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sony_(2)

sony_(2)

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Published by Mithilesh Mahajan
life of morita......to develop the sony in world market............
life of morita......to develop the sony in world market............

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Categories:Types, Business/Law
Published by: Mithilesh Mahajan on May 31, 2011
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11/07/2012

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Born on January 26, 1921 family of sake brewers graduated as physicist from Osaka Imperial University joined the Navy

in 1944 Meeting with Ibuka 

Establishment of Sony Co. in 1960 Active chairman of Sony till 1994 Japanese businessman who recognized Sony was indeed made in America  He was chairman Japan-US Economic relation group He died on oct 3,1999 at age of 78

PASSIONATE & DETERMINED BUSINESS VISION
‡ MOVED HIS ENTIRE FAMILY IN U.S ‡ CHANGE THE CORPORATE NAME ‡ EXPAND IT S BUSINESS 

Akio has unusual, even eccentric friends, and he is likely to join groups He is likely to have a fixation on money, wealth, and material resources.  bit ruthless in his pursuits and at times may be rather thoughtless, impatient and combative. willing to stand up for public issues and relentlessly fights for their implementation.

watch trends, take technology invented from scratch by someone else, and then make it smaller and better, & make it with more features, miniaturise it and then market the hell out of it! 

vice chairman of the Keidanren (Japan Federation of Economic Organizations)  member of the Japan-U.S. Economic Relations Group, also known as the "Wise Men's Group". 

In 1966, Morita wrote a book called Gakureki Muy Ron (Never Mind School Records)  In 1986, Morita wrote an autobiography titled Made In Japan  co-authored the 1991 essay The Japan That Can Say No with politician Shintaro Ishihara 

Morita was awarded the Albert Medal by the United Kingdom's Royal Society of Arts in 1982, the first Japanese to receive the honor.  Two years later, he received the prestigious National Order of the Legion of Honor  in 1991, was awarded the First Class Order of the Sacred Treasure from the Emperor of Japan.  In 1993, he was awarded an honorary British knighthood (KBE).  Morita received the International Distinguished Entrepreneur Award from the University of Manitoba in 1987.

Reasons for Success .

The Reason of Success According to Us
‡ Morita was an excellent marketer, who emphasized the need for brand building of Sony's products. As a result of his efforts, the brand became a symbol of high-quality sophisticated products. Morita was largely responsible for the globalization of the company at a time when Japan followed the system of closed economy. One of the other key success factors of Sony, according to the analysts, was Morita's people skills and his trust in his employees.

Contd
‡ However, analysts believed that despite the competition and other problems, Sony was still the best company in the consumer electronics industry, mainly because of Morita's efforts to make the Sony brand synonymous with innovation and high quality products.

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