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Apple Inc Final

Apple Inc Final

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Published by: anilpatkar on May 28, 2011
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MIM-Second Semester. Anil Patkar Roll.No.33 Ravindra Pingle Roll No. Sandeep Kalaskar Roll No.

20 Rahul Pednekar Roll No.60

Formerly Known as Apple Computer Inc. Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977 Founders Steve Jobs and Steve Wozniak. Apple Computer has been predominantly manufacturer of personal computers. a

Faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to become Apple's CEO in 1996. Apple established itself as a leader in the consumer electronics industry, dropping "Computer" from its name.

Everyone offers ³good´ service. the price doesn¶t have to be the lowest. The philosophy is simple.Apple seems obsessed with making things simple and easy. Apple¶s mission statement from their website (Jan 2011): Quality doesn¶t mean ³good´ ± it means BEST. The product ³just works´. No-one expects the BEST to cost the least. Apple makes ³the best personal computers in the world. . And if you¶ve got the BEST quality and service.´ Good service means nothing. Service only counts if you¶ve got the BEST service. but putting it into action isn¶t easy.

American multinational corporation that designs and markets : consumer electronics computer software  personal computers  digital distribution .


iOS . Nano. Touch) iPhone (Original · 3G · 3GS · 4) iPad. iWork. Pro · Xserve) iPod (Shuffle. Classic. Air. Mini · iMac · MacBook. iLife. Apple TV. accessories Mac OS X (Server).Mac (Pro.

iBooks) MobileMe . iTunes. online. App.Stores (retail.

 Microsoft  Samsung  Dell  Hp  Nokia .

4 million.2 million units.International sales accounted for 62% of Apple¶s Q1 2011 revenue Apple set another quarterly Mac sales record with portables leading the way Mac portables accounted for $3. iPod sales from Q1 2010 to Q1 2011 dipped from 21 million to 19.6 billion in revenue for the quarter ASP of the iPad is $600.7 billion in revenue on sales of 2.9 million units while Desktop Macs accounted for $1.4 billion in revenue. iPod sales accounted for $3.24 million iPhones sold is another company record and accounted for $10. Mac portable sales are fueled by strong demand for the MacBook Air and MacBook Pro 16. The iPod Touch continues to do well and grew 27% year over year and represents more than 50% of all iPods sold .5 billion of Apple¶s quarterly revenue ASP for the iPhone was an impressive $625 with 88 of the Fortune 100 companies now deploying the device Apple notes they could have sold even more iPhones if they could have manufactured them quicker iPad sales accounted for $4.7 billion in revenue on sales of 1.

Sales of its notebooks products is also very strong. and represents a huge contribution to income for Apple. Apple is a very successful company. and has a very loyal set of enthusiastic customers that advocate the brand. Brand is all-important. So iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand.Strengths. and the company also has the opportunity to extend new products to them. they come back for more products and services from Apple. Sales of its iPod music player had increased its second quarter profits to $320 (June 2005). . for example the iPod. The favorable brand perception had also increased sales of Macintosh computers. it retains them i. Such a powerful loyalty means that Ample not only recruits new customers.e. Apple is one of the most established and healthy IT brands in the World.

e. Apple has sold about 22 million iPod digital music players and more than 500 million songs though its iTunes music store. There is pressure on Apple to increase the price of its music download file. from the music industry itself. but if it gives in to the music producers. The company has commented that a batch of its product has screens that break under impact. It is reported that the Apple iPod Nano may have a faulty screen. and the company is replacing all faulty items. This is in addition to problems with early iPods that had faulty batteries. The company is resolute. whereby the company offered customers free battery cases. it may be perceived as a commercial weakness. It accounts for 82% of all legally downloaded music in the US. downloadable music files) than from their original CD sales.Weaknesses. Early in 2005 Apple announced that it was to end its longstanding relationship with IBM as a chip supplier. Many of these companies make more money from iTunes (i. and that it was about to switch to Intel. Some industry specialists commented that the swap could confuse Apple's consumers. .

Both companies are profitable. . Dell is where Apple once was at the top of the PC stack. But Dell got there by specializing in cost control.  controlling the customer experience and being the first to do direct-PC purchasing right. and that is to choose powerful partners to leverage.Weaknesses. No other company leverages Microsoft (Nasdaq: MSFT) and Intel (Nasdaq: INTC) as well as Dell does. Dell has learned one thing that Apple hasn't. Continued.

New technologies and strategic alliances offer opportunities for Apple. The Rokr mobile phone device was developed by Motorola. Downloads are available via a USB cable. and then played back on iPods and other MP3 devices at the convenience of the listener.Opportunities. Podcasts are downloadable radio shows that can be downloaded from the Internet. . stereo speakers and a advance camera system. The listener can subscribe to Podcasts for free. ands software on the handset pauses music if a phone call comes in. It has a colour screen. Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. and ultimately revenue could be generated from paid for subscription or through revenue generated from sales of other downloads. A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it.

DAT. all owned Apple tribute sites. In 2005 Apple won a legal case that forced Bloggers to name the sources of information that pre-empted the launch of new Apple products. and were big fans of the company's products. and will be affected if economies begin to falter and demand falls for their products. Being successful attracts competition. There is also a high product substitution effect in the innovative and fast moving IT consumables market. but only yesterday it was CD. and Apple works very hard on research and development and marketing in order to retain its competitive position. Apple are vulnerable to leaks that could cost them profits. The three individuals prosecuted. So iPod and MP3 rule today. and they were forced to reveal their source. It was suspect that Apple's own employees had leaked confidential information about their new Asteroid product. The popularity of iPod and Apple Mac are subject to demand. The blogs had appeared on their sites. Tomorrow's technology might be completely different. The ruling saw commercial confidentiality as more important as the right to speech of individuals.Threats. The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. . Wireless technologies could replace the need for a physical music player. and Vinyl.




All Apple computers also have EPEAT Gold status.[174] This means all Apple computers have mercury free LED backlit displays. Apple's iPhone 3GS was free of PVC. Apple's ability to innovate is legendary. Apple upgraded the MacBook Pro. In October 2009. arsenic-free glass and are without PVC cables. replacing the cold cathode fluorescent lamp (CCFL) backlit LCD displays with mercury-free LED backlit LCD displays and arsenic-free glass. arsenic. replacing cold cathode fluorescent lamp (CCFL) backlit LCD displays with mercury-free LED backlit LCD displays and arsenic-free glass.In June 2007. . In June 2009. Apple upgraded the iMac and MacBook. fully half of Apple's revenues come from music and iPods. BFRs and had an efficient power adapter.

" Collaboration is key. higher margins why dilute your resources?). it's the ability to emote." says Jobs. in the belief that if you make something "really great. 1 among Fortune 500 companies for total return to shareholders over both the past five years (94%) and the past ten (51%). but it's not just the skills that are important. "Apple's DNA has always been to try to democratize technology.) Apple is brutal about culling past hits: The company dropped its most popular iPod.³ Apple ranks No. then everybody will want to use it. the Mini. Apple hires people who are never satisfied The place is loaded with engineers. ("Emotive" is a big word here. . So is a degree of perfectionism. on the day it introduced the Nano (a better product.The place is divided by product but also by function along what COO Tim Cook calls "very faint lines.

. but about how the computer will make your life better. You don't see the company mainly talking about features or technology. The company simply seems to understand what will get people excited about its products.Where Apple really stands out is in marketing. and then it executes on that vision.


Apple Online Store Kpttie Alder Executive Assistant Sussane Burger WW Telesales Director Tom Berning Manager 3rd Party Products Helena Paulin Mgr Consumer & EDU Grant Levin VP Operations Scott Fredrickson Director VAR/Distribution Michel Burt Hardware Jeff Hansen Sr. refurb Merill stuart Mgr. Software Engineering Bruce Sewell SVP and general Counseil Jonathan Ive SVP .Steve Jobs CEO Peter Hoppenheimer SVP & CFO Philip Schiller SVP. Design Ronald Johnson SVP Retail Sina Tamaddon SVP Applications John Brandon VP . director Channel Sales Paddy Wong Operations Bob Shanahan Sr. Americas & Asia Pacific Susan Gallagher Apple Care Apple Americas Will Stroup Mgr. Director Of Sales Michel Pinkman Sr. Director Direct Marketers . Worldwide Product Marketing Timothy Cook COO Bertland Serlet SVP .

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