Submitted to:Mr. V.S. Solanki sir (Faculty of IPM)


I would like to thanks and want to express my feeling to everyone who helped me in the completing on this project report. I am very gratefully thanks to IPM Meerut that gave me the opportunity to do a market survey to analyze about the market and to utilizes the skill and knowledge on this project. I am also thankful to MR. ASIT MOHAN (Director, Institute Of Productivity And Management) for giving me permission for the undertaking of the project. My sincere thanks to respected Mr. V.S Solanki Sir and Mr. Rishi ahuja sir because I realize that it would have been quite impossible for me to make the report, without their valuable guidelines. I would like to thanks to my all friends and the people who cooperate me and gave me a great support to complete market survey to make a complete and valuable report. Thank You



This winter project is a part of our curriculum so that we get exposed to the practical side of our theoretical know-how. This is basically designed to the real life situation. In this training programmed, the students use their academic knowledge practically which polishes the decision making abilities of MBA graduates. For developing healthy, managerial and administrative skills of potential managers it is necessary that theoretical knowledge must be supplemented with exposure to real life business environment. It is a practical training that the measuring itself is realized.

Conventional academic medium cannot sell anything practically down to real and practical market knowledge is required to make a hard core corporate.


This project has not only imparted attitudes and skills but it has shown me the path to do the summer training project.


1. INTRODUCTION…………………………………………………… 5-13 COMPANY PROFILE OF HONDA…………………………… 5-9 COMPANY PROFILE OF TVS…………………………………. 10-13 2. 3. 4. 5. 6. 7. 8. 9. OBJECTIVES………………………………………………………… 12 RESEARCH AND METHODOLOGY……………………….. 15-16 LOCATION……………………………………………………………. 16 DATA ANALYSIS………………………………………………….. 17-31 KEY FINDINGS…………………………………………………….. 32 LIMITATION…………………………………………………………. 33 CONCLUSION……………………………………………………….. 34 RECOMMENDATION……………………………………………… 35

10. BIBLIOGRAPHY……………………………………………………. 36

11. QUESTIONNAIRE…………………………………………………. 37-39


HERO HONDA INDUSTRY INTRODUCTION Hero Honda Motors Ltd. started out in 1984 as a joint venture between the Hero Group of India and the Honda Motor Company of Japan, to manufacture 1000 cc motorcycles. During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The Hero Group is a thriving example of three generations of a family working and striving together to ensure quality, satisfaction and extensive growth. 1956 1961 1963 2003 2004 2004 2006 2006 2006 Hero Cycles Limited is established. Rockman Cycles Industries Limited established, which is today the largest manufacturer of bicycle chains and hubs. It pioneered bicycle exports from India - a foray into the International market. Tie up with Livebridge Inc., USA. Tie up with Bombardier - Rotax GmbH for scooter engines. Tie up with Aprilia Scooters. Hero Honda enters the scooter segment, launches 100cc Pleasure" Hero Honda crosses a unit sales threshold of 3.0 million motorcycles Hero Group celebrates Golden Jubilee year since inception.It was commemorated by sales of over 15 million motorcycles & over 100 million bicycles.

TERMINATION OF HERO AND HONDA JOINT VENTURE In December 2010, the Board of Directors of the Hero Honda Group have decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner. The Hero Group of India would buy out the 26% stake of the Honda in JV Hero Honda.


COMPANY PERFORMANCE During the fiscal year 2008-09, the company sold 3.7 million bikes, a growth of 12% over last year. In the same year, the company had a market share of 57% in the Indian market. Hero Honda sells more two wheelers than the second, third and fourth placed two-wheeler companies put together. HERO HONDA MOTORBIKE MODELS
         

Achiever Ambition 133, Ambition 135 CBZ, CBZ Star, CBZ Xtreme CD 100, CD 100 SS, CD Dawn, CD Deluxe, CD Deluxe (Self Start) Glamour, Glamour F.I Hunk Karizma, Karizma R, Karizma ZMR FI Passion, Passion+, Passion Pro Pleasure Splendor, Splendor+, Splendor+ (Limited Edition), Super Splendor, Splendor NXG,Splendor PRO

Honda Company came to the Indian shores in 2004 with the launch of the sleek Honda Unicorn. Honda followed up its success with motorbikes by groundbreaking scooters like the Honda Activa, which has owners all over the country beaming with pride and pleasure. The Indian scooty market over the years has managed to get quite a number of women users. Designed mostly to suit to the trendy Indian woman scooty's introduced by the top automobile companies in India have carved a niche for themselves in the world of two wheelers. Mostly metrosexual in their appearance these scooty's are powerful yet sleek and light weight.


HONDA SCOOTERS Hero Honda undoubtedly among the Top Scooty Brands in India has recently created waves with its HondaEterno. The scooty a hot favorite among the college kids is known for its fuel efficient four stroke engine and highest ground clearance levels. HONDA MOTORCYCLES Honda Activa Honda Dio Honda Eterno Honda Shine Honda Unicorn The Honda Activa is a motor scooter made by Honda Motorcycle and Scooter India. It was launched in India in 2000. It is a 102 cc, 7 bhp (5.2 kW) scooter. The vehicle has the option of kick- and self-start, includes the puncture-resistant "tuff-up" tire and tube combination. Honda launched a new version of the Activa on 27 March 2009 with a completely new 110CC engine. Honda Activa is the incorporation of innovative design for better riding posture; ease of driving for great stability on the road; and convenient body line for easier and faster maintenance. Activa provides 8 bhp of maximum power through its 109 cc engine. With all these features Honda Activa takes a strong lead in the ungeared scooter market. Honda Activa is recommended for its more practical and consrvative styling, ease of use, better ride quality and the improved 109 cc engine. The scooter is also known as a family two-wheeler for its higher load carrying capacity. The vehicle has the option of kick- and self-start. The chassis is of high rigidity under bone type and the body panels are moulded steel sheet. Activa incorporates better rider comfort and includes the puncture-resistant "tuff-up" tyre and tube combination. It has low riding height and low noise 4cycle engine. It gives the mileage of about 45 km per litre in the long run.


Honda activa

Honda esterno


TVS INDUSTRY INTRODUCTION TVS Motor Company is the third largest two-wheeler manufacturer in India] and is among the world's top ten. It is the flagship company of the parent TVS Group employing over 40,000 people with an estimated 15 million customers. It manufactures motorcycles, scooters, mopeds and auto rickshaws. It is India's only two-wheeler company to have won the Deming Prize awarded for commitment to quality control, received in 2002. THE TVS SUZUKI RELATIONSHIP TVS and Suzuki shared a 19 year long relationship that was aimed at technology transfer to enable design and manufacture of two-wheelers specifically for the Indian market. Rechristened TVS-Suzuki, the company brought out several models such as the Suzuki Samurai, Suzuki Shogun and Suzuki Fiero. Differences in opinion on how to run the join venture eventually led to the partners going their separate ways in 2001 with the company being renamed TVS Motor, relinquishing rights to use the Suzuki name.


It also introduced the TVS Scooty, which is India's second largest brand in the scooterette segment. The TVS Jive launched in November 2009 became India's first clutch-free motorbike aimed at a stress-free rider experience while the unisex scooter Wego is targeted at urban couples, featuring body-balance technology for easier handling. TVS Motor has won several management awards, notable among them being the Emerging Corporate Giant in the Private Sector awarded by The Economic Times and the Harvard Business School Association of India. Business Today magazine awarded TVS Motor the Best Managed Company and the Most Investor Friendly Company awards. Its advertising practices won it the Good Advertising award by Auto India Best Brand Awards 2009.

TVS Scooty has come up with all the salient features which are really essential for good scooterettes. It is available with several features which are truly required to make the riding safer and secured.

TVS Scooty


TVS Scooty is marketed in different variants like:
  

TVS Scooty ES TVS Scooty Pep TVS Scooty Pep +

TVS Scooty ES TVS Scooty ES comes with its 59.9 cc 2 stroke single-cylinder air-cooled engine delivering maximum power of 3.5 bhp @ 5500 rpm . It comes equipped with variomatic gear box. It has a fuel tank with the capacity 3.5 litres.


Being sleek, trendy in structure its dry weight is only 79.5 kg which is really very controllable. Due to its wider wheelbase of 1220 mm, its road grip is better ensuring safety of the passenger.

TVS Scooty Pep Its 74.6 cc 4 stroke single cylinder air-cooled engine produces maximum power of 3.0 kw @ 6500 rpm . TVS Scooty Pep is spreading its success wings all over the market due to its sleek dual tone body with complementary colored mirrors, appealing body lining and 5 different types of metallic colors. Its better mileage is the result of auto-choke for instant start, auto reserve fuel tap and power/economy mode. Comfort of the passenger is determined by the excellent arrangement for wider and relaxing seats. Presence of hydraulic shock absorber is the key factor for smoother riding. It is also equipped with various features for the safety and security of the passenger like side reflectors, multi reflector headlamp, puncture resistant tyre, side stand alarm etc. It is found in different colors:
   

Black Blue Red Green


TVS Scooty Pep + TVS Scooty Pep+ for its stylish design and better performance is the choice of many trendy youngsters. Its 900 cc engine is now available with Roller Follower Mechanism. Its easy mobile charging socket has the option for charging the mobile by avoiding the inconvenience caused while mobile gets switched off. Its easy center stand makes the parking facility more comfortable. Its key ring with glow surrounding makes it more eye-catching even at night. It is found in different colors: Orange trap
  

Electric Red Purple Mischief Night Black


Objective of Research


To carry out study on the demographic profile of people using scooty. To find out the awareness level of customers regarding TVS and HONDA scooty. To study the factors responsible for preferring either HONDA or TVS scooty by customer.





For conducting research, I RESEARCH METHODLOGY”





DESCRIPTIVE RESEARCH The method of research utilized in descriptive research is survey methods of all kinds including comparative and co relational methods.

Random sampling method was used to collect data from the respondents because it was not possible to collect data from each and every respondent.

DATA COLLECTION TOOL: Two types of sources are used in this project work:
1. 2. PRIMARY DATA SECONDARY DATA 1. PRIMARY DATA: As it is known that primary data are collected a fresh and for the first time, and thus happen to be original in character. So, in order to collect such type of data various methods are being used, such as:


1. 2. 3. 2.


SECONDARY DATA: Secondary data are those which already exist and which have been collected for some purpose. In this project the vital sources for collecting secondary data are:


www.herohonda.com/media_archives.htm en.wikipedia.org/wiki/Hero_Honda en.wikipedia.org/wiki/TVS_Motor

2. 3.


SAMPLE SIZE I have used sampling method for survey purpose. The sample size for questionnaire is 70.

PERIOD OF STUDY This study is carried out for a period of 10 days. It commenced on 21th November 2010 and completed on 4th January 2011.


FIELD AREA This research study work is carried out in Meerut region, uttar pradesh.

RESEARCH INSTRUMENT The research instrument for the purpose was questionnaire and some personnel interviews of some shopkeepers who provide mobile connection and get recharged as well.


Q. Which scooty do you have?
HONDA TVS OTHERS 58% 26% 16%








Analysis clearly shows that 47% of respondents own Honda scooty, whereas 37 % have TVS scooty.Rest 16 % has other company scooty.


Q. what do you consider most while purchasing a scooty? Rank the following

Mileage, 12, 17% Looks, 16, 23%

Looks Price

Service, 10, 14%

Brand Service Mileage

Brand, 13, 19% Price, 19, 27%

Analysis shows 26% people consider price, 21% consider quality, 20% consider service 16 % consider Looks, and 17% people consider most mileage while purchasing a bike


Q.Are you satisfied with after sales services?
YES NO 48,69% 22, 31%



22,31% NO

48,69% YES

The majority 83% of respondents satisfied with after sales service and 17% respondents are said they are not satisfied with after sales services.

Q. Are you satisfied with your scooty performance?
Fully 26% Moderate 57% Not 17%

,Not,12, 17% Fully,18, 26%


Moderate,40, 57%

The majority 57% of respondents moderate about their scooty performance, 26% is fully satisfied and 12% are not satisfied with their scooty performance.


Q. Your main reason behind purchasing scooty?
OTHER, 0, 0% FAMILY, 14, 20%


EDUCATION, 41, 59%

JOB, 15, 21%

The majority 59% of respondents say their main motive behind having a scooty was education, 21% people main motive behind having a scooty is job and 20% people main motive behind having a scooty is family.


Q. Have you heard the name of these models?
TVS scooty ES TVS scooty pep Honda activa Honda pleasure All
TVS scooty ES

3% 7% 14% 6% 70%
TVS scooty pep

TVS ES,1,3%

honda activa

Honda pleasure


TVS pep,5,7% Honda activa,10,14%


Honda pleasure,4,6%

Analysis clearly shows that 70% of respondents are aware of the various models of scooty of present in the market while obly few respondents are unaware of this.


Q. How did you come to know about scooty?

OTHER, 2, 3%

FRIEND,20, 29%

TV, 34, 48%




TV advertisement influence majority of respondents 48% people came to know about their scooty from TV advertisement, 14% from newspaper,6% from auto-magazine,29% from friend and 2% from other sources like,hoodings on roadside,internet etc.


Q. Would you like to change your scooty?
Yes No 26% 74%

YES, 18, 26%



NO, 52, 74%

The majority 74% of respondents are satisfied with their scooty. Only 26% of respondents are wanted to change their scooty


Q. Which bike you will suggest to others?
Honda TVS Other 54% 32% 14%


TVS 32%

Analysis clearly shows that 47% of respondents said they have suggested Hero Honda company scooty to others. Where as 32% of respondents suggested TVS scooty to others, while only 21% respondents suggested other company’s scooty to other.


Q.What attribute of this model you liked most?





Mileage,18,35% look,32,40%



Analysis clearly shows that 40% of respondents said they likes the look of their scooty most. Where as 35% of respondents likes their scooty because of its mileage, and 15% respondents likes its speed while only 10% likes their scooty because of its service they get.


Q.Reason to buy scooty in place of Motorbike

Easy to ride

foe female member only

For all family member

For all family member, 14,20%

Easy to ride,32 ,46%

For female member only,24,34%

Analysis clearly shows that 46% of respondents said they have bought scooty in place of motorbike because it is easy to ride,and 34% respondent have scooty at home for the female members, while 20 % respondents have scooty and not motorbike so that all members can ride whether male or female.



45 & above, 3, 4%

35-45, 10, 14%

16-24, 35, 50%

16-24 25-35 35-45 45 & above

25-35, 22, 32%

Analysis shows that a majority (35; 50%) of respondents are in the age group of 16-24 years. 32%( 22) fall under 25-35 years. 14 %( 10) fall under 35-45 years. 4 %( 3) fall above 45years .This shows that majority of two wheeler, scooty loving people belong to a energetic and youngster group.



OTHER, 7, 10%

STUDENT, 28, 40%



SERVICE, 19, 27%

BUSINESS, 16, 23%

Analysis shows that majority (28; 40%) of respondents is student. 27% (19) are Servicemen, 23% (16) are businessman and rest (7; 10%) have other occupation.



ABOVE 4, 4, 6% BELOW 2, 16, 23% 3 TO 4, 26, 37%

BELOW 2 2 TO 3 3 TO 4 ABOVE 4

2 TO 3, 24, 34%

Analysis shows that majority (26; 37%) of respondents are those whose family income lies between 3 to 4 lakhs

Less than 4 4 to 8 More than 8

More than 8,24,34%

Less than 4,14,20%

4 to 8,32,46%

Analysis shows that majority 47% of respondents are those whose family member lies between 4 to 8.




Majority of the people have Honda scooty which are followed by TVS scooty and others.Honda scooty has captured a large portion of market in respect of other company. The most considering factor while purchasing a scooty are price, look,brand, mileage and service in their respective order.



Most of the people are satisfied with performance and after sales services which they are getting after purchasing a scooty from any distributor in meerut region. The main motive behind purchasing a Scooty is Education and job which is followed by family purpose. Majority of the people are satisfied with the brand which they owned and they don’t want to change it for any reason.




The word of mouth is stronger for Honda scooty then TVS. Majority of the scooty owners or user are youngsters whose age lie between 16 to 25 years. Most of the respondents are aware of the various scooty models available in market.




Although every effort is made to make the result accurate but almost all report suffers from certain limitations. The result which I obtained from this study, also suffers from certain limitations. The limitations of this study are as follows.

1. The first limitation is time. Only few weeks of time was allocated for research work which is quiet inadequate. 2. My sample size is very small. 3. Some respondents were not ready to share their views. 4. Some respondents were not educated thus getting the data from them was a very tough job.

5. Dealers as well as customers did not reveal some of the relevant fact. 6. Meerut region was also a limitation to conduct survey.


I have conducted my study to find out the demographic profile, awareness level and factors responsible for purchasing between TVS and Honda scooty. As over my findings I came to know following factors…

1. Honda is the market leader of scooty, especially due to its Honda activa. 2. TVS comes second in the list of market leaders and is readily attracting the attention of people. 3. Majority of customers feel the price of scooty, look, mileage, ,service, brand are the factors which attracts them toward purchasing the particular bike. 4. Majority of people are satisfied with their bikes. 5. The word of mouth is more support to Hero Honda. 6. Most of the customers are having scooty for education and job (service + business) purposes. 7. More people want to suggest Honda scooty to others.



1. Company should minimize the cost of scooty so that they can also attract middle lower level class of customer. 2. Enhance the technology to increase the mileage & pickup of the scooty. 3. Since more people are buying the scooty for education and job purposes so if both companies provide some offers then they can increase their market shares. 4. The customers of TVS are not equally satisfied as comparison to Hero Honda so it should focus on relationship building with customers by providing them some free service camps or by any other medium. 5. Both the companies should provide spare parts with certain discount after the warranty period. 6. Companies should provide the customers desired features in the scooty. 7. To attract more and more customers’ constant upgrading and improving of the models must be done in order to compete with their competitors.


BOOK Marketing Management Research Methodology Marketing Research AUTHOR Philip Kotler C.R.Kothari Boyd, Westfall.

WEBSITES www.google.com www.wikipedia.com www.scribd.com www.herohonda.com NEWS PAPERS Business Standard


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