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Exploring a Business Model As a Measure of Performance As applied to Zion Organic Roots Limited

Conroy Everton Julian Business models can be used as a good measure of the overall performance of a small firm. Business model as a measure of performance came out of a qualitative research on the operations of Zion Organic Roots. In the research, using a single case study method, information from a purposeful sample of four respondents from the executives of the firm was analyzed to determine its operating business model. The framework for determining Zion Organic Rootsbusiness model was designed by merging the main concepts from two models. The first model essentially dissects nine building blocks which make up a business model as seen in the operational structure of the firm. The second deals with the classification of business models according to what rights are being sold and the types of assets involved. The merging of both models allows for a clear description of what the business does and how it earns revenue from its current trading method. The data for determining the business model were obtained from primary and secondary sources which when analyzed, led to the findings that Zion Organic Roots has a Creator Business Model,selling physical assets with the rights of ownership of that asset being traded as opposed to rights to merely use the asset. To aid the analysis, key business exogenous factors were identified and classified as enablers and obstacles to business performance in Jamaica. It has been recommended that the company could improve its performance by investing more resources into its main revenue streams but maintaining its current business model. The firm could also change its business model, firstly by developing a new revenue stream which it then incorporates as a spinoffcompany with a completely new business model, essentially selling the right to use assets. Keywords: Conroy Everton Julian; Business models as determined by structure, types of assets and rights being traded; Osterwalder and Weil et als fundamental solutions

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