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Marketing Mngt

Marketing Mngt

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Published by: Muhammad Akhlaq Khan on May 26, 2011
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07/13/2013

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Each industry has a certain cost mix that drive much of its strategic conduct. For example steel making involves
heavy manufacturing and raw-materials cost, while toy manufacturing involve heavy distribution and marketing
cost. Firms will pay the greatest attention to their greatest costs and will strategies to reduce these costs.

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