PESTLE Analysis – Sartex Quilts and Textiles Limited

Category Factors

Political

Economic

Social

• New product development activity set to increase with regards to filling, anti-bacterial, anti-allergenic positioning and so on. • Use of organic solutions for treatment of fabrics

Technolo gical

• Consumer concern for ethical manufacturing •

Legal

Environm ental

• Growing consumer purchase of environmentally friendly products • Use of herbal/plant based solutions for the treatment of fabrics imparting anti-bacterial/anti-allergenic properties • Packaging and recycling is going to an important area of interest for the company with an effort to reduce, re-use and recycle packaging.