SYNOPSIS OF

SUMMER TRAINING PROJECT ON

SUBMITTED BY: ASHISH KUMAR PGDM 1st year ENROLMENT No-10046

SESSION-2010-2012

Department of Management

INSTITUTE OF MANAGEMENT EDUCATION, SAHIBABAD

y To chalk out the action plans to convert them back to the DREC category. To find out the reasons for the conversion of DREC into NDREC. Area:Marketing  TITLE :Reasons & Action Plans For NDREC(Non Decrimenting Revenue Earning Customers) of Aircel. But not using it. So my project is basically concerns to these things.  INTRODUCTION:This project is basically about the (Non Decrimenting Revenue Earning) customers who have the Aircel number. They are not using any of the following: VOICE SMS GPRS VAS (Value added services).  OBJECTIVES:y y y y To study the overview of telecom industry To study the overview of aircel To study about both NDREC & DREC categories. not for incoming neither for outgoing. .

sec-9 Noida-201301. Ankit Rai (Sr. Duration of study:Approximately 9 weeks  External guide:Mr. . Harjit Singh  Location of company:Dishnet wireless limited A-4&29. Manager Marketing)  Internal guide:Dr.

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