Idea Cellular Ltd.

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n idea can change your life
A project Report
On
“Analyzing the corporate sale of Idea

post paid with
other service provider”
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF

BACHELOR OF BUSINESS ADMINISTRATION
(SESSION 2008-2011)
SUBMITTED BY:
VISHESH SRIVASTAVA
BBA-3RD YEAR
ROLL NO.:
TRAINING SUPERVISION SUBMITTED TO:

MR. RAGHAV NAIYYAR MR.
(ASST. SALES MANAGER) FACULTY OF BBA
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DECLARATION
I, Vishesh Srivaatava here by declare that I have carried out Summer Training
Project on the topic “Analyzing the corporate sale of Idea post paid with other
service provider” in Idea cellular Ltd. ,Noida.
I further declare this project work is my original work & no part of this report
has been published or submitted to anybody or university award of any other
degree or diploma.
Date:
Place: (Signature)
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PREFACE
Today cellular phone service has change the life style and working
Method of people in India as well as in the whole world. Now we able to
contact anybody any where at any time I had honor and privilege to take
training in Idea cellular ltd., Delhi.
In past few years, India experience a metamorphic changes in

telecommunication services with gradual transaction from the traditional
method of wire a communication .Phone is of common sight in developed
areas.So,because of several utilization of cellular phone there are huge
opportunity in this market and therefore grand operator and not new technology
are marketing the cellular phone market sizzle like never before.
So to say in this point of time, it is very important for any company to retain its
dealers and customer to satisfy by the service provided by it ton maintain the
network.
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ACKNOWLEDGEMENT
A project like this can not be completed without help and advice from different
services. This summer training project has been made possible through the
direct and indirect Co-operation of various person for whom I wish to express
my appreciation and gratitude.
As part of B.B.A. programme, this summer training project helped me and give
me a chance to work and gain experience in my specialization subject.
First and foremost I am thankful to the academic and the administrative
member of this family, for giving me chance to work on this project. I am
thankful to Mr. Raghav Naiyyar ASM (Asst. Sales Manager) not only for his
idea regarding the project work. But also for his effective guideline whole
hearted co-operation and support while developing this project.
I am thankful to our project head (Faculty of BBA) due to her effective
guideline regarding the project work and the support while teaching research
methodology. Without her inquisitive and helpful teaching methodology, I
could not possibly have developed and sustained an abiding interest in learning
Research Methodology.
Last but not least, I am thankful to those person who help me morally while
conducting survey to collect the primary data regarding the project.
VISHESH SRIVASTAVA
BBA-3RD YEAR
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CONTENT
Candidate declaration
Preface
Acknowledgment
1.1 Introduction of Idea Cellular Ltd.

1.2 Company profile
1.3 Organization Structure
1.4 value added service for Delhi & NCR
1.5 Different Corporate Plans
1.6 Some major clients of idea cellular Ltd.
1.7 Key marketing strategies
2.1 Objective of the study

2.2 Marketing Research Process
2.3 Research Methodology
2.4 Finding
2.5 Limitation
2.6 Questionnaire
2.7 Conclusion
2.8 Suggestion & Recommendation
2.9 Bibliography
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INTRODUCTION
The word Cellular has been originated from the English word Cell.
Cellular Telephony is a network of wireless equipment, which uses radio
waves. The Cellular phone sends and receives radio signals to and from
the nearest cell site, which is connected to the Mobile Switching Center
(MSC).Te MSC is connected to the conventional local phone network.
The use of radio waves as the communication link eliminates the use of
wires that tie down to one point. As long as you are in the cellular service
area, whether you are moving or stationary you remain connected at all
times.
When you subscribe to cellular phone service you are provide with a SIM
card (Subscriber Identity Module). The SIM Card is about the size of a
regular band Credit Card with a microchip, which stores you cellular
telephone, now days mainly four techniques are used which are G.S.M.,
C.D.M.A., W.L.L., M.P.S./Cellular business based on GSM and P.D.C.S.
Technology is spread all over the world. These 450 GSM networks on air
in more than 170 countries, totaling close to 483 millions subscribers.
Different operator allows assessing different type of GSM networks.
There are essentially three types of networks- 900, 1800, 1900 GSM.
What is GSM ?
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GSM stands for Global System for Mobile Communication. It lays down
the common standard for mobile telephone. Which allows the subscribers
to use their handsets, in any place , which has GSM coverage.
GSM in the PAN European standard for digital cellular telephone service.
It is word’s fastest growing mobile communication standards. GSM was
designed for European markets to provide the advantage of automatic,
International roaming in multiple countries. GSM System has already
been implemented in Asia, Africa and the Middle East.
Being a digital technology GSM provides crystal clear sound, fewer drop
cells, excellent transmission quality and mobility not only in India but
even when you are traveling abroad.
The SIM card is a vital component in GSM operations. The user can store
all relevant data for the phone on a removable plastic care. The card can
be plugged onto any GSM compatible phone and the phone is instantly
personalized for the user.
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How the GSM Cellular phone work ?
1. The caller while stationary or while traveling wants to make a call.
2. His call is transmitted to the nearest radio base station from where, it is
transmitted through a microwave ling or through a fiber Optic cable to
a mobile switch on exchange for mobile phone cells.
3. If the call is to another mobile subscriber, the mobile switch to another

Radio base station, from where it is transmitted to the receiver’s mobile
phone , directs it.
4. In case the call is to subscriber on another network. Fixed or mobile . It

Is directed to the public network via the mobile switch and is then
carried to its destination like a normal call.
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History and Present status
IDEA CELLULAR LTD.

Idea Cellular’s antecedents date back to 1995, when the Aditya Birla
Group and AT & T (through Birla AT&T communication –
Maharasthra & Gujrat circle) and the Tata Group (through Tata cellular
– Andhra Pradesh circle) set up cellular network. Both the above
companies were amongst the first company to commercially start
operation in circles other than metros and achieve financial closure in
India Telecom industry.
In the year 2000, the historic path breaking merger of Tata Cellular with
Birla AT&T communications and the subsequent acquisition of RPG
Cellular –(Madhya Pradesh circle) in the year 2001- helped take the
company to aim even further and led to the formation of Birla Tata
AT&T Limited. In year 2001, company won fourth cellular license for
Delhi metros circle in 5 Nov. 2002. In year 2002 company introduced
common brand “IDEA” and changed the name to IDEA cellular Ltd.
Since then , there has been no looking back for IDEA cellular. The
company launches delhi operations in year 2002 and added a record
100,000 subscriber within one month of launch.
In 2003, the company achieved the largest financial closure in Indian
Telecom for its entire circle. In 2004, the company entered into
definitive agreement to acquire Escotel Mobile Communication
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(existing operator in Haryana , Kerala and U.P.(W) and Escorts

Telecommunications ( Cellular licensee holder for UP(E),Himachal
Pradesh and Rajasthan).
The company is poised well to strengthen its leadership position in the Indian
Telecom landscape. Now have a license for 22 circles. Capture 60% of Indian
telecom population & 26 Million customers. Every coming year Idea regularly
increasing the customers & providing good customer satisfaction & always
want to satisfied customers gives 100%. In year 2005 added 700000 lack
customer its represent idea growth rate yearly & yearly & also capture 65%
market in telecom. In year 2006 increasing with high rate with customer
satisfaction & capture market in all the aria of telecom. In year 2007 customer
1400000 its represent the rate of growth. In year 2008 it increasing day by day
an achieved a another mile stone 20,00000 lack customers in only Delhi Ncr
reason.
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CALL ROUTING WITHIN NETWORK(Idea to Idea)
Mobile
AUC CDR BTS
BTS
BSC
BSC
MSC
BSC
BTS
MSC:-Mobile Switch Center Mobile
BSC:- Base Station Controller

BTS:- Base Transceiver Station
AUC:-Authentication Center
HLR:- Home Location Register
VLR:- Visitor Location Register
CDR:- Call Detail Records
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BASIC CALL ROUTING (IDEA TO OTHERS)
Mobile
BTS
BSC Hutch MSC
Mobile Idea MSC

PSTN
BSC
Landline
BTS
Mobile
PSTN:- Public Switched Telephone Network

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OUR PARTNERS
♦ Singapore Telecom
♦ British Telecom
♦ Warburg Pincus
♦ New York life
♦ Telia AB Swedon
♦ Intel
♦ Siemens
♦ Tosiba telecom
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The net adds and the growths in subscriber bases of IDEA

for its Delhi NCR are as under:
Growth Chart
November 2000 1, 00, 000
March 2002 (18 months) 2, 00, 000
September 2003 (18
3, 00, 000
months)
February 2004 (5
4, 00, 000
months)
5, 00, 000
Journey to the August 2004 (6 months)
2 million mark
April( 2005) 7,00000
April (2006) 10,00000
April (2007) 14,00000
April (2008) 20,00000

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VISION:
To be the most admire telecom service provider in India through innovation and
quality service.
MISSION:
To achieve the shareholder’s objective of growth and profitability by making cellular
telephone a common mean of communication and a fact of everyday life in our markets.
We will do so by offering a world class service, ease to use with wide coverage ,
offered at a fair price. Supported by exceptional customer service and six sigma processes.
Core Beliefs
The company continuously harnesses the power of wireless revolution to provide
world-class products and services. It aims at responding to customer needs proactively by
anticipating requirements and providing ready solutions.

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Idea Cellular draws inspiration from the loyalty of its subscribers to keep raising the
bar, to shape the future, and to change and enrich the life of each and every member of its
ever-growing family of subscribers.
Idea Cellular's MISSION:
Innovate. Stimulate. Liberate...
Through continuous innovation, Idea Cellular seeks to liberate customers from
the shackles of time and space
CORE VALUE:
• We will delight our customer with our simplicity, speed & innovation.
• We will honors our commitment.
• We will follow the highest standard of professional integrity & behaviour.
• We will respect individual, build winning teams and lead by example.
• We will create a fun filled and friendly workplace.

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Idea Mobile Communications Limited
Idea Mobile Communications Limited originally started as a joint venture of
Escorts Limited, one of the leading industrial houses in India, and First Pacific
Company Limited of Hong Kong. The original company had Escorts Limited holding 51
per cent stake while First Pacific held the balance 49 per cent. Recently, however Escotel
has transferred its entire business to Idea Cellular, one of the leading Industrial houses of
India.
Idea Cellular's antecedents date back to 1995, when the Aditya Birla Group and AT&T
(through Birla AT&T Communications – Maharashtra & Gujarat circle) and the Tata Group
(through Tata Cellular - Andhra Pradesh circle) set up cellular networks. Both the above
company were amongst the first company to commercially start operation in circles other
than metros and achieve financial closure in Indian Telecom industry.
In the year 2000, the historic path-breaking merger of Tata Cellular with Birla AT&T
Communications and the subsequent acquisition of RPG Cellular - (Madhya Pradesh circle)
in the year 2001 - helped take the company to aim even further and led
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to the formation of Birla Tata AT&T Limited. In year 2001, company won fourth
cellular license for Delhi metro circle and in year 2002 company introduced common brand
“!DEA” and changed the name to IDEA Cellular Limited.
Since then, there has been no looking back for IDEA Cellular. The company launch
Delhi operations in year 2002 and added a record 100,000 subscriber within one month-of-
launch.
In 2003, the company achieved the largest financial closure in Indian Telecom for all
its circle. In 2004, the company entered into definitive agreement to acquire Escotel Mobile
Communications (existing operator in Haryana, Kerala and UP(W)) and Escorts
Telecommunications (cellular licensee holder for UP(e), Himachal Pradesh and Rajasthan)
The company is poised well to strengthen its leadership position in the Indian
Telecom landscape
At Idea, we have always sought to enhance value for our customers by
providing them relevant and easy to use products through innovation and by harnessing
the latest developments in technology. In line with this strategy, we have constantly
Introduced innovative products to suit the different customer segments.
Our mission is to make cellular telephony a common means of communication
and fact of everyday life in all our Circles of Uttar Pradesh (West), Haryana and
Kerala. At the end of Apr-04, we had a combined customer base of 1 Million customers
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across the 3 Circles . At present, Idea provides coverage in 3660 small and big
towns villages in all over the country highway coverage of 6000 Kilometres.Now April
2008, 20,00000 (17,00000 prepaid & 300000 postpaid ) customers.
Idea has established the most extensive roaming tie-ups in the country and
provides service in more than 1200 cities and major highways with Automatic
Roaming. It also provides international roaming in most of the countries across the world.
Idea has also invested in building up an 1800 km long independent
microwavebackbone to ensure reliability of its service and is one of the few operators
in the country to do so. Idea is the first cellular company in the country to provide
Service Guarantee made possible through its Total Quality Management practices.
Idea Mobile Communications Limited
Idea Mobile Communications Limited is a joint venture of Escorts Limited, one
of the leading industrial houses in India, and First Pacific Company Limited of Hong
Kong. Escorts Limited holds 51 per cent stake in Escotel, while First Pacific holds the
balance 49 per cent. Recently, however Escotel has transferred its entire business to
Idea Cellular one of the leading Industrial houses of India.
Idea operates cellular phone services in Uttar Pradesh ( West), Haryana and
Kerala circles and has a total customer base of over 4.2 billions customers in the
country. At present, Idea provides coverage in over 200 towns, highway coverage in 150
towns and 30,000 villages in U.P. ( West ), U.P.(East), Rajasthan Haryana and Kerala -
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the widest in these circles. Escotel has established the most extensive roaming tie-ups in the
country and provides service in more than 1200 cities and major highways with Automatic
Roaming. It also provides international roaming in most of countries across the world. Idea
has alsoinvested in building up an 1800 km long independent microwave backbone to
ensurereliability of its service and is one of the few operators in the country to do so. Idea is
the first cellular company in the country to provide Service Guarantee made possible through
its Total Quality Management practices.
About Idea
Idea operates cellular phone services in Uttar Pradesh ( West ), Haryana
and Kerala circles and has a total customer base of over 4.2 billions customers. At
present, Idea provides coverage in 180 towns, highway coverage in 77 towns and
3000 villages in U.P. (West), Haryana and Kerala – the widest in these circles. Idea
has established the most extensive roaming tie-ups in the country and provides service
in more than 1200 cities and major highways with Automatic Roaming. It also provides
international roaming in most of countries in the world. Idea has also invested in
building up an 1800 km long independent microwave backbone to ensure reliability of
its service and is one of the few operators in the country to do so. Idea is the first
cellular company in the country to provide Service Guarantee made possible through its
Total Quality Management practices and had been given rating the No. 1 Non-Metro
cellular service provider in customer satisfaction in the Mobile Users Survey 2002
conducted by Voice & Data.

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Idea Partners
IDEA welcomes all businesses and individuals interested in
partnering with us to enhance and strengthen the IDEA products &
services portfolio.
To explore such potential partnerships, kindly get in touch with
us by submitting the Partners Form.
Some of our Technology and Content Partners:
- Nokia
- Ericsson
- Schlumberger Sema
- NDTV
- Indiatimes
- Rediff
- C2W
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Facts and Figures
Do you know that:
• This is the highest net adds in the operational history of Idea.
• Idea’s customer adds crossed the half million subscriber base in the
month of August 2004
• Idea almost capture the Delhi & Ncr reason cutomers & also
provided students beneficial policies for usesing cell phone.
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The net adds and the growths in subscriber bases of IDEA

for its Delhi NCR are as under:
Growth Chart
November 2000 1, 00, 000
March 2002 (18 months) 2, 00, 000
September 2003 (18
3, 00, 000
months)
February 2004 (5
4, 00, 000
months)
5, 00, 000
Journey to the August 2004 (6 months)
2 million mark
April( 2005) 7,00000
April (2006) 10,00000
April (2007) 14,00000
April (2008) 20,00000

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A look at the last month’s COAI figures f customer base :
City/Circle Operators June

July 2007 Aug’2008
2007
Delhi 2,25,000 2,50,328 3,00,456

Ideal Mobile
ncr(POSTPAID)
Airtel 2,86,000 3,25,000 3,098,724
Hutch 1,35,000 2,02,387 2,05,675
we have always sought to enhance value for you as a customer by providing
you the most relevant and easy to use services through innovation and by
harnessing the latest developments in technology. In line with this strategy, we
have constantly introduced innovative products and services to suit your unique
needs and wants.
An IDEA of Finance:-
IDEA has invested as much as Rs. 52,000 million in its existing 5
circles. IDEA Cellular has been blessed with the support of its bankers and a
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clean capital structure where the sponsors have directly contributed
equity of around Rs 23,000 million.
Its recent financial closure with a project cost of Rs. 5,000 crores was
the largest ever in the Indian telecom history.
An IDEA of Awards and Recognitions
IDEA owing to its innovation, excellent customer service and superior
quality of service has been endorsed by various industry authorities by several
awards and recognitions. Some of them are as follows:
• Golden Peacock Innovative Product / Service award in the communication
sector from the Government of India for implementation of the M-coupon
product in the Delhi Circle in 2003;
• Madhya Pradesh circle was rated number one operator twice in two
consecutive surveys of Quality of Service (Q o S) conducted by TRAI in
August 2002 and March 2003
• Chosen as the winner of the award ‘Indira Award for Marketing Excellence’
for being the highest recalled brand in the year 2003

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• Ranked second in overall user satisfaction by the Voice & Data – IDC Mobile
User’s
Satisfaction Survey, October 2003, which was based on parameters like
network availability and performance, customer care, value added services,
pre-sales and sales effort, and billing.

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‘COMPANY’S PLANS’
Seasion Objective:-
By the end of this session you would have knowledge on:
 Post paid Product
 Pre paid Product
Prepaid Plans :-
Are you worry of committing yourself to a date for making your bill
payments? Is it too much of a bother for you to remember dates for bill
payments? Do you often end up paying late fees against your monthly
utility services bills? Do you end up spending too much if you have the option
to pay the bill later?
Think over for if one of these represents you, we have a solution for
you. Start thinking prepaid is our advise!
So what exactly is this prepaid! It is simply a way of going cellular by

paying for the talk time in advance. For eg if you feel that you need Rs 300
worth of talk time for a month, you can buy a recharge coupon which gives
you that much talk time on your cell phone.Once that money gets exhausted
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you can buy another recharge coupon for the same or different denomination
depending on your future need.
Prepaid allows you to be in control of your cellular expenses even while you
are spending. You will be surprised that today In India, Prepaid connections
account for almost 60 to 70 percent of the total new entrants into cellular
telephony. That’s becausealmost everyone of us wants to be in control of our
cellular expense.
Value Added Service –Delhi & NCR
 SMS
Magic Messaging
Missed Call Alert
Global SMS
SMS Short code
Language SMS
M-Chat (messenger)
 VOICE
Dialer Tone -456

Say Idea -456
Rail Booking on Say Idea -456
Ganesha Speaks -181
Cellular jockey -2345
Indiatimes on Voice -128888
Idea Voice Mail Service
Idea Voice Courier
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 GPRS
Ideafresh
Idea GPRS –The internet on the Move Idea
Get on your web
 M-Commerce
The Dial ‘n’ Buy
Mobile Top Up
 Others
Delhi Life
CARD CATEGORY:-
There are two kinds of cards available in the network for using the GSM
Mobile service.
(A) !dea CHITCHAT(PRE PAID CARD):-
Call Management Service in Delhi & NCR
CALLER LINE IDENTIFICATION PRESENTATION(CLIP)

CLIP identifies the caller by display the number of the caller on the handset.
This allows you the benefit of accepting or rejecting the call; although ,at times
caller line Identification may not appear due to technical problem in the
network.
CALL HOLD / CALL WAITING
This feature allow you to receive or make another call, while you
already busy with a call, without disconnecting it. You can receive or
make a second call , by putting the first call on hold. You can
activate call waiting by using the menu of your cell phone. You are
billed for both the call.
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SHORT MESSAGING SERVICES

This feature allows the user to send and receive messages, to and from,
respectively; almost all national and international cellular operator. SMS
allows a subscriber access to service like receiving stock quotes, horoscope
,jokes ,messages ,email ,news , and many others. It comes as an in-built feature
to all idea subscriber . Idea an array of service that help you manage your calls
better. From caller identification to call waiting ,from call Divert to call
conference , idea redefines convenience. Most of these features are
optional and can be availed on request and carry a nominal subscription charge.
Products
UP (West) - IDEA CHITCHAT
Introduces a wide range of Starter Packs

Easy Card I-Card
EasiTalk Card In-Card
Regular Starter Pack Lifetime !dea Reward Program
Click on the above Starter Packs for their details
Regular Starter Pack
Local Call Charges Rs. / min

!dea to !dea Rs. 0.50/-
!dea to Others (Mobile &
Rs. 1.75/-
Landline)
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LifeTime!dea
Idea Chit Chat presents "LifeTime !dea". A token of gratitude for choosing
Idea. Now, enjoy bonus talktime on every recharge after 3 month. And bigger benefits
on recharge, every 3 months thereafter Program starts Date 10th December 2005–
3 to 6 6 to 9 9 to 12
Stay > 12 months
Months months months
Gain Bonus Talktime
with Rs. 20 Rs. 30 Rs. 40 Rs. 50
every recharge
Prepaid Variety
Easy Card - Rs. 150/-
MRP of Starter Pack - Rs. 150
Validity Period - 7 Days
Talk Time - Rs. 50
I-CARD - 150
MRP of Starter Pack: Rs. 150

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Validity Period: 7 Days
TalkTime: Rs.50
In-CARD - : Rs. 349

Talk Time - Rs.20
Eas! Talk - Rs. 999
Talk Time - Rs.400

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Advantages of prepaid:
· No security deposit
· No STD or ISD deposit
· No monthly rental
· Limited Usage
· More satisfaction in terms of usage.
So what are you waiting for? Go prepaid at our nearest dealer!
Document required with SEF

1. Address proof
2. Photo ID
3. Two Photograph (one Photograph for pre paid)
(License / Passport / Voter card )
Documents that can be produced as Proof of address
• Electric bill
• Landline Phone bill
• Monthly credit card statement
• Ration card
• Driving license with complete address
• Gas connection card
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Documents that can be produced as proof of Identity

• Passport
• Voter’s card
• Driver’s license
• PAN card
• Picture identity card issue by Govt.Department / Public ltd. Co./
Educational institute.
• Gas connection card
(B) POST PAID CARD:-
Call Management Service in Delhi & NCR
CALLER LINE IDENTIFICATION PRESENTATION(CLIP)

CLIP identifies the caller by display the number of the caller on the handset.
This allows you the benefit of accepting or rejecting the call; although ,at times
caller line Identification may not appear due to technical problem in the
network.
CALL HOLD / CALL WAITING
This feature allow you to receive or make another call, while you
already busy with a call, without disconnecting it. You can receive or
make a second call , by putting the first call on hold. You can
activate call waiting by using the menu of your cell phone. You are
billed for both the call.
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CALL CONFERENCE (CC)

This feature allows to have a teleconference with up to five people at the same
time, from wherever you are. You can conference with either cellular or
landline phones, including STD and ISD calls. To make a conference call,
simply make your first call. Then put the first call on hold and dial the next
number. To conference , scroll through the handset menu and select the
conference feature.
ITEMISED BILLING
An optimized bill gives you the details of all calls made the received , and of
all the other facilities you availed of, on your mobile number during the month.
It also carries details of the numbers called / received , time and date of the
call, duration and the amount charged.
SHORT MESSAGING SERVICES

This feature allows the user to send and receive messages, to and from,
respectively; almost all national and international cellular operator. SMS
allows a subscriber access to service like receiving stock quotes, horoscope
,jokes ,messages ,email ,news , and many others. It comes as an in-built feature
to all idea subscriber . Idea an array of service that help you manage your calls
better. From caller identification to call waiting ,from call Divert to call
conference , idea redefines convenience. Most of these features are optional
and can be availed on request and carry a nominal subscription charge.
CALL DIVERT(CD)
With call divert ,you can divert an incoming call to another cell phone ( be it
idea or Airtel/Hutch or idea cellular phone)or even a landline phone number
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(within Delhi dialing list). You can divert your calls UNCONDIONALLY i.e.
all call will be diverted by default without ringing or then CONDIONALLY
,under the fallowing three standard conditions-
- Cell Busy
- Cell not answerable
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DIFFERENT CORPORATE PLANS:-

1. Rate Plan for HCL Technology Employee
2. Rate Plan for Govt. Employee
3. Rate Plan for Other Corporate Employee
1. RATE PLAN FOR HCL TECHNOLOGY EMPLOYEE
PLAN ARP 12 Months Buzz FREE CUG 24

MONTHS
PAY Rs. 500 /- ADVANCE PAY Rs. 900/-ADVANCE AS
AS RENTAL FOR 12 RENTAL FOR 24 MONTHS
MONTHS
Out GOING:(local) Within Group @ 30 paise
Idea - Idea Rs. 0.99 per min. Rs. 0.99 per min.
Idea - Mobile Rs. 1.75 per min. Rs. 0.99 per min
Idea - Other Rs. 1.75 per min Rs. 1.75 per min
Out Going: (STD)
Idea -All Rs. 2.65 per min Rs. 1.99 per min
SMS: -
Local P - P Rs. 1.50 Rs. 1.50
STD Rs. 2.00 Rs. 2.00
ISD Rs. 5.00 Rs. 5.00
• STD Package : Free

• Security deposit: Nil
• Activation Charge : Nil
• Itemized bill: Nil
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• CLIP : Free
• STD / Roaming Deposit : Nil
• Roaming Rent: Nil
2.RATE PLAN FOR GOVT. EMPLOYEE

• CLIP : Free

MONTHS
50 SMS FREE PAY Rs. 500 /- ADVANCE PAY Rs. 900/-ADVANCE AS
MONTHS
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Out Going: (STD)
SMS: -
Local P - P Rs. 1.50 Rs. 1.50
STD Rs. 2.00 Rs. 2.00
ISD Rs. 5.00 Rs. 5.00
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3. RATE PLAN FOR OTHER CORPORATE EMPLOYEE

MONTHS
50 SMS FREE PAY Rs. 500 /- ADVANCE PAY Rs. 900/-ADVANCE AS
MONTHS
Out Going: (STD)
SMS: -
Local P - P Rs. 1.50 Rs. 1.50
STD Rs. 2.00 Rs. 2.00
ISD Rs. 5.00 Rs. 5.00
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• CLIP : Free
AIRTEL CORPORATE PLAN

MONTHS
PAY Rs. 500 /- ADVANCE PAY Rs. 900/-ADVANCE AS
MONTHS
Airtel - Airtel Rs. 1.00 per min. Rs. 1.00 per min.
Airtel - Mobile Rs. 2.00 per min. Rs. 2.00 per min.
AIRTEL - Other Rs. 2.00 per min Rs. 2.00 per min
Out Going: (STD)
Airtel -Airtel Rs. 2.00 per min Rs. 2.00 per min
Airtel - other Rs. 2.65 per min Rs. 2.65 per min

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• CLIP : Free
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Some major client of idea cellular corporate plan (Noida Region):-

 HCL TECHNOLOGY
 HCL COMNET
 HCL INFOSYSTEMS
 HCL BPO
 DELHI TRAVEL CORPORATION DEPOTS
 ZEE NEWS
 ZEE SPORTS
 ST MICROELECTRONICS
 BHARAT HEAVY ELECTRONICS LIMITED
 XANSA ELECTRONICS
 TELEATLAS LIMITED
 DISH TV
 T-SERIES LIMITED
 MOTHERSON GROUP OF COMPANIES
 EXL LTD (BPO)
 BIRLA SOFT
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IDEA CELLULAR.COM
An IDEA whose time has come…
It was just two years ago in the year 2002 when three big entities, each
one with a distinct knack for business, having a reputation of being one of the
most admired corporate in their domains… Tata, Birla & AT&T joined hands
and an IDEA was born. Even before IDEA celebrated its 2 nd birthday, it made
its presence in the annals of Indian telecom by concluding the largest ever
acquisition in Indian wireless industry when it acquired Esco .With the
acquisition, IDEA’s footprint now covers around 60% of India’s population
and over 65% of the potential telecom-market. And IDEA has leapfrogged to
become a national player having its presence in 11 circles

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across the country. IDEA is also the only company with one of its circle having
crossed One Million subscriber mark barring the metro markets.
An IDEA of Customer-Focus
Ahead of the numbers, market shares, revenues, profits, technologies,
marketing, advertising, footprint, investment, growth, and whatever it takes to
run a successful telecom business, remains a single idea of providing an
ultimate customer service that creates a happy, satisfied and loyal base of
customers. Therefore, customer service is an utmost priority for everyone at
IDEA and becomes the single most important driving force gushing through
the arteries, veins and the nervous system of the company. Be it the people or
the technology at the call centre or any other entity within the system, it is
solely geared to ensure the highest level of customer satisfaction.
IDEA covers over 3,660 small and major towns & villages along with a
total highway connectivity of over 6,000 kilometers. Today, there are over 380
IDEA n U outlets and Idea shops and a well-entrenched network of over
44,000 retailers and dealers across the country.

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Each circle with its own dedicated call centre with a single call
resolution approach towards the customer is a unique effort provided by any
operator.
Idea offers roaming across 200 networks in India and across the world,
two way pre-paid roaming is also available to customers while roaming in
India, Customers can stay connected internationally by receiving calls and
sending and receiving SMS.Once in while there comes along an idea that so
profoundly impacts the lives of people that it is said to define an era. Wireless
telephony is one such.
Technology soothsayers are of the view that millennia from now the
21st century will be remembered as the Century of the Wireless.
Just think of it: Cellular connections in the world have raced to 1
billion in just a decade, and cellular users now outnumber fixed-line users in
close to 100 countries.India has leapfrogged into the wireless age. It is perched
on the ascendancy of a huge J curve that is estimated to cross the 100
million-subscriber mark by 2010.

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Making cellular telephony one of the biggest and fastest growing
sectors in India.
An IDEA of Growth
IDEA is an original licensee in seven of the eight circles with frequency and
other advantages and is expanding the number of subscribers by adopting a
mass-market strategy. IDEA firmly believes that cellular services will continue
to grow in popularity among masses hence the focus would be on growing the
base of pre-paid customers and attracting and retaining the quality post-paid
subscribers.
Since its inception IDEA Cellular has been a fabulous growth story. Idea is the
fastest growing GSM operator in its area of operations. The growth rate in the
last 6 months has been 85% in its area of operations as against 84% of all
operators in the same area of operations. The company is now cash positive,
and is expected be profit positive in the financial year 04-05.

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Coverage
An IDEA of Footprint in India
IDEA controls a portfolio of India’s most attractive and mainly
contiguous properties including the 7 states of Maharashtra (excluding
Mumbai), Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, UP
(W), Haryana, Kerala and Delhi (inclusive of NCR). Having operationsin four
of the five largest cellular circles in India, IDEA is the market leader in the
Maharashtra & Goa, Kerala, UP(W) and Madhya Pradesh & Chattisgarh circles
in terms of number of subscribers.
With Escotel acquisition IDEA’s footprint has spread into Kerala,
Haryana, Uttar Pradesh,Rajasthan, Uttaranchal and Himachal Pradesh virtually
covering India from North to South,through 11 circles of telecom operations in
India.
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IDEA’s Delhi circle is also the fastest growing fourth operator in the
country, which is an achievement in itself and also showcases the customer
confidence of a high degree.
Idea Cellular footprint idea is to first achieve critical mass, then drill
deep instead of spreading thin. Thereafter, it is ready for controlled expansion.
With a footprint dominating the map of India, Idea Cellular accesses over 45%
of India's total telephony potential. With the objective of critical mass
achieved, Idea Cellular turned to drilling deep.

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Some Marketing And Business Tools Adopted By IDEA

To Promote Its Activities:
Seminars: seminars are conducted at different places by the expert
time by time to make people aware.
Publicity: publicity is done through various media.
Stalls at famous places: they conduct their stall after a particular
period of time on the famous and public place to attract them
towards themselves.
DSA (Direct Sales Agency)
Print media
Hoarding
Banners
Advertisement
Leaflets
Follow ups
• By KNOP
•
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CHARACTERISTICS OF A GOOD SALES PERSON:-
Every executive has a unique set of skills and experience for every selling
situation. Some of the characteristics that describe a good salesperson are listed
below.
1. gives customer 100 % attention.

2. Listens well
3. establishes immediate report.
4. Is enthusiastic about its product.
5. Explains product in terms customer can understand.
6. Having knowledge about the competition
7. Having knowledge about the industry.
8. Is responsive to customers mood or attitude.
9. Uses every contact with customer as a sales opportunity.
10.Is responsive to customer request.
11.shows respect for the customers point of view
12.Asks questions to find out about customer’s wants, needs, interests.
13.Fallows up as promised.
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OBJECTIVE OF THE STUIDY
To study the comparative relationship between company and retailer
To study the level of customer satisfaction in idea.
To study the market potential.
To study customer purchase decision factors.
To study the retailer preferences.
Comparative study of different mobile companies.
To study the comparative service quality of different companies.

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PURPOSE OF STUDY
Study is conducted to study different Tariff measure the level of

satisfaction of the dealer’s and to know the present market position
of idea communication when compare to other.
Another main purpose of the study was to complete of the project
during the summer training.
SCOPE OF STUDY
The whole project constituted to determine the dealer satisfaction.

The survey carried out in Delhi NCR.
The study was carried with special reference to Idea cellular Ltd.
Delhi. The project is carried out for the above mentioned reasons
and to acquire deeper knowledge of telecom sector.
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REASERCH METHODOLOGY
It is the very important part of the project study, which contains various
important things , or heading like.
• Research Design
• Universe
• Sampling
• Type of data
• Method of data collection
It is quite obvious topic like study on the level dealer satisfaction and
present marketing condition. It is very hard to under to various surveys
without any specification sampling.
(a) Research Design

The research work designed in such a way that study related to the topic was
carried through the sample study by the help of questionnaire and
interviews.
(b) Universe
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The total universe was divided in certain specific units. Here universe mean
that the concerned environment where survey was conducted . actually the
study was carried out in a group of two people . basically the universe for
this study was total Delhi NCR (Noida).
( c) Sampling
It was very touch to conduct survey everywhere and with each customer, so,
sample study was done. The sample design consists;
Sample unit-Dealers
Sample size-here sample size is200.
Sampling procedure- questionnaire, interview, survey.
TYPES OF DATA
There were two type of data and those were primary and secondary data.
Primary data was consisting of data collected during the survey. While
secondary data were consisting of some sort of supported information
regarding company, customers, places and many more.
( e) Method of data collection
Primary data were collected through various survey and interviews of top
personal. The whole customer survey was done through questionnaire and
interview .
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A copy of same is attached in appendix. While the secondary were collected

through company’s magazines and browser and information gathered and
given by training guied.
SWOT ANALYSIS STRENGTH
 Idea was the 4TH launched in Delhi NCR.

 Wide network franchise and dealers with sales team .
 It has its 24 hrs. customer care service in Delhi.
 Offers a number of value added service to the customers .
 The financial museles of the idea .
 Idea cellular network has been built by lucent technology the
leading telecommunication equipment provider in the world.
 Idea provides the widest coverage more than any other circle
service provider in the states & country.
 Idea provides high levels signal transmission for stable and
ensure network.
 Proper and regular advertisement by which customer can easily
know about various changes and new scheme.
 Having an internal communication system i.e called RUG.
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 Customer satisfaction and large number of scheme provider to

customer.
WEEKNESS
 Some customer are not satisfied with the services of the
company.
 Should learn to handle its potential customer by there proper
knowledge.
 There are some customer who do not pay there bills regularly,
so there must be proper arrangement calling bills from the
such customers.
 There are some customers who get collection by depositing
wrong address froof and document so it reduces the reliability
of regular customer.
 Business of customer care department reduces the satisfaction
of customer.
 Idea has weak signals in interior areas of city & basements
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OPPORTUNITIES
 There are tremendous opportunities in cellular market.

 Idea has got license of four new circles in India so company
have lots of opportunity in these circles.
 Idea have provide post paid in cheaper cost to make market
segment.
 Idea has also providing national & international Roaming
facility so that high – income groups can get easy access.
 Idea is backed by the financial muscles of tata groups so it
has an opportunities to go in international cellular market
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THREATS
 Competition with dot phone like tata & reliance dot phone.
 Tata tele services is knocking the door of cellular market with
a least cost.
 Government have issued the license to airtel & reliance to
provide services in Delhi circle .
 Idea is going to provide it’s services in four new circles so it
has face cut through competition by existing companies.
 Huge competition with Hutch & Airtel.
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DATA ANALYSIS
1.
TYPE OF CONNECTION PREFERRED

MORE
19%
PRE-PAID
POST-PAID
81%
Interpretation:-
In Delhi NCR there 81% are preferred to take the

connection of pre paid and 19%User used post paid
connection.
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2.
C R IT E R IA F O R S E L E C T IN G
C E L L U L A R S E R V IC E
B E TTE R
S E R V IC E
20% C A L L R A TE S
39%
N E TW O R K
30%
11% B R A N D IM A G E
Interpretation:-
Better services are the first criteria for selection of a
cellular services. Network is the second thing people look
for. Call rates and brand image is also important.
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3.
SATISFACTION LEVEL
26%
HIGH
MEDIUM
56%
18% LOW
Interpretation:-
Most of the customers fall in the medium level of
satisfaction . Very few customers are highly satisfied with
the services provided.
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4.
MARKET SHARE OF VARIOUS
SERVICE PROVIDER
OTHERS
14% AIRTEL
IDEA
19% 46%
HUTCH
21%
Interpretation:-
Airtel is the leader in the industry with highest
market share. Hutch is the second and Idea is at third
position. Others share 19% of the market.
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5. AWARENESS OF CORPORATE PLAN OF INDIA
A W A R E N E S S L E V E L IN %
NO NO
YES YE S
0 20 40 60 80
YES NO
72 28
Interpretation:-
More than 70% of people are aware of scheme.
Measures should be taken to increase the awareness
level of new scheme.
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LIMITATIONS:-
Limitations are the constraints that one goes through while working. While
completing this project report there were various constraints that came in the
way. The various limitations faced during the process of compiling this project
report are as fallows:
1. Limitation pertaining to data collection.
2. Limitation pertaining to time constraint.
3. Limitation pertaining to approach every employee of a particular

organization.
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“CONCLUSION”
Liberalization of the telecommunications market has entered
a new phase: competition already exists (albeit in limited form) in
some markets, such as the long-distance market and the market for
Internet access via the STN. Other segments, such as the local loop
(essentially the high-speed Internet access market), are being
opened up. At this stage, it is no longer simply a question of
opening up particular markets, but rather, consolidating the play of
competition in those markets that have been opened as well as
developing competitive new services. This explains the importance
of high-speed access technologies for the future of the sector.

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After thorough analysis and interpretation the
conclusion that I obtained over the relationship of Idea cellular Ltd
with the retailer are described as follows. The company attract its
customer by adopting effective strategies. The company has the
widest and oldest network , the customer feel that he has got a total
satisfaction after he has joined the company. The COAI figure
shows that Idea has maximum share of existing mobile user in
DELHI NCR circle.
The customers have best relationship with the retailer
as compared with the other service provider such as hutch airtel
and reliance. The customers are also satisfied with the Idea cellular
because of its network coverage, it is economic as compared to
other, easy accessibility and quality of service.
The customer and retailer give preference to the
service provider as the company has good relationship with the

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retailer hence they will confidently protest the company for its
performance and will lead to there preference also there are
different products for different segments of customer.
As concerning about the comparison between the
company for service quality and the overall performance the Idea
is known for its quality service to retailer and customer the staff of
company has proper knowledge about the product and there
behavior is also good towards the retailer & customer.
“Good service is the way to retain clients”

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SUGGESTION:-
On the basis of the fact and finding of the survey report, for
the future competition of the company the suggestion that I
thought are as follows,
1. There should be local tie up for the brand promotion.
2. For proper understanding there should be quarterly

retailer’s meet.
3. Dedicated customer care manpower at Z.O. level.
4. Facilitating adequate Product knowledge and Brand

awareness to retailer.
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5. Additional and enough stocks at P.P.D.& Z.O.

warehouses.
6. Old issues should be decided and retailer data should be

maintained by distributor regressions
7. Improvement into signal power in basement.
RETAILER’S INFORMATION:
Retailers Name : ………………………………………
Location : ………………………………………
Address : ………………………………………
………………………………………
………………………………………
Type of Retailer : ………………………………………
Contact No. : ………………………………………
Name of Firm : ………………………………………

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QUESTIONNAIRE
1. Which prepaid connection do customers demand specifically?
Service Providers Ranking(4 to 1, 4 is highest & 1 is

least)
Idea
Airtel
Hutch
Reliance
2. Position of network in your location?
Service Good Medium Poor

Providers
Idea
Airtel
Hutch
Reliance
3. Monthly sales of fresh prepaid connection?
Service Providers Fresh connection
Idea
Airtel
Hutch
Reliance
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4. Preference of retailer to sell new connection?

least)
Idea
Airtel
Hutch
Reliance
5. Which service provider do you think has maximum sales in your

location?

least)
Idea
Airtel
Hutch
Reliance
6. Which company gives you the best customer care service ?

least)
Idea
Airtel
Hutch
Reliance
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7. In which company does the distributors and company staff gives you
best support?

least)
Idea
Airtel
Hutch
Reliance
8. Which company offers the most numbers of products for various

categories of customers?

least)
Idea
Airtel
Hutch
Reliance
9. Which company’s prepaid customers are highly loyal?

least)
Idea
Airtel
Hutch
Reliance
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10.Which company’s will you want to be customer personally?

least)
Idea
Airtel
Hutch
Reliance
11.Which company’s provides good frequency of service?

least)
Idea
Airtel
Hutch
Reliance
12.Which company’s provides good quality of service?

least)
Idea
Airtel
Hutch
Reliance
13.Which company’s has minimum stock out situation?

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least)
Idea
Airtel
Hutch
Reliance
14.Which company performs best in claim settlement policy?

least)
Idea
Airtel
Hutch
Reliance
15.Which company performs best in grievance settlement?

least)
Idea
Airtel
Hutch
Reliance
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Websites & Search Engine :
www.ideacellular.com
www.researchandmarket.com
www.info-shop.com
www.smartmobs.com
www.yahoosearch.com
www.google.com
IDEA’s reports
Books & magazine on mobile communication.
Marketing Management by Philip Kotler
Research Methodology by C.R. Kothari

Idea Cellular Ltd.

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n idea can change your life

“Analyzing the corporate sale of Idea

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF

TRAINING SUPERVISION SUBMITTED TO:

In past few years, India experience a metamorphic changes in

1.1 Introduction of Idea Cellular Ltd.

2.1 Objective of the study

How the GSM Cellular phone work ?

1. The caller while stationary or while traveling wants to make a call.

3. If the call is to another mobile subscriber, the mobile switch to another

4. In case the call is to subscriber on another network. Fixed or mobile . It

History and Present status

IDEA CELLULAR LTD.

(existing operator in Haryana , Kerala and U.P.(W) and Escorts

CALL ROUTING WITHIN NETWORK(Idea to Idea)

MSC:-Mobile Switch Center Mobile

BSC:- Base Station Controller

BASIC CALL ROUTING (IDEA TO OTHERS)

BSC Hutch MSC

Mobile Idea MSC

PSTN:- Public Switched Telephone Network

♦ New York life

The net adds and the growths in subscriber bases of IDEA

April( 2005) 7,00000

April (2006) 10,00000

April (2007) 14,00000

April (2008) 20,00000

To achieve the shareholder’s objective of growth and profitability by making cellular

The company continuously harnesses the power of wireless revolution to provide

world-class products and services. It aims at responding to customer needs proactively by

anticipating requirements and providing ready solutions.

ever-growing family of subscribers.

Idea Cellular's MISSION:

Innovate. Stimulate. Liberate...

Through continuous innovation, Idea Cellular seeks to liberate customers from

the shackles of time and space

• We will honors our commitment.

• We will follow the highest standard of professional integrity & behaviour.

• We will respect individual, build winning teams and lead by example.

• We will create a fun filled and friendly workplace.

Idea Mobile Communications Limited

Idea Mobile Communications Limited originally started as a joint venture of

than metros and achieve financial closure in Indian Telecom industry.

“!DEA” and changed the name to IDEA Cellular Limited.

Communications (existing operator in Haryana, Kerala and UP(W)) and Escorts

At Idea, we have always sought to enhance value for our customers by

Introduced innovative products to suit the different customer segments.

Our mission is to make cellular telephony a common means of communication

Idea has also invested in building up an 1800 km long independent

Idea Mobile Communications Limited

Idea Mobile Communications Limited is a joint venture of Escorts Limited, one

Idea Cellular one of the leading Industrial houses of India.

has alsoinvested in building up an 1800 km long independent microwave backbone to

its Total Quality Management practices.

Idea operates cellular phone services in Uttar Pradesh ( West ), Haryana

building up an 1800 km long independent microwave backbone to ensure reliability of

conducted by Voice & Data.

partnering with us to enhance and strengthen the IDEA products &

To explore such potential partnerships, kindly get in touch with

us by submitting the Partners Form.

Some of our Technology and Content Partners:

Facts and Figures

Do you know that: