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A proven capital campaign strategy...in your control.

And God is able to make all grace abound toward you, that you,
always having all sufficiency in all things, may have an abundance for every good work.
2 Cor. 9:8 NKJV

www.OurCapitalCampaign.com
ABUNDANT
GIVING

A proven capital campaign strategy...in your control.

Notice of Copyright
Copyright © 2008 by Stephen Anderson. All rights reserved.
Published in Clayton, NC, United States of America by AMI.
Except as permitted under the Copyright Act of 1976, no part of this publication may be reproduced,
distributed or published in any form or by any means without the prior written consent of the author.
Requests for reprint permission should be directed to the author.
Abundant Giving – Capital Stewardship Campaign

Table of Contents
Read This First!............................................................................................................................. 1
Program Contents....................................................................................................................... 2
Before The Campaign ................................................................................................................ 4
Capital Campaign Outline .......................................................................................................... 6
I. Introduction to the Capital Campaign .................................................................................... 7
A Spiritual Journey..................................................................................................................... 7
Purpose ....................................................................................................................................... 8
Adapting It to Your Church ........................................................................................................ 9
Creating a Campaign Calendar .................................................................................................. 9
Setting Campaign Goals........................................................................................................... 10
Developing a Campaign Budget .............................................................................................. 11
Biblical Basis for the Campaign............................................................................................... 12
4 Key Elements of a Successful Campaign.............................................................................. 12
Maximizing Results.................................................................................................................. 13
Characteristics of Highly Successful Campaigns..................................................................... 14
II. Organizing the Campaign ..................................................................................................... 15
Organization ............................................................................................................................. 15
Recruiting the Capital Campaign Executive Committee ......................................................... 16
General Qualifications of the Capital Campaign Executive Team........................................... 17
III. Staffing Committees ............................................................................................................. 19
Executive Director.................................................................................................................... 20
Prayer Director ......................................................................................................................... 22
Administrative Director............................................................................................................ 23
Timeline Director’s Role .......................................................................................................... 24
Kickoff Event Director............................................................................................................. 25
Promotion Director................................................................................................................... 27
Shepherding Director ............................................................................................................... 29
Follow-up Director ................................................................................................................... 30
IV. Campaign Timeline ............................................................................................................... 32
Timing ...................................................................................................................................... 32
Phases ....................................................................................................................................... 32
Milestones ................................................................................................................................ 34
Weekly Task List ...................................................................................................................... 35
V. Milestone Events ..................................................................................................................... 65
Prayer Vigils ............................................................................................................................. 66
Kickoff Event ........................................................................................................................... 68
Children’s Offering................................................................................................................... 77
Shepherding.............................................................................................................................. 78
Town Hall / Home Group Meeting........................................................................................... 80
Soliciting Major Gifts............................................................................................................... 81
Commitment Sunday................................................................................................................ 84
Celebration Sunday .................................................................................................................. 85
VI. Promotional Materials.......................................................................................................... 86
Major Campaign Communication Components....................................................................... 87
The Campaign Information Package........................................................................................ 88
Communication Materials – Examples .................................................................................... 90
Sample Newsletter Content ...................................................................................................... 97
Printing and Delivery Schedule.............................................................................................. 105
VII. Preaching/Teaching ........................................................................................................... 106
Overview ................................................................................................................................ 106
Stewardship Study .................................................................................................................. 106
From the Tabernacle to the Temple to Today ......................................................................... 107
Sermons .................................................................................................................................. 115
Teaching ................................................................................................................................. 116
Testimonials............................................................................................................................ 117
VIII. Follow-up...........................................................................................................................119
After Commitment Sunday .................................................................................................... 119
Reporting to the Congregation ............................................................................................... 119
Statements .............................................................................................................................. 120
Assimilating New Members................................................................................................... 120
Annual Celebrations............................................................................................................... 121
IX. Additional Resources .......................................................................................................... 122
Other Resources ..................................................................................................................... 122
Additional Support & Services .............................................................................................. 124
Concluding This Campaign & Preparing for the Next........................................................... 124
X. Index ...................................................................................................................................... 125