Creating P atform


We come
eeping up with our aim of creating a platform for creative individuals has been the driving force behind ou r production, with this fifth issue, I welcome you to check our featured creative individuals working hard to express themselves and show the world what they have got to offer. We hope you keep a date with us every month as we bring more artists. It's been exciting working with these arti sts and we hope you enjoy the i r works, contact them and visit their websites. Meet Emily Shaw, a fine artist that primarily focuses on illustration within her work. Currently in her third and final year at Kingston University, London and plans to become a freelance illustrator when she graduates. For Fitorio Leksono, exploration and experimentation has become his theme on design that led him to several experimental design exhibition. Now he plays with Ceramic. After graduating in architecture, Gianluca Gimini moved to Shanghai where he worked as a product and graphic designer. Now back in his hometown where he works. John Choura Jr. - A graphic design graduate from Biola University. He loves the creation of objects, the fruition of ideas, and the process of ideating. Nikki D. May is an artist, designer and illustrator who is always trying to find the balance between right brain and left brain, fine art and graphic design. As a designer, Saskia Korver loves tackling new challenges, this is also reflected in her personality. She has perseverance and does not avoid problems. Her Bag design is featured on the front cover. I appreciate Asoto Adeola for sharing 10 Social Media Pitfalls to avoid as a Designer, read it on Page 10. At Artflow, we really appreciate your feedbacks too, it keeps us going. Please keep your emails coming to and let us know what you think about this issue and how best to improve. Please do keep in touch with us on Facebook and check our website for updates - www.artflowmagazine.


Gbenga Mogaji I Editorial Director

May 2011

Emily Shaw
Fine Artist

I London

A fine artist that primarily focuses on illustration within her work. Currently in her third and final year at Kingston University, London and plans to become a freelance illustrator when she graduates.

Industrial designer I Bali, Indonesia. Exploration and experimentation has become his theme on design that lead him to several experimental design exhibition. Now he plays with Ceramic at Jenggala, a Bali based Tableware Company.

Fitorio LeRsono

Gianluca Gimini
Product Designer

I Italy

After graduating in architecture, moved to Shanghai where he worked as a product and graphic designer. Now back in his hometown where he works.

John Choura Jr.
Graphic Designer

I Los Angeles,

NiRRi D. May
CA Mixed Media Artist

I Paducah,


SasRia Korver

I Netherlands

A graphic design graduate from Biola University. He loves the creation of objects, the fruition of ideas, and the process of ideating.

An artist, designer and illustrator who is always trying to find the balance between right brain and left brain, fine art and graphic design.

As a designer she loves tackling new challenges, this is also reflecteo in her personality. She has perseverance and does not avoid problems.


pitfalls to avoid as a designer
Asoto Emmanuel Adeola

10 social media

Virtual EQ?!tiQQiDg
Gbenga Mogaji

April 2011


A fine artist that primarily focuses on illustration within her work. Currently in her third and finalyear at Kingston University, London and plans to become a freelance illustrator when she graduates.

Emily Shaw
Can you please briefly describe yourself? A geek really! I am interested in anything to do with building or making something, discovering new things and creating interesting projects. I think it was my mum who said to me, when I was younger, that 'you can always tell a person by the company they keep' and I think I'm extremely lucky to have amazing friends and family as my backbone. I tend to not take myself too seriously and keep an open mi nd. AI so danci ng ... it is the key to happiness. What was your ambition, while growing up as a Child? Well to begin with, and this is was when I was really young, I wanted to be a pirateI Have you ever watched t he Goon ies? I spent the majority of my time, from the ages of five until I was at least eight, drawing treasure maps and making pirate costumes just because of that film. I have always loved anything creative so I think art was inevitable for my future interests, although I had planned on becoming a dancer and studied dance at college whilst doing fine art and a textiles/fashion design course. Why did you decide to study fine art? I chose fine art because to me it seemed versatile; I had more freedom to create lots of different work. This helped develop my illustration style whilst allowing me to do other things that I love like making sculptures and photography. How was study at Kingston University? Do you think qualification makes you successfu lin th is caree r? I have enjoyed my time at Kingston. Like with any University degree course you are Ieft to you r own devi ces a lot more than I was initially anticipating to but I think that's important. It helped me develop as an artist as well as a person. How would you describe your style? My drawings have elements of realism and Ilike to draw textures; looking at how things feel rather than just how they look, I think this adds an edge of peculiarity. This is added to by the fact that I am inspired by surreal imagery. What was the idea behind 'My Dad Was Paul'? It looks quite mecha nical. At the moment most of my illustrations derive from fragmented anecdotes recollected from childhood and pieced together to create the characters, I wanted my drawings to hold more of an identity and ensure that the anecdotes about my family and friends would be remembered. Paul was my dad, this piece is about him and I often use imagery of machinery or animals to represent different facets of their identity. What is your involvement at Col.lab.o.rate? CoLlab.o.rate is a project that I am setting up when I leave University where any artist, from any discipline, can create work and exhibit together. Contributors will work to the same topic fa reach s how, with a new brief set every four months. It is still in the design stages at the moment but we have had a lot of interest in the project and it will be exciting to see the work created from many different artistic directions .. Details of CoLlab.o.rate will be posted on my blog soon along with the brief for the first exhibition. Why have you decided to use such approach to the 3rd Yea r Publication cover design( on previou page)? What was the idea behind it? The publication was made for the Kingston Uni versity fine art deg ree show called 'Artsy-Fartsy-Thinky-Winky and other subjects'. It is based around the economic situation in Britain where the government has made dramatic cuts in education with creative subjects being the worst affected. My cover design is an ironic devaluation of the importance and intellectual value of new creative talent

My Dad was Paul

I think it's not always the qualification that
makes someone successful but the process taken to get there that is the most important part to a degree. You are around so many creative people who help you to understand all aspects of artistic influences and bounce ideas off one another.

May 2011 5

Emily Shaw
What inspires your creativity? Like I said earlier, I love any imagery that is slightly surreal and I have a huge fondness of drawings that captivate imagination. I also respect a lot of work that isba sed arou nd rea Iism. ( huck ( lose, the painter, has an extraordinary talent for making people come to life within his paintings. I also love illustrations in children's books and have a lovely collection from when I was a child that I could never throw away. I think it is important to take inspiration from many different avenues; I love sculpture and photography too and even stories from friends or memories from childhood can inspire ideas. Do you wear your designs on I-Shirt or you just design for others?The illustrated t-shirt designs are quite new so at the moment I am designing them for others to raise money for the Col.lab.orate project and any other artistic endeavours I may embark on. However; I did order one of myt-shirts yesterday-JOHN). I want to wear it to mydegree show and I think it wililookquite lovely with my new skirt *smiles*. Anyone in particular who inspires you? There are loads of people who inspire me but I think it is always the people closest to me that make a significant mark. Anyone that works hard and knows what they want is a good inspiration for any one. Is there anything we should be keeping an eye on for the future? The CoLlab.o.rate project is a good thing to look out for in the future,like this magazine, it will be a platform for creative people to exhibit their work, inspire each other and hopefully will produce some interesting work. I am also doing solo projects; I have some ideas for the near future and plan on having a large collection of t-shirt designs by the end of the summer. What do you do in the spare time? My friends and family are a huge part of my life so I am usually doing something with them. If I'm not, I like a good film, I love getting lost in the imagination of someone else and a film is a pretty good way to do that. I have been known to watch the 'Lord of the Rings' trilogy in a day and you can't go wrong with a bit of Star Wars. Anything else you want to share? I woul d just like to tha nk Artflow magazi ne for bei ng interested in my work, I thi nk it is a bri IIia nt idea to have a platform for new artists to be able to show what they are making. I also want to invite anyone who is interested in my work or t-shirt designs to have a look at my blog or online store via 'Society6'. Blog: Store: emi Iyshaw/ store/tsh irts




May 2011

Fitorio LeRsom
Canyou please briefly describe yourself? I think I am just same like other people, just an ordinary people who have a passion and desire for design, not to make the world better through design, but just want to make other people smile through design. If they smile, it would produce a positive energy and hopefully it will stimulate other people's positive energy too What's your strongest memory of your childhood? Spending childhood in Indonesia means a lot of fun. We play traditional games a lot.I am fortunate with the fact that I played those traditional games when I was child instead of those entire individual modern console machine since it hastaught me how to interact with other people, which is important for what I am doing right now. What was your ambition, while growing up asa Child? Hahahaha,honestly I have changed my dreams a lot of times since I was a child, but if I could get through all the lists, I could get one big theme, Ijust want to become useful for other people. Howdid you develop interest in product design? Honestly when I wasa kid, I do fascinate about art, drawing, writing a poem, etc, and then I do explore music during my teenage years.I developed an interest in product design when I was in high school. Mayo (asseen below) is not a merely children furniture, so what is it? It is a sculptural piece made from an inflatable material to stimulate children imagination. So mayo's function is depends on their own imagination. Your bathroom design - Mushroom looks interesting and innovative. How did you get the idea and how far has it gone now? The idea came from when I had shower, I try to turn the hot and cold waterfaucet to get the right temperature. Then I realized that in this activity, we use instinct a lot. Basedfrom there, I want to design a faucet which stimulates usto use our instinct more. This idea is still a concept and I am looking forthe right company to manufacture it. The Editor magazine rack is such a simple object, can you give more insight about its conception? Actually the idea is how to optimize the term of minimalism. This project started when I needed a magazine rack for my house. Then I came up with an idea of a magazine rack with an additional function as a reading mark. Then from there I want to maximize the minimalism philosophy, from the material and the production process. What is your dream project? My dream project is to design a product that people will use daily. People here means all people, including poor people, since I strongly believe that good design is a basic right for all people. How well do you work with people? Do you prefer working alone or in teams? I love working with other people, since I can learn many things from others, even though if I have to work by myself, I will askfor my wife's opinion, since I believe that design is an objective thing, so it can't be subjective.


May 2011

Fitorio LeRsoffi
Do you use Mac or PC? I use PC for this moment. You won some awards last year, how has they motivated you? I am very grateful for the awards; at least it showed me that there are people who appreciate my works. Is there anything we should be keeping an eye on for the future? Currently I am working on some interesting projects; I do some exploration on woods and construction. I will let you know later on. Mayo Do you have any hobbies? What do you do in your spare time? I do love music and books; sometimes I read books in my spare time or play with myson. Anything else you want to share? Hmm .. nothing, just let us enjoy this World with a smile.



~ Fitorio Leksono
Editor Magazine Rack

email: Web: www.behance.netlfltorio

May 2011








n recent years,the useof social media has become a necessityfor every industry and web/graphics designers are not exempted from this trend. Hence the use of social media cannot be overemphasized. Some of the benefits includes quick and easy promotion, less costly - more effective, connecting with the design community, finding clients and opportunities, creates/build an online identity. But like every other tech nology t hat has been invented, sod aI media hasits share of boons and banes. What I wish to achieve in my post is to give my opinion with regards to how one can avoid social media pitfalls. Let us take a look at some ofthe negative aspects of social media designers can avoid.


'M' May 2011

Featured Article
1. Don't Cheat on you r Portfol io. Many of us are "9-5ers", so do find it a little difficult to create a bespoke online portfolio. Well it took me over a year to have mine up and running, I had to devote a lot of effort by giving myself a deadline. The point here is that no matter how busy you are, create and find time to have an online presence even if you don't know how to write codes. Yesyou could use sites such as Facebook, Flickr, Behance to showcase your work, but never solely rely on them asyour primary portfolio. It definitely would not impress potential employers or clients. 2. Don't advertise Avoid using swear words as difficult it might be to some as a bit of profanity is part of everyday life, but you must remember that not everyone reacts the same way. Make sure that you know your potential client and customer base, and predict what kind of language they'll probably expect from you. Then be consistent. 9. Never bad-mouth client. This is the golden rule. If you become known as a difficult designer, it takes a lot of time and talent to shed that reputation. And remember, most of your comments will be archived for future clients to read, so there's no going back.

8. Keep it clean.

Yes,it is not advisable to post your fees on a social network. While it's fine to discuss them with friends in private, online forum isn't the place for such discussions because you might be perceived as either cheap or expensive and might hinder you getting a gig.

cha rges/rates.



3. Get Personal.


Don't rely on one facebook account; it is very necessaryto make a distinction between personal and private pages. Engage mainly with people who want to discuss your work via a fan link.

With the advent of social media networking, design plagiarism cases are common to spot. There's nothing social network users love more than exposing such activity, so don't copy people's work rather steal (ideas). Good artist copy, great artists steal.

4. Quit


6. Play nice. Don't engage in public mud-slinging. It is often difficult to take the higher ground, but when you start being nasty online, things can get out of hand very quickly. When you post your jobs and get criticized, don't be overly compelled to defend your work by banishing others not to make comments or speakto them abusively.


Don't just view social media as a new way to publish your workand increase your profile. Of course, you should publicize your creations, but its important to build quality relationships with your peers,too. (This is the part I need to work on) It's good fun, and if they feel they know you, they're far more likely to recommend you to others if the need arise.

10. It is not all about you.

Nobody wants to listen to someone moaning about every design they've come across. If you do feel the need to critique someone's work, be constructive. Comments along the lines of, "This sucks!", "This is crap!" and, Are you blind!" won't endear you to anyone.

5. Don't be a bore.

Don't join Twitter without thinking the com mitment through. If you have a clearly defined brand then you may want to create both a personal and professional persona. It is important to make sure that you decide which approach to use before getting started- it is harder to make the separation later on.

7. Pick your persona Iity.

Asoto Emmanuel Adeola is an interactive art director, specializing in the fields of Brand Strategy, Brand Identity & Digital Branding. He prefer to call himself a aeeuve cook. He tes a passion to communicate and do so creatively. http)/

May 2011


ian uca Gimini
I was born in Italy in the early '80s,I lived two years in the U.s.asa child, then came back to Italy and studied for a considerable amount of years.After graduating in architecture in Ferrarawith a final thesis in product design, I moved to Shanghai where Iworked asa product and graphic designer for two different studios. Now I'm back in my hometown where Iwork both asan employee and asa freelancer.

Gianluca Gimini
How would you describe yourself? This is a hard question! I hope they don't get any harder than this. I guess I'm an exhibitionist of some kind, but I'm also a very shy person. I bury this flaw in humour generally resulting a bit of a clown in public: but making people laugh really makes me proud, in particular I like to see my friends laugh. What's your strongest memory of your childhood? I remember spending lots of time in the country side at my grandparents' house: fishing, digging holes, instigating the dog to chase the neighbours' chickens and trying to set things on fire. My granddad's supervision kept me alive somehow but thinking about it now I'd say I got into lots of pretty dangerous things. How did you discover your passion for product designs? I have a very precise answer for this one! One day I was in my second year of university-I found a Breuer Chair at a flea market and bought it for a very cheap price. I then sold it for a much higher price and shortly found myself spending all my spare time in flea markets looking for design objects to buy and resell. To be able to recognize valuable objects I then began to buy books and to try to memorize pictures and names. It was my filthy greediness that drove me to my love for desiqnl' I sure didn't build a fortune in the end, but some kind of culture, that I did. How do you work? I think I'm unable to conceive designs that look cool in a random way, so I prefer looking for a meaning and starting from that. I like to play with words, I like palindromes, anagrams and tricks like those and in some way it reflects on my style, especially when I'm working on a logo or an identity: I'm much more into logotypes than logos for example. The identity for restaurant was a wonderful occasion: the word is a palindrome and my logotype is an ambigram. Alii did was see that wine bottle hiding in the negative space between the two Ts and make it evident. rethiNK pens is a self initiated project, can you tell us more about it? I and my girlfriend were living in China at the time and we had bought a big supply of everything because the supermarket was very far from our home. When I threw the first toothbrush away I tried to think if there was something I could do with it because I would have soon thrown out a lot more and it seemed like a waste to me. So I started keeping them not really knowing what could be done with them. After a few months, I had a small collection and came up with the idea of the pens. I designed an eco-friendly packaging that uses just a little piece of recycled paper and natural ink, and bought some refills for colored pens. I'm not very good at operating the electric drill though and without my granddad's supervision I don't feel safe anymore so I have my friend Mirko drill the holes and insert the refills for me! At Morph Design Consulting, what were your involvements? I don't think I'll ever have a more fun job: at Morph DC my job was to think of new designs for the studio's customers: mainly cookware, pepper grinders and wine accessories. I had lots of time to sketch by hand and discuss my proposals with the CEO who would give me indications on which designs to bring on and how to develop them. I would then prepare a series of 3D drawings and renderings for him to discuss with the customers and eventually bring more detail to my 3Ds preparing them to go into production. What would you like to be better at, and why? I should become faster. I put too much time into perfecting my designs. When you work with clients you can't always afford to take your time so it's not infrequent that I end up not sleeping at night.


May 2011 www.artflowmagazine.com13

Gianluca Gimini
Out of all the designs, which is your favourite? Myfavourite design is something I'm working on right now. It's a ceramic coin bank. I can't show any images yet because it still hasto go into production, but I'm really happy with the results and would love to share it with you. I've also been asked by the customer to design its packaging and a small booklet to go with it. Among my other works my favourites are probably the logos for DKAction (a store specialized in ice hockey equipment) and Bairun (a Chinese brand that manufactures steal kitchenware) What motivates you to go the extra mile on a project or job? I don't believe I'm able to go an extra mile. Maybe an extra 500 meters, at the most. But I keep training! Maybe if I focus, I'll be able to go an extra kilometre some day. I seewonderful works on internet, on the behance network and on your magazine too, made by people with amazing skills by far better than mine. I try to take this as motivation rather than discouragement, and this isthe (totally unasked for) advice I would like to give to all your readers, I mean to those who drawl design/ plan but don't feel 1 00% with their skills. How do you feel after you finish your design? I feel it needs promotion! How well do you work with people? Do you prefer working alone or in teams? Ilike working with people, much better then I like working alone. It's much easier to tell a bad idea from a good one if it's someone else's,and the constant feedback you give one another when working in a team is an energy boost for the project. When you work alone on the same thing for hours, then days,then weeks you end up not being able to tell where weak points are and which the strong ones are. Personally I end up having to take breaks from my works for a few days to be able to look at them with objectivity. Do you haveany hobbies? What do you do in your spare time? I draw comics and regret the fact I'm too lazyto go out for a run. I have a 1967Vespa which I like to ride in summertime. Anything else you want to share? l.Don't work for free unless it's for a cause you really believe in and it wasyour idea! *true friendship is a good cause in my opinion Don't promote the idea that designing a logo is not a realjob, unfortunately it's widely spread. 2. For product designers in particular: Don't try to sell ideas,try to sell projects. Ideasarefor free and this is actually a good thing, but they will get stolen if you don't know how to protect them.

The identity for OTTOrestaurant was a wonderful occasion: the word is a palindrome and my logotype is an ambigram. AliI did was see that wine bottle hiding in the negative space between the two Tsand make it evident. The identity for OTTOrestaurant was a wonderful occasion: the word is a palindrome and my logotype is an ambigram. AliI did was see that wine bottle hiding in the negative space between the two Tsand make it evident.



May 2011

Gianluc:a Gimini
Can you give more insight into your creative bowl design? First of alii must give credit to Giorgio Fusella who is a phenomenal artisan based in my town: I consider him the living god of mould making for ceramics. He made the moulds from my drawings and the first series of dishes decorating them (needless to say by hand) with an ancient technique called "ingobbio" which is applied on the red part and gives it that particular color and rough texture. The design comes from the idea that if you want to know what you are looking at, you have to touch it, turn it around and inspect it. So I hid a little house lying between the hills under the dish: only if you take some time to look underneath you will discover it.

~ Gianluca Gimini
www.gianlucagiminLit contact@gianlucagiminLit

May 2011 \fv'VV'


John Choura Jr.
How was your background growing up? I grew up in the simple suburban neighborhood in a city within a city, called Lakewood. I have always loved drawing, and thinking about art my whole life. I have this memory of going to my Grandfather's house with my mom, and he was an exceptional draftsman, so I would always ask him to draw me as I sat on his floor. These moments were always inspiring, and they lead me to be a man who loves making art. What's your strongest memory of your childhood? Being a young rambunctious boy How did you discover your passion for designs? All through elementary school, then middle school, I enjoyed drawing or sketching. So in High School, somehow that evolved into me beginning to manipulate those drawings in Adobe Photoshop and add typography to them. Then I started to do more projects for people, and I attempted doing web design when I was a sophomore - junior in High School. When I got to Biola to pursue a degree in Desiqn, it was that platform of work that I was jumping from. Why did you choose this career? Simply, it is what I honestly enjoy doing. Put me in a situation where I can be creative, and I'll love it. How is design study at Biola University? Amazing, think the most valuable element here, aside from the formal education, is the community and the people. With mentoring and peer relationships, I have really grown as a person. Our small design student circle is comfortable, honest, and we are all serious about being good designers. Do you have plans for continued study? An advanced degree? I would really love to teach, eventually after working in the field, and getting experience to bestow. And if that demands that I go to Graduate school, I will most likely go by the time that I am 30. What themes do you pursue? Ilike clean, and simple. I like to tell myself, when I work with a theme or a style for too long that I need to change what I am doing. Can you tell us your interest in Typography? Typography is a communication tool. And the way one chooses to use that tool, will reflect the form of communication that they are working for. Typography is mostly a technical understanding, yet a compositional game.

John Choura Jr.
A Graphic Designer, graduated from Biola University, a private Christian university located in Southern California with a BFA in Graphic Design. He loves the creation of objects, the fruition of ideas, and the process ofideating. He enjoys life, and getting to know people. 6 feet tall, brown hair. He has an amazing girlfriend her name is Alex Goedhart, and she is also a graphic designer.





May 2011

John Choura Jr.

What Killed The Book?
This project was to take the idea of earth, wind, water, and fire and find : a creative way to present these elements. The limitations were that the. book had to be black and white, it had to be a specific size, but the. • content could be anything. • •••• As a group, we chose to take a book, and our group leader Barak Wright, chose Robinson Crusoe, an elemental book. And we destroyed each book in its own way according to the element involved. We photographed each process, and each book is a documentation of the death of each book. •

what killed the book

•• ••••••• •• •
365 Typefaces iPad App is one of your works, what was the inspiration behind it? The project was to make a calendar that was both conceptually and formally interesting. Seeing how most of our minds think of calendars as a physical object, I wanted to make this calendar an iPad application. I had ran across a physical calendar, and the idea was that everyday one could learn about a new typeface. So I took that idea, and made it more interactive, and more interesting. Maybe someday I will find a developer to make it a real App.

May 2011 www.artflowmagazine.com17

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was reading articles on a friend's websiteAfripreneur and there I came across the idea of faking it till you make it, it sounds quite interesting and decided to do an exposition on it based on my own interest. The idea of brand integration and positive perception came to mind as I got the line. Faking it to make it may sound bad and generate a lot of negative thoughts but it should be seen from a different angle in this context, some may ask why I need to live a fake life while I can be myself but it does not mean that literally, it is about creating a positive platform for you to rise to the summit. Virtually, we have all got our space in the cyber world, we have an identity we represent there and how is that being used to enhance the perception of people about us. You may wonder why do I need to be bothered about creati ng a good perception, it is about your integrity which you cannot monetise which opens ways for you. It generates network and financial returns. As an individual, you will want to give a project to someone you are more comfortable with and so likewise others too, when they have a negative perception about you, it makes it difficult for them to do business with you. This discourse is aimed at identifying some areas where we can virtually position ourself and create a better perception about our image, we all want to be great and achieve all our aims, it needs time and effort, it does not come at a go, it requires these in small part which form the whole.

SOCIAL NETWORKING. When you have a new contact, there is a proba bi Iity that you want to check their profile on social networking websites, to seewhat they actually represent and what they look like in a social world, what they believe and how much you can trust with them by virtually looking at their foot prints and social networking sites. Employers do check these sites for those they want to employ to see how well they relate thei r social life to their profession. You should be able to sell yourself well here, Update all your information to rightfu Ily positi on you for where you want to be. Your status should also represent you, talk about things that are trending in your field, follow and network with people of interest. You may not know them physically but in the virtual world, you share same platform, build up your portfolio by networking with those who will add value to your life. Renaissance artists copied their masters, they spend years learni ng the trade, wa nted to be more like their masters and eventually they developed their own style of art and become an expert in it. We all need a platform to build upon, develop that confidence in yourself, believe that you can make it and associate yourselfto those who will inspire you to greatness.

May 2011 19

Featured Article
PROFILE PICTURES. Lolu Mogaji, an image consultant who has had the privilege of di recting many Photo shoots, also had the opportunity of running a modeling agency for up to 5years wrote this about profile photog raph 'Before you stand in front of that camera, the messageyou want to your world to receive, this message must suggest to your audience what impression they should receive from of you. Your photograph must be able to say that you are good at whatever you do, it should be able to suggest that you are confident, respectable, friendly and professional, amongst other things.' rchives/135. The way you dress, so you wi II be addressed, your profile picture should create a positive public image about you. Sometimes, I have issues with using your child or spouse pictures as your profile picture. It seems in appropriate when you try to vi rtua Ily position yourself for a prospective client. A profile picture could be a well edited picture of your face or something that represents you; maybe your company logo. You might be someone who hardly hastime for personal care as you are so engrossed in your work but a decent profile picture could be an attracting front cover for your creative portfolio. VIRTUAL OFFICE. You may be operating your business in the bedroom of your village bungalow and have your business address in the city of London. It is about vi rtua Ily positioning yourself to attract those to do business with you. Virtual offices are quite easy to get, though you have to make some financial commitment and some legal verifications. The services can include receiving your posts and forwarding it to your village address, answering your phone calls and redirecting it to you. A place to meet your clients. It allows you to have a dedicated address for your correspondence; you can have it on your business card and website. It reduces office costs and still maintains your professional ism. OUTSOURCING. A Client approached me for a video which will be used on their website and on Youtube to create awareness for their company, unfortunately, I was not in the best position to handle such production so I had to outsource it to a fellow design firm who were more than happy to do it and I was offered a Gift card as my reward for bringing them a client. As a designer, we all have our unique selling service, which we do well and we are proud of our works, but there are some other projects too that are related to our services and the clients believe we can also do it; instead of rejecting the project, you can outsource it to those we know can do it well. However, there are some things to take not in outsourcing, it is a delicate strategy which could enhance your brand or destroy it out rightly. You have to network with other professionals in your field and be confident that they will deliver. Before you outsource, you must have built a relationship and be sure of what they can do so as to enhance your brand and make your clients happy. PRETEND TO BE WORKING. This is an interesting piece a friend shared with me during the course of my discussion. It sounds interesting and I believe it is part virtually positionlnq yourself right. However, it may not be true in all the cases;I do reply to emails anytime of the day if I am chanced and so I am not faking that, but I hope you will get the humour out of it. Saturdays at the office. Midnight emails. These are the signs of dedication that make colleagues and clients think you're a machine. Good thing you can fake them. Set email timers. Write your messages in advance, and Outlook will sneakily deliver them all day (and night) long. Just don't initiate a conversation that will require you to reply. http://www.wi redcom/cu Itu re/l ifestylelmagazine/16-08/howt oJake. Faking it until you make it is not about LYING.It is about using every available opportunity to expand your positive publ ic image and reputation. It requires effort and time. It is about boosting your confidence and believing in yourself that you can make it and deliver appropriately. Think positive and work positive. You know where you wa nt to get to and keep working towards it. Do everything legally possible to pave way for your greatness. Take chances, believe in yourself, challenge yourself to rise to the occasion and be confident. I end with this from Patrick Comb 'Give yourself opportunities to risetothe occasion. Life is a confidence game, and even confidence can be faked once-in-a-while. People who should not fake it until they make it: Pilots, surgeons, carniva I knife throwers, and so forth. Outsi de of the category, "Professions that have other people's lives in danger," you pretty much have to fake it at some point to see what you can do.

Gbenga resides and works in London as a Brand Integration Executive for a Media Company. His interest lies in new media technology and brand integration.


May 2011

NiRRi D.May
How was your background growing up? As a child growing up in Florida, drawing was always my favourite thing to do. In school I could never just listen to the teachers and take notes, I was always doodling all over my notebooks. I couldn't concentrate on what someone was saying if my hand wasn't busy drawing all the time. I'm still like that! When we were young, my sister and I took all kinds of classes, gymnastics, ceramics, ballet ... she stuck with the gymnastics and I stuck with the ceramics and branched off into other art forms. How did you decide to pursue a career in Art? I don't know that I ever really made a conscious decision to pursue a career in art; Ijust knew that it was what I had to do. I never really considered studying anything else in college. I majored in drawing and painting for my BFA and then studied fiber arts in graduate school. After college I worked as an Art Director and Illustrator, designing apparel for the National Audubon Society, The Nature Conservancy and Ducks Unlimited. From there I taught myself web design in order to promote my own design and illustration work and created Blue Frog Designs, my small design agency. I was soon hired by IBM, worked for 10 years and I loved the work and learned and grew so much, but found that I had very little time and energy left to make art. So I left my job and my home in Atlanta and moved to the small artist community in Paducah, Kentucky, which is known for its award-winning Artist Relocation Program. Since moving to Paducah in 2003,1 have gotten back into doing my own art while also continuing to run Blue Frog Designs. With a friend I met since moving to Paducah, I started a community event calendar website which has become quite successful in the four years since we launched it.

Gregarious, brazen, uninhibited, irreverent often inappropriate and loves to push limits. You will always know where you stand with her and what she thinks about any topic
Creativity is very important in your career, what inspires you? I can be inspired by many different things, from the work of other artists and desiqners, to places I visit, people I encounter, experiences that I have. An enti re body of work ca n be inspi red by a simple phrase that I read in a book or a song that gets stuck in my mind. In many ways I feel that words are the wrong language for expressing emotion. My influences are experiences, relationships, emotions, objects and reflections of my world and my life. My artwork is influenced by the beauty of nature and nostalgia, but my greatest inspiration comes from the beauty inherent in all our wonderfully diverse physiques. How would you describe your form of Art? I consider myself a mixed media artist -I love learning new techniques and trying new things and I really enjoy combining different media in new ways. Drawing is my first and long-term love, but my most recent obsession is encaustic. Encaustic is a painting method that involves using melted beeswax tempered with damar resin applied in layers that are fused together by applying heat. I use encaustic in combination with a variety of found papers and objects, my original drawings and photography and oil paintincorporating a multidisciplinary approach to my artwork as I explore new expressions of femininity while commenting on the transitory nature of reality. What inspires your subject matter? It's my belief that everything we do is a self-portrait. To quote one of my favourite authors, Chuck Palahniuk, "Your handwriting. The way you walk. Which china pattern you choose. It's all giving you away. Everything you do shows your hand. Everything is a self-portrait. Everything is a diary." My primary subject is the female form, not as a literal depiction of me, but representing my feelings about myself and the way I interact with the world. I also use elements from nature such as vines, leaves and trees or other overall patterns such as lace or pages of texts as veils to hide parts of the figures, camouflage what I don't want the viewer to see.


May 2011


NiRRi D.May
Please can you tell us the inspiration behind the Square Girls collections? This series is a combination of ink drawings on water colour paper that I scanned and combined digitally with photographs that I took in nature. It was an experiment in digitally achieving the same conceptual effect as I do in some of my paintings where I actually layer different objects. It's been a very popular series for me and I want to continue to explore it further. You seem to have a strong identity with the female feature, tell us about the Woman and Her Needs. My work is about how the world sees people and how that differs from what the truth about a person really is. The layering of images on decorated backgrounds and pages of text talks about the things we do to hide our true selves from the world. It's about how most people only see the outside - the surface decoration - and not the truths that lie behind the outer surface, inside the other person. Pretty, decorative, nice - but what does that have to do with what is inside? The unadorned, anonymous female figures that I draw say that what the world sees is just the packaging we were put in but did not choose for ourselves. But the outer physical shell is not the truth about a person any more than the personality that most of the world sees and thinks is the truth about us. The face and eyes are supposed to be the window that allows others to see inside, but that can be a lie. My figures have no window, because I don't believe that it shows any more than what we want the world to see. You have to go beyond the surface, search through the layers, pick out the truth from all the surrounding surface decoration - the camouflage that hides the truth ...the inside, from the world ...from other people ...from ourselves. This series of prints is made from original drawings in a book by Elizabeth Oakes Smith called Woman and Her Needs. Elizabeth Oakes Smith (1806-1893) was a poet, fiction writer, editor, lecturer and women's right activist. The text of the book was originally published as a series of essays in the New York Tribune between 1850 and 1851. What at first glance appears to be a Victorian tome on how women should behave is actually one of the earliest feminist publications, arguing for women's spiritual and intellectual capacities as well as women's equal rights to political, economic and educational opportunities. The pages of this beautiful old book became the perfect background for my drawings. How has your work improved over the years? As I've matured and spent more time not just making art but thinking about what I'm doing and what I'm trying to say, my art-making has matured along with me. If you are not drawing, what else would you have done? I cannot imagine doing anything that is not related to art, so I think if I was not an artist myself, that I would still be involved in art on some leveL I have been part of several different arts organizations and find that kind of work very rewarding too. I was a founding member of the Paducah Arts Alliance, which runs a successful Artist in Residence program and I am now on the Board of Directors of the International Encaustic Artists as Technology Director. If I did not make art myself, I would love to run an art centre that helps bring art to communities where it is lacking. I would also enjoy studying art therapy. What are your thoughts on Nude photographs? Well, it's clear from my work that I love the human form in all shapes and sizes! I also love nude photography. I do not consider myself a professional photographer, but I do take nude photographs of myself and other women to use in my work.

May 2011


Best job you have done. As far as my art goes, I'm usually most in love with the most recent body of work. So right now, I would have to say that "Woman and Her Needs" is what I'm most excited about. I have just had a solo exhibition of a group of about 25 images from that series and it was very well received. I'm still working on additional pieces in the book and am eager to continue to see how it develops. Who is fare your mentor(s)? I don't really feel as if I have a mentor, which is not to say that I don't have a lot to learn from many people that I encounter, but I can't really name one in particular. I gather inspiration from so many sources! What would you like to be better at, and why? I would like to be better at organization and time management! I feel confident in my ability to learn anything I want to learn and improve my artistic skills with practice and hard work, but organizing my time and my living and working space is something that is difficult for me. I would like to get better at focusing on what is most important and not always getting caught up in details that don't help me reach my goals. Is there anything we should be keeping an eye on for the future? Keep an eye on my website at www. and you'll always be able to see the latest things I'm working on. My hope is to just continue to work and grow as an artist and be able to tip that balance I'm always searching for in that direction! What wouldn't you do without? I couldn't do without coffee, a Pilot G-2 ultra-fine point black pen, paper to draw on, a book to read and my iPhone camera! I could probably do without the internet if I had to, but I certainly wouldn't want to try! What do you do in the spare time? What are your Hobbies? When I'm not working on my art or designing a website for a client, I'm often looking at and reading art books and blogs about art and design. I get inspired by seeing the work that other artists and designers do and it makes me excited about doing my own work. I also collect things that I find beautiful and inspiring. I have boxes and drawers full of animal bones, insects - especially butterflies and dragonflies -I love their beautiful delicate wings and often use them in my encaustic work. I also love to travel to new places, try new foods, experience new things and meet new people. Many people are afraid of change, but I love and crave change and get so much from new experiences! Anything else you want to share? I'd Just like to thank you for the opportunity to share my art and my thoughts in your magazine and Ilook forward to reading about more artists!

e Nikki D. May www.linkedin.comlin/bluefrogdesigns


May 2011

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As a desiqner I love tackling new challenges, this is also reflected in my personality. I have perseverance and do not avoid problems. This is one of the most important qualities I think you should have as a designer. I believe that I am a perfectionist constructed, but as a designer you cannot be otherwise. Yes, that inspired me because that is where my roots are from. Typical Dutch is cycling, everyone in Holland rides a bike so that's what affected my design because there is a great audience for my collection of bags. Not only in Holland people like the bicycle bag, also international people are interested. What concerns me is the opportunity to use the bag at multiple ways. There is also the comfort of importance. The different ways of wearing always provides a different slope ofthe bag. Characteristic for this collection is the combination of the stitching pattern, the leather, the wearing and format. This contrast makes the best of unexpected detailing visible. It was a great experience for me, because it was the first time that the audience can see my work after a whole year working at my collection.

In my years as a child, I was not interested in anything creative. I'd like to play outside with other children and grow up like everyone else. It's not very surprising that I became a designer because it's in my family, but that developed many years later.




My best friend studied fashion design at the academy (ArtEZ Arnhem). She told me what kind of courses she needed to complete and that motivated me to have a further look inside. That was the moment that I realized what I was missing for a long time.

The inspiration for my bag collection is the military world of the twentieth century, from uniforms to military bags. In the military bags it attracts me that they stand for absolute functionality. Each cover, belt or detail has a clear reason, therefore I designed bags that are tailored to their function in example a bicycle or sports bag.

At this moment I don't have any plans to any further studies, because I'm now concentrating on my own label. Besides my time at the academy, I have followed a specialized study in the basics of making bags and accessories. From there I have enough knowledge and principles to develop new creations. In my career as a craft designer, I never say never to follow any further courses.

SasRia !<Drver
Bestek is a simple approach to cutlery design, what is the inspiration behind that? How far has it gone? The cutlery was a project at the academy. It was a free project so I choose wood because it looked very natural and that was exactly what I wanted to come forward. The material lends itself well to sophisticate to take shape. What motivates you to go the extra mile on a project or job? I'm always working on myself to continue my development. Fashion is always changing, that's why it's important for me to know what's going on in fashion. I follow the latest trends and that's what inspires me. What is your favourite piece of equipment? I think it's important as a craft designer of quality and exclusivity to let my products shine. My favorite material to work with is leather. By using leather as a core material the bag generate life and that's why it makes it unique! With leather only you still don't have a bag, so that's why I need also my sewing machine. How has the media helped in creating awareness for your works? By several reviews in journals and publications on blogs is loading to my label SAK.This gives me a lot of positive feedback on my work. It works like a snowball effect, which gives me interesting new projects. Is there anything we should be keeping an eye on for the future? I'm constantly busy with producing new accessories, so it's really worth it to keep following me in the future. The way to find my products is on my website See you there! Do you have any hobbies? What do you do in your spare time? I like to be around with my friends to have a drink, shop with them and have a chat. Sport is also an activity I like to practice, squash, running and spinning are my favorite. When I'm in public then I always look around to other people and watch what kind of stuff they are sharing with them. I do this because I find new inspiration for my new designs. Anything else you want to share? Keep following me on my website ( blogs and on expositions.

May 2011 Wv\