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT L T 3 0 P C 0 3 UNIT I INVESTMENT SETTING 9 Financial and Economic meaning of Investment – Characteristics and Objectives of Investment – Types of Investment – Investment Alternatives – Choice and Evaluation – Risk and Return concepts.Bhalla. 4th Edition.IV TRIMESTER FINANCE – ELECTIVES BA6005 .Chand & Company Ltd. UNIT V PORTFOLIO MANAGEMENT 9 Portfolio analysis – Portfolio Selection – Capital Asset Pricing model – Portfolio Revision – Portfolio Evaluation. Security Analysis and Portfolio Management. 4. 2008. UNIT IV TECHNICAL ANALYSIS 9 Fundamental Analysis vs Technical Analysis – Charting methods – Market Indicators . Securities Analysis and Portfolio Management. Cengage Learning. REFERENCES 1. Industry Analysis : Industry Classification.
New Delhi. – Role of Registrars – Bankers to the Issue. 2008. 4. Tata McGraw Hill. Financial Services and System.N. etc. 2008. etc.K. 3. Total: 45 TEXT BOOKS 1. Varshney P. MFs. 10 UNIT V OTHER FINANCIAL SERVICES 8 Consumer Credit – Credit Cards – Real Estate Financing – Bills Discounting – Factoring and Forfaiting – Venture Capital – Offshore Funding. 2008. etc. Tata McGraw Hill. UNIT IV FUND BASED FINANCIAL SERVICES Leasing and Hire Purchasing – Basics of Leasing and Hire Purchasing – Financial Evaluation. Machiraju. Indian Financial System. M. . Sultan Chand & Sons. 2. Vikas Publishing House. FIIs.Y. PHI Learning. & Mittal D. Financial Services. 1st Edition. Designing Capital Structure and Instruments – Issue Pricing – Book Building – Preparation of Prospectus Selection of Bankers. Financial Services. 2000. Sasidharan. New Delhi. Private Placement – Bought out Deals – Placement with FIs. 2008 REFERENCES 1. S Gurusamy. Tata McGraw Hill. Financial Services. and Brokers – Offer for Sale – Green Shoe Option – E-IPO. UNIT II ISSUE MANAGEMENT 12 Role of Merchant Banker in Appraisal of Projects. 4th Edition. 2002.. Advertising Consultants. UNIT III OTHER FEE BASED SERVICES 10 Mergers and Acquisitions – Portfolio Management Services – Credit Syndication – Credit Rating – Mutual Funds – Business Valuation. 2nd Edition. 2.Khan. Underwriters. Indian Financial System. – Relation with Stock Exchanges and OTCEI. Off – Share Issues – Issue Marketing – Advertising Strategies – NRI Marketing – Post Issue Activities.BA6006 .MERCHANT BANKING AND FINANCIAL SERVICES L 3 T 0 P C 0 3 UNIT I MERCHANT BANKING 5 Introduction – An Overview of Indian Financial System – Merchant Banking in India – Recent Developments and Challenges ahead – Institutional Structure – Functions of Merchant Bank – Legal and Regulatory Framework – Relevant Provisions of Companies Act – SERA – SEBI guidelines – FEMA. Nalini Prava Tripathy.
. (Based on every year Financial Bill) .K.. Indirect Taxes– Taxmann Allied services Pvt.TAXATION MANAGEMENT L 3 T 0 P C 0 3 UNIT I INTRODUCTION 9 Direct Taxes. 2008. Ltd.S. REFERENCE 1. Direct Taxes. V.BA6007 . Datey V.Ltd – Latest Edition. Assessment Year – Residential Status – Heads of Income – Income from Business – Capital Gains – Carry Forward and Set-off of Losses – Exemptions and deductions – Assessment – Advance Tax – Tax Deduction at Source.Singhania . Taxmann Allied Services Pvt. Pearson Publication. UNIT V CUSTOMS LAW 9 Customs Law: Levy – Exemptions – Collection of Customs – Customs Clearance of Import and Export Cargo. 9 UNIT IV CENTRAL EXCISE LAW 9 Central Excise Law: Chargeability – Scope and Basis of Duty – Classification and Valuation of Goods – Out Payment – Clearance of Goods. 2. UNIT II INCOME TAX 9 Income Tax Law: Definitions – Concept of Income – Previous Year. Direct Taxes Law and Practice. Indirect Taxes: Concept and Examples – Revenue Sharing between Centre and States – Finance Commissions: Role and Functions – Budgets – Tax Evasion and Tax Avoidance. VAT – Chargeability – Tax Management. Total: 45 TEXT BOOKS 1. B B Lal. Latest edition. UNIT III CORPORATE TAXES Corporate Taxes – Service Tax.
Mark Mobius. Sundar. Mutual Funds in India. Indian Mutual Funds. Samir Barua et al . Blackwell. Trustee and Custodians – Marketing and Distribution Participants. Prentice Hall India. UNIT III RETURN AND RISK 9 Return and Risk – Type of Returns From Mutual Fund – Measurement of Return – Benchmark – Systematic Risk – Unsystematic Risk – Measurement of Risk – Standard Deviation – Volatility Confidence Intervals – Exponential Moving Average of Risk – Tracking Error. Sharpe. Portfolio Management . UNIT II TYPES OF MUTUAL FUND 9 Types of Funds – Open End Funds. Hand Book Vision Books. Sage Publications. 2. Comparative Study of Mutual Fund Performance based on Net Wealth Basis. (NAV): Definition and Estimation Cum Dividend NAV and Ex Dividend NAV Dividend Distribution and Its Effects on NAV Reinvestment of Dividends Investment and Withdrawal Plans: Lumpsum and Systematic. Mutual Funds an Introduction to Core Concepts. 2003 4. Investments. Tata McGraw Hill. 2002. John Wiley & Sons. Vikas Publishing House 2006. Close End Funds. 3. 2007.MUTUAL FUND ANALYSIS L 3 T 0 P C 0 3 UNIT I INTRODUCTION 9 The Concept of Mutual Fund – Origin of Mutual Funds – Size of the Industry – Growth Trends – Role of Mutual Funds in Financial Market – Structure of Mutual Funds – Mutual Fund Expense – Entry Load. UNIT IV EVALUATION 9 Performance Evaluation – Sharpe – Treynor – Jenson Index – Sortino Ratio – Famas Decomposition of Risk – Blacks Appraisal Ratio – Holding Period Analysis – Investor Selection of Mutual Fund. 5. Exit Load – New Fund Offer – Net Asset Value. Mutual Funds Risk and Performance Analysis for Decision Making. Sankaran. REFERENCE BOOKS 1. . Total: 45 TEXT BOOKS 1.BA6008 . Punithavathy Pandian. Equity Funds – Debt Funds – Money Market Funds – Sectoral Funds – Theme Funds – Exchange Traded Funds – Commodity Funds – Fund of Funds. Security Analysis and Portfolio Management. 2003. Sadhak H. UNIT V MUTUAL FUNDS: REGULATIONS AND GOVERNANCE 9 SEBI and Mutual Funds – Qualifications and Obligations of AMC – How Mutual Funds are set up – Sponsor – Trusteeship – Rights and Responsibilities (or Obligations) of Registrar (or Transfer Agents). John Haslem. 2007.1992 2. Marketing strategies.
1997. 2nd Edition. 2008. International Trade and Export Management. Multinational Financial Management.INTERNATIONAL TRADE FINANCE L 3 T 0 P C 0 3 UNIT I INTERNATIONAL TRADE 8 International Trade – Meaning and Benefits – Basis of International Trade – Foreign Trade and Economic Growth – Balance of Trade – Balance of Payment – Current Trends in India – Barriers to International Trade – WTO – Indian EXIM Policy. 8th Edition. Airway Bill. REFERENCES 1.G. Total: 45 TEXT BOOKS 1. Multimodal Transport Document. Insurance Cover Note – Official Document: Export Declaration Forms. Softer Forms. Tata McGraw Hill. 2008. International Financial Management. 5th Edition. Apte P.. Cheol S Eun and Bruce Resnick. 4th Edition. Weight Certificate. 2. Francis Cherunilem. GR Form. 2009. Alan C. Risk Covering Document: Insurance Policy. Jeff Madura. Export Certification. 4th Edition. Certificate of Origin Certificate Value. PHI Learning. 3. . Postal Receipt. Transport Documents – Bill of Lading. etc. Legalized Invoice.. CIF. UNIT V EXPORT PROMOTION SCHEMES 9 Government Organizations Promoting Exports – Export Incentives: Duty Exemption – IT Concession – Marketing Assistance – EPCG. Consular. GSPS – UPCDC Norms. Packing List. International Corporate Finance. DEPB – Advance License – Other efforts – Export Promotion – EPZ – EQU – SEZ and Export House. Certificate of Inspection. UNIT IV DOCUMENTATION IN INTERNATIONAL TRADE 12 Export Trade Documents: Financial Documents – Bill of Exchange – Type – Commercial Documents – Proforma. Shapiro. Certificate of Analysis and Quality. Health certificate.V TRIMESTER FINANCE – ELECTIVES BA6035 .) – Payment Terms – Letters of Credit – Pre Shipment and Post Shipment Finance – Forfeiting – Deferred Payment Terms – EXIM Bank – ECGC and its Schemes – Import Licensing – Financing Methods for Import of Capital Goods. Himalaya Publishing House. International Financial Management. Customs. Cengage Learning. 2. Futures and Currency Options – FEMA – Determination of Foreign Exchange Rate and Forecasting. PP From. 2008. UNIT III FOREX MANAGEMENT 8 Foreign Exchange Markets – Spot Prices and Forward Prices – Factors Influencing Exchange Rates – The effects of Exchange Rates in Foreign Trade – Tools for Hedging against Exchange Rate Variations – Forward. Tata McGraw Hill. COD Form. Commercial. UNIT II EXPORT AND IMPORT FINANCE 8 Special need for Finance in International Trade – INCO Terms (FOB.
2003. Profitability Index. 10th Edition. Portfolio – Portfolio Risk and Diversified Projects. ARR – Significance of Information and Data Bank in Project Selections – Investment Decisions Under Capital Constraints – Capital Rationing.K. Financial Management. New Delhi. Pay Back. Reorganization and Liquidation in Bankruptcy. UNIT III STRATEGIC ANALYSIS OF SELECTED INVESTMENT DECISIONS 9 Lease financing – Lease vs Buy Decision – Hire Purchase and Installment Decision – Hire Purchase vs Lease Decision – Mergers and Acquisition – Cash vs Equity for Mergers. UNIT II APPRAISAL TECHNIQUES 12 NPV. M. Tata McGraw Hill.Pandey. Marcus : Investment. Brigham E. Prasanna Chandra. 2. Financial Management Text and Problems. Financing Implementation and Review.Jain. Analysis. UNIT IV FINANCING DECISIONS Capital Structure – Capital Structure Theories – Capital Structure Planning in Practice. Thomson Publications. Kane. Bankruptcy. M. 2008. Settlements. Vikas Publishing House.Y. New Delhi2002. 2003. Financial Management . Tata McGraw Hill Publishing Co. 6 UNIT V FINANCIAL DISTRESS 9 Consequences.STRATEGIC INVESTMENT AND FINANCING DECISIONS L 3 T 0 P C 0 3 UNIT I INVESTMENT DECISIONS 9 Project Investment Management vs Project Management – Introduction to Profitable Projects – Evaluation of Investment Opportunities – Investment Decisions under Conditions of Uncertainty – Risk Analysis in Investment Decision – Types of Investments and Disinvestments. REFERENCES 1. Bodie. Financial Management. F & Houston J. IRR. 2009. 7th Edition. 3. Tata McGraw Hill. Prasanna Chandra. Total: 45 TEXT BOOKS 1. I.F. 4.Khan and P.BA6036 . 2. Projects : Planning. Issues. Tata McGraw Hill. 2003. .
2. OTC Options – Specifications of Options – Call and Put Options – American and European Options – Intrinsic Value and Time Value of Options – Option Payoff. Total: 45 TEXT BOOKS 1. Financial Derivatives – Theory. ‘Option and Financial Futures – Valuation and Uses. David Dubofsky. Jayanth Rama Varma. Futures and other Derivative Securities’. 2nd Edition. Concepts and Problems. Options on Securities. UNIT II FUTURES CONTRACT 10 Specifications of Futures Contract – Margin Requirements – Marking to Market – Hedging using Futures – Types of Futures Contracts – Securities. 3. Stock Indices. Options and SWAPs’. 2008. Don M Chance and Robert Brooks. 1992. Options. Derivatives and Risk Management Basics. UNIT V DERIVATIVES IN INDIA 8 Evolution of Derivatives Market in India – Regulations – Framework – Exchange Trading in Derivatives – Commodity Futures – Contract Terminology and Specifications for Stock Options and Index Options in NSE – Contract Terminology and Specifications for Stock Futures and Index Futures in NSE – Contract Terminology and Specifications for Interest Rate Derivatives. Currencies and Commodities – Delivery Options – Relationship between Future Prices. 1st Edition.L. 4. UNIT IV SWAPS 7 Definition of SWAP – Interest Rate SWAP – Currency SWAP – Role of Financial Intermediary – Warehousing – Valuation of Interest rate SWAPs and Currency SWAPs Bonds and FRNs – Credit Risk.Hull. McGraw Hill. Pearson. Forwards. Keith Redhead. PHI. John. International Edition. Cengage. 2008. 2008. 2nd Edition.DERIVATIVES MANAGEMENT L 3 T 0 P C 0 3 UNIT I INTRODUCTION 10 Derivatives – Definition – Types – Forward Contracts – Futures Contracts – Options – Swaps – Differences between Cash and Future Markets – Types of Traders – OTC and Exchange Traded Securities – Types of Settlement – Uses and Advantages of Derivatives – Risks in Derivatives. Derivatives and Risk Management. Stock Index Futures. Forward Prices and Spot Prices. 2008. Tata McGraw Hill. 2. 7th Edition.Gupta.C. S. ‘Financial Derivatives – An Introduction to Futures. Currencies and Futures – Options Pricing Models – Differences between Future and Option Contracts. .BA6037 . 5th Edition. UNIT III OPTIONS 10 Definition – Exchange Traded Options. REFERENCES 1.– PHI Learning. 2009.
Total : 45 TEXT BOOK 1. SFCs. NHB. C. 2005 2.2007. REFERENCES 1. Risk Management and Insurance. Timothy.Arthur Williams . & S. New Delhi. Banking Theory. SIDBI. (Financial Institutions like NABARD. Scott. Elements of Banking and Insurance. INSURANCE: UNIT III INTRODUCTION TO INSURANCE 9 Need for and Importance of Insurance.l. New Delhi.) Investment Banking. ICICI. 2002. etc. “Principles of Banking” MacMillan. 2nd Edition. 2007. IIBF.Young. SHCL.BA6038 . Koch W. Jyotsna Sethi. 4th Edition. 3. New Delhi. Credit. 4. Insurance Functions and Services – Elements of Insurance Risk – Calculation of Human Life Value – Players in Life and Non-Life Insurance sector – Regulatory and Legal Framework Governing the Insurance Business and Economics of Insurance. UNIT IV TYPES OF INSURANCE 9 Life Insurance and General Insurance Products including Unit Linked Plans – Re-Insurance – Nature of Re-Insurance risk – Legal Framework of Life and General Insurance. DFHI. Cooperative Banking. UNIT V INSURANCE PROGRAMS 9 Property Insurance – Liability Insurance – Health Insurance – Employee Benefits Plans – Life Insurance and Survivor Benefit Programs – Health Benefit Programs – Pension and Group Scheme – Retirement Insurance Programs – Income Tax Planning. Bank Management.BANKING AND INSURANCE L 3 BANKING UNIT I BANKING SYSTEM AND STRUCTURE IN INDIA 7 Banking System and Structure in India – Types of Banks in Operations – Present Structure: Central Banking (RBI). PHI 2008. Thomson. Sunderaram and Varshney. UNIT II BANKING TECHNOLOGY AND LENDING 11 Banking Technology – Home Banking – ATMs – Internet banking – Mobile banking – Core banking Solutions – Debit.smith and Peter C. and Smart Cards – EFD – RTGS – Banker as Lender – Types of Loans – Overdraft Facilities – Discounting of Bills – Financing Book Debts and Supply Bills – Charging of Security Bills – Pledge – Mortgage – Assignment. International banking – Role of Reserve Bank and GOI as Regulator Of Banking System – Provisions of Banking Regulation Act and Reserve Bank of India Act. Law and Practice. Irwin McGraw Hill. IDBI. EXIM Bank.. IFCI. T 0 P C 0 3 . Commercial Banking (Nationalized and Private). Nishwan Bhatia. Sultan Chand & Sons.
2000. Joe Tidd . Practices & Skills. Peter Drucker. Research Findings. John Bessant.Appraising and Developing Managerial Performance. 7.Daft. 4. Compensation. Harper Row. 3. Biztantra. UNIT IV ENVIRONMENTAL ISSUES IN MANAGERIAL EFFECTIVENESS 8 Organizational Processes – Organizational Climate – Leader – Group Influences – Job Challenge – Competition – Managerial Styles. Total: 45 REFERENCES 1.Wiley 3rd edition. Dubrin.2006. UNIT II DESIGNING THE MANAGERIAL JOB 12 Identifying Managerial Talent – Selection and Recruitment – Managerial Skills Development – Pay and Rewards – Managerial Motivation – Effective Management Criteria – Performance Appraisal Measures – Balanced Scorecard – Feedback – Career Management – Current Practices.M. Process. Excel Books. 5. Leadership. 2. Effective Training Systems. Cengage. . Product and Approaches – Bridging the Gap – Measuring Managerial Effectiveness – Current Industrial and Government Practices in the Management of Managerial Effectiveness – the Effective Manager as an Optimizer. 6. Leadership. R. Strategies and Practices Pearson 2006. 1st Indian Reprint 2008. Blanchard and Thacker.IV TRIMESTER HUMAN RESOURCE – ELECTIVES BA6009 . UNIT V DEVELOPING THE WINNING EDGE 10 Organizational and Managerial Efforts – Self Development – Negotiation Skills – Development of the Competitive Spirit – Knowledge Management – Fostering Creativity and Innovation. Milkovich and Newman. Management. Richard L. 2005.Omkar. 2008.Rao.V. McGraw Hill International. Personality Development and Career Management. 2005. Managing Innovation .Chand 1stedition. 2008. T. Keith Pavitt . 8. S.MANAGERIAL BEHAVIOUR AND EFFECTIVENESS L 3 T 0 P C 0 3 UNIT I DEFINING THE MANAGERIAL JOB 8 Descriptive Dimensions of Managerial Jobs – Methods – Model – Time Dimensions in Managerial Jobs – Effective and Ineffective Job Behaviour – Functional and Level Differences in Managerial Job Behaviour. UNIT III THE CONCEPT OF MANAGERIAL EFFECTIVENESS 7 Definition – The Person.
Entrepreneurship Development. 3. Small Business Enterprises. . 2. 2008. Robert D Hisrich. 2nd Edition. Shikha Sahai. Pearson Education. et al. 2008. Biztrantra. Excel Books. New Delhi. UNIT II ENTREPRENEURAL ENVIRONMENT 12 Business Environment – Role of Family and Society – Entrepreneurship Development Training and Other Support Organizational Services – Central and State Government Industrial Policies and Regulations – International Business. Mathew Manimala. 4.BA6010 . Entrepreneurship. 4th Edition.ENTERPRENEURSHIP DEVELOPMENT L 3 T 0 P C 0 3 UNIT I ENTREPRENEURIAL COMPETENCE 6 Entrepreneurship Concept – Entrepreneurship as a Career – Entrepreneurial Personality – Characteristics of Successful Entrepreneur – Knowledge and Skills of Entrepreneur. Total: 45 TEXT BOOK 1. REFERENCES 1. Paradigms & Praxis. 2008. 2009. Entrepreneurship. 2nd Edition. UNIT IV LAUNCHING OF SMALL BUSINESS 10 Finance and Human Resource Mobilization – Operations Planning – Market and Channel Selection – Growth Strategies – Product Launching. UNIT III BUSINESS PLAN PREPARATION 12 Sources of Product for Business – Pre-feasibility Study – Criteria for Selection of Product – Ownership – Capital – Budgeting Project Profile Preparation – Matching Entrepreneur with the Project – Feasibility Report Preparation and Evaluation Criteria. Oxford University Press. UNIT V MANAGEMENT OF SMALL BUSINESS 5 Monitoring and Evaluation of Business – Preventing Sickness and Rehabilitation of Business Units – Effective Management of Small Business. Tata McGraw Hill. Poornima M Charantimath. 2008. Entrepreneurship. Madhurima Lall. Rajeev Roy. 2nd Edition. Entrepreneurship Theory at the Crossroads.
Daft. 2. South Western Thompson. Worley. Decentralization. Bhupen Srivastava. 3. Mike Millmore and Mark Saunders. 2005 .BA6011 . 2007. Standardization. 7th Edition 2009. Wiley. Adrian ThornHill. Thomson G. Organizational development and Change. Managing Change –A Human Resource Strategy Approach. 7th Edition 2009.Jones. UNIT IV ORGANIZATIONAL CHANGE 6 Meaning – Forces for Change – Resistance to Change – Types and Forms of Change – Evolutionary and Revolutionary Change – Change Process – Organization Development – HR Functions and Strategic Change Management – Implications for Practicing Managers. Organizational Theory. Understanding the theory & Design of Organizations. UNIT III ORGANIZATIONAL CULTURE 6 Understanding Culture – Strong and Weak Cultures – Types of Cultures – Importance of Culture – Creating and Sustaining Culture – Culture and Strategy – Implications for Practicing Managers. REFERENCES 1. 2. Biztantra. 4. Gareth R. Design & Change. Integration. Centralization. Total: 45 TEXT BOOKS 1. Richard L. UNIT V ORGANIZATION EVOLUTION AND SUSTENANCE 10 Organizational Life Cycle – Models of Transformation – Models of Organizational Decision making – Organizational Learning – Innovation. Intrapreneurship and Creativity – HR Implications. 2005. Prentice Hall of India. Pearson Education. UNIT II ORGANIZATIONAL DESIGN 15 Organizational Design – Determinants – Components – Types – Basic Challenges of Design – Differentiation. Organizational Design and Development: Concepts application. Cengage Learning Western. 2007 Robbins Organization Theory.ORGANIZATIONAL THEORY. Cummings and Christopher G. Phil Lewis. Internal Resources Approach – Systems Approach and Technical Approach – HR Implications. DESIGN AND DEVELOPMENT L 3 UNIT I ORGANIZATION AND ITS ENVIRONMENT T 0 P C 0 3 8 Meaning of Organization – Need for existence – Organizational Effectiveness – Creation of Value – Measuring Organizational Effectiveness – External Resources Approach. Structure Design & Applications. Mutual Adjustment – Mechanistic and Organic Structures – Technological and Environmental Impacts on Design – Importance of Design – Success and Failures in design – Implications for Managers.
Content Based – Integration of Change Models – Resistance for Organization Change – Change and Its Impact. 2008. T. Cummings. South Western College Publishing. 2006.G. UNIT II ORGANIZATIONAL CHANGE 9 Perspectives of Organizational Change – Models of Change – Process Based. UNIT V INTERVENTION STRATEGY 9 Intervention Strategy – Advantages and Limitations of Change Technologies and Leadership Models – Leadership and Emotional Intelligence to Achieve Goals – Challenges of Leading Change. Inter Group Development Interventions – Role of Power. 2006. 7th Edition. Managing Change – A Human Resource Strategy Approach. 2005. UNIT IV BEHAVIOURAL CHANGE 9 Behavioural Implications of Change – The Manifest. 2. Organization Change and Development. Policies and Ethics in OD – Role of Change Agents and Leadership – Implementing Organization Change. Tata McGraw Hill.BA6012 . Excel Books. 3. Latent and Paradoxical Consequences of Change – The Concept of Resigned Behavioural Compliance – The Positive and Negative Functions of Resistance – Intended and Unintended Behavioural Reaction to Downsizing and Delaying – Understanding and Managing Uncertainty and Ambiguity in the Change Process. 4. 2. Total: 45 TEXT BOOKS 1. Leaon de Cal. REFERENCES 1. UNIT III INTERVENTION STRATEGIES 9 Diagnostic Strategies and Skills – Intervention Strategies – Interpersonal.CHANGE MANAGEMENT L 3 T 0 P C 0 3 UNIT I INTRODUCTION 9 Nature and Types of Organizational Change – Causes and Rationale for Change – Environmental and Internal Organizational Determinants of Change – Planned and Emergent Change – Proactive and Reactive Emergent Change and Responses to These Changes – Incremental and Radical Change – The Links Between Nature / Types of Change and Nature / Type of Leadership Required – Transactional vs Transformational. Pearson Education. Team Development. Adrian Thornhill et al. Organization Change and Development.G. 5th Edition. Palmar Dunford and Akin. 1st Edition.1996. Essentials of Organizational Development and Change. Tata McGraw Hill. Managing Organizational Change. 2001. Sage Publication. . Thomson Learning. 2nd Edition. Kavitha Singh. C. and Worley. Radha R Sharma. Change Management – concept and applications.
UNIT III CROSS CULTURAL HRM 7 Domestic vs International HRM – Cultural Dynamics – Culture Assessment – Cross Cultural Education and Training Programs – Leadership and Strategic HR Issues in International Assignments – Current Challenges in Outsourcing.STRATEGIC HUMAN RESOURCE MANAGEMENT AND DEVELOPMENT L 3 T 0 P C 0 3 UNIT I HUMAN RESOURCE DEVELOPMENT 10 Meaning – Strategic Framework for HRM and HRD – Vision. UNIT IV CAREER & COMPETENCY DEVELOPMENT 10 Career Concepts – Roles – Career stages – Career planning and Process – Career Development Models – Career Motivation and Enrichment – Managing Career Plateaus – Designing Effective Career Development Systems – Competencies and Career Management – Competency Mapping Models – Equity and Competency based Compensation. Bench Marking and HRD Audit. Strategy and Business Goals – HRD Program Implementation and Evaluation – Recent Trends – Strategic Capability. Total:45 . Mission and Values – Importance – Challenges to Organizations – HRD Functions – Roles of HRD Professionals – HRD Needs Assessment – HRD Practices – Measures of HRD Performance – Links to HR. UNIT II E–HRM 6 e-Employee Profile – e-selection and Recruitment – Virtual learning and Orientation – e-Training and Development – e-Performance Management and Compensation Design – Development and Implementation of HRIS – Designing HR Portals – Issues in Employee Privacy – Employee Surveys Online. UNIT V EMPLOYEE COACHING & COUNSELING 12 Need for Coaching – Role of HR in Coaching – Coaching and Performance – Skills for Effective Coaching – Coaching Effectiveness – Need for Counseling – Role of HR in Counseling – Components of Counseling Programs – Counseling Effectiveness – Employee Health and Welfare Programs – Work Stress – Sources – Consequences – Stress Management Techniques – Eastern and Western Practices – Self Management and Emotional Intelligence. etc – Building Multicultural Organization – International Compensation. Cross border M&A – Repatriation.V TRIMESTER HUMAN RESOURCE – ELECTIVES BA6039 .
Werner. Tony Edwards and Chris Rees. Randy L. . Human Resource Management. Pearson Education. Tata McGraw Hill. Cengage Learning. Cengage Learning. 2006. International Human Resource Management. 2. Excel Book Publication. Desimone.TEXT BOOKS 1. 2007. Mathis. Southwestern 2007. 3. Bernadin. Human Resource Management. 2007. 1st Edition. Mathis and John H. Robert L. Strategic Human Resource Management and Development. 2. Strategic Human Resource Management. REFERENCES 1. Cengage Learning. 4. Jeffrey A Mello. 2008. David M. Human Resource Development. Richard Regis. Jon M. Jackson. 2007.
Gamble. Wendi R. and Daniele Chauvel (eds. REFERNCES 1.Factors of Productivity . Pearson Education. 1999.). Butterworth–Heinemann.. “The Knowledge Management Fieldbook”. New Delhi. UNIT III KNOWLEDGE AND ORGANIZATIONAL PROCESSES 9 Elements of Organizational Processes – Knowledge for Process Effectiveness and Efficiency – Knowledge Environment and Infrastructure. 4. UNIT IV KNOWLEDGE MANAGEMENT PROCESSES AND PRACTICES 9 Knowledge Creation and Acquisition – Knowledge Documentation and Retrieval – Knowledge Sharing and Application.KNOWLEDGE MANAGEMENT L 3 T 0 P C 0 3 UNIT I THE RISE OF KNOWLEDGE MANAGEMENT 9 Traditional Methods . Kimiz Dalkir. Prentice–Hall. Total: 45 TEXT BOOK 1.BA6040 . Elsevier Publication. and John Blackwell. 1st Edition. Amrit Tiwana.Classification Framework. . 2001. “Knowledge Management – A state of the art guide”. Bukowitz. Kogan Page. Despres. Implications to Leadership and Competitiveness Concepts of Knowledge – Definitions – Attributes . Paul R. and Ruth Williams. London. New York.. 2001. UNIT V KNOWLEDGE MANAGEMENT AND IT 9 Technology Components – Intranet and Groupware solutions – Tools for Collaborative Intelligence – Package Choices – Implementing Security – Integrating with web-based and Internal Operational and Support Systems. UNIT II KNOWLEDGE AND ORGANIZATIONAL STRATEGY 9 Elements of Organizational Strategy – Knowledge for Strategy Formulation and Implementation – Knowledge and Organizational Leadership.Role of Information Technology.. 2001 3. “The Essential Guide to Knowledge Management”. C. “Knowledge Horizons: The Present and the Promise of Knowledge Management”. 2008.The Learning Organization . Knowledge Management in Theory and Practice. 2.
Oxford University Press. Shifting Paradigms. 2. Industrial Relations. and Sathish Mamoria. New Delhi. . Ratna Sen.B. UNIT III LABOUR WELFARE 8 Concept – Objectives – Scope – Need – Voluntary Welfare Measures – Statutory Welfare Measures – Labour – Welfare Funds – Education and Training Schemes. Mamoria C. 2008. B D Singh. Vikas. 2008. Excel Books.BA6041 . 2008. Industrial Relations in India. 3. 2007. Essentials of Human Resource Management & Industrial relations (Text & Cases ). 2007.Venkata Ratnam.S. UNIT IV INDUSTRIAL SAFETY 9 Causes of Accidents – Prevention – Safety Provisions – Industrial Health and Hygiene – Importance – Problems – Occupational Hazards – Diseases – Psychological problems – Counseling – Statutory Provisions. Industrial Relations and Labour laws. Himalaya Publications. C. Total: 45 TEXT BOOKS 1. MacMillan Business Books. Srivastava. Industrial Relations and Labour Laws. 2007. REFERENCES 1. Himalaya Publishing House. 4. UNIT II INDUSTRIAL CONFLICTS 12 Disputes – Impact – Causes – Strikes – Prevention – Industrial Peace – Government Machinery – Conciliation – Arbitration – Adjudication. 9th Edition. Dynamics of Industrial Relations. UNIT V WELFARE OF SPECIAL CATEGORIES OF LABOUR 9 Child Labour – Female Labour – Contract Labour – Construction Labour – Agricultural Labour – Differently Abled Labour – BPO and KPO Labour – Social Assistance – Social Security – Implications. Subba Rao .INDUSTRIAL RELATIONS AND LABOUR WELFARE L 3 T 0 P C 0 3 UNIT I INDUSTRIAL RELATIONS 7 Concepts – Importance – Industrial Relations Issues in the Public Sector – Growth of Trade Unions – Codes of Conduct. 2.
LABOUR LEGISLATIONS L 3 Legal Provision relating to a) Wages b) Working Conditions and Labour Welfare c) Industrial Relations d) Social Security Contained in the following acts are to be studied. P R N Sinha. The Trade Unions Act. Act. The Apprentices Act. N. The Employee’s Provident Fund & Misc. Labour Laws. 2. 1. D. The Industrial Employment (Standing Orders) Act. Indu Balasinha & Semma Priyadarshini Shekar. 1948 2. The Maternity Benefit Act. The Payment of Bonus Act. Industrial Relations. The Industrial Disputes Act. Sultan Chand. Contract Labour Regulations and Abolition Act. 1926 3. The Workmen’s Compensation Act. 3. The Payment of Wages Act. The Special Economic Zones Act. 1948 5. 2009. 1923 7. REFERENCES 1. 1936 4. 1947 6. 2008. 2008. The Employees State Insurance Act. Pearson Education. 1961 13. The Equal Remuneration Act. Trade unions and Labour Legislation. Industrial Relation. The Payment of Gratuity Act. The Child Labour Prevention and Regulation Act.K. Sinha. 5th Edition. 2004. 1986 17. 2005 Periods 3 4 3 2 4 2 3 3 3 3 3 2 2 2 2 2 2 Total: 45 TEXT BOOKS 1. et al. 2008. 1965 9. R. 1970 16. 1961 15. 1948 11. Elements of Mercantile Law. P. Tax Mann. D . Kapoor N.BA6042 . T 0 P C 0 3 . 1972 8. 1946 12. PHI. Padhi. Industrial Laws. The Factories Act. The Minimum Wages Act. 1976 14. Trade Unions and Labour Legislation. 1952 10. 2.
Singapore. . 2001. Jr. UNIT V MANAGING IT 9 Planning for Information Technology and System – Information Technology Economics (Economic and Financial Trends – Benefits. B2B Applications – Impacts of IT on Organizations. John Wiley & Sons (Asia) Pvt. UNIT IV DATA KNOWLEDGE MANAGEMENT 9 Data Knowledge Management – Data Ware Housing. 2. Henry C. Effy Oz. Introduction to Information Technology. (Asia) Pvt. Communication and Collaboration – Groupware Technology and Infrastructure – Electronic Commerce – B2C. Singapore. Environment and Information Technology – The New World of Business – IT Developments and Trends – Information Technologies – Classification of Information System – Transactional and Functional Processing – Operational. John Wiley & Sons. Turban . Management Information Systems. 2005. Efraim Turban. Ltd. UNIT II NETWORKS AND IT 9 Network Computing: Discovery. 2004. Expert System Voice to Neural Computing – Fuzzy Logic – Intelligent Agents – Virtual Reality. Control and Security. Management of Information Technology. 3. Boston. (Asia) Pvt. R. 1st Edition. Cengage Learning. Second Edition. 2004. Kelly Rainer Jr. Mining and Data Visualization Technologies only – Intelligent Support System – AI.IV TRIMESTER SYSTEMS ELECTIVES BA6013 . Singapore. UNIT III IT APPLICATIONS 9 Transaction Processing – Innovative Functional Systems – Supply Chain Integrations – Supporting Management and Decision Makings. Frenzel. Total: 45 TEXT BOOK 1.. Managerial and Strategic Systems –Information Infrastructure and Architecture – Managing Information Sources – Strategic Information System – Business Process Reengineering and IT. Individuals and Society. Richard E. 4. REFERENCE BOOK 1. Ltd.McLean and Wetherbe “ Information Technology For Management”. Thomson Course Technology. Frenzel Johne.INFORMATION TECHNOLOGY FOR MANAGEMENT L 3 T 0 P C 0 3 UNIT I IT IN THE ORGANIZATION 9 Organizations. Cost and Performance – Intangible Benefits) – System Development – Managing Information Resources. Ltd. John Wiley & Sons. Lucas. Information Technology – Strategic Decision Making for Managers. 2008. Garroll W. Potter.
3. ERP in Practice. ERP – Concepts and Practice. Accounting and Finance. Alexis Leon. REFERENCES 1. Mahadeo Jaiswal and Ganesh Vanapalli. Jagan Nathan Vaman. Wireless Technologies so on – Case Studies. Venkitakrishnan. Business Analytics etc – Future Trends in ERP Systems – Web Enabled. SCM.K. Vendors and Employees – Case Studies. ERP Macmillan India. UNIT V EMERGING TRENDS ON ERP 9 Extended ERP Systems and ERP bolt on – CRM. 2008 2. 4. Mary Sumner. Total: 45 TEXT BOOK 1.BA6014 . 2006. 2008. Overview of ERP Modules – Sales and Marketing. Success and Failure factors of and ERP Implementation – Case Studies. BPR. 4th Edition. . Tata McGraw–Hill. – Case Studies. 2006. UNITIII ERP IMPLEMENTATION 10 Planning Evaluation and selection of ERP Systems – Implementation Life Cycle – ERP implementation. Enterprise Resource Planning. second Edition Tata McGraw–Hill. Materials and Production Management etc. Pearson Education. People Organization in Implementation – Consultants.ENTERPRISE RESOURCE PLANNING L 3 T 0 P C 0 3 UNIT I INTRODUCTION 8 Overview of Enterprise Systems – Evolution – Risks and Benefits – Fundamental Technology – Issues to be Consider in Planning Design and Implementation of Cross Functional Integrated ERP Systems – Case Studies. ERP demystified. Methodology and Frame Work – Training – Data Migration. UNIT IV POST IMPLEMENTATION 8 Maintenance of ERP – Organizational and Industrial Impact. Business Engineering and Best Business Practices – Business Process Management. UNIT II ERP SOLUTIONS AND FUNCTIONAL MODULES 10 Overview of ERP Software Solutions – Small Medium and Large Enterprise Vendor Solutions. Prentice Hall of India. 2006. Vinod Kumar Grag and N.
E-COMMERCE TECHNOLOGY AND MANAGEMENT L T 3 0
P C 0 3
UNIT I INTRODUCTION TO E-COMMERCE 8 Electronic Commerce and Physical Commerce – Economic Forces – Advantages – Myths – Business Models. UNIT II TECHNOLOGY INFRASTRUCTURE 10 Internet and World Wide Web, Internet Protocols – FTP, Intranet and Extranet – Cryptography, Information Publishing Technology – Basics of Web Server Hardware and Software. UNIT III BUSINESS APPLICATIONS 10 Consumer Oriented Ecommerce – Retailing and Models – Marketing on Web – Advertising, e-mail Marketing, e-CRM; Business Oriented e-commerce – e-Government, EDI on the Internet, SCM; Web Auctions, Virtual Communities and Web Portals. UNIT IV ECOMMERCE PAYMENTS AND SECURITY 9 E payments – Characteristics of payment of systems, protocols, E-cash, E-cheque and Micro payment systems – Trust issues and security assurance – verisign. UNIT V LEGAL AND PRIVACY ISSUES IN E– COMMERCE 8 Legal, Ethics and Privacy Issues – Protection Needs And Methodology – Consumer Protection, Cyber Laws , Contracts and Warranties . Taxation and Encryption Policies. Total: 45 TEXT BOOKS 1. 2. Hentry Chan & el, E–Commerce, fundamentals and Applications, Wiley India Pvt. Ltd, 2007. Gary P. Schneider, Electronic commerce, 4th Edition Thomson course technology, 2007
REFERENCES 1. Bharat Bhasker, Electronic Commerce – Frame Work Technologies and Applications, 3rd Edition. Tata McGraw Hill Publications, 2008. 2. Kamlesh K.Bajaj and Debjani Nag, Ecommerce– the cutting edge of Business, Tata McGraw Hill Publications, 2008 3. Efraim Turban et al, Electronic Commerce – A managerial perspective, Pearson Education Asia, 2006. 4. Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004
BA6016 - DECISION SUPPORT SYSTEMS L 3 T 0 P C 0 3
UNIT I DECISION SUPPORT SYSTEMS 6 Decision Concept – steps – Decision Support System – Components – Characteristics – Classification & Application. UNIT II MODEL MANAGEMENT 15 Models – Modeling Process – Types of Models – Optimization – Simulation – Heuristic – Descriptive – Predictive – Model base – Modeling Languages – Model Directory – Model Base Management System – Model Execution, Integration and Command Processing – Model Packages. UNIT III DATA MANAGEMENT SYSTEMS 7 Database – Sources of Data – Data Directory – Data Structure and Database Languages – Query Facility – Data Management System – DBMS as DSS Development Tool. UNIT IV DIALOG MANAGEMENT 7 User Interface – Graphics – Multimedia – Visual Interactive Modeling – Natural Language Processing – Speech Recognition and under standing – Issues in User Interface. UNIT V DEVELOPMENT OF DECISION SUPPORT SYSTEM 10 Development Process – Software and Hardware and Data Acquisition – Model Acquisition – Dialog Development – Integration – Testing and Validation – Training and Implementation – Implementation of DSS through a mini Project. Total: 45 TEXT BOOK 1. Marakas, ‘Decision Support System’, Prentice Hall International Paper back Edition, Delhi, 1998.
REFERENCES: 1. Efraim turban and Jay E Aronson, ‘Decision Support Systems and Intelligent Systems’, Prentice Hall International, 1998. 2. Janakiraman V.S. and Sarukesi. K. ‘Decision Support Systems’, Prentice Hall of India, 1999. 3. Lofti, ‘Decision Support System and Management’, McGraw Hill Inc., International Edition, New Delhi, 1996.
V TRIMESTER SYSTEMS ELECTIVES BA6043 - ALGORITHMS AND C PROGRAMMING L 3 T 0 P C 0 3
UNIT I INTRODUCTION 9 The Problem Solving Aspect – Top Down Design – Implementation of Algorithms – Program Verification – Efficiency of Algorithms – Analysis of Algorithms – Exchanging the values – Counting – Factorial Computation – SINE Computation – Base Conversion. UNIT II FACTORING METHODS Factoring Methods – Array Techniques – Merging – Sorting – Searching. 9
UNIT III OVERVIEW OF C 9 Overview of C – Constants – Variables and Data Types – Operators and Expressions – Managing Input / Output Operations – Formatted I/O – Decision Making – Branching – IF – Nested IF – Switch – Goto – Looping Statements. UNIT IV ARRAYS 9 Arrays – Dynamic and multi dimensional arrays – Character arrays and Strings – String handling Functions – User defined Functions – Categories of Functions – Recursion – Structures and Unions – Array of Structures – Structures and Functions. UNIT V POINTERS AND DECLARATION 9 Pointers – Declaration – Accessing a Variable – Character Strings – Pointers to Functions and Structures – File Management in C – Dynamic Memory Allocation. Total: 45 TEXT BOOKS 1. Coremen T H, Leiserson C E and Rivest R L, Introduction to Algorithms, Prentice Hall, 2007. 2. Yashvant Kanetkar, Let us ‘C’, 8th Edition, Jones & Bartlett Publishers, 2008. REFERENCES 1. Bllis Horowetz, Sartaj Sahni, Sanguthevar Rajase Karan, Fundamentals of Computer Algorithms, Galgoties, 2006. 2. Deitel and Deitel, “C How to Program”, Addison Wesley, 2001. 3. Brian W.Kernighan and Dennis Ritchie, “C Programming Language”, Pearson Education, 1998.
Design and Development Phase. Addison Wesley. Estimation. Software Project Management. Effort. UNIT II PROJECT MANAGEMENT PROCESS AND ACTIVITIES Project Initiation. Pearson Education. Pankaj Jolote. New Delhi. Donald F Shafer. 4. UNIT IV INTRODUCTION TO SOFTWARE QUALITY 10 Software Quality Views & Standards – Fundamental Measures. Roger S Pressman. CMMI. 2003. Function Points – Benchmarking for Software Quality. McGraw Hill International Edition. Tata McGraw Hill. 2001. Alan Gillies.SOFTWARE PROJECT AND QUALITY MANAGEMENT L 3 UNIT I INTRODUCTION Product life Cycle. Hughis. 2002. 2004. 2002. Stephen Kan. ‘Software Quality Metrics and Models’. Quality Software Project Management. and COCOMO – TQM for Software Quality. 1999. Project Planning and Tracking. UNIT V SOFTWARE QUALITY ASSURANCE 11 Reliability Models for Software Quality – ISO 9000 for Software Quality – CMM. Lurda I Safer.BA6044 . Software Quality Metrics. . Project Management in the Testing and Maintenance Phase. Total 45 TEXT BOOKS 1. ‘Software Quality – Theory & Management’. 2. Pearson Education Asia. 3rd Edition. 3. REFERENCES 1. Software Project Management in Practice. Project Life Cycle Models for software and Process Models. 2003. Addison Wesley. PCMM. Size. PSP. Watts S Humphrey. Complexity Metrics. Defect Identification and Removal Efficiency. 5. ‘Software Engineering – A Practitioners Approach’. Thomson Learning. Defects. Managing the Software Process. Project Closure. T 0 P C 0 3 6 9 UNIT III ENGINEERING ACTIVITIES 9 Software Requirements Gathering. 2. Robert T Futrell.
. klara Nahrstedt. “ Multimedia Systems Design”. Pearson education. 2007 REFERENCE BOOKS 1. Multimedia: Computing. Print Output Technologies – Image Scanners – Digital Voice and Audio – Video images and Animation – Full Motion Video – Storage and Retrieval Technologies: Magnetic Media Technology – Optical Media – Hierarchical Storage Management – Cache Management for Storage Systems. 1998. UNIT III FILE FORMAT. Pearson education. Input / Output Technologies: Pen Input – Video and Image Display systems. 2. Judith Jeffcoate. UNIT II COMPRESSION AND DECOMPRESSION 9 Types of Compression – Binary Image Compression Schemes – Color. UNIT IV MULTIMEDIA AUTHORING AND HYPERMEDIA MESSAGING 9 Multimedia Authoring Systems – Hypermedia Application Design Considerations – User Interface Design – Information Access – Object Display / Playback Issues – Mobile Messaging – Hypermedia Message Components – Hypermedia Linking and Embedding – Creating Hypermedia Messages – Integrated Multimedia Message Standards – Integrated Document Management. “ Multimedia In Practice: Technology and Applications”. Prabhat K Andleigh. Gray Scale. Kiran Thakrar.Video image Compression – Audio Compression – Fractal Compression. Communications and Applications. 1st edition. Total 45 TEXT BOOK 1.MULTIMEDIA SYSTEMS L 3 T 0 P C 0 3 UNIT I FUNDAMENTALS 9 Multimedia Elements – Multimedia Applications – Multimedia Architecture – Evolving Technologies for Multimedia Systems – Defining Objects for Multimedia Systems – Multimedia Data Interface standards – Need for Compression – Multimedia Databases. Multimedia Systems 1st Edition. Prentice Hall of India Private Limited. and Still-Video image Compression . UNIT V MULIMEDIA SYSTEMS DESIGN AND EXAMPLE 9 Determining Enterprise Requirements – Business Model for IFC – Business Information Model for IFC – Architectural Recommendation and Technology Feasibility – Modeling the Objects – Analyzing Performance Requirements – Design Considerations – Designing Storage Distribution – Optimizing Network Transportation.BA6045 . Relf Steinmetz. John F. 2009. 3. 2004. I/O. Prentice Hall of India Private Limited. Koegel Buford. AND STORAGE TECHNIQUES 9 Data and File Formats: RTF – TIFF – RIFF – MIDI – JPEG DIB – AVI – MPEG – TWAIN.
Server. Distributed Processing. Types of Client and Servers. Remote Processing. 1994. Sybex. Network. 2002. Patrick Smith. Advantages and Disadvantages of Client Server Architecture. 2 Tier vs 3 Tiers. Client / Server Computing (Professional Reference Series). UNIT V DATA WAREHOUSING 9 Distributed Objects: Introduction to ODBC & JDBC – Data Warehousing: Operational Data and Analytical Data. Messaging and Peer-to-Peer Communication. REFERENCE BOOKS: 1. Novell’s Guide to Implementing Client Server Application and Architecture. Connectivity. Architecture. Robert Orfali. 2. Data Integrity and Security. RPC Model and Implementation. SQL and PL SQL. Backup and Recovery. Network Management. TCP/IP Networks. The Essential Client/Server Survival Guide. API. Selection of Operating System as Client and Server. Database Architectures. UNIT II CLIENT-SERVER COMPONENTS 9 Components: Client. Jeffrey D. Developing and Managing C/S Applications: Development Tools. 2nd Sub Edition. Schank. . 1997. Role and Services of Client–Server. Network File System. Network Operating System. Total: 45 TEXT BOOK 1. Role. Galgoties Publications.BA6046 – CLIENT-SERVER ARCHITECTURE L 3 T 0 P C 0 3 UNIT I INTRODUCTION 9 Overview: Definition. UNIT III MIDDLE -WARE 9 Middle-Ware: Definition. Myths. Role of OSI Layer in Client Server. IPC. Database Server: Memory and Process Architecture. Transition to Client Server Computing. Dan Harkey and Jere Edwadrs. Sam. UNIT IV CLIENT-SERVER PROCESSING 9 Client-Server Processing: Transaction Processing. History.
2003. Key Measures. Need for Layout Study – Types of Layout. Multi Facility Location Problems. and Eitan Zemel. Model Validation. Location Decisions – Simple Problems in Single Facility Location Problems. UNIT II PLANT LAYOUT 10 Layout Problem. Facility Planning. UNIT IV PROCESS MANAGEMENT AND STRATEGY 12 The Process View of Organizations. John Wiely & Sons.. Strategic Fit. Matching Products and Processes. Model Classification. Springer. Managing Flow Variability. Sudhakar Deshmukh. Leon McGinnis. Network Location Problems. 2nd Edition. Operations Frontier and Trade-offs. L. Van Mieghem. Flow Rate. . Planning. Criterion Selection. Costs. 2004. 3rd Edition. John White. Flow and Activity Analysis. “Managing Business Process Flows: Principles of Operations Management” Pearson Education. 2002 3.IV TRIMESTER OPERATIONS ELECTIVES BA6017 . Strategic Positioning and Operational Effectiveness. F. Design Process.FACILITIES LOCATION AND PROCESS DESIGN L 3 T 0 P C 0 3 UNIT I INTRODUCTION 3 Facilities Requirements. Flow Time. Richard Francis.Weill. Flow – Rate and Capacity Analysis. J A Tompkins et al. Horst W. Raví Anupindi. 2nd Ed. 2. and Control. Product Attribute and Process Competencies. Performance Measures. “Principles of Process Planning” Chappman and Hall.Jan A. Drezner Zvi and Hamacher. Process Flow Chart. Flow Time Measurement. Sunil Chopra. A. Prentice Hall of India. Designing the Layout. Facility Location: Applications and Theory. Inventory Analysis. Plant Layout Procedures – Various Approaches.D. 2006 REFERENCES 1. Process Design. G. Jr. “Facility Layout and Location – an Analytical Approach”. Process Integration – Lean Operations: Process Synchronization and Improvement Total: 45 TEXT BOOKS 1. UNIT V PROCESS FLOW 5 Process Flow. 2.. UNIT III PLANT LOCATION 15 Plant Location Analysis – Factors. Madras 1995.Halevi and R.
3D Modeling Packages. Group Technology – Part-Families. CNC and DNC Machines. Types in CIMS. Automated Systems – Elements. Control.COMPUTER AIDED MANUFACTURING (CAM) L 3 T 0 P C 0 3 UNIT I INTRODUCTION 9 Computer Integrated Manufacturing (CIM) – Definition. Finite Element Analysis Packages and Transportability.Askin.Automated Data Collection. 2. Role of Expert Systems in CIMS. UNIT V CURRENT TRENDS 9 Concurrent Engineering. 1993. 2005. Network Architectures and Techniques. Classification and Coding. Introduction to Part – Programming . Mikell P. Overview of Creating and Maintaining a Manufacturing Systems Database. Ronald G. S. Vajpayee Kant. Robotics – Overview. REFERENCES 1. 2001.Tool Management .BA6018 .Data Logging and Acquisition . Communication Systems for CIMS – Communications Matrix. Principles of Computer Integrated Manufacturing. Total: 45 TEXT BOOK 1. Second Indian Reprint. Automation. Prentice Hall India. . UNIT IV MANUFACTURING SYSTEMS 9 Manufacturing Systems – Components. Classifications and Functions. Planning and Implementation issues in FMS. Overview of Automated Assembly Systems – Lean Production – Agile Manufacturing. UNIT III DESIGN AND PRODUCTION 9 Fundamentals of Design for Manufacturing (DFM). Automated Guided Vehicles – Types and Technology. Computer Aided Design (CAD). Applications and Benefits. “Production Systems and Computer Integrated Manufacturing” PHI. Software and Security Requirements for Implementing CIM Systems. Types of Manufacturing Systems and Sub–systems. UNIT II COMPUTERS AND COMMUNICATION IN CIM 9 Hardware.Groover. “Modeling and Analysis of manufacturing” John Wiley & Sons. Concept. Functions and Levels. NC. Evolution and Benefits. Flexible Manufacturing Systems (FMS) – Components.
3. UNIT V CURRENT TRENDS 9 Logistics Information Systems – Need. Total: 45 TEXT BOOK 1. 2005. Douglas M Lambert et al. Cost – Identification. Internal and External Performance Measurement. Global Logistics – Operational and Strategic Issues. 2009. Levels and Dimensions. Sople Vinod V.. Strategic Logistics Planning. 4. 2005. Reverse Logistics – Scope. Business Logistic Management. UNIT III PERFORMANCE MEASUREMENT AND COSTS. Design and as a Competitive Tool. Modal Characteristics. Material and Cost. UNIT II WAREHOUSING AND MATERIALS HANDLING 9 Warehousing Functions – Types – Site Selection – Decision Model – Layout Design – Costing – Virtual Warehouse. REFERENCES 1. Accounting Methods. 9 Performance Measurement – Need. Ronald H Ballou. Automated Material Handling. PHI. Logistics Audit. Warehouse Simulation. Fundamentals of Logistic Management. Inter–Modal Operators and Transport Economies. . Logistic Engineering and Management. Logistics Management – The Supply Chain Imperative. Infrastructure and Networks. McGraw Hill. 2. Automatic Identification Technologies. Freight Management – Route Planning – Containerization. Logistics Resource Management. E-Logistics – Structure and Operation. Material Handling equipment and Systems – Role of Material Handling in Logistics. System. Indian Reprint 2004. Packaging as Unitization – Consumer and Industrial Packaging. Material Storage Systems – Principles – Benefits – Methods. Time Frame and Formatting.LOGISTICS MANAGEMENT L 3 T 0 P C 0 3 UNIT I INTRODUCTION TO LOGISTICS AND COMPETITIVE STRATEGY 9 Definition and Scope of Logistics – Functions and Objectives – Customer Value Chain – Service Phases and Attributes – Value Added Logistics Services – Role of Logistics in Competitive Strategy. 1997.BA6019 . Total Logistics Cost – Concept. Bloomberg David J et al. UNIT IV TRANSPORTATION AND PACKAGING 9 Transportation System – Evolution. Benjamin S Blanchand. Prentice Hall India. Pearson Education. Logistics. Pearson Education. Characteristics and Design. Packaging– Design considerations.
‘Decision Support Systems’. Efraim turban and Jay E Aronson. UNIT V DEVELOPMENT OF DECISION SUPPORT SYSTEMS 10 Development Process – Software and Hardware and Data Acquisition – Model Acquisition – Dialog Development – Integration – Testing and Validation – Training and Implementation. International Edition. 3. Prentice Hall International. Marakas.BA6016 . ‘Decision Support Systems and Intelligent Systems’.S. New Delhi. UNIT IV DIALOG MANAGEMENT 7 User Interface – Graphics – Multimedia – Visual Interactive Modeling – Natural Language Processing – Speech Recognition and Understanding – Issues in User Interface. Prentice Hall of India. Lofti. Prentice Hall International Paper back Edition. UNIT III DATA MANAGEMENT SYSTEMS 7 Database – Sources of Data – Data Directory – Data Structure and Database Languages – Query Facility – Data Management System – DBMS as DSS Development Tool. K. McGraw Hill Inc. 1999. ‘Decision Support Systems’. 1998. . ‘Decision Support Systems and Management’.. Janakiraman V.DECISION SUPPORT SYSTEMS L 3 T 0 P C 0 3 UNIT I DECISION SUPPORT SYSTEMS 6 Decision Concept – Steps – Decision Support System – Components – Characteristics – Classification & Application. 1996. UNIT II MODEL MANAGEMENT 5 Models – Modeling Process – Types of Models – Optimization – Simulation – Heuristic – Descriptive – Predictive – Model base – Modeling Languages – Model Directory – Model Base Management System – Model Execution. 2. REFERENCES 1. Delhi. Integration and Command Processing – Model Packages. Total : 45 TEXT BOOK 1. and Sarukesi. 1998.
Purchasing and Supply Chain Management. Managing Predictable Variability. Determination of Optimal Level of Product Availability. 2002. Supply Chain IT Framework. Supply Base Management. Second Reprint. Total: 45 TEXT BOOK 1. 2009. Janat Shah. 2004. 2. Impact of uncertainty on Network Design. Supply Chain Management Theory and Practices. Thomson Learning. Managing Supply Chain Cycle Inventory. Supply Chain Management–Strategy Planning and Operation. eLRM.. Supplier Evaluation. Biztantra. Options. INVENTORY AND SUPPLY 9 Overview of Demand Forecasting in the Supply Chain. Pearson 2009 4. Packages in Supply Chain –eSRM. Supplier Relationship Management. Factors Influencing. Uncertainty in the Supply Chain – Safety Inventory. Second edition. Drivers of Supply Chain Performance. Distribution Center Location Models. Supply Chain Management Text and Cases. Coordination in the Supply Chain. 3. Importance. R P Mohanty and S G Deshmukh. Structuring Supply Chain Drivers. . eSCM.V TRIMESTER OPERATIONS ELECTIVES BA6047 . UNIT V CURRENT TRENDS 9 E–Business – Framework and Role of Supply Chain in e-Business and B2B Practices. Selection and Measurement. Supply Chain in IT Practice. Information Systems Development. Value Addition. Modeling the Supply Chain. World Wide Sourcing. Supplier Quality Management. Third Indian Reprint. REFERENCES 1. UNIT III SUPPLY CHAIN NETWORK 9 Distribution Network Design – Role. Internal Supply chain management. Decision Phases. Pearson Education. Fundamentals of Transaction Management. 2nd Edition. Overview of Supply Chain Models and Modeling Systems. Models for Facility Location and Capacity Location. UNIT IV PLANNING DEMAND. 2002. Monczka et al. Sunil Chopra and Peter Meindi. UNIT II STRATEGIC SOURCING 9 In-sourcing and Out-sourcing – Types of Purchasing Strategies. Creating a world class Supply Base. Supplier – Manufacturer – Customer Chain. Aggregate Planning in the Supply Chain. Thomson Learning.SUPPLY CHAIN MANAGEMENT L 3 T 0 P C 0 3 UNIT I INTRODUCTION 9 Supply Chain – Fundamentals. Process View. Network Design Decisions Using Decision Trees. Shapiro Jeremy F. Supply Chain Network Optimization Models.
Building a HOQ. Bench Marking and POKA YOKE. Total Productive Maintenance (TPM) – Relevance to TQM. Business Process Re-Engineering (BPR) – Principles. Recognition and Reward.Cost of Quality. Taguchi. Applications. House of Quality (HOQ). Awareness and Obstacles. Empowerment. Reliability Concepts – Definitions. Parameter and Tolerance Design. Customer Focus – Customer Perception of Quality. Japanese 5S Principles and 8d Methodology. Seven New Management Tools. Customer Retention. Internet and Electronic Communications. Employee Involvement. Translating Needs into Requirements. Ishikawa. Failure Rate. Juran Crosby. FMEA Stages. Signal to Noise Ratio. Benefits and Limitations. Process and Documentation. Mission and Policy Statements. Tero Technology. Information Quality Issues. Process Capability – Meaning. UNIT IV TOOLS AND TECHNIQUES FOR QUALITY MANAGEMENT 9 Quality Functions Development (QFD) – Benefits. Quality Audits. QFD Process.TOTAL QUALITY MANAGEMENT L 3 T 0 P C 0 3 UNIT I INTRODUCTION TO QUALITY MANAGEMENT 9 Definitions – TQM Framework. Loss Function. Information Technology – Computers and Quality Functions. TQM Culture. Reliability in Series and Parallel. Voice of Customer. Feigenbaum. Leadership – Quality Council. UNIT II PRINCIPLES AND PHILOSOPHIES OF QUALITY MANAGEMENT 9 Overview of the Contributions of Deming. Information Organization. Dimensions of Product and Service Quality . Product Life Characteristics Curve. Masaaki Imai. Design. UNIT III STATISTICAL PROCESS CONTROL AND PROCESS CAPABILITY 9 Meaning and Significance of Statistical Process Control (SPC) – Construction of Control Charts for Variables and Attributed. UNIT V QUALITY SYSTEMS ORGANIZING AND IMPLEMENTATION 9 Introduction to IS/ISO 9004:2000 – Quality Management Systems – Guidelines for Performance Improvements. Significance and Measurement – Six Sigma Concepts of Process Capability. Total: 45 . Concepts of Quality circle. Taguchi Techniques – Introduction. Reengineering Process. Seven Old (Statistical) Tools. Failure Mode Effect Analysis (FMEA) – Requirements of Reliability. Shingeo and Walter Shewhart. Quality – Vision.BA6048 . Benefits. Motivation.
Ltd. 2008. The Management and Control of Quality. Pearson Education. First Indian Reprint..E. Total Quality Management. 1st Edition Himalaya Publishing House. . Poornima M. 5th Edition. 4. Total Quality Management. Kogan Page India Pvt. 9th edition. Tata McGraw Hill. 3. Cengage Learning.Besterfield et al.TEXT BOOKS 1. Frank M Gryna et al. 2. Total Quality Management.Charantimath. 2002 REFERENCES 1. 1993. Shridhara Bhat K. 2009. 2003. James R Evans. Pearson Education. 2007. Juran’s Quality Planning & Analysis for Enterprise Quality. William M Lindsay. Total Quality Management – Text and Cases. Dale H. 6th Edition. Rose J. 2.
2005 2.Pathak. . Poisson. 2004 2. 2005 REFERENCES 1. Banerji. Optimal Overhaul / Repair / Replace Maintenance Policy for Equipment Subject to Breakdown. Maintenance Engineering & Management. Replacement and Reliability". Condition based Maintenance. 2005. PHI. Kelly and M.Reengineering Maintenance Process. Harris "Management of Industrial Maintenance".ADVANCED MAINTENANCE MANAGEMENT L 3 T 0 P C 0 3 UNIT I MAINTENANCE CONCEPT 9 Objectives and Functions of Maintenance. Maintenance Strategies. Exponential and Normal Distribution. UNIT V ADVANCED TECHNIQUES 9 Reliability Centered Maintenance (RCM) – Total Productive Maintenance (TPM) – Philosophy and Implementation. Sushil Kumar Srivatsava. Prentice Hall of India. Group Replacement. Signature Analysis – MMIS – Expert Systems – Concept of Tero Technology . Useful Life – Survival Curves – Repair Time Distribution Breakdown Time Distributions. A. Organization for Maintenance. UNIT II FAILURE DATA ANALYSIS 9 MTBF. P. 2007. UNIT III MAINTENANCE AND REPLACEMENT 9 Maintenance Planning: Overhaul and Repair: Meaning and Difference.Mishra & K. MTTF. Operate to Failure.Chand & Company. Pitman Publishing. Availability of Repairable Systems – Maintainability Prediction – Design for Maintainability. AKS Jardine "Maintenance.K. “Maintenance and Spare Parts Management”. Gopalakrishnan. Replacement Decisions: Optimal Interval between Preventive Replacement of Equipment Subject to Breakdown. Types. Opportunity Maintenance.C. 3. Five Zero Concept.. Total: 45 TEXT BOOKS 1. Butterworth and Company Limited.BA6049 .J. R. UNIT IV MAINTENANCE SYSTEMS 9 Fixed Time Maintenance. Design out Maintenance. S. Industrial Maintenance Management. Total Productive Maintenance.
Data Collection And Reduction. 3.BA6050 . output Analysis and Interpretation Validation. Production Systems. Barry L Nelson. Simulation using GPSS. Simulation as a Decision Making Tool. Systems simulation. UNIT II RANDOM NUMBERS 7 Pseudo Random Numbers. Shannon. 2. Geoffrey Gordan. R. India. 1991. Inventory Systems. UNIT IV SIMULATION LANGUAGES Simulation Languages – Study of GPSS and Applications. Discrete and Continuous Distributions. Types of Simulation. 1975. REFERENCES 1. 2002. Logic Flow Chart. Time Flow Mechanism. The Art and Science. PHI. 2008. Run Size. Investment Analysis and Network.Carson. Modeling. Maintenance and Replacement Systems. Jerry Banks and John S.Nicol. Testing Of Random Numbers. Total: 45 TEXT BOOK 1. Concept of Simulation. System Simulation. David M. Thomas J. General Systems Theory. John Wiley. UNIT III DESIGN OF SIMULATION EXPERIMENTS 9 Problem Formulation. .SIMULATION AND MODELLING L 3 T 0 P C 0 3 7 UNIT I INTRODUCTION Systems. Prentice Hall.E.Schriber. Starting Condition. Experimental Design Consideration. Discrete Event System Simulation. Methods of Generating Random Variates. Key Variables. 13 UNIT V CASE STUDIES/MINI PROJECT 9 Development of Simulation Models using the Simulation Language Studied for Systems – Queuing Systems. 2nd edition PHI.
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