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BARBARA AMARO

2509 S. Terry Lynn Lane Hacienda Heights CA 91745 (562)713-2158


ba2f9880@westpost.net
EDUCATION:
California State Polytechnic University
June 2005
Bachelor of Science, International Business: Marketing and Apparel Merchandise &
Management
Graduated: Magna Cum Laude
PROFESSIONAL EXPERIENCE:
MACERICH PROPERTIES 2006-2009
Marketing Manager, Montebello Town Center, Montebello, CA

Montebello Town Center is a 755,000sqft bi-level enclosed retail shopping center


.
Three years of brand, product, retail marketing experience, consumer research, a
nd online media for one of the top three largest international mall management c
orporations, Macerich Properties.
Oversaw a $2.5 million dollar budget and seven- member team.
Directed brand management, PR, media relations, product launching, advertising,
sales collateral, business expo marketing at all mall events.
Supported the execution and implementation of marketing plans for all brand, pro
duct, and retail initiatives.
Developed the corporate brand and grew the Montebello Town Center's customer bas
e.
* Implemented retail programs "Step Up Step Out" to increase retail experience,
in-store presence and sell through in the marketplace.
* Increased customer satisfaction through implementation of customer based satis
faction surveys to increase company knowledge of retail experience.
* Executed online implementation of brand, product, e-commerce and retail initia
tives in collaboration with local and global marketing teams.
* Researched, collected, analyzed and reported consumer and market insights.

GENERAL GROWTH PROPERTY (GGP)


2004-2005
Marketing Assistant, Montclair Plaza, Montclair, CA

Assisted the Marketing team for a year at the Montclair Plaza, an 1.35m sqft. tw
o-level enclosed retail shopping center.
* Assisted in retail programs for the community; "Things To Do in Montclair" and
"Club Noggin."
* Updated all online data, accounting, marketing and promotional material.
* Built and maintained merchant relations for promotional events to increase sal
es and productivity.
SKILLS:
Proficient in:
* Microsoft Office-Word, PowerPoint,
* Excel; Adobe Illustrator and Photoshop,
* Twitter, Facebook, and MySpace
Excellent verbal and written communication skills
Skilled team leader and team member
Proven ability to meet company goals and objectives
Strong organizational and project management skills
LANGUAGES:
Fluent in both English and Spanish