Introduction to the making of ± When commissioned to make an animation on the flu virus it seemed best to make it relevant to a demographic

today. That¶s why it was chosen to aim it at the vulnerable. Thousands of vulnerable people die unnecessarily, when vaccinations are available and have an 80% success rate. This video animation is designed to encourage those to get the necessary vaccine to prevent these unnecessary deaths.

The Story From well into the beginning concepts, the idea of a camera starting from outside the body and then entering the body was thought to be a good way of making it feel personal, it could be you and bullet point out the step by step attack of the virus helped to cement that idea. As a 3 act story it follows ± Act 1 - Introduction into the virus and how it enters the body. Act 2 - The attack of the virus. Act 3 ± The spreading and urge to get vaccinated

THE DIALOGUE
Thousands die every year from the influenza virus. The virus enters the respiratory system then attacks. The virus invades your cell. Once inside it inserts its own RNA into the nucleus To manufacture more of its own RNA. And make a million more flu viruses

STORYBOARD

01

STORYBOARD

02

REALISM
In context with the demographic the animation is Aimed for, the approach taken for the animation was One that would be as real as possible. It would be required to feel like the inside of the body rather than a cartoon, which would detach the intended Audience.

FLU VIRUS, CONCEPT TO R E N D E R

W I R E FRAME

REN DER

VIRUS RNA, CONCEPT TO R E N D E R

W I R E FRAME

REN DER

VIRUS ERUPTION C O N C E P T

NOSTRIL AND H A I R S

INSIDE THE NOSE & T H R O A T

W

I R E FRAME

UV AND BUMP M A P

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