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BACHELOR OF BUSINESS ADMINISTRATION
First to Sixth Semester (w.e.f. 2005 – 2006 Academic Session)
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY KASHMERE GATE, DELHI-110 006
SCHEME OF EXAMINATIONS
BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
First Semester Examination
Code No. BBA 101 BBA 103 BBA 105 BBA 107 BBA 109 BBA 111 PRACTICAL BBA 113
Paper Principles of Management Business Economics-I Business Mathematics Computer Fundamentals Financial Accounting Personality Development & Communication Skills-I Computer Lab Total
L 4 4 4 4 4 4
Credits 4 4 4 4 4 4
BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
Second Semester Examination
Code No. BBA 102 BBA 104 BBA 106
BBA 108 BBA 110 BBA 112 PRACTICAL BBA 114
Paper Business Organization Business Economics-II Quantitative Techniques & Operations Research in Management Data Base Management System Cost Accounting Personality Development & Communication Skills-II DBMS Lab Total
L 4 4 4
Credits 4 4 4
4 4 3
4 4 3
BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
Third Semester Examination
Code No. BBA 201 BBA 203 BBA 205 BBA 207 BBA 209 BBA 211
Paper Organizational Behaviour Indian Economy Marketing Management Computer Applications-I Management Accounting Personality Development & Communication Skills-III (Minor Project Report) Computer Application Lab-I Total
L 4 4 4 4 4 -
Credits 4 4 4 4 4 6
PRACTICAL BBA 213
BBA 202 BBA 204 BBA 206 BBA 208 BBA 210 BBA 212 PRACTICAL BBA 214 Paper Human Resource Management Business Environment Marketing Research Computer Application-II Business Laws Taxation Laws Computer Applications Lab-II Total L 4 4 4 4 4 4 24 T/P 4 4 Credits 4 4 4 4 4 4 2 26 Note: At the end of the Fourth Semester all the students shall have to undergo Summer Trainee for Eight Weeks. .BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Fourth Semester Examination Code No.
BBA 301 BBA 303 BBA 305 BBA 307 BBA 309 BBA 311 PRACTICAL BBA 313 Paper Values & Ethics in Business Marketing Management-II Production & Operations Management Management Information System Financial Management Summer Training Report & Viva Voce Computer Applications Lab Total L 4 4 4 4 4 - T/P - Credits 4 4 4 4 4 6 20 4 4 2 28 .BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Fifth Semester Examination Code No.
BBA 302 BBA 304 BBA 306 BBA 308 BBA 310 BBA 312 Paper Business Policy & Strategy Project Planning & Evaluation Entrepreneurship Development International Business Management Project Report and Viva-Voce Environmental Science Total L 4 4 4 4 4 20 T/P - Credits 4 4 4 4 6 4 26 .BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Sixth Semester Examination Code No.
After completion of the assigned Project a Project Report in respect of the same shall be submitted to the concerned Director/Principal within two weeks of the commencement of the Third Semester. The Summer Training Report shall Carry 100 marks. It shall be evaluated jointly by the Internal Supervisor and the External Examiner. The Minor Project shall carry 100 marks i. marks equivalent to one course and it shall be pursued by every student under the supervision of one internal supervisor to be appointed by the Principal / Director of the Institute from among the Faculty Members handling the various BBA courses. The Internal Supervisor shall award marks out of 50 and the External Examiner shall award marks out of 50. SUMMER TRAINING PROJECT Each student shall undergo practical training of eight weeks during the vacations after fourth semester in an approved business / industrial / service organization and submit at least two copies of the Summer Training Report to the Director / Principal of the Institution within two weeks of the commencement of the Fifth Semester. It shall be evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution.e. . MINOR PROJECT Prior to the beginning of the End Semester Examination of the Second Semester the subjects on which each student shall be pursuing his / her Minor Project in relation to a business firm during Summer Vacation and the respective internal supervisors shall be finalized by the concerned Principal / Director of the Institute wherein BBA Programme is being run.. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members.NOTES: I. The External Examiner shall be appointed by the University. II.
III. The Project Report in duplicate along with one soft copy in a floppy will be submitted at least four weeks prior to the commencement of the End Term Examination of the Sixth Semester. Both the subject and the name of the Supervisor will be approved by the Director / Principal of the Institution. Each student shall be required to appear for examinations in all courses. However. FINAL YEAR PROJECT REPORT During the sixth semester each student shall undertake a project to be pursued by him / her under the supervision of an Internal Supervisor to be appointed by the Director / Principal. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members. Project Report shall carry 100 marks. . for the award of the degree a student should secure at least 150 credits. MAXIMUM & MINIMUM CREDITS OF THE PROGRAM The total number of the credits of the BBA Programmes is 160. These shall be evaluated by an External Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution.
Management Concepts and Practices. Traits of a leader. Text Books 1. Types of Control. Organising: Concept. Nature and Importance of Staffing. Planning process. Types of motivation. scope and objectives of planning. Effective Control System. X. nature. Gupta. Management Vs. process and significance. neo-classical.B. Authority-Responsibility. types. Leadership – meaning and importance. Types of an organization. Bounded Rationality. Theories of motivation-Maslow. theories and practices in the field of management.. . 2003. systems and contingency approaches. Formal and Informal Organization.. Principles of an organization. Motivating and Leading: Nature and Importance of motivation. Unit IV lectures:-6 Controlling: Nature and Scope of control. functions and roles. C. MBO. Control techniques – traditional and modern.BBA GGS Indraprastha University BBA 101: Principles of Management L-4 T/P-0 Credits-4 Objectives: The course aims at providing fundamental knowledge and exposure to the concepts. Stoner. Concept. Sultan Chand and Sons.14 Staffing: Concept. Tannenbaum & Schmidt Model and Managerial Grid. Freeman and Gilbert Jr. Coordination as essence of management. New Delhi. Herzberg. Types of plans.14 Introduction: Concept. process and significance of management. behavioral. Delegation and Decentralization. Span of Control. skills. Leadership Styles – Likert’s Systems of Management. 2. Prentice Hall of India.14 Planning: Nature. Departmentation. New Delhi. Business forecasting. Management. Unit III lectures:. Unit II lectures:. Administration. Course contents: Unit I lectures:. Control process. Development of management thought: classical. 2003. Y and Z. process and techniques of decision-making. nature. Managerial levels.
3.Tripathi and P.Reference Books 1.2001.Tata McGrawHill. 2.New Delhi.Tata McGraw Hill Publishing Company.C.Koontz.Chopra-“Principles&Pracitices of Management”.” Principles&Pracitices of Management”.K. O Donnel and Weirich-“Management”.N.2nd edition.R. .Reddy.P. Sun India Publication.
Scope. Concept of Measurement of Elasticity of Demand. Return and Profits. Shift in Demand Curve. Explicit Cost and Implicit Cost. Difference Between Business Economic and Economics. Long Run Cost. . Factors Affecting Elasticity of Demand. Price Discrimination. Law of Returns to a Scale (Long Run Production Analysis) through the use of ISOQUANTS. Cost Function. Ordinal Utility Approach: Indifference Curves. Control of Monopoly. Market forces and Equilibrium. Advertising Elasticity of Demand and Expectation Elasticity of Demand. Definitions of Business Economics. Opportunity Costs. Law of Variable Proportion (Short Run Production Analysis). Cross Elasticity of Demand. Short Run Cost. Theory of Demand. Demand Forecasting: Need. Pricing Under Perfect Competition. Fixed and Variable Factors. Risk. Macro Economics. Economies and Diseconomies of Scale. Pricing Under Monopoly. Pricing Under Monopolistic Competition. Marginal Rate of Substitution. Incrementalism. Marginalism. Micro Vs. Budget Line and Consumer Equilibrium. Movement along Vs. Time Value of Money. Factors of Production and production function. Objectives and Methods (Brief) Unit III Theory of Production lectures:-6 Meaning and Concept of Production. Unit II Consumer Behaviour and Demand Analysis lectures:-18 Cardinal Utility Approach: Diminishing Marginal Utility. Unit IV Cost Analysis & Price Output Decisions lectures:-10- Concept of Cost. Pricing Under Oligopoly.BBA GGS Indraprastha University BBA 103: Business Economics-I L-4 T-0 Credit-4 Objectives: The objective of this subject is to give understanding of the basic concepts and issues in business economics and their application in business decisions. Private and Social Cost. Law of Equi-Marginal Utility. Law of Demand. Course Contents: Unit I Introduction to Business Economics and Fundamental concepts lectures:-6 Nature. Income Elasticity of Demand. Contribution and Application of Business Economics to Business.
Managerial Economics. D. Chaturvedi. 2003. Dwivedi. Managerial Economics. 2.Mehta. Koutsoyiannis. L.Managerial Economics. 2..Dominick. Business Economics. Modern Micro Economics. and S. 3.. 2003. D. A. 2003. Brijwasi Publishers. L.. P.McGraw-Hill Book Company . 2003.Text Books: 1... Gupta. Salvator.D.N. Reference Books: 1. Sultan Chand & Sons. Macmillan Press Ltd. Vikas Publishing House.
Sequences & Series -A.S. M. Rank of a system of equations. . Excel Books. 2.. Textbooks: 1. Thukral. Vectors: Types Optimization vectorAdditions. Variance Analysis. Mathematics Induction: Principle. Mathematics for Management. R.P. The Echelon matrix. latest edition 3. Business Mathematics. Optimization in case of multi variate function.Applications in Business Unit IV lectures:-10 or . Derivative as a rate measure . Business Mathematics. Rank of a matrix. Sancheti and kapoor..Bhardwaj. separable and Homogeneous type.Lagrangian multipliers.Integral Calculus & Differential Equations:Business application. Principle of Counting . 2000. Course Contents: Unit I lectures:-10 Principle of Counting:Permutations and Combination concept of factorial . 2004. Learning Curve.J.BBA GGS Indraprastha University BBA-105 Business Mathematics L-4 T-0 Credits –4 Objectives: This course aims at equipping student with a broad based knowledge of mathematics with emphasis on business applications.Raghavachari. Business Mathematics. Soni.Business applications. Scaler Product. Tata McGraw Hill. Properties of the inverse Solution to a system of equations by: (i) The adjoint matrix methods.& G. Linear dependence of vectors. Vector Product. (ii) The Gaussian Elimination mentor. Unit II lectures:-12 Matrix Algebra: The inverse of a matrix. Mathematics for Economics and Business.. Preparation of Depreciation Lapse Schedule.R. Permutation with restriction Circular Permutation and Combination with restriction. Unit III lectures:-12 Differential Calculus : Optimization using calculus.S. Point of inflexion absolute and local-maxima and minima. Inventory Flow Analysis. Differential Equations – variable. latest edition References: 1. Application of matrices to business problems input output analysis. Chang.. suggestions & multiplication.P. Business Mathematics. latest edition 4.K. and Inventory Flow Analysis. Consumer’s Producer’s surplus.BVP Publications-latest edition 2.
Scanner. Printer and it’s type (Impact and Non-Impact with example). High Level. EPROM. Binary Arithmetic (Addition. Label. Block diagram of computer. Subtraction. Assembly. File. Mini. Types of software (System and Application). SVGA and XGA). Start-up sequence. Binary. Types of operating systems. . Generation of language (Machine Level. Light Pen. Multiplication and Division) Unit II lectures:-8 Input and Output Devices: Keyboard. MICR. Characteristics of computers. Mouse. Human ware and Firmware). Analog and Hybrid) ii) On the basis of processing speed and storage capacity (Micro. Octal and hexadecimal) and their inter conversion (Fixed Point Only). Course Contents: Unit I lectures:-14 Basics of Computer and it’s evolution Evolution of computer. Touch Screen. CD ROM-R. DASD Concept. mainframe and Super). Magnetic Tape. Digitizer. Advantages and Limitations of computer. Hard disks. Instruction and Information. Booting Procedure. Function of OS. etc.iii. 4GL) Data Representation: Different Number System (Decimal. Classification of computers i) On the basis of technology (Digital. Optical disks – CD ROM and it’s type (CD ROM. OCR. Voice Input Device. Compiler and Interpreter.SASD. RAM) Secondary memory. Various fields of application of computers. Joystick. OMR. Drive name. Plotter Computer Memory: Primary Memory (ROM and it’s type – PROM. CD ROM-EO. Data. Magnetic Disks – Floppy disks. Important terms like Directory.EEPROM. Function of different units of computer. DVD ROM Flash Memory Unit III Operating System Concept: lectures:-10 Introduction to operating system. Details of basic system configuration. Volume. Bar Code Reader. Software. On the basis of Purpose(General & Special) Different Generation of computers (I to V).BBA GGS Indraprastha University BBA 107: Computer Fundamentals L-4 T-0 Credit-4 Objectives: This is a basic paper for Business Administration students to familiarize with computer and it’s applications in the relevant fields and expose them to other related papers of IT. Monitor and it’s type (VGA. Various fields of computer (Hardware.
Pradeep and Preeti Sinha. Communication Media.Sinha. Analog and Digital Transmission. Kr. BPB Publication.BPB Publication. Coping and Deleting the directory File Manipulation: Creating a file.Microsoft Office-2000 Complete. V. 2. Leon Tech World. Different Topologies Introduction to word processor and Spread Sheets Text Books: 1. Foundations of Computing. Renaming a file Unit IV lectures:-8 Concept of Data Communication and Networking: Networking Concepts.Leon and Leon. Full Duplex). Sub directory. Types of networking (LAN.MAN AND WAN).. coping. Jain. Introduction to Information Technology. Computers and Beginners .K.Introduction to GUI using Windows Operating System: All Directory Manipulation: Creating directory. Half Duplex. deleting. Synchronous and Asynchronous Transmission. Renaming. Reference Books: 1. 2. Mode of Transmission (Simplex.
Petty Cash Book. Accounting Concept’s and Income Measurement. Definition and Functions of Accounting. Difference between Management Accounting and Financial Accounting. Systems of Accounting. Introduction to Accounting Standards Issued by ICAI. Course Contents: Unit 1 lectures:-12 Meaning and Scope of Accounting: Need for Accounting. Objectives of Accounting. Accounting Equation. Role of Accountant. Accounting Principles and Standards: Meaning of Accounting Principles. Ledger Posting and Trial Balance: Ledger. Classification of Expenditure. Sales Journal. Posting. Book Keeping and Accounting. Systems of Book Keeping. Journalising Transactions: Journal. Branches of Accounting. Development of Accounting. Voucher System. Accounting Conventions. Expired Cost & Income Measurement. Unit II lectures:-4 Capital and Revenue : Classification of Income. Accounting Concepts. Opening Entry Sub Division of Journal: Cash Journal. End User of Accounting Information. Accountants and Economist’s Concept of Capital and Income. Accounting Concept of Income: Concept of Income. Limitation of Accounting. Trial Balance. Sales Return Journal.BBA GGS Indraprastha University BBA 109: Financial Accounting L-4 T-0 Credit-4 Objectives: The primary objective of the course is to familiarize the students with the basic accounting principles and techniques of preparing and presenting the accounts for user of accounting information. Final Accounts of Sole Proprietorship and Firms. Rules of Debit and Credit. . Is Accounting Science or Art?. Classification of Receipts. Relation Principle and Income Measurement. Accounting and other Disciplines. Compound Journal Entry. Rules Regarding Posting. Purchase Journal. Revenue Recognition. Relationship between Journal and Ledger. Difference between Capital Expenditure & Capitalized Expenditure.
S. 2003. AS-6 (Revised) Depreciation Accounting. different Terms of Issue of Debentures. Accounting Standard 2 (Revised): Valuation of Inventories.Gupta. Monga. Basic Features of Depreciation. S. 2003. Accounting for Manager – Text and Cases. and J. Unit IV lectures:-20 Shares and Share Capital: Shares.R. Requirements of Schedule VI concerning Profit & Loss Account and Balance Sheet. Dearden.K. Maheshwari. Company Final Accounts: Books of Account. Balance Sheet.L. Objectives of Inventory Valuation. Calls in Advance. Vikas Publishing House. Writing off Loss on Issue of Debentures. Eighteenth Edition. Vikas Publishing House.R. . 3. Meaning of Depreciation Accounting. Meaning and Definition of a Company. Depreciation Provisions and Reserves: Concept of Deprecation. Preparation of Simple Company Final Accounts.Maheshwari. Change of methodof Depreciation (by both current and retrospective effect). Calls in Arrears. and S. Third Edition. Issue of Share at Discount. I & II. Financial Accounting. Fixation of Depreciation Amount. Issue of Debentures. 2003. Mayoor Paper Backs. Causes of Depreciation.2005. Vol. Gupta. Surrender of Shares. Advanced Accountancy. An Introduction to Accountancy.Mayoor Paperbooks.An Introduction to Financial Accounting. Eighth Edition. Methods of Providing Depreciation. R. Debentures: Classification of Debentures. Sultan Chand Publishers. 2003. Reference Books: 1. S. Forfeiture of Shares.K. K. Vikas Publishing House. Financial Accounting: Fundamentasl. Issue of Two Classes of Shares.Unit III lectures:-8 Inventory Valuation: Meaning of Inventory. J. and S.J. Right Shares.. Profit & Loss Account. and V. Kinds of Companies. Objectives of Providing Depreciation. Accounting Entries. Maheshwari. Re-issue of shares. Essential Characteristics of a Company. Maheshwari. Depreciation Policy. Accounting Entries. Undersubscription. 3. 2. Bhattacharya. Formation of Company. Inventory Systems. 2. Eighth Edition. and Girish Ahuja. Preparation of Final Accounts.N. 2003. Oversubscription. Method of Recording Depreciation. Private and Public Limited Companies.K. Text Books: 1. Share Capital. Issue of Share at Premium.N. Provisions and Reserves.First Edition. Joint Stock Company: Introduction. Methods of Valuation of Inventories. Redemption of Debentures. Monga.
Press release. resignation letters. Office memorandums. Notice. communication skills and enhance their self-confidence. Punctuation. Complaints and Adjustments. Unit-II lectures:-12 Introduction to Business Communication: Basic forms of communication. Sales letters. voice modulation and business etiquettes.BBA GGS Indraprastha University BBA 111: Personality Development & Communication Skills . Vocabulary building to encourage the individual to communicate effective and diplomatically. Process of communication. Sentence errors. Departmental Communication: Meaning. Verb Tense and Adjective. Functions and Kinds. Principles of effective Business Communication. Promotion Letters. Types of letter writing: Persuasive letters. Course Contents: Unit-I lectures:-10 Practical grammar basic fundamental of grammar and usage. how to improve command over spoken and written English with stress o Noun. spoken English. .I L-4 T-0 Credit-4 Objectives: 1. Office orders. 3. Circulars. To develop the skills of the professional undergraduate students for proper selfexpression. Agenda. social communication. The students should improve their personality. news letters. 2. 7 Cs. Media of Communication: Types (Practical exercise in communication) Unit-III of communication: Barriers of communication lectures:-12 Business letter writing: Need. common errors in business writing. Layout of letter writing. Request letters. Need and types: Interview letters. correct pronunciation.
.Sinha. Body language gestures. Role play on selected topics with case analysis and real life experiences. Sentence errors-Punctuation. Reference Books: 1. K. Etiquette of the written word. 2. Galgotia Publishers.Unit-IV lectures:-10 Aids to correct Business writing. Reuben. 2001. 2003. Etiquette of the telephone. Communication today – Understanding Creative Skills. Kogan Page. 2003. Business Communication. David. Practical Grammar (basic Fundamentals). Himalaya Publishing House. Vocabulary building. English grammar and composition.Wren & Mertin. 4. Handling business meetings. K.Rogets Thesaurus. 3. Text Books: 1. Ray.Hand Book of Practical Comunication Skills-Chrissie Wrought.Robinson. 2.. Business Etiquette. Business Etiquettes Business manners.published by Jaico Publishing House.
Page Formatting. Bullets and Numbering. Indents. Formulae. Introduction to MS-Excel: Introduction to Electronic Spreadsheets. Copying Formula. Entering Series. ranges. Auto sum. Functions. Tabs. Editing Data. Header and Footer. Creating Charts. Cell Referencing. it’s Features. Entering Data. Mail Merging etc. Feature of MS-Excel. All commands specified in unit III using Windows 2. Creating Database. . Formatting Documents. Sorting Data. Formatting the Tables. T-04 Credit-2 Lab would be based on the following topics: 1. Introduction to MS-Word: Introduction to Word Processing. Finding and Replacing Text. Tables.BBA GGS Indraprastha University BBA 113: Computer Lab L-0. Formatting Data. Paragraph Formatting. Filtering etc. 3.
Cooperative Organization. Unit II lectures:-12 Business Enterprises: Entrepreneurship – Concept & Nature. Code of Conduct and Corporate Governance. 2. Joint Hindu Family Firm. AOA). Forms of Government and Business Interface. FICCI.. Joint Stock Company. Types of Companies. Business Ethics and Values. 2001. Nature and Scope of Business. lectures:-12 Government & Business Interface: Rationale. Publishing House. T-0. etc.Chabra-“Business Organisation”. . New Delhi. Promotion of a company – stages in formation. Transactional Corporations (TNCs). C.N. Course Contents: Unit I lectures:-12 Introduction: Concept. Chambers of Commerce and Industry in India.B. Unit III Small Business: Scope and role. documentation (MOA. International Business Risks. Choice of form of organization. Gupta. Government Policy on Industrial Location. 1999..T. Modern Business Organization.BBA GGS Indraprastha University BBA 102: Business Organization L-4. Business and Environment Interface. Forms of Business Organization: Sole Proprietorship. Business Combinations – Concept and causes of business combinations. Robert. R. Profit Maximization vs Social Responsibility of Business. Credits: 04 Objectives: The course aims to provide basic concepts and knowledge with regard to a business enterprise and its various functional areas. 1998. Business Organization and Management. CII. Modern Business Administration. Reference Books: 1. C. Partnership firm. Government Policies.Dhanpat Rai & Sons. AIMO. Unit IV lectures:-12 Multinationals – Concept and role of MNCs. Mayoor Paper Works. Text Books : 1. 2. Basu. Business objectives. Tata McGraw Hill. McMillan India. Concept of business as a system. ASSOCHAM. Locations of Business Enterprise (Weber’s Theory).
D and Anand Mittal. Dwivedi. Unit III lectures:-8 Money Market Functions and forms of money. Credits: 04 Objectives: The objective of this paper is to develop the concepts on Macroeconomic variables. Text Books: 1. relation between leak ages and injections in circular flow.2005. demand for money-classical. shift.BBA GGS Indraprastha University BBA 104: Business Economics . National income in India. Tata McGraw Hill. Equilibrium of IS-LM curve. quantity theory of money. measures of money supply. Chaturvedi. Multiplier in two. Business-EconomicsII (GGSIPU Edition). Course Contents: Unit I Concepts of Macro Economics and National Income Determination Definitions importance. macro-economic variables.II L-4. D. inflation and deflation. relationship between saving and consumption.. methods of measurement. T-0. Macro Economics. concept of marginal efficiency of capital and marginal efficiency of investment. N. 2. limitations of macro-economics. three and four sectors model. problems in measurement of national income & precautions in estimation of national income.. National Income:Concepts. Investment function. Brijwasi Book Distributors. National income determination in two. D. growth. three. consumption function. modern (Keynesian) approach. definition. product market and money market. Unit IV lectures:-8 Equilibrium of Product and Money Market The IS-LM model. and how business decisions are affected with the influence of macro variables in business. three and four sector models. . four sector economy. Unit II lectures:-16 lectures:-8 Macro Market Analysis Theory of full employment and income: classical. working of an economy. 2005. Application of IS-LM model in monetary and fiscal policy. derivation. Keynesian and Friedmanian approach. Circular flow of income in two.
and V. 2003. Tata McGraw Hill. . Modern Macro-Economics Theory. K. K. S. Puri. Himalya Publishing House.Reference Books: 1. 2. Macro-Economics Analysis. 2003. Mishra. Edward Shapiro.
Collection of data and formation of frequency distribution. Importance & Limitation. Course Contents: Unit I lectures:-12 Statistics: Definition. transportation problem. Measures of central tendency – mean. IQR. real world application using IT tools. concept. Graphic presentation of frequency distribution – graphics. Assumptions of correlation analysis. Unit IV lectures:-12 Transportation. deciles and percentiles. assignment problems & Game Theory: General structure of transportation problem. test for optimality. deciles and percentiles. problems with mixed constraints: duality.BBA GGS Indraprastha University BBA-106 Quantitative Techniques & Operations Research in Management L-4 T-0 Credits -4 Objectives: The objective of this paper is to develop student’s familiarity with the basic concept and tools in statistics and operations research. concurrent deviation the correlation coefficient. unbalanced assignment problem. solution procedure for transportation problem. Histogram. maximization in an assignment. partition values – quartiles. coefficients of determination and correlation. usage & application in business decision making. significance. measurement of correlation.. Maximization transportation on problem. median and mode. Diagrammatic. methods of solving: graphical and simplex. methods for finding initial solution. Measures of variation – range. Pitfalls and limitations associated with regression and correlation analysis. quartile deviation and standard deviation and Lorenz Curve. IQR. solution methods of assignment problem. Bars. Measures of variation – range. Assignment problem approach of the assignment model. UnitII lectures:-8 Correlation Analysis: Correlation Coefficient. lectures:-12 Unit III Linear Programming: Concept a assumptions usage in business decision making linear programming problem: formulation. . quartile.These techniques assist specially in resolving complex problems serve as a valuable guide to the decision makers.Karl Person’s Methods. restriction on assignment. Spearman’s rank correlation.
P. Quantitative Techniques in Management 2003. D..V. . and Sharma. shop floor control.K. Macmillan India Ltd. Ltd.Vohra.D. Quantitative Techniques and Operations Research.K.Shenoy.P.. V.(2002) 2nd edition Reference Books: 1... Text books: 1. Sultan Chand &Sons 2. Principals of work center scheduling. Methods and Applications.C. U.K.D. Gantt Charts. New Edition 2. and Gupta.2004 4. S.Gupta. personnel scheduling.G. Statistics-Theory.J... principles of job shop scheduling. New Age International Pvt. . Sharma.Decision analysis and Game Theory: Operations Scheduling: Scheduling problems. S. Statistical Methods. S. Operations Research.S.Sancheti . & Kapoor. Operations Research: problems & solutions. N. 3. 2004(2nd edition) 3. Quantitative Techniques for managerial Decisions.Gupta.. personnel scheduling. Sultan Chand &Sons. Sultan Chand &Sons. principles of job shop scheduling.Srivastava.K.2004 .C.P.Sharma.
introduction to Data Models.. Describing and storing data in a DBMS. Entities. People who deal with database. Union. foreign key constraints.BBA GGS Indraprastha University BBA 108: Data Base Management System L-4. reports. 2000. and S B Navathe. Text Books: 1. Null values. Fundamentals of Database Systems. Elmasri. examples motivation schema refinement. Codd rules Unit III lectures:-8 Schema Refinement & Normal Forms: Introduction to schema refinement. Database Creation and Manipulation. Database Management Systems. Gehrke. tables. C. Vol. Unit II lectures:-14 Entity Relationship Model: Overview of Database Design. additional features of the ER Model. and expect. decompositions. Relational model: Introduction to Relational model. Company. Querying relational data. 2000. and J. introduction to views. Queries in a DBMS. I & Vol. enforcing integrity constraints. Relationships and Relationship sets. Ramakrishnan. 2. R. Structure of a DBMS. intersect. forms. Conceptual database design with the ER model – Entity versus attribute. J. aggregate operators. destroying/altering tables and views. Architecture of DBMS. functional dependencies. modules. Date. logical database design: ER to relation. McGrawHill. queries. Higher Education. attributes. Advantages of a DBMS. 2000. SQL Queries: The form of a basic SQL query. . Credits: 04 Objectives: To develop understanding of database management system and abilities to use DBMS packages. T-0. normalization (Up to 3rd Normal Form) Unit IV lectures:-10 Concept of Objects: objects. Addison Wesley Publishing Company. Addison Wesley. II. Course Contents: Unit I lectures:-8 Introduction to Database Systems: File System versus a DBMS. entity versus relationship. normal forms. R. introduction to nested queries. and Entity sets. reasoning about functional dependencies. Reference Books: 1. An Introduction to Database System.
Back flush Costing. Overtime etc. Course Contents: Unit I lectures:-8 Meaning and Scope of Cost Accounting: Basic cost concepts – Elements of Costs. Labour turnover. Total Cost build up and Cost sheet.BBA GGS Indraprastha University BBA 110: Cost Accounting L-4. in cost accounts. . Operating/Service costing. Incentive plans. Process costing (including joint products and By-products and inter-process profits). (Transport & Power House only). Unit II lectures:-6 Labour Cost Control: Direct and Indirect Labour. Materials Control: Meaning – Steps involved – materials and inventory – techniques of material/inventory control – valuation of incoming & outgoing material – material losses. Activity Based Costing. contract & batch costing. Reconciliation of cost and financial accounts. Classification of Costs. Life Cycle Costing. job costing. T-0. Unit III lectures:-6 Overheads: Meaning and Classification of Overheads – Treatment of specific items of overheads in cost accounts – stages involved in distribution of overheads – methods of absorption of overheads – treatment of under and over absorption of overheads. casual workers & out workers. Holiday Pay. Credits: 04 Objectives: The primary objective of the course is to familiarize the students with the basic cost concepts. Emerging Terms viz. Unit IV lectures:-24 Methods of Costing: Single output costing. Steps involved – treatment of Idle time. methods of wage payment. allocation and control of various costs and methods of costing.
J. Prentice Hall. S. 1st Edition. 2001.Horngren.M.. N. New Delhi. Arora. 2001Vikas Publishing House Pvt. Himalya Publishing House. and S. Mittal. Cost Accounting. . 22nd Revised Edition. 2002. N. 2. 2003. Cost Accounting – Theory and Problems.N.Cost Accounting 2nd Edition. Managerial Cost Analysis. Kalyani Publishers.Maheshwari.. Reference Books: 1.Jain and Narang. 3. Ltd. Shri Mahavir Book Depot. Made. Advanced Cost Accounting.Text Books: 1. 2. 22nd revised edition. Gowda. 2003.
guidelines for a good resume. art of effective listening. basics of project presentation. Practice mock interview in classrooms with presentations on self. Audio Video recording and dialogue sessions on current topics. Unit IV lectures:-10 Leadership – quality of a leader. paragraph writing. . leadership quiz with case study. boredom factors in presentation and how to overcome them. economy. T-0. importance of gestures and steps to succeed in interviews. along with guidelines of effective presentation. basics of project writing.BBA GGS Indraprastha University BBA 112: Personality Development and Communication Skill-II L-3. environment. Unit II lectures:-10 How to make a presentation. increase your professionalism. knowing your skills and abilities. Credits: 03 Objectives: 1. should be clear about their own personality. The students should be able to act with confidence. Introduction to group discussion techniques with debate and extempore. Unit III lectures:-12 Resume writing skills. how to face an interview board. To develop the project writing and presentation skills of the undergraduate students. Course Contents: Unit I lectures:-10 Project and report writing. proper body posture. interactive presentation & presentation as part of a job interview. and proposals – how to write an effective report. politics. education system. Self introduction – highlighting positive and negative traits and dealing with people with face to face. the various presentation tools. character and future goals. 2. paper reading and voice modulation.
Text Books: 1..V. New Delhi.Ramesh Book Depot.C. Stephen R. Himalaya Publishing House. Ltd.Mittal and N. 3. J. McGraw. Communication today – understanding creating skills. Basic Managerial Skills for All.Sultan Chand & Sons Publisher. E. Prentice Hall of India Pvt. H. S. Ray. Reference Books: 1..D. Business Communication by D. The seven habits of highly effective people.Sehgal.Garg. Essentials of Business Communication by Rajendra Paul. Covey. Fourth Edition. Reuben. Rogets Thesaurus . 2.K. 3. 2001. 2.
Credits: 03 Course Contents: 1. sections of a form. creating forms with a wizard. Getting Familiar with Access Objects: Tables. inserting a chart into a report with the chart wizard. creating indexes. components of a form in design view. printing multiple labels. printing report. creating own databases. multiple field primary keys. using custom labels. Queries. Creating Queries: Working with query design grid. adding tables. Reports. using simple query wizard – summarizing your records. setting field criteria. 2. setting field properties. setting primary key. P-04. Creating forms: Working in design view. using form templates. auto forms. naming fields. modifying form properties to create a dialog box. using table wizard. merging access data with word documents. and Modules. Working with auto report. 4. creating a report template. 3. Creating Labels and Mail-Merge Documents: Using the Label wizard. planning for null values. 5. Creating Tables: Working with tables in design view. setting data types. sorting records. 6. adding fields.BBA GGS Indraprastha University BBA 114: Data Base Management System (Practical) USING MS-ACCESS L-0. documenting the database. Creating Database: Creating database using wizards. assigning form properties. . Forms. Creating Reports: Using Report Wizards. 7.
Socialization. types. Attitudes-Formation. Case Study Unit III lectures:-12 Group Behaviour & Team Development: Concept of Group and Group Dynamics. Types of Groups. Empowerment and Participation. Emotions.B. Stages of Group Development. Formal and Informal Groups. Ability. Theories of Group Formation.A. applications of T. Case Study Unit IV lectures:-10 Organization Culture and Conflict Management: Organizational CultureConcept. Group Think and Group Shift. Unit II lectures:-14 Individual & Interpersonal Behaviour: Biographical Characteristics. process and resolution of conflict. Perception –Process and errors. Case Study . Group Cohesiveness. Unit I lectures:-8 Introduction: Concept and nature of Organizational behaviour. Learning-Theories and reinforcement schedules. Types of teams. types of transactions. Inter Group Behaviour. Challenges and Opportunities. Group.BBA GGS Indraprastha University BBA 201: Organizational Behaviour L-4 T-0 Credits-4 Objectives: The course aims to provide an understanding of basic concepts. Functions.. Group Norms. Creating and sustaining culture. Theories. O. theories and techniques in the field of human behaviour at the individual. Concept of Team Vs.B. life positions. Managing Conflict – Sources. Managing Change. Organisation related attitude. Managing across Cultures. Models. Contributing disciplines to the field of O. group and organizational levels in the changing global scenario. Personality – determinants and traits. Need to understand human behaviour. Group Decision Making. Building and managing effective teams. Interpersonal Behaviour: Johari Window. Transactional Analysis – ego states. Relationship between attitude and behavior. Values.
Organizational Behaviour. S. Fred.N. Sultan Chand & Sons.Text Books: 1. 2003. New Delhi. Prasad. Organizational Behaviour. New Delhi. 3. New Delhi. . 2003. Tata McGraw Hill. 4. L. “Prentice Hall of India Pvt.. Vikas Publishing house. Organization Behavior. Organization Behaviour and Change.M.Sultan Chand & Sons.S.. Khanka. Organizational Behaviour.”. Sultan Chand and Sons. Luthans. Joseph.P.. Stephen P. Chabbra. 2. 2. & Singh. Robbins.T. 2003. 2004. Reference Books: 1. Ltd. Weiss..B. Organizational Behaviour.
Concentration of Economic Power. Work Force Participation and Changes in Occupational Structure in India. Secondary Sector & Tertiary Sector). Significance. Unit III lectures:-8 Indian Economy & Foreign Trade Concept. Inequality. and how the Indian Economy is influencing the business environment in India context. Trends in National Income Occupational Distribution. Unit II lectures:-16 Planning and Economic Development and Problems in Indian Economy Objective of Economic Planning in India. Economic Problems: Poverty. Balanced Regional Development.BBA GGS Indraprastha University BBA 203: Indian Economy L-4 T-0 Credit-4 Objective: Objective of this course is to acquaint students of the Indian Economy. Unit IV lectures:-8 Indian Economy – Emerging Issues WTO & Indian Economy (Emerging Areas). Tenth Five Year Plan. Foreign Exchange Management Act (FEMA). TRIMS. present and future of Indian Economics. Foreign Exchange Reserve. Balance of Payment. . Disinvestments of Public Enterprises. Export Promotion and Qualitative Restrictions. Foreign Direct Investment. Parallel Economy. Export Import Policy (2002-2007). GATT. Low Capital Formation and Industrial Sickness. Course Content Unit I lectures:-8 Structure of Indian Economy Concept of Economic Growth and Economic Development. Growth and Development. Balance of Trade. Basic Characteristics of Indian Economy Changes in structure of Indian Economy (Primary Sector. Industrial Policy-1991. Portfolio Investment & Foreign Institutional Investors. Unemployment. TRIPS.
& V. Indian Economy. Datt. Indian Economy. Himalaya Publishing House.. 2003 2. Ruddar. A. Sultan Chand.. Problems of Indian Economy. Sultan Chand. 2003.K.Text Books: 1.N. 2003. Indian Economy.K. 2. Puri. Mishra. 2003. S. I. . Sundhram.C. Aggarwal. Reference Books: 1. Dhingra. Vishwa Prakashan.
I Objectives L-4 T-0 Credits -4 The objective of this paper is to identify the foundation terms and concepts that are commonly used in marketing. Note: Question 1 will be compulsory case study covering 4 P’s of Marketing. Pricing Decisions : Designing pricing strategies and programmes. managing retailing. Ramesh. Himalaya Publishing House. Unit III lectures:-12 Place: Types of channels. promotionmix. 2. 3. Unit I lectures:-8 Introduction to Marketing: Nature. targeting and positioning. Vikas Publishing House. Varshney & Gupta. scope and importance of marketing. Principles of Marketing Management. Unit II lectures:-10 Product: Product strategy.BBA Guru Gobind Singh Indraprastha University BBA-205: Marketing Management . . Sultan Chand & Sons.. Application Exercises in Management. 2004. Direct Marketing Sales Promotion (push versus pull study).2005. Gupta & Suri. It also identifies the essential elements for effective marketing practice. Marketing Management. A Managerial Introduction. 2. designing and managing value network and marketing channel. Text Books: 1. pricing techniques. meaning & importance. Personal Selling. importance and process. marketing environment.C. Market segmention. Prentice hall India. Product lifecycle and product mix. 2005. basic concepts. 2003. Product development. T. Kumar. types. marketing logistics and supply chain management.Nature. media decisions. Physical distribution.meaning and importance. Reference Books: 1. channels strategies.Marketing. Case Studies in Marketing Mgt. Unit IV lectures:-12 Promotion: Advertising. Kotler & Armstrong. Gandhi. This course will give complete relationship between marketing and other management functions. 2003. product innovation and diffusion.
1.7. Introduction to GUI and Windows Programming lectures:-10 22.214.171.124.9.2 Starting Visual Basic 2. System Menu Box 1.2 SUB Procedures 3. Unit I 1. Unit II 3. The Size Box 126.96.36.199 The Special Features of the Menu Bar 188.8.131.52 GUI: Concept & Tools 184.108.40.206.1 The Title Bar 1.4 Procedure 3. Concepts in Visual Basic 3.2 Parts of an Event Procedure 3. Icons 1. Scroll Bars 1.6.1 Creating an Event Procedure 3. Menu System.1.8.5 Customizing the Visual Basic Environment lectures:-3.1.1Creating a General Procedure .2.5 Event Procedure 3.1 Features of Visual Basic 2. Introduction to Visual Basic Environment 2.1 Events 3. Menus and The Menu Bar5 1.4. Tool Bar 1.3. Cursors 1.2 Modules 3.BBA GGS Indraprastha University BBA 207: Computer Application – I (Windows Programming Using Visual Basic) L-4 T-0 Credit-4 Course Objectives: To familiarize with Front-end concept for developing various IT Applications Project.3 Methods 3.6 General Procedures 220.127.116.11 Function Procedures 3.3 The Environment 2. Client Area 2.
9 Unconditional Branch Statement 5.2 String Manipulation Unit IV 18.104.22.168. Creating Popup Menus 4.7 User Defined Data Types 5.6.5. Comparison Operators 5.6.1 Create an MDI Application 4. Logical Operators 22.214.171.124 Control Arrays 5.5 Unit III 5.2 Variables 5. Arithmetic Operations 5.4. Programming in Visual Basic 5.1 Setting up the control Array 126.96.36.199.5 Sub Menus lectures:.6.5 MDI Forms 4. Creating an Application 6.6.6 Menus 4.6.4 Properties 4.8 Control Structures 5.3 Designing the Main Form 6.2 Creating a Menu 4.4 Writing the Code lectures:-6 .3 To add and delete controls at run time 5.10 The With Statement 5.6.2 To remove a control Array 5.11.1 Forms 4. Growing Menus 4.5 Array and the various Types 5.2 Controls 4. Working with Forms 4..1 Data Types 5.4.2 MDI Child Property 4.3 Custom Controls 4.4 Operators in Visual Basic 5.3.11 The Built-in Procedures of Visual Basic 5.3 Constants 5.1 Defining the Problem 6.2 Designing the User Interface 6.3.1 The Menu Editor 4.1 Conversion procedure 5.11.
Wrox Publication 2.1 Data Access Overview 7.5 Retrieving Data Using Structured Query Language (SQL) 7.0. Data Access 7.Teach yourself Visual Basic. Mastering in Visual Basic.3 Bound Data Controls 7. Dream Tech Press Reference Books: 1. RDO and ADO 7.Beginning in Visual Basic 6. Black Book of Visual Basic.7.4 Connectivity through DAO.2 The Jet Database Engine 7. Techmedia Publication 2.6 Querying a Database Text Books: 1. BPB Publication .
Standard Costing and Variance Analysis: Meaning of Standard Cost. Role of Management Ac countant. . Fixed and Flexile Budgeting. Managerial Uses of Funds Flow Analysis. Computation of Material. Performance Budgeting and Zero Base Budgeting. Financial Accounting. Ratio Analysis: Nature and Interpretation. DUPONT Control Chart.BBA GGS Indraprastha University BBA 209: Management Accounting Course Code: BBA 209 L-4 T-0 Credit-4 Objectives The objective of the course is to familiarize the students with the basic management accounting concepts and their applications in managerial decision making. Classification of Ratios. Advantages and Limitations of Management Accounting. Funds & Cash Flow Analysis: Concept of Funds Flow Statement. Advantages and Limitations of Budgetary Control. Tools of Financial Analysis: Comparative Financial Statements. Trend Percentages. Course Contents Unit I lectures:-4 Management Accounting: Nature and Scope. Unit III lectures:-12 Budgets and Budgetary Control: Concept of Budgets and Budgetary Control. Establishing a System of Budgetary Control. Distribution of Cash from Funds. Ratio Analysis. Relevance of Standard Cost for Variance Analysis. Fund Flow and Cash Flow Analysis. Utility of Cash Flow Statement. Cost Accounting and Management Accounting. Profitability Ratios. Construction of Funds Flow Statement. Turnover Ratios. Concept of Responsibility Accounting – Types of Responsibility Centres. Financial Ratios. Sources and Uses of Funds. Common Size Financial Statements. Labour Variances. Unit II lectures:-20 Financial Analysis: Financial Statements and their Limitations. Preparation of Different Budgets. Accounting Standard 3 (AS 3: Revised). Construction of Cash Flow Statement. Concepts of Financial Analysis. Utility and Limitations of Ratios. significance of Variance Analysis.
Charles.. Decisions Involving Alternative Choices: Concept of Relevant Costs. Text Books: 1. Management Accounting. Reference Books: 1.Maheshwari. S. Vikas Publishing House. 2.Maheshwari. Advanced Cost Accounting and Cost Systems.Khan & Jain. 2002 Third Edition. Management Accounting. Margin of Safety.M. Make or Buy. Tata McGraw Hill Publishing House. Differential Costing.N.Unit IV lectures:-15 Marginal Costing and Profit Planning: Marginal Costing Differentiated from Absorption Costing. Direct Costing. Limitations and Applications of Marginal Costing. Equipment Replacement. Key Factor. Break-even Analysis. . Principles of Management Accounting.Horngren. Introduction to Management Accounting..N. 1999 Eleventh Edition. I. Decisions regarding Determination of Sales Mix. Sultan Chand & Sons. Cost-Volume-Profit Relationship. 2003 Third Edition.. Change Versus Status Quo. 3. S.Pandey. Prentice Hall of India. Steps in Decision Making. 2003 Second Edition. Exploring new Markets. Advantages. Expand or Contract and Shut-down or continue. 2003 Fourteenth Edition 2. Discontinuance of a Product Line. Shree Mahavir Book Depot.
Work Values Character Ethics Working Conditions Decision making Strategies Goal Setting Customer Satisfaction T-0 Credit-4 * Case study can be chosen by the students in their respective areas of interest. Text Book: Simplified approach to Report writing. 4.BBA GGS Indraprastha University BBA 211: Personality Development and Communication Skill – III (Minor Project Report) L-0 Objectives: The student will have the opportunity to explore the current management literature so as to develop an individual style and sharpen his skills in the area of leadership communication. 2005.Dr. Goals of an organization.Gupta and Gupta. motivation and conflict management.L.S. 3. 2. 6.Sunil Gupta and Anurag Mittal. 2. 5.Wisdom Publications. Reference Book: Case Studies in ManagementDr. 6. 1. 4. 5. A topic shall be given to each student in the beginning of the semester in various areas of management. The Presentation Project comprises of either of the following: Project Presentation OR *Case Study Presentation Suggested Topics for minor projects 1. decision making. 7. 3. Minor Project and Presentation Minor projects are tasks that add to the knowledge of the students. 2004.Gupta. Wisdom Publications. . 7.
BBA GGS Indraprastha University BBA 213: Computer Application Lab-I L-0 P-4 Credit-2 The Computer Applicable Lab. will be based on Computer Applicable-I Course (BBA 207) .
types of training. process and significance. limitations of performance appraisal methods. Unit II lectures:-14 Acquisition of Human Resources: HR Planning.BBA GGS Indraprastha University BBA 202: Human Resource Management L-4. 2003. executive development – process and techniques. methods of training.health and safety. Maintenance : overview of employee welfare. Gupta. B. Credits: 04 Objectives: The objective of the course is to familiarize students with the different aspects of managing Human Resources in the organization through the phases of acquisition. scope. Dhanpati Rai and Co. career planning and development.quality circles. Human Resource Management. Dr. objectives and importance of HRM. separations.flexi-time. Ltd New Delhi 2003. 2. Unit III lectures:-8 Training and Development: Concept and importance of training.social security. placement and induction. Challenges of HRM. Sultan Chand and Sons. development and retention. Unit IV lectures:-12 Compensation and Maintenance: Compensation: job evaluation – concept. recruitment – sources and process. components of employee remuneration – base and supplementary. Job changes – transfers. New Delhi..Strategies for the New Millennium:Role of HRM in strategic management. Human Resource Management. Personnel Management vs HRM.human capital. Pvt. N. Evolution of HRM. T. design of training programme. 360 degree appraisal technique. nature. Performance and Potential appraisal – concept and objectives. Job analysis – job description and job specification. evaluation of training effectiveness. T-0. Kaizen TQM and Six Sigma. traditional and modern methods. Chhabra.mentoring. Unit I lectures:-12 Introduction: Concept. C. selection process – tests and interviews. Text Books: 1.ESOP. promotions/demotions. . emotional quotient.
Human Resource Management.Personnel Management. Flippo.Edwin B. Delhi.. 5.Text and Cases.Reference Books: 1. Personnel Human Resource Management. .Excel Books.Tata McGraw Hill. Human Resource Management. 3.2004. Rao. 2. Prentice Hall of India. Tata McGraw Hill Publishing Company.Robbin. Beardwell.Gary.V S P. Aswathappa. D’Cenzo.David A & Stephen P.. 2003 4. Ian & Len Holden. Human Resource and Personnel Management (Text and Cases). 6. K. New Delhi. Dessler.Prentice Hall. Macmillan.Human Resource Management.
Unit I lectures:-12 An Overview of Business Environment: Type of Environment-internal. environmental analysis and strategic management. micro and macro environment. features and impact of technology. impact of technology on globalization. external. Demographic environment population size. culture and globalization. FEMA. Monetary and fiscal policies. The constitutional environment. birth rate. Managing diversity. status of technology in India. Unit II lectures:-12 Economic Environment: Nature of Economic Environment. Scope of business. sources of technological dynamics. . Competitive structure of industries. migration and ethnic aspects. Process and limitations of environmental analysis.BBA GGS Indraprastha University BBA 204: Business Environment L-4. social responsibilities of business. Economic policies-industrial policy (1991). characteristics of business. Objectives and the uses of study. economic planning. Political Environment: Functions of state. basic economic system. Business and society. government and legal environment. economic roles of government. technological leadership and followership. rationale and extent of state intervention. transfer of technology. Management of technology. business ethics and corporate governance. death rate and age structure. T-0. Economic factors-growth strategy. Credits: 04 Objectives: The basic objective of this course is to familiarize the students with the nature and dimensions of evolving business environment in India to influence managerial decisions. Unit IV lectures:-12 Natural and Technological Environment: Innovation. nature and structure of the economy. time lags in technology introduction. social audit. Unit III lectures:-12 Socio-Cultural Environment: Nature and impact of culture on business.
2. Dhingra.. Cherunilam.Text Books : 1. 2. Aswathappa.Chand & Sons. The Indian Economy Environment and Policy. C. K. 2002 12th revised edition. Francis.A. Sultan Chand and Sons. Business Environment . Himalaya Publishing House. 17th Edition 2003. Essentials of Business Environment.Rangarajan-“Perspective in Economics”-S.. Reference Books: 1. 2000 7th edition. C.Text and Cases. Himalaya Publishing House. .
types of sample designs. difficulty of attitude measurement. biveriate analysis. interviewing. value of information in decision making. marketing information system. types of research design. cluster analysis. multidimensional analysis 1. Interpretation and Report Writing: Interpretation. Data Processing and Tabulation: Editing coding. Unit III lectures:-14 Data Collection: Methods of data collection: secondary data. questionnaire. sampling distribution of the mean. types of research reports. sources of experimental errors. designing of questionnaire. Scaling Techniques: The concept of attitude. types of scales. . multidimensional analysis. testing of hypothesis. collection of primary data observation. Research Design: Formulating the research problem. steps in marketing research. conjoint analysis). Marketing research can help the marketing manager in decision making. Note: Question 1 will be compulsory case study covering basic concepts of all units of Marketing Research. advantages and limitation of sampling. use of scaling in marketing research. writing a report format. choice of research design. Unit IV lectures:-12 Data Analysis: Measurement of central tendency. identify the various tools available to a marketing researcher. evaluation of research report.BBA Bachelor of Business Administration Guru Gobind Singh Indraprastha University BBA-206 Marketing Research L-4 Objectives: The objective of this paper is to understand the various aspects of marketing research. univariate analysis. criteria for good test. types of sampling. problems in editing. research. guidelines for writing a report. Multivariate analysis II. evaluation and control of marketing research. Unit II lectures:-10 Sample and Sampling Design: Some basic terms. (Factor analysis. tabulation. T-0 Credits -4 Unit I lectures:-10 Introduction of Marketing Research: Define marketing. determining the sample size. sources of secondary data. sampling process. aims and objectives of marketing research. dispersion. Applications of marketing research. primary data.
. 2. John Willey & Sons. 2000. Reference Books: 1. S. Tata McGraw Hill. Prentice Hall of India. Gupta. Beri. 2004. 2003. Tull & Hawkins.C. G. 2001. Marketing Research. Marketing Research. Excel Books.L. Aaker.. 2. Marketing Research..Text Books: 1. Marketing Research.
.2.1 Introducing FrontPage 4.4.2 Editing Documents in the FrontPage Editor 4.3 Internet and Intranet 1.3 A Search Engine 2. Credits: 04 Course Objectives: To familiarize the students with various Web based packages to develop customize web site.1 Concepts of Web Technology 1.7 CGI Concepts Creating your Web Site with FrontPage 4.3 Formatting Pages 4. lectures:.1 Doing Business on the Web 2.6 HTML Tools 3.5 Displaying Images in Pages lectures:-12 4.2 Netscape Navigator 1.4 Making a Web Site Plan 2.5 Netscape Extensions and HTML 3. T-0.3 Searching Techniques 2.BBA GGS Indraprastha University BBA 208: Computer Application – II (Web Technology.2 Designing Individual Pages 3.4.4 Implementing your Web Site 3.4 Linking Pages to the World 4.2 Setting Goals and Objectives 2.4. UNIT-I 188.8.131.52 Forming a Project Team 2. Designing and constructing your Web site 3.1 Types of search engine 2.2.2 Web Browsers 1.2 An Overview of Internet Service Providers (ISP) 1. UNIT-II 3.1 Internet Explorer 1.4 Windows NT Server (IIS) Versus Linux (Apache) as a Web Server Planning your Web Site 2.3 Developing the Right Business Strategy 2.2 Working of a basic search engine 2.10 An Introduction to the World Wide Web 1.3.3 Designing & Constructing your Web site 3.1 Developing Content 3. HTTP and HTML concepts) L-4.
4 5.3 5.7 6.13 Working with HTML Text Emphasizing Text Implicitly And Explicitly The <BLOCKQUOTE> Element Pre-formatting Text The <DIV> Tag The <FONT> Tag The <BASEFONT> Tag Using Lists in Web Document Nested Ordered Unordered Lists Menu List Directory Lists Definition Lists UNIT-IV 7.1 5.2 Relative and absoulute links 8. Working with Links 8. Frames and Forms 9. .6 6.3 6.6 5.8 6.12 7. Graphics for web pages 7.12 What is HTML? HTML Basics Document Tags Container and Empty Tags Entering Paragraph Text on your Web page The <BR> Tag The Comment Tag 6.1 Chossing the correct Graphics File Format Color in images Loss of image quality due to compression Adding inline image to web page Scaling down an image Alternative Text for the <IMG> tag Understanding Imagemaps lectures:.9 6. Working with HTML Text 6. HTML 5.3 Forms 9.11 6.2 6.3 Providing links for internet services 8.1 6.UNIT-III 5.5 5.10 6.2 7.2 5.12 6.1 Working with links 8.5 6.2 Frames 9.4 Link tag Tables.3 8.7 lectures:.1 Creating Borderless Tables 9.4 6.
C.0 unleashed – Techmedia Publication 3. Internet Complete Reference. HTML.3 Using style sheet with HTML Text Books: 1.2 Types of style sheets 10. Cascading Style sheets 10.0 Complete Reference-BPB Publication Reference Books: 1. HTML-4.Tata Mcgraw Hil 2. Xavier “ World Wide Web Design with HTML”.DHTML –Ivan Bayross .10.Tata McgrawHill 2.1 What is style sheet 10. HTML-4.
. debentures. Objectives To acquaint the student with a basic and elementary knowledge of the subject..2003 .Shree Mahavir Book Depot.2004.N. Unit III lectures:-6 The Negotiable Instruments Act 1881 – Essentials of a Negotiable instruments. T-0. Unit IV lectures:-19 The Companies Act 1956 (Basic elementary knowledge) Essential characteristics of a company.. discharge of contract. and S. Kapoor. Unit I lectures:-10 Indian Contract Act. shares – kinds. Sultan Chand & Sons. Credits: 04 Note: Students are expected to have only elementary knowledge of the topics specified in the syllabus. Kuchhal M. 4. types of companies. Kinds of Negotiable Instrument Holder and Holder in Due Course. Bailment. 2004. Transfer of Property. powers and limits on their remuneration. prospectus. 1872 (Fundamental Knowledge) Essentials of valid contract. Business Law. remedies for breach of contract. Text Books: 1.”Modern Indian Company Law”. Kuchhal. kinds of meetings and resolutions. Managing Directors-their appointment. qualifications. 2nd Edition.BBA GGS Indraprastha University BBA 210: Business Law L-4. allotment and transfer. S. Elements of Mercanlite Law. Vikas Publishing House. New Delhi. Guarantee. D. Rights of an unpaid seller. Contracts of Indemnity. N. Maheshwari. 3. memorandum and articles of association. Conditions and Warranties. Himalaya Publishing House. Negotiation by endorsements.K. C. Pledge and Agency. prevention of oppression and mismanagement. essential conditions for a valid meeting. M. A Manual of Business Law. New Delhi. 2004. Directors. Unit II lectures:-6 Sale of Goods Act 1930 Meaning of Sale and Goods. crossing of a cheque and Dishonour of a cheque. 2.C. Maheshwari.
Delhi. .New Age International Private Limited Publishers. 4. 3. Kapoor.II. Dr. 2004.Galgotia Publishing Company. Ashok. Elements of Company Law.S. Company Law.. 2004. 2003. N. Lucknow. and Kapoor G.2003”. Avtar. 2. 5.K. Sultan Chand & Sons.. Singh. Eastern Book Co. Bagrial. New Delhi.K. Gulshan S. D.. Company Law. Aggarwal S. Reference Books: 1. “Business Law including Company Law”. “Business Law . Vikas Publishing House. Bharat Law House.2003.
Credits: 04 Note: Students are expected to have only elementary knowledge of the topics specified in the syllabus.Taxmann Publications.Excise and Customs) 3.. Guidelines. Systematic Approach to Income Tax.”Indirect Taxes-Law and Pracitice”. gross total income and agricultural income. clubbing of income. Singhania Dr. Students Guide to Income Tax.and Singhania Monica. person. Girish and Gupta Dr. Residential status and incidence of tax. Datey V. capital gains. Text Books 1. Government of India. service tax return. other sources. registration and records required. V. assessment year. levy and collection of tax and penalties.BBA GGS Indraprastha University BBA 212: Taxation Laws L-4. Rebates and Relief’s. 2.Service Tax. Payment of advance tax. Service Tax. Unit II Lectures:-31 Heads of Income – Salary. Ahuja. Deductions under Chapter VI (related to individuals and firms)Assessment of individuals and firms (simple problems).Bare Acts(Income Tax. registration of dealers. K. Taxman Publications. Unit III Lectures:-6 Central Sales Tax Act 1956 – Salient features. ICAI.S. definition of sale and its different categories. determination of the value of taxable service. Objectives: The course aims to help students to comprehend the basic principles of the laws governing Direct and Indirect taxes. Bharat Law House. 2. Ravi. filly exempted incomes. accounts and vouchers. dealer. . inter state sale. deduction of tax at sources. Set off and carry forward of losses. T/P-0. sale price. law relating to maintenance of books.. Unit IV Lectures:-6 Service Tax (Finance Act 1994) – Salient features taxable service. Business or Profession. Unit I Lectures:-6 Introduction to Income Tax Act 1961 Salient Features and Basic Concepts – Previous year. Reference Books 1. House Property.
htm.htm. 2. 14. 10. 13. “address.II L-0. Test all hyperlink in the front page editor and record your observation. & “Interest”. Create a new site. with the sub heading “future plan” in the home page. On the home page. Create a new page using the front page editor and write your hobbies and interest on it. 11. View record your observation. Make it the home page and view the web in navigation and folder. Link the page. Create a new page and write a few lines on your future plans and save the page as “future plan”. with the sub-heading “hobbies” & “interest” in the home page. qualification. Link the page. Credits: 02 FRONT PAGE Orientation to the Front Page environment and building web sites 1. Create a new web paged using the Front Page explorer and write your academic and professional qualification. Create a new page. 4. 6. 5. Link the page. Start with a web page using Your Name to name the page. “Future Plans”.htm” to the sub-heading “address” for communication page in the page. . Apply the most appropriate theme at the web page and the web site. 9. give a brief description about yourself & type the following sub heading “qualification”.BBA GGS Indraprastha University BBA 214: Computer Application Lab . “Hobbiew”. Hobbies. & “Address for communication” 3. Interest a navigation bar in the page. Apply font and color styles on to your web page and preview. Save the page as “Hobbies. 8. 7. write your address for communication & save the page as “address” 12. with the sub-heading “qualification” in the home page.htm”.htm. T/P-4. Future-plan. Places a bookmark at an appropriate place and save the page as “qualification”. Link the page.
Assign the base name as “personal details” and save the file as “personal. Insert “Address Book” as caption for the table.Adding Images and special feature to web 15. Make the image brighter and lower the contrast. if it is not available on the local drive. Use clipart on each page and use image to link to the home page. Open the page.htm” and apply animation (as animated GIF) to the image or clipart (if inserted) Working with tables and frame 20. 16.: Insurance Policy No: Blood Group: Credit Cards: . 23. Make the color transparent and assign alternate text with a suitable caption to the image. Import an image. Open the web page “hobbies.: Driving License No. Split the column named cell phone no into two and name them as “off” and “Resi” Creating Forms and connecting to the database 24. with column heading as Name.htm” and insert a table of at least column and fire rows. “hobbies. The form should contain the following fields as mentioned below Personal Profile Name: Address: Phone_Off: Phone_Resi: Mobile: E_Mail: Fax: Passport no. Phone no and date of Birth.htm” and insert a background sound file into the page. Enter data into the table and adjust the font as book antiqua and font size as “12”. 18. bearing your name and insert a form. 21. with column and fire rows. Address. Align the table to the center of the webpage and text flow at center. 25. Open the web page “future. 17. Open the page. 19.txt” format. 22.
Open the page. Assign a drop down menu for the credit cards fields. Advanced Topics 28.26. 29. bearing your name and insert marque to display the message “Welcome to my site”. Assign a one line text driving license No. . 27. Open each and every page “apply suitable page transitions and animations.
stress management and detached involvement. then. Results & Managing Transforming: Progress and Results definition. . to apply those skills to the real and current challenges of the information professions. Principles for competitive success.BBA GGS Indraprastha University BBA 301: Values & Ethics in Business L-4 Objectives: The basic objective of this paper is to make the students realize the importance of values and ethics in business. knowledge worker versus wisdom worker. Management of Ethics: Management process and ethics. concept of knowledge management and wisdom management. transformation. marketing and technology. unethical issues. Understanding Success: Definitions of success. need for transformation. types and formation of values. managerial performance. Code of Corporate Governance. prerequisites to create blue print for success. relevance of ethics and values in business. Consumerism. Unit-IV lectures:-13 Knowledge and Wisdom: Meaning of knowledge and wisdom. development of ethics. Hierarchism as an organizational value. wisdom based management. Stress Management: Meaning. functions of progress. process & challenges of transformation. Ethics. Unit-II lectures:-10 Corporate Social Responsibility & Consumer Protection: Corporate responsibility of business: employees. Unit-III lectures:-12 Understanding Progress. This course endeavors to provide a background to ethics as a prelude to learn the skills of ethical decision-making and. ethical decision making and decision making process. Values of Indian Managers. values and behaviour. in sales. P-0 Credit-4 Unit-I lectures:-10 Introduction: Values-Concept. Corporate Governance. difference between knowledge and wisdom. sources and consequences of stress. consumers and community. ethos of Vadanta in management. ethical issues. ethics. Successful stories of business gurus.
Ethics in Management: A Vedantic Perspective. S. Chakraborty. Human values for Managers Reference Books: 1. Text Books: 1.K. ... 2. Total quality management.K. Values & Ethics in Management. Oxford University Press.Concept of Dharma & Karma Yoga: Concept of Karama and kinds of Karam Yoga. and Sakam Karma. Chakraborty. Tripat. Nishkam Karma. S. Kaur. Quality of life and quality of work life. Galgotia Publishers.
Still. Unit. Norman A. Englewood Cliffs. Unit. Professional Sales Management. Govoni. 2003. Sales Policy. 3. Prentice Hall of India.BBA Bachelor of Business Administration Guru Gobind Singh Indraprastha University BBA-303 Marketing Management. Industrial buying behaviour. Reference Book: 1. Unit-IV Sales quotas. Sales & Distributions Management. 2003. Principles of Marketing Management.III lectures:-12 Sales Management. lectures:-8 Unit. Types of sales organization. Sales territories. Recruitment and Managing Sales force.L. R. Sales process. Prentice Hall India. 1992. This course will give complete relationship between marketing and other management functions. 1999. New Jersey Prentice Hall Inc. Richard R. .II Objectives:L-4 T-0 Credits -4 The objective of this paper is to identify the foundation terms and concepts that are common used in marketing.S. 2003. buying decision process. Excel Books.I Marketing Planning. G. Deep & Deep Publications.P. Sales incentives and negotiation. Anderson. Cundiff. S. Gupta.II lectures:-12 Consumer behaivour: Factors influencing buying behaviour. Edward W. Note: Question 1 will be compulsory case study covering all units. lectures:-12 Text Books: 1. Salesmanship. 2.. 2. & Shaliv. Monthly Management. Monga. It also identifies the essential elements for effective marketing practice. Marketing Oriented Strategic Planning. Kotler & Armstrong.
4. Inventory Models. Charry. D. Tata Mc Graw-Hill. Analytic Delphi Method.R. Problems in Facility Layout. Assembly Line Balancing. E. 2003. Unit I lectures:-10 Introduction to Operation Management and Forecasting of Demand : Why study OM.N. Latest Ed. R. splitting Tasks.J. Benchmarking. Paneerselvam: Production and Operation Management. Reference Books: 1.C. Unit IV lectures:-12 Facility Location and Layout: Issue in Facility Location. 9th Edition. Centre of Gravity Methods.S. Quality Specification.P. 2002. 2000. Prentice Hall. 2. Aquilano. Poka –Yokes.B. Quality Awards. . Types of Transformation : Forecasting. Sultan Chand & Sons. Four Basic Lay Out Formats. Statistical Method. S. Cost of Quality. Continuous Improvement.D.BBA Guru Gobind Singh Indraprastha University BBA 305: Production & Operation Management L –4 T –2 Credit –4 Objectives: To develop basic understanding of concepts. 2002. theories and techniques of production process and operation management. Text books: 1. Unit III lectures:-12 Quality Management & Statistical Quality Control: TQM. Chase & F. S. 3. X & R Chart. Five P’s of Production. Modern Production Management. 3. Quantitative & Qualitative Techniques in Forecasting Unit II lectures:-10 Waiting Line & Inventory Management: Economics of Waiting Line. Total Quality Management. Queuing System. Design Quality. Factor Rating. Zero Defects. Jacob: Operation Management for Competitive Advantage. Tata Mac Graw –Hill. Sultan Chand. Four Waiting Line Models alongwith application: Inventory management and analysis. Plant Location Methods. Gupta. Statistical Quality Control: Acceptance Sampling. 2. John Wiley Ed. AQL & LTPD. R. Quality at Source. Buffa. N. Sharma. Production and Operation Management. Manocha: Production & Operation Management (Latest Edition). P—Chart. Ed.
Closed. Decision Support System. Assessing Information needs of the Organization. . Decision of Appropriate Information Technology for proper MIS. System Analysis. Unit III lectures:-12 Information Concepts: Data and Information – meaning and importance. etc. Probabilistic. Integration of Organization Systems and Information Systems. Objectives and Role of MIS in Business Organization with particular reference to Management Levels. Expert System. System Development Life Cycle. Location of MIS in the Organization – concept and design.BBA GGS Indraprastha University BBA 307: Management Information System L-4 T-0 Credit-4 Objectives The objective of the course is to acquaint the students about the concept of information system in business organizations. MIS Applications in Business. Sources and Types of Information. MIS Growth and Development. Types of Systems – Open. Centralised and Distributed Processing. Course Contents Unit I lectures:-10 Introduction: Definition. Executive Information system. Data warehousing & Datamining Concepts. Design and Implementation. Purpose. Unit II lectures:-12 System Development: Concept of System. and also the management control systems. Relevance of Information in Decision Making. Deterministic. Cost Benefit Analysis – Quantitative and Qualitative Aspects. Transaction Processing System. and the recent developments in the field of MIS. Choice of appropriate IT Systems – Database. Unit IV lectures:-10 Information Technology: Recent Developments in the Field of Information Technology: Multimedia Approach to Information Processing. Relevance of choice of System in MIS.
Management Information System. Reference Books: 1.New Delhi.New Delhi. .Text Book: 1. Information Systems for Managers 2. Awad. Basandra. Tata MacGraw Hill Publication. 2003.Suresh K. Wheeler Publishing. System Analysis and design Arora.Management Information Systems 3. Javadekar.S..Ashok and Akshaya Bhatia. W. Excel Books.
Global Depository Receipts. Project Financing. Cost of Capital: Concept. Sources of Financing: Classification of Sources of Finance.. Unit II lectures:-12 Concept in Valuation: Time Value of Money. Coeffic0ient of variation. Standard deviation. Stock Invest. Methods of Financial Management. Course Contents: Unit I lectures:-12 Financial Management: Meaning.making in a business unit. Factors Determining Capital Structure. Factoring. Preference shares and Equity Shares. Depositories. . Credit Rating. the objective of the course is to acquaint the students with the overall framework of financial decision. Valuation Concepts. Patterns of Capital Structure. Security Financing. Loan Financing. objectives of Financial Management --. Valuation of Securities viz. Concept of Risk. Optimum Capital Structure.Book Building. Valuation Concepts. Debentures. Debentures. Venture Capital. Organization of Finance Function. Capital Structure Theories. Valuation of Securities viz.BBA Bachelor of Business Administration Guru Gobind Singh Indraprastha University BBA-309: Financial Management Objectives L-4 T-0 Credits -4 Efficient Management of a business enterprise is closely linked with the efficient management of its finances. DCF techniques. Importance. Preference shares and Equity Shares. General Techniques: Risk adjusted discount return. Commercial Paper. New Financial Institutions and Instruments(in brief)viz. certainty equivalent coefficient and Quantitative Techniques: Sensitivity analysis. Probability assignment. Unit III lectures:-12 Capital Budgeting: Concept. Financial Management and other Areas of Management --Liquidity Vs Profitability. Capital Structure: Meaning. Decision tree. Classification and Determination of Cost of Capital.Profit Vs. Scope. Concept in Valuation: Time Value of Money. Leverages: Concept. Accounting rate of return.. Types of leverages and their significance. Loan Syndication. Wealth Maximization. Incorporation of Risk Factor. Capital Rationing. Importance And Appraisal Methods: Pay back period. Certificate of Deposit. Capital Structure Practices in India. Capital Structure and Financial Structure. Accordingly.
1998. 2. over and under Trading.. Management of Cash. Text Books: 1.K. “Financial Management”.. 2.. Principles and Practice. Joh. “Financial Management”. Management of Inventories. J. 3rd Edition. “Financial Management”. Financial Decision Making. Maheshwari S.Unit IV lectures:-11 Working Capital Management: Concept. 2001. 3. 11th Edition 2002. Prentice Hall of India. Sultan Chand & Sons. Corporate Dividend Practices in India. . 9th Edition 2004. Prentice Hall of India. Jain P. Horne Van C.. Vikas Publishing House. Dividend. & Wachowich M. 2003 Reference Books: 1. Management of Accounts Receivable and Accounts Payable. Pandey I..N. Khan M. Hampton. Revised Ed. “Fundamentals of Financial Management”. Relevance and Irrelevance Concepts of Dividend. Bonus and Rights: Dividend Policy. 4th Edition. Tata McGraw Hill. M.Y.
This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members.BBA GGS Indraprastha University BBA 311: Summer Training Report & Viva Voce L-0 T-0 Credit-6 Each student shall undergo practical training of eight weeks during the vacations after fourth semester in an approved business / industrial / service organization and submit at least two copies of the Summer Training Report to the Director / Principal of the Institution within two weeks of the commencement of the Fifth Semester. It shall be evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution. The Summer Training Report shall Carry 100 marks. .
BBA GGS Indraprastha University BBA 313: Computer Applications Lab L-0 P-4 Credit-2 Ø A group of 4 students would be allotted with any IT Application Database Project. . Ø The Project would be based on any Front-end and Backend Concept.
Product/Market Evolution – Matrix and Profit Impact of Market Strategy (PIMS) Model. leadership and resource allocation. Directional Policy Matrix (DPM) Model. Value-Chain Approach to Internal Analysis. Major Issues involved in the Implementation of strategy: Organization structure. Methods of analysis and diagnosing Corporate Capabilities – Functional Area Profile and Resource Deployment Matrix. Strategic Advantage Profile. S. Indraprastha University BBA 302 : Business Policy & Strategy L-4 T-0 Credits-4 Objectives: The course aims to acquaint the students with the nature. Evaluation and Control. Choice of Strategy – BCG Model. strategic planning and strategic management. ETOP a diagnosis tool.BBA G. Mixed Strategy. Unit IV lectures:-14 Formulation of Strategy: Approaches to Strategy formation. major strategy options – Stability. Retrenchment. Long-range planning. environmental scanning. SWOT analysis. Growth and Expansion. objectives and strategy. Course Contents Unit I lectures:-14 Introduction: Nature. scope and dimensions of Business Policy and Strategy Management Process. Unit III lectures:-10 Analysis of Internal Resources: Strengths and Weakness. approaches to the environmental scanning process – structural analysis of competitive environment. Diversification. . G. Unit II lectures:-10 Environmental Analysis: Need. Strategic Management Process: Formulation Phase – vision. Resource Audit. mission. implementation phase – Strategic Activities. scope and importance of the course on Business Policy. Strategic Advantage Analysis. Characteristics and categorization of environmental factors. Stop-Light Strategy Model. Evolution of this course – Forecasting.
. 1996. Suri R. Arthur A.H. Business Policy and Strategic Management. Business Policy & Strategic Management. 2005 Reference Books 1. Azhar. Strickland. 2. Delhi. J. 3. New Delhi.. Business Policy. Strategic Planning and Management.K. 2000. Tata McGraw-Hill. McCarthy. McGraw Hill. McGraw-Hill. Kazmi. 1999.Penguin. .”Corporate Strategy”. and A. Irwin and AITBS. Thompson. 2. Jauch and Glueck.. Strategic Management. 3. Richard D.Igor. P. 4th ed. Sultan Chand & Sons. New Delhi. K. 2000.Text Books 1. Ghosh. Business Policy and Strategy: Concepts and Readings. Brijwasi Publisher & Distributor. Minichiello & Curran. Ansoff. New York. 4. 8th ed..
GGS Indraprastha University
BBA-304 PROJECT PLANNING AND EVALUATION L-4 T-0 Credits –4
Objectives: The basic objective of this course is to familiarize the students with the various aspects of Projects and key guidelines relevant to project planning, analysis, financing, selection, implementation and review.
UNIT I lectures:-15
Overview: Capital Investments: Importance and Difficulties, Types of Capital Investments, Phases of Capital Budgeting, Levels of Decision Making, Facets of Project Analysis, feasibility Study, Objectives of Capital Budgeting, Common Weaknesses in Capital Budgeting. Capital Allocation Framework: Key Criteria, Elementary Investment Options, Portfolio Planning Models, Strategic Position and Action Evaluation, Diversification Debate, Investment in Capabilities, Strategic Planning and Capital Budgeting. Financing of Projects: Capital Structure, Menu of Financing, Equity Capital , Preference Capital, Internal Accruals, Term Loans, Debentures, Working Capital Advance, Miscellaneous Sources, Raising Venture Capital, Raising Capital In International Markets. Financial Estimates and Projections: Cost of Project, Mean of Finance, Estimates of Sales and Production, Cost of Production, Working Capital Requirement and its Financing (Simple Practical Problems), Profitability Projections, Projected Cash Flow Statement (Simple Practical Problems), Projected Balance Sheet (Simple Practical Problems), Multi Year Projections.
Market and Demand Analysis: Situational Analysis and Specification of Objectives, Collection of Secondary Information, Conduct of Market Survey, Characterization of Market, Demand Forecasting, Uncertainties in Demand Forecasting, Market Planning Technical Analysis: Manufacturing Process/ Technology, Technical Arrangements, Material Inputs and Utilities, Product Mix, Plant Capacity, Location and Site, Machineries and Equipment, Structures and Civil Works, Environmental Aspects, Project Charts and Layouts, Schedule of Project Implementation, Need for Considering Alternatives.
Project Management: Forms of Project Organization, Project Planning, Project Control, Human Aspects of Project Management, Pre- Requisites for Successful Implementation. Network Techniques: Development of Project Network, Time Estimation (Simple Practical Problem with EST, EFT, LST, LFT, Total Float), Determination of the Critical Path, Scheduling when Resources are limited, PERT Model, CPM Model (Simple Practical Problem of Crashing), Network Cost System.
Project Review and Administrative Aspects: Control of In- Progress Projects, Post Completion Audits, Abandonment Analysis, Administrative Aspects of Capital Budgeting, Agency Problem, Evaluating the Capital Budgeting System of an Organization. Generation and Screening of Project Ideas: Generation of Ideas, Monitoring the Environment, Corporate Appraisal, Profit Potential of Industries, Scouting for Project Ideas, Preliminary Screening, Project Rating Index, Sources of Positive NPV, On being an Entrepreneur.
Risk Analysis- Firm Risk and Market Risk: Portfolio Related Risk Measures, Mean Variance Portfolio Construction, Portfolio Theory and Capital Budgeting, Capital Asset Pricing Model, Developing the Inputs Required for Applying CAPM, Empirical Evidence on Capital Asset Pricing Model, Capital Asset Pricing Model and Capital Budgeting.
Text Books: 1. Desai, Vasant; Project Management, Himalaya Publishing House, 2003. 2. Chandra, Prasanna; Projects: Planning, Analysis, Financing, Implementation and Review, Tata McGraw Hill Publishing Company Limited, 2002 Fifth Edition. 3. Nagarajan, K.; Project Management , New Age International (P) limited, Publishers, 2001.
Reference Books: 1. Maheshwari, S.N.; Management Accounting & Financial Control, Sultan Chand & Sons, 2003 Fourteenth Edition.
BBA GGS Indraprastha University BBA-306 Entrepreneurship Development
L-4 Objectives: It provides exposure to the students to the entrepreneurial cultural and industrial growth so as to prepare them to set up and manage their own small units. T-0 Credits –4
Unit I lectures:-12
Introduction: The entrepreneur: definition, emergence of entrepreneurial class; theories of entrepreneurship; role of social economic environment; characteristics of entrepreneur; leadership; risk taking; decision making and business planning.
Promotion of a Venture: Opportunities analysis; external environmental analysiseconomic, social and technological; competitive factors; legal requirements of establishment of a new unit and rising of funds; Venture capital sources and documentation required.
Entrepreneurial Behaviour: Innovation and entrepreneur; entrepreneurial behaviour and psycho-theories, social responsibility. Entrepreneurial Development Programmes (EDP): EDP, their role, relevance and achievements; role of government in organizing EDP’s critical evaluation.
Role of entrepreneur: Role of an entrepreneur in economic growth as an innovator, generation of employment opportunities, complimenting and supplementing economic growth, bringing about social stability and balanced regional development of industries: role in export promotion and import substitution, forex earnings, and augmenting and meeting local demand. Text Books: 1. Vasant, DCSAI; Entrepreneurship, Himalaya Publishing House, 2003. 2. Taneja & S.L. Gupta.; Entrepreneurship Development, 2003. 3. Pandey, I.M.; Venture Capital –The Indian Experience, Prentice Hall of India, 2003. 4. Tandon B.C,”Environment and Entrepreneur”,Chug Publications,Allahabad.
Reference Books: 1. Srivastava S.B.; A practical guide to industrial entrepreneurs, Sultan Chand & Sons, New Delhi. 2. Chandra, Prasana; Project Preparation, Appraisal, Implementation, TMH, New Delhi. 3. New Venture Creation; Holt: Entrepreneurship, Prentice Hall of India.
Diffusion. Impact of globalization. Technology transfer. Motivating employees in the global context and managing groups across cultures. IDA.Financial Perspectives. World Bank. Meaning and Importance of International competitive advantage. Multicultural management. International Business theories.Introduction. UNIT II lectures:-12 Globalization. Scope. Financial Integration. UNIT IV lectures:-12 Socio cultural Environment. Trade Barriers. Global Human Resource Management. Liberalization and Unification of World economics. Challenges and opportunities. Performance Appraisal and compensation.Structure of global organizations.Introduction FDI. FPI. Trends. IMF. Definition. Globalization and foreign investment. Nature. Multidimensional view of Competitiveness. . UNIT III lectures:-12 Strategy making and international business. Macro environmental risk assessment.Technology and its impact. Cross border merger and acquisitions. Enhancing technological capabilities. Types of strategies used in strategic planning for achieving global competitive advantage. to the students with the T-0 Credits-4 UNIT I lectures:-12 Overview: International Business. Corporate governance. IBRD.Introduction.International monetary systems and financial markets. Country risk analysis. existing international arrangements. Technology generation. national FDI policy framework. Recent development in corporate social responsibility and policy implications. Rationale for globalization. Development. Social responsibility of TNC. Need for risk evaluation.Managing Diversity within and across cultures.BBA GGS Indraprastha University BBA-308 INTERNATIONAL BUSINESS MANAGEMENT L-4 Objectives: The basis objective of this course is to provide understanding global dimensions of management.Selection. Meaning. globalization with social responsibility. Dissemination and spill over.Tariff and Non Tariff Barriers. Concept. IFC. Concept and scope of distinctive competitive advantage.
. Ltd. Anmol Publication Pvt. Berry. International Business. Business Government Society.Text Books: 1. Himalaya Publishing House. Rao. 2. International Business: Environment and Management. and S. 2002 Second Revised Edition. Shivaramu.Goldsmith. 2003 Seventh Revised Edition.K. Prentice Hall International Ltd. Edgar C Conkling & D Michael Ray. Erwin Book Team. Reference Books: 1. Bhalla. P. Brian J L. Subba. 2.. V. The Global Economy in Transition. Arthur A.
S. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members.BBA G. These shall be evaluated by an External Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution. The Project Report in duplicate along with one soft copy in a floppy will be submitted at least four weeks prior to the commencement of the End Term Examination of the Sixth Semester. Project Report shall carry 100 marks. .G.INDRAPRASTHA UNIVERSITY BBA-310 PROJECT REPORT AND VIVA VOCE L-0 T-0 Credits-6 During the sixth semester each student shall undertake a project to be pursued by him / her under the supervision of an Internal Supervisor to be appointed by the Director / Principal. Both the subject and the name of the Supervisor will be approved by the Director / Principal of the Institution.
BBA GGS Indraprastha University BBA-312 ENVIRONMENTAL SCIENCE L-4 T-0 Credits-4 Objectives: • To gain an understanding of the concepts fundamental to environmental science • To understand the complexity of ecosystems and possibly how to sustain them • To understand the relationships between humans and the environment. economic development and resources use. Recycling and management of water and wastewater (domestic and industrial). river action plan. Natural Resources. natural resources accounting. poverty and environment. Kyoto Protocol. Family Welfare Programme. Energy needs. • To understand how social issues and politics impact the environment. introduction to solar energy and its availability. Hydrological Cycle. coal. Ecosystems and how they work: Types of Eco-Systems. Geosphere – Biosphere and Hydrosphere introduction. Concept of sustainability and international efforts for environmental protection: Concept of Sustainable Development. methods of water conservation and management. Population Explosion. Biosphere reserves. classification of resources. National Parks and sanctuaries. Emergence of Environmental Issues. wind power and its potential. Human Population Growth and its effects on the environment: Problem of Population growth. . Renewable and non-renewable resources: Defining resources. WTO. • To understand major environmental problems including their causes and consequences. oil. Role of NGOs and Environmental Activism. natural gas etc. COURSE CONTENTS Introduction and public opinion: PIL. Stockholm Conference on Environment. Women & Child Welfare. 1972 and Agenda 21. Water borne diseases and health related issues. renewable and nonrenewable energy resources. Major issues of Biodiversity. introduction to biofuel. Pollution and Public Policy Water Pollution: Water resources of India. soil and land degradation. ground and surface water pollution. • To understand current and controversial environmental issues and possible solutions to environmental problems and their pros and cons. International Agreement on Environmental Management. hydropower as a clean source of energy. International Protocols.
Delhi Environment Law. role of information technology in environment. . Role of Judiciary in Environmental Protection. environmental issues related to Mega Hydroelectric Projects / Dams. introduction to ISO 9000 and 14000 standards. Field work / Case studies: • • Visit to a local polluted site – river / urban / rural or industrial site. its problems and concerns. 1972. hazard based environmental issues. composting.e. New Century Publications. notification of MOEF. lake.Steps taken by Govt.C. • • Visit to a local area to document the study of empirical ecosystems i. Water (Prevention and Control of Pollution) Act. • • Visit to Pollution Control Board (PCB). environmental information system (EIS). disaster management. Indian Environmental laws: Legal framework: Constitutional provisions. its impact and case study. Social Auditing of Environmental Law in India. Natural Disasters : Floods. Solid Waste: Municipal Solid Waste Management. • • Water conservation techniques (Rain water harvesting and other techniques of water conservation). segregation. resettlement and rehabilitation of people. Environment (Protection) Act. Air (Prevention & Control of Pollution ) Act. Environmental Impact Assessment (EIA) and Environmental Management System (EMS): Introduction to EIA. global warming and climate change. • • Waste water treatment plants. Ambient air quality standards. Green house effect. land slides. hill. sources of air pollution and its effected on human health and vegetations. Air Pollution: Air pollution and air pollutants. 1. Fast depletion of forest resources and their regeneration. • • Study of the common flora and fauna of Delhi / Biodiversity parks / sanctuaries. agricultural land and mining areas. 1986. Forest / Dams: Forest degradation and management. • • Visit to environmental monitoring station Suggested Readings: 1. the Indian Penal Code. 1974. steps taken by Government to control air pollution. Gupta N. 1981. Hazardous waste management. earthquakes. Noise pollution and its impacts on human health. edited book. cyclones. grassland. • • Audio / Visual documentary on Environment. Wild Life (Protection) Act. biomedical waste management. to control water pollution. Delhi-2003. river. land fill sites etc. disposal methods..
1996. Energy and Problems of a Technical Society. 10. S. Armin.. Ristinen & Robent A. 11. Florida. New Delhi. Uberoi. A. 6. St Lucie Press Delray Beach. Chapman. Inside ISO 14000. 11.2. 2000. Environmental Law and Policy in India. third edition. 1995. Shaur. 9. Environmental Impact Assessment. John Wiley & Sons. Krau. Don. Sayre.. Cambridge University Press. 7.. . Environmental and Natural Resource Economics. Oxford University Press. Narain. Harper Collins College Publishers. Divan. Larry W. 1996.. New York. Reiss. Philip. Shyam and RosenCeranz. 2001. Ambasht. Principles and Applications. 6. Cases. 10. J. New Delhi. 8. and P. 2.K. 1993. Environmental Management. Jack J. materials and statutes. second edition. State of India’s Environment. Tom. Canter. Woodside. second edition. CBS Publishers.. Ecology. New York. 9.. Environment and Pollution-An Ecological Approach. McGraw Hill. 1999. Titenberg. Gayle and Mitchell.K. ISO 14000 guide.The new Environmental Management Standards. Published by Centre for Science and Environment. Excel Books. Ambasht.L. Casio. 1999.S. N. Joseph. McGraw Hill. Agarwal. 3. The Competitive Advantage of Environmental Management. New Delhi.J. M. and. R. 8. 7. New Delhi. 3. 4. 4. 5. 1996. 5.
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