ZIPPO

GUARANTEED FOR LIFE

Presented by:
Amit Garg Gaurav Bapat Shambu Nandanan Surbhi Malhotra

WHAT IS A ZIPPO?
A Zippo lighter is a refillable, metal lighter manufactured by Zippo Manufacturing Company of Bradford, Pennsylvania, U.S. Thousands of different styles and designs have been made in the seven decades since their introduction.

IDEATION TO COMMERCIALIZATION
1930·s Depression George G Blaisdell He saw his friend lighting a cigarette with a lighter which was substandard in both design and aesthetics.

1932 Zippo was released

The product he invented was a complete overhaul of all pre-existing prenotions for a lighter.

A lighter which is affordable and sturdy, and at the same time, appealing to the eye.

The product did not sell and Blaisdell decided to design and sell his own brand of lighters.

He purchased US rights from the Austrian company that made these lighters

IS THE PRODUCT INNOVATIVE?
Introduction of the Lifetime Product Warranty ´It works or we fix it for freeµ ² George Blaisdell Personalized Initials Engraving

ONE PRODUCT

MANY ACES

As a high quality lighting apparatus As a personalized gift As a symbol of identity and difference

As a Marketing tool As a piece of war memorabilia As a collectible item and hobby

FUTURE PLANS
Expansion of their business in Chinese markets. Recently took over ´Ronson Consumer Productsµ. Planning to expand into other product lines. Increasing production quantity to improve efficiency

New line of Zippo butane gas lighters Retailing Zippo leather goods by tying up with Playboy, Phillip Morris and Harley Davidson.

QUESTIONS?

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